Date post: | 17-Dec-2015 |
Category: |
Documents |
Upload: | susan-kelley |
View: | 218 times |
Download: | 0 times |
Panel Discussion
Conference & Event Planning
Best PracticesHosted by
Scott D. Ferrin, SPHR, PMP SHRM Southwest Central Field Services Director (FSD)
2
PanelistsConference & Event Planning Best Practices Robert Farmer, MBA, SPHR | Montana State Council Director
Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region and Past Arkansas State Council Director
Art Smith, SPHR, CCP | Executive Director | Middle Tennessee Society for Human Resource Management (Nashville)
3
Montana State SHRM ConferenceEngaging All Your Chapters
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
7 Chapters in the State Conference travels the State Conference is held annually President Elect is the Conference Coordinator
4
Montana State SHRM ConferenceGetting Involvement
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
Each chapter has an assignment Profit sharing program
5
Montana State SHRM ConferenceChapter Assignments
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
Host Chapter– Selects dates, theme, and location– Selects welcome speaker from the City– Handles registration desk– Creates goody bags– Coordinates Thursday night social
6
Montana State SHRM ConferenceChapter Assignments
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
Silent auction 50/50 drawing Vendor coordination Sponsor coordination Door prizes Grand prize
7
Montana State SHRM ConferenceProfit-Sharing Program
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
State Council - 50% of profits Host Chapter – 25% of profits Remaining chapters – share remaining 25%
8
Montana State SHRM ConferenceOther Information
Presented by Robert Farmer, MBA, SPHR | Montana State Council Director
Give out Annual HR award at conference Encourage networking Inviting chapter members to State Council lunch Developed a conference-planning checklist
QUESTIONS?
9
West Central Arkansas SHRM2011 Pinnacle Award Winner
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Managers’ Seminar
10
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• Managers’ Seminar:– Started in 2004– 9 successful years– Recognized need for local, low-cost supervisory
training– Realized that training supervisors reduces the threat of
liability for companies – Community Outreach to Local Organizations
• First-Year Registration Cost was $45– Send 3 get 4th Free– Initially, partnered with local Community
College and Small Business Association• Currently, $60 per person with cost increase closer
to the event
11
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Chapter demographics:– Hot Springs, Arkansas– Organized in 1987– Small chapter– Approximately 85 members– Population of metro area is 50,000– Little Rock, state capital, is one-hour driving distance
12
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• Seminar Content:– One-day event– Kicks off with motivational keynote speaker– Followed by 5 hours of concurrent employment-related
topics• Directed towards the newly hired to the seasoned
manager• Three choices of concurrent sessions allowing
attendee to select their session• Remind speakers it’s not an HR conference• Survey attendees on topics• Feedback from HR managers on training needs
13
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Speakers:– Local HR Professionals– Consultants– Attorneys– Motivational Speakers– Generally, no fee paid
14
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Target audience:– New managers and supervisors– Front-line supervisors– Seasoned managers– Senior-level management– Small business without an HR department– Administrative support– Human Resources
15
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• Goals:– Fund the chapter budget with non-dues revenue
program– Continue to provide community outreach with quality,
affordable education– Provide resource to many HR professionals who do not
have to develop their own training programs when many don’t have the time or budget to do so
– Provide resource to many organizations that do not have training programs
16
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• Publicity:– On chapter website, http://www.wcashrm.org
• All publicity references website where seminar information and registration information is located
– Local newspapers and publications– Through local Chamber of Commerce– Website event calendars– Chapter members– Past attendees– Other lists compiled over years– Phone calls directly to local businesses
17
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Other details:– Vendors– Sponsors– Provide lunch with registration
18
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• In its 9 years:– Trained approximately 900 managers and supervisors – Representing approximately 275 companies– Profited over $60,000 for the chapter
• In 2012:– Trained 265 managers – Representing 79 companies– Profited $10,000 for the chapter
• In our first year:– Profited $1,594 with 53 attendees
19
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
• Eliminated chapter dues:– The profitability of the seminar led the chapter board
of directors to eliminate local chapter dues for SHRM members• Must designate WCASHRM as their Primary Chapter
with SHRM– Chapter Goal: Increase SHRM member percentage, as
well as building towards a 100% chapter by encouraging Local Members Only (LMOs) to join national SHRM
– 20% increase in SHRM members since dues eliminated in October 2011
20
West Central Arkansas SHRM2011 Pinnacle Award Winner – Managers’ Seminar
Presented by Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Closing:– By providing quality affordable education to the
community, the West Central Arkansas SHRM chapter is able to educate and inform local businesses of regulations and policies that affect them.
QUESTIONS?
21
Middle Tennessee SHRMConference ROI & Pricing
Presented by Art Smith, SPHR, CCP | Executive Director MT|SHRM & Former Chapter President
Objective: Discuss the Return on Investment (ROI) for– Attendees– Exhibitors– Sponsors
Consider a formula to determining pricing for each
22
Middle Tennessee SHRMConference ROI & Pricing
Presented by Art Smith, SPHR, CCP | Executive Director MT|SHRM & Former Chapter President
ROI for Attendees:– Pre-approved HRCI Recertification Hours – General vs.
Strategic and CLEs– Presenters as SMEs vs. Vendors (excluding attys)– Choices in Learning (Tracks)– Presentation Content – Basics vs. Advanced Strategies– Breadth & Number of Exhibitors– Social & Networking Opportunities– Special Pricing for Chapter Members
23
Middle Tennessee SHRMConference ROI & Pricing
Presented by Art Smith, SPHR, CCP | Executive Director MT|SHRM & Former Chapter President
ROI for Sponsors: Number of “touches”
– Greater exposure = greater investment for both Conference and Sponsors (signage, booth size, etc.)
Attendee Demographics– Level of decision-making authority
Opportunity to “meet and greet” their ideal prospects– Access to decision-makers via a pre-conference mailing
list for invitations to special events
24
Middle Tennessee SHRMConference ROI & Pricing
Presented by Art Smith, SPHR, CCP | Executive Director MT|SHRM & Former Chapter President
Steps to Pricing:1. Determine expected attendance (historical)2. Survey at least six conferences of similar size to find an
average of:– Registration Price per Credit Hour (this is what
attendees are really paying for)– Exhibit Price per Attendee (this is what exhibitors are
really paying for)– Sponsorship Price by Activity
Apply averages to your numbers, + or -
25
Middle Tennessee SHRMConference ROI & Pricing
Presented by Art Smith, SPHR, CCP | Executive Director MT|SHRM & Former Chapter President
Survey others to benchmark the market Determining Pricing
– Attendees = Cost per HRCI Credit Hour– Exhibitors = Number of Attendees– Sponsors = “Glances, Clicks and Hits”
Promote ROI to Attendees, Exhibitors & Sponsors Forget the past and apply the price that makes sense for
your size conference
QUESTIONS?
26
Conference & Event Planning PanelThanks again to our presenters!
Robert Farmer, MBA, SPHR | Montana State Council Director
Tara Mauk-Arthur, PHR | Former MAC Representative for Southwest Central Region
Art Smith, SPHR, CCP | Executive Director | Middle Tennessee Society for Human Resource Management (Nashville)
For additional questions please contact:Scott D. Ferrin, SPHR, PMPSWC Field Services Director (FSD)[email protected]