PANDA DESIGN STORY

THE FIAT PANDA IS A PEOPLE'S CAR MADE BY PEOPLE WHO ARE

PASSIONATE ABOUT FORM AND FUNCTION, BY SENSITIVE, BRILLIANT USERS

WHO WANT TO LEAVE THEIR MARK BY DEVELOPING SOLUTIONS AND

IMPLEMENTING INNOVATIVE IDEAS.

THEY ARE THE OFFSPRING OF ITALIAN CREATIVITY, PEOPLE WHO BREAK

THE RULES BECAUSE THEY BELIEVE THAT RULES MUST BE CONSTANTLY

BROKEN TO CREATE VALUES.

RESEARCHERS OF FUNCTION IN FROM AND EMOTION IN CONTENT.

FOLLOWERS OF CUSTOMER NEEDS AND PIONEERS OF UNPREDICTABLE

SOLUTIONS.

FOR THE "MAGIC BOX" PANDA THEY THOUGHT, BRAINSTORMED AND

CREATED OUT-OF-THE-BOX TO FILL IT WITH HUMAN INTUITIONS, TO

COMPLEMENT HUMAN IMPERFECTIONS, TO ELIMINATE THE GAP BETWEEN

HUMAN AND MACHINE - BETWEEN NEED AND USE - DOING AWAY WITH THE

INDECISION OF THINKING HOW TO PROCEED. MAKING ACTIONS

ELEMENTARY, SIMPLIFYING EXECUTION, FACILITATING USE.

IF IT IS TRUE THAT THERE IS BRILLIANCE IN SIMPLICITY, THEN PANDA IS

SIMPLY BRILLIANT.. SIMPLY MORE.

THE RULES OF THE SQUIRCLE

THE SQUIRCLE IS THE EVOLUTION OF THE

SQUARE.

IT COMBINES THE EFFICIENCY OF SQUARENESS

WITH THE PLEASANTNESS OF A CIRCLE.

THIS COMBINATION CONFERS ROBUSTNESS AND

ROUNDNESS, MAKING IT THE IDEAL SHAPE TO

AFFORD PROTECTION BOTH INTERNALLY AND

EXTERNALLY.

ITS REGULAR SHAPE LENDS IT REMARKABLE

HANDLING AND FLEXIBILITY.

AND LAST BUT NOT LEAST, IT IS AN APPEALING,

WHIMSICAL, JOYFUL

1 EVOLUTION

AN EVOLUTION OF FORM AND VOLUMES THAT RESPECT THE PANDA ESSENCE AND HERITAGE:

SEAMLESS, WRAP-AROUND GLAZING.

THE EVOLUTION OF DESIGN IS EXPRESSED IN THE HEADLIGHTS WHICH FROM TWO-DIMENSIONAL BECOME THREE-DIMENSIONAL.

VOLUMES ARE TOTALLY RE-INTERPRETED FOR A MORE ROBUST, ROUNDED CONFORMATION.

THE NEW THIRD WINDOW DESIGN INCREASES VISIBILITY AND CONTRIBUTES TO IMPROVING - ALONG WITH THE LIGHT CLUSTER - VISIBILITY AND AERODYNAMICS AS A WHOLE.

THE HEADLIGHTS SPLIT INTO TWO ELEMENTS RESUME THE SAME ORGANISATION USED ON THE FIAT 500 TO EMPHASISE THE STRONG FAMILY FEELING.

THE NEW DESIGN LANGUAGE EVOLVES TAKING THE CONCEPT OF ROBUSTNESS TO THE EXTREME. THIS IS CONFIRMED BY MANY INTERIOR AND EXTERIOR DETAILS, SUCH AS THE DOOR HANDLES.

2 - PROTECTION

THE SIDE AND FRONT/REAR INSERTS ARE BUFFERS FOR NORMAL SURVIVAL IN NARROW CITY SPACES AND, IN COMBINATION WITH THE WHEEL ARCHES, ENHANCE A TOUGH DESIGN NOT ONLY FROM THE FORMAL POINT OF VIEW.

THE LIGHT CLUSTERS ARE ARRANGED HIGHER UP TO IMPROVE LIGHTING AND REDUCE THE POSSIBILITY OF DAMAGE IN CASE OF MINOR KNOCKS.

THE RAISED POSITION OF THE HEADLIGHTS ENSURES VISIBILITY AND SAFE DRIVING AT NIGHT.

THE THIRD WINDOW IS POSITIONED TO PROVIDE EXCELLENT VISIBILITY FROM AN ANGLE WHICH IS USUALLY VERY DIFFICULT TO CHECK.

THIS ENSURES MORE SAFETY FOR THOSE ON BOARD AND OUTSIDE THE VEHICLE.

THE SEATS, WITH THEIR SPECIAL SHAPING OF THE BACKREST AND CUSHION INSERTS, ARE DESIGNED TO INCREASE THE FEELING OF CONTAINMENT.

SPECIAL SQUARES ELECTRICALLY WELDED TO THE BACKREST PERFORM THE IMPORTANT TASK OF FORMING A GAP BETWEEN THE DRIVER/PASSENGER'S BACK AND THE SEAT FABRIC TO IMPROVE VENTILATION AND COMFORT.

3 PERFORMANCE

THE SIDE GLAZING WAS DESIGNED TO MAXIMISE SOME PERFORMANCE ASPECTS:

THE SIDE SURFACE OF THE WINDOWS IMPROVES EXTERNAL VISIBILITY AND ACCESSIBILITY (BOTH FRONT AND REAR).

THE LOW BELTLINE CONFERS A FEELING OF GREATER CONTROL OF THE SURROUNDING ENVIRONMENT, INCLUDING THE FEELING OF DRIVING SAFETY.

THE HIGH DRIVING POSITION (H POINT) - A CHARACTERISTIC FEATURE OF THE SECOND GENERATION PANDA - IS UNCHANGED.

THE NEW FRONT SEAT STRUCTURE HAS CONSIDERABLY IMPROVED REAR SEAT COMFORT.

THE COLOURED BAND WHICH FRAMES THE LARGE OPEN COMPARTMENT ON THE

PASSENGER SIDE HOUSES THE CENTRAL AND SIDE AIR VENTS AND THE CLIMATE

CONTROL SYSTEM CONTROLS.

THE INSTRUMENT PANEL AND THE RADIO FORM A SINGLE TECHNOLOGICAL

BLOCK INSIDE IT.

ON THE OUTSIDE THE ROUNDED SHAPES COMBINE LOOKS AND AERODYNAMICS ALLOWING THE CX TO BE REDUCED.

THE DRIVER'S SEAT IS DESIGNED TO GUARANTEE THE MAXIMUM POSSIBLE COMFORT. THE STEERING WHEEL IS PERFECTLY ROUND ON THE OUTSIDE TO MAKE IT EASY TO TURN AND SQUARE ON THE INSIDE TO IMPROVE GRIP AND PROVIDE MAXIMUM INSTRUMENT PANEL VISIBILITY.

THE GEAR LEVER IS POSITIONED ON THE DASHBOARD VERY CLOSE TO THE STEERING WHEEL. ALL COMPONENTS ARE ARRANGED TO ENSURE COMFORTABLE, DISTRACTION-FREE DRIVING.

THE SAME CONCEPT APPLIES TO THE INTERIOR AS A WHOLE. THE PANEL WAS ALSO DESIGNED TO FREE SPACE.

THE SPEAKER IN THE DOOR PANEL HAS BEEN RAISED TO MAKE THE POCKET WIDER AND IMPROVE SOUND QUALITY. FABRIC UPHOLSTERY HAS BEEN EXTENDED TO THE MAXIMUM TO IMPROVE COMFORT.

THE PARTICULAR SHAPE OF THE HANDBRAKE IS A RESULT OF THE NEW DESIGN AIMED AT OPTIMISING THE CONSOLE SIZE.

ITS SMALL LONGITUDINAL DIMENSIONS ALLOW THE SPACE IN FRONT OF AND BEHIND THE LEVER TO BE EXPLOITED IN ADDITION TO CLEARING SPACE FOR USE DIRECTLY UNDERNEATH IT.

THE ENGAGED/RELEASED STATE OF THE HANDBRAKE IS MADE OBVIOUS BY ITS DESIGN.

4 FLEXIBILITY

THE LARGE ODDMENT POCKET - DERIVED FROM THE PANDA OF THE 1980S - HAS BEEN RE-INTERPRETED AS SYMBOL OF FLEXIBILITY IN THE USE EXPERIENCE OF THE MODERN PANDA.

THE VENTS HAVE BEEN MINIMISED IN SIZE TO MAXIMISE THE AVAILABLE SPACE.

A CARGO BOX IS PRESENT IN THE BOOT FOR SEPARATING OR CONCEALING SMALL SIZED OBJECTS. IT CAN BE REMOVED TO INCREASE BOOT CAPACITY AND IT IS WATERPROOF TO MAXIMISE FLEXIBILITY OF USE.

THE INTERIOR SPACE IS VERY MODULAR AND OFFERS A WIDE ARRAY OF CONFIGURATIONS:

THE PASSENGER SEAT CAN BE FOLDED DOWN TO FORM A TABLE TO INCREASE LOADING SPACE AND IMPROVE REAR COMFORT.

THE REAR PART OF THE PASSENGER COMPARTMENT IS VERSATILE WITH THREE POSSIBLE SEAT CONFIGURATIONS:

ONE BENCH, 60/40 SPLIT BACKREST BENCH, 50/50 BACKREST SPLIT BENCH SLIDING LONGITUDINALLY TO IMPROVE COMFORT OR EXPAND THE BOOT.

LOWER LOADING THRESHOLD AND WIDER TAILGATE SO YOU CAN REALLY CARRY ANYTHING.

THE STORAGE COMPARTMENTS IN THE PANDA ARE NOT JUST ABUNDANT AND CAPACIOUS: THEY ARE DESIGNED AND CONCEIVED ACCORDING TO THOSE WHO USE THE PANDA EVERY DAY FOR EVERYDAY ITEMS.

THERE ARE OPEN COMPARTMENTS WHICH ARE EASY TO REACH INTO FOR FREQUENT USE AND CLOSED, MORE CONCEALED COMPARTMENTS FOR OBJECTS THAT ARE USUALLY LEFT IN THE CAR.

5 FUN

THE INTERIOR SPACE IS DESIGNED A SINGLE, COMFORTABLE SPACE, TO INCREASE QUALITY OF LIFE ON BOARD EVEN FOR CHILDREN.

THE SHAPES AND MATERIALS OF ELEMENTS, SUCH AS THE PARCEL SHELF AND THE CEILING, COMBINE THE GRAPHIC LANGUAGE OF THE SQUIRCLE AND FUNCTIONAL, STRUCTURAL RIGIDITY.

THE RADIO INTERFACE IS COMPLETE AND USER-FRIENDLY AT THE SAME TIME. ALL CONTROLS AND BUTTONS ARE GROUPED INTO TWO AREAS TO PRIVILEGE USE BY THE DRIVER.

THE PANDA - LIKE THE 500 - HAS A SMILEY FACE TO SPREAD FUN AND INFUSE A FEELING OF SAFETY AND PROTECTION.

A WHOLE MADE OF DETAILS LARGE AND SMALL, ALL WORTH NOTING:

NOTHING USELESS, NOTHING LEFT TO CHANCE, ALL INCREDIBLY

PANDA