CIIC & COMR (中智库玛)

Panel Introduction of CIIC & COMR

June 2009

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Contents

Panel size and distribution

Panel characteristics

Panel recruitment

Panel maintenance

Company introduction

Contact us

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Sample Size and Distribution

Leading online panels in China – start recruiting from 2000

www.51poll.com the most well-known online survey portal in China, ranking top 100 popular website

in 2006 .

The largest online panel in China- there are 1,803,613 panelists at the end of August 1st,2007

Coverage- covering 34 provinces, major cities and HK area

The most numerous kinds of online panels-including IT professionals, car owners, CEO/chief

executives and large size consumer panel

High creditworthiness-every member of our panel has promised and built an honest record

Sample information-we record 23 types of information, including age, gender, background,

consumption behavior, financial status and social status etc.

The most fast developing online panels-panelists increasing about 1,000 per day on average

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Contents

Panel size and distribution

Panel characteristics

Panel recruitment

Panel maintenance

Company introduction

Contact us

5

Panel characteristics introduction

Personal info

Gender

Age

location

Monthly income

Marriage status

Education

Family info

Family monthly income

Family size

computer owner

Automobile owner

House owner

Social status

Work Status

Industries

Position

Years on working

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Personal information-Gender

Female

37%

Male

63%

Gender Percentage Quantity

Male 63% 1,022,535

Female 37% 600,537

Total 100% 1,623,072

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Personal information – Age

1%

1%

2. 70%

3. 10%

5. 10%

7. 20%

12. 10%

24. 20%

29. 80%12. 20%

1. 60%

0. 00% 5. 00% 10. 00% 15. 00% 20. 00% 25. 00% 30. 00%

1-14 Years

15-19 Years

20-24 Years

25-29 Years

30-34 Years

35-39 Years

40-44 Years

45-49 Years

50-54 Years

55-59Years

60 Years

Age Percentage Quantity

1-14 1.60% 26,114

15-19 12.20% 198,395

20-24 29.80% 483,375

25-29 24.20% 392,785

30-34 12.10% 196,291

35-39 7.20% 116,561

40-44 5.10% 82,976

45-49 3.10% 50,315

50-54 2.70% 43,822

55-59 1.00% 16,212

60 & Above 1.00% 16,227

Total 100.00% 1,623,073

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Personal Information-Income

6. 50%

0. 80%

0. 30%

2. 10%

3%

8. 20%

8. 30%

18%

17. 80%

14%

21%

0% 5% 10% 15% 20% 25%

1000 & Below

1001-2000

2001-3000

3001-5000

5001-7000

7001-9000

9001-11000

11000-15000

15001-20000

20000 & Above

Refuse to answer

Income Status Percentage Quantity

1000 & Below 21.00% 340,845

1001-2000 14.00% 227,230

2001-3000 17.80% 288,906

3001-5000 18.00% 292,153

5001-7000 8.30% 134,715

7001-9000 8.20% 133,091

9001-11000 3.00% 48,692

11000-15000 2.10% 34,084

15001-20000 0.30% 4,522

20000 & Above 0.80% 13,490

Refuse to Answer 6.50% 105,499

Total 100.00% 1,623,073

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Personal Information-marital status

Divorce/coh

abit

10%

Unmarried

55%

Married

35%

Martial Status Percentage Quantity

Married 35.00% 568,075

Unmarried 55.00% 892,690

Divorce/Cohabit 10.00% 162,307

Total 100.00% 1,623,073

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Personal information– Education Level

0. 80%

4. 30%

39. 80%

34. 20%

15. 40%

3. 50%

1. 90%

0. 00% 5. 00% 10. 00% 15. 00% 20. 00% 25. 00% 30. 00% 35. 00% 40. 00%

Primary sch

Junior school

High school

College

University

Master

PHD & higher

Education Level Percentage Quantity

Primary school 1.90% 31,502

Junior school 3.50% 56,711

High school 15.40% 250,585

College 34.20% 554,863

University 39.80% 646,667

Master 4.30% 69,157

Phd & higher 0.80% 13,000

Total 100.00% 1,623,073

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Distribution of Panel by Locations

Locations Percentage Quantity

Beijing 6.80% 109,805

Shanghai 9.70% 158,189

Tianjing 1.90% 30,786

Chongqing 2.10% 33,801

Guangdong 10.80% 175,937

Shanxi 1.70% 26,867

Hebei 3.30% 53,245

Heilongjiang 2.10% 34,893

Liaoning 3.10% 50,268

Jilin 1.60% 25,360

Jiangshu 7.10% 115,420

Anhui 2.70% 43,334

Shandong 6.90% 112,141

Zhejiang 6.10% 98,953

Jiangxi 2.20% 36,024

Fujian 4.30% 69,787

Hunan 3.70% 60,442

Hubei 4.20% 68,430

Locations Percentage Quantity

Henan 3.90% 62,966

Neimeng 0.70% 11,832

Hainan 0.50% 8,818

Guangxi 2.80% 45,821

Guizhou 0.70% 10,664

Sichuan 4.30% 70,239

Yunnan 1.30% 21,780

Shanxi 2.60% 42,317

Gansu 1.00% 16,844

Ningxia 0.60% 9,081

Qinghai 0.30% 4,107

Xinjiang 0.70% 12,021

Tibet 0.10% 829

Total 100.00% 1,623,073

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Family Information-Family Monthly Income

6. 50%

0. 90%

1%

2. 10%

8%

11%

23. 10%

20. 40%

15%

7%

5%

0% 5% 10% 15% 20% 25%

1000 & Below

1001-2000

2001-3000

3001-5000

5001-7000

7001-9000

9001-11000

11000-15000

15001-20000

20000 & Above

Refuse to answer

Family Monthly Income Percentage Quantity

1000 & Below 5.00% 81,153

1001-2000 7.00% 113,615

2001-3000 15.00% 243,460

3001-5000 20.40% 331,106

5001-7000 23.10% 374,929

7001-9000 11.00% 178,538

9001-11000 8.00% 129,845

11000-15000 2.10% 34,084

15001-20000 1.00% 15,826

20000 & Above 0.90% 13,490

Refuse to answer 6.50% 105,499

Total 100.00% 1,623,073

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Family Information-Family Size

1-2 person

22%

3 persons

53%

4 persons

or above

25%

Family Size Percentage Quantity

1-2 persons 22.30% 361,838

3 persons 52.80% 857,478

4 & above 24.90% 403,757

Total 100.00% 1,623,073

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Family information- computer owner

two or

above

2%

one

computer

62%

None

36%

Type Percentage Quantity

None 35.60% 577,814

One 62.30% 1,011,174

Two Or Above 2.10% 34,085

Total 100.00% 1,623,073

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Family Information- Automobile owner

Yes

5%

No

95%

Type Percentage Quantity

No 94.80% 1,538,673

Yes 5.20% 84,400

Total 100.00% 1,623,073

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Family Information – House owner

renting

15%

assistant

house

19%

buying

house

66%

Type Percentage Quantity

Buying house 65.70% 1,066,359

Assistant house 19.40% 314,876

renting 14.90% 241,838

Total 100.00% 1,623,073

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Social status-work status

1%

8. 10%

4. 50%

4%

51. 50%

9. 90%

21%

0% 10% 20% 30% 40% 50% 60%

Not working

Temporarily free

Full time work

Part time Work

full time personal business

Housewife

Retire

Type Percentage Quantity

Not working 21.00% 340,845

Temporary free 9.90% 160,186

Full time work 51.50% 835,882

Part-time 4.00% 65,340

Full time personal business 4.50% 73,178

housewife 8.10% 131,469

retire 1.00% 15,487

Total 100.00% 1,623,073

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Social status-Industries

16. 30%

2. 90%

30. 50%

5. 30%

4. 30%

10%

1. 40%

2. 90%

5. 20%

5. 50%

6%

9. 70%

0. 00% 5. 00% 10. 00% 15. 00% 20. 00% 25. 00% 30. 00% 35. 00%

IT/internet

Banking

Trade/food

Consumable

Consulting

Media/printing

Manufactury

Government/none profit org

education/training

student

transportation/logistic

other

Industries Percentage Quantity

IT/internet 9.70% 157,438

Banking 6.00% 97,384

Trade/food/entertainment 5.50% 89,269

Consumable 5.20% 84,400

Consulting 2.90% 47,069

Media/publishing 1.40% 22,723

Manufacturing 10% 162,307

Government 4.30% 69,792

Education/training 5.30% 86,023

student 30.50% 495,037

Transportation/logistic 2.90% 47,069

Other 16.30% 264,561

Total 100.00% 1,623,073

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Social status-position

8. 90%

30. 50%

34. 20%

12. 10%

6%

2. 70%

2. 50%

3. 10%

0. 00% 5. 00% 10. 00% 15. 00% 20. 00% 25. 00% 30. 00% 35. 00%

President/CEO

Vice-president

Director

Manager

Supervisor

Staff

Student

Other

Positons Percentage Quantity

President/CEO 3.10% 50,758

Vice president 2.50% 40,395

Director 2.70% 43,749

Manager 6.00% 96,993

Supervisor 12.10% 196,247

Staff 34.20% 555,356

Student 30.50% 495,037

Other 8.90% 144,453

Total 100.00% 1,623,073

CIIC & COMR (中智库玛)

Hong Kong Market

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Panel Profile

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Panel Characteristics

Personal Profile

Gender

Age

Marital Status

Education

Household Monthly Income

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Personal Information-Gender

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Panel Characteristics

Personal Profile

Gender

Age

Marital Status

Education

Household Monthly Income

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Personal Information-Age

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Panel Characteristics

Personal Profile

Gender

Age

Marital Status

Education

Household Monthly Income

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Personal information-Martial Status

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Panel Characteristics

Personal Profile

Gender

Age

Marital Status

Education

Household Monthly Income

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Personal information – Education

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Panel Characteristics

Personal Profile

Gender

Age

Marital Status

Education

Household Monthly Income

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Household Monthly Income

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Contents

Panel size and distribution

Panel characteristics

Panel recruitment

Panel maintenance

Company introduction

Contact us

33

Panel Recruitment- Channel

Recruitment channels:

Traditional channels

Traditional media-company magazine weekly

TV finance programs

Investigation handbill

Club

Online channel

Portal website

Searching portal website advertisement www.google.com, www.baidu.com

Self-own panel recruitment website – www.51poll.com , www.rapidoo.com

Set up online investigation alliance

Cooperation organization

China broadband user

100,000 employees recommended by CIIC group to foreign companies

Research International china and some other marketing analysis institutions

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Panel Recruitment- Procedure

Step 1: Invite internet users to our panel website

Step 2: New visitor register by themselves

Step 3: Identify the authenticity of member’s information

Step 4: Send out member register email and money points

Step 5: Members can enjoy our survey

Step 6: Review some of new members by calling them randomly and

periodically

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Panel maintenance

We do the maintenance periodically:

Money points/gift exchange

Further identity authenticity of new members

Lottery monthly

Provide consulting service to our member

Online Member Club activities

Cancel the membership

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Contents

Panel size and distribution

Panel characteristics

Panel recruitment

Panel maintenance

Company introduction

Contact us

37

Company introduction

Company Profile CIIC-COMR is a leading online research corporation in China . We

boast the largest online panels in China , the leading research software applications and

interactive research solutions for domestic and global online research projects.

CIIC-COMR is merged from 2 companies that specialized in research application

development and database marketing services respectively.

CIIC-COMR China International Intellectech Corporation (CIIC) was founded in June

1987. Under the direct administration of the State Council, it is a leading state-owned

enterprise featuring unique operations in techno intellectual service trade. Funded solely

by the State Council, Beijing based CIIC has a registered capital of RMB 50 million and

all its external business is guaranteed by the Bank of China. Since 1994, it has been

among the top ten of the country's 955 foreign-economic-related companies. COMR is a

new organization formed in May 2001, a leading supplier of interactive marketing

technology platforms. every consultant in our company is such professional with more

than 8 years market analysis experience. COMR is committed to creating efficient and

effective web-based marketing solutions for clients.

For more: http://www.comr.com.cn ; http://www.51poll.com

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Contents

Panel size and distribution

Panel characteristics

Panel recruitment

Panel maintenance

Company introduction

Contact us

39

Contact us

For more information on CIIC& COMR, please contact the office that serves you area:

Address : 21/F, 922 Hengshan Road, Jianhui Building, Shanghai, China

Zip : 200030

Tel :(021)64076088 (021)54594545-6539

Fax :(021)64076088

Client Service : Mengqb@comr.com.cn

Tech Support: support@comr.com.cn

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Professional service ensure

you great success

Thank you

Thank You