PANJAB UNIVERSITYEstablished since 1882
No. 1 University in India(World Rank: 226-250: World University Rankings)
Retail comes from the Old French word retailer, which
means "to cut off, clip, pare, divide. It was first recorded as
a noun with the meaning of a "sale in small quantities" in
1433. Retail consists of the sale of goods, merchandise or
services from a fixed location in small or individual lots for
direct consumption by the purchaser. Thereby proving to
be the last link in the supply chain, connecting the bulk
producers of the commodity to the end consumer.
Evolution in the retail sector has introduced e-retailing,
where the customer can shop and order through internet
and the merchandise are dropped at the customer's
doorstep using shipping techniques.
Indian Retail Industry is standing at its point of inflexion,
waiting for the boom to take place. It is the fifth largest in
the world, comprising of organized and unorganized
sectors. With growing market demand, the industry is
expected to grow at a pace of 25-30% annually. According
to the 8th Annual Global Retail Development Index (GRDI)
of AT Kearney, India retail industry is the most promising
emerging market for investment. The retail industry in
India is currently growing at a great pace and is expected
to go up to US$ 833 billion by the year 2013. It is further
expected to reach US$ 1.3 trillion by the year 2018 at a
CAGR of 10%. As the country has got high growth rate, the
consumer spending has also gone up and is also expected
to go up further in the future. Retail, today is the need of
the hour. It has extended itself from shops and malls to
banking, telecom, hotels, hospitals and many more
sectors. The organized sector is also expected to grow at a
CAGR of 40% by 2013 and thus management skills in this
area are of utmost importance. The industry demands
promising managers and UIAMS believes in providing the
same.
Eligibility Criterion for admission
l A Bachelor's or Master Degree in any
discipline of Panjab University or of any
other university recognized by Panjab
University as equivalent thereto with at
least 50% marks in aggregate.
l Pass in final examination of the Institute
of Chartered Accountants of India or the
Institute of Cost and Works Accountants of
India or the Institute of Company
Secretaries of India.
l Diploma in Marketing Management with
not less than 60% marks in the aggregate,
provided the candidate holds a Bachelor's
degree.
Educational background
No. of Students
Arts
Engineering
Computers
Commerce
Science
BBA
1
19
1
12
4
10
mba - management
retail
COURSESTRUCTURE
SEMESTER I
ŸPrinciples and Practices of Management
ŸManagerial Economics
ŸAccounting for Management
ŸBusiness Statistics
ŸOrganizational Behaviour
ŸLegal and Ethical Aspects of Business
ŸWorkshop on Information Technology and
Systems
ŸWorkshop on Soft Skills
SEMESTER II
ŸBusiness Environment
ŸFinancial Management
ŸPrinciples of Marketing
ŸHuman Resource Management
ŸWorkshop on Management Information
Systems
ŸSectoral 1 - Introduction to Retailing
ŸSectoral 2 - Product & Brand Management
ŸSummer Training & Viva-Voce
ŸComprehensive Viva-Voce
ŸSeminar on Research Methodology
SEMESTER III
ŸProject Planning and Analysis
ŸSectoral 3 - Customer Relationship Management
ŸSectoral 4 - Franchising Management
ŸSectoral 5 - Visual Merchandising
ŸSpecialization subject – I
ŸSpecialization subject – II
ŸSpecialization subject – III
ŸSpecialization subject – IV
SEMESTER IV
ŸStrategic Management
ŸSeminar on Corporate Governance
ŸWorkshop on Developing Entrepreneurial
Skills
ŸOperations Research & Total Quality
Management
ŸResearch Project
ŸComprehensive Viva-Voce
ŸSectoral 6 - Advanced Supply Chain
Management
ŸSectoral 7 - Marketing of Services
ŸSectoral 8 - Marketing Strategies &
Management
ŸSpecialization subject – I
ŸSpecialization subject – II
FUNCTIONAL SPECIALIZATION GROUPS
1. International Human Resource Management
2. Organizational Development & Its
Applicability In Retail Industry
3. Labour Laws With Special Reference To
Retail Industry
4. Performance Management
1. Investment Analysis Of Retail Industry
2. Strategic Cost Management
3. Financial Engineering & Its Applications In
Retail Industry
4. Mergers, Acquisitions & Corporate
Restructuring In Retail Industry
1. Supply Chain Management
2. Business Process Re-engineering & Its
Applications In Retail Industry
3. Advanced Production Management
4. Management Of Technology & Innovation
In Retail Industry
SEMESTER III1. Market Research & Consumer Behaviour
2. Advertising & Sales Management
3. International Marketing
4. Internet Marketing
MARKETING
SEMESTER IV1. Industrial & Rural Marketing
2. Integrated Marketing Communications
FINANCE
1. International Financial Management
2. Management of Financial Services
SEMESTER III SEMESTER IV
HUMAN RESOURCE MANAGEMENT
1. Industrial Relations & Labour Welfare
In Retail Industry
2. Training & Development With Special
Reference To Retail Industry
SEMESTER III SEMESTER IV
OPERATIONS MANAGEMENT
SEMESTER III SEMESTER IV
1. Enterprise Resource Planning For
Retail Industry
2. Productivity Management
mba - retailmanagement
Ankit GroverB.TECH (MECHANICAL)
Marketing
GILLCO DEVELOPERS & BUILDERS Marketing Strategy
Specialization:
Avi DhawanB.COM
Marketing
SAMSUNGImprovement of High End Panel Sales
Specialization:
Abhishek DubeyB.TECH(CSE)
Marketing
GANT, ELANTECustomer Satisfaction
Specialization:
Abhishek BansalB.TECH(ECE)
Marketing
JINDAL VIDYUT PRODUCTS Quality Management
Specialization:
Aditi ThakurB.B.A.
Marketing
STEMADE BIOTECHMarketing Study of "Dental Stem Cells"
Specialization:
Anshul ChahalB.B.A.
Human Resources
SOMANY CERAMICSRecruitment and Selection Process at Somany Ceramics Limited
Specialization:
Bhanu Pratap S. RanaB.COM
Marketing
ITCEvaluation of Sales of Cigarette of ITC(Mulyankan)
Specialization:
Abhimanyu SharmaB.TECH(MECHANICAL)
Marketing
QUARK SOFTWARE INC.Smart Datasheets Solutions Target Market Research
Specialization:
B.B.A.Marketing
GOLDFINCH MOBILE
SOLUTIONS
Guru Ki Bani 58282
Bhupinder Preet Kaur
Specialization:
Bhanu Pratap Singh TanwarB.TECH(CSE)
Marketing
BRITANNIAKey Account OutletsSales Research
Specialization:
B.COM (PROFESSIONAL)Marketing
METRO CASH AND CARRYOwn Brand Product Perception In Metro
Birpartap Singh Bedi
Specialization: B.TECH(ECE)
Human Resources
SOMANY CERAMICSRecruitment and Selection Process at Somany Ceramics Limited
Deepali Sharma
Specialization:
B.COMFinance
ING VYSYA BANKRisk Management In Foreign Exchange
Fiza Bansal
Specialization: B.TECH(BIO-TECHNOLOGY)
Marketing
FRENCH CONNECTION.Retailing Concept of French Connection
Gaurav Malik
Specialization:
B.TECH(ECE)Marketing
BIG BAZAARAnalysis on Private Label & National Label Brands &Consumer Behaviour towards It
Gurneet Singh Mander
Specialization: B.COM
Marketing
METRO CASH AND CARRYHow To Increase Buying Customer of Metro Cash And Carry
Gaurav Singla
Specialization:
mba - retailmanagement
Gursimran KaurB.B.A.
Human Resources
HDFC BANKRetail Banking - Scoping and Importance
Specialization:
Gurpreet KaurB.COM
Marketing
NESTLEMarket Research of FMCG Products
Specialization:
Jasvir SinghB.TECH(MECHANICAL)
Marketing
GOYAL HYUNDAISales Process ofHyundai Motors
Specialization:
Hemant Kumar SainiB.TECH(ECE)
Marketing
THE HARYANA COOPERATIVE APEX BANKAnalysis of Loans and Advances ofShort Term Credit Structure
Specialization:
B.B.A.Marketing
NAUTICA ( ARVIND BRANDS)Customer Satisfaction
Karan Verma
Specialization: B.B.A.
Marketing
MACRO VENTURESAnalysis of the Role ofSales Promotion
Jitendra Kant Kohli
Specialization:
B.B.A.Marketing
BIG BAZAARMarketing Activities of Big Bazaar
Ketan Dogra
Specialization: B.TECH(CSE)
Marketing
ITCRest of Urban Market (Development) of ITC
Mayank Batra
Specialization:
BSC IN HOSPITALITY & HOTEL ADMINISTRATION
Operations
METRO CASH AND CARRYStock Management
Mohit Arora
Specialization:
B.COM (HONOURS)Marketing
PHILIPS INDIALED Activation.
Mohit Sharma
Specialization:
B.COMFinance
ING VYSYA BANK Customer Satisfaction In Retail Loans
Navpreet Malhotra
Specialization: B.E (ELECTRONICS INSTRUMENTATION
Marketing
DECATHLON SPORTS INDIAProduct Differentiation of Decathlon Shoes
Moksha Chaudhary
Specialization:
B.B.A.Marketing
CIPLAMarket Analysis of CiplaBrand Vs. Other Brands
Nitish Kumar
Specialization:
Nisha KumariB.SC (H.S) BIOPHYSICS
Human Resources
WINSOME TEXTILE INDUSTRIESTraining Need Analysis
Specialization:
B.SC.(MULTIMEDIA & ANIMATION)
Marketing
SERVEWELLStudy On Promotional Activities of Servewell
Rajan Goel
Specialization:
B.TECH(ECE)Marketing
TATA TELESERVICESTo Understand and Enhance the Penetration of Large Screen Data In Gen Y
Pankhuri Malhotra
Specialization:
mba - retailmanagement
B.TECH(ECE)Marketing
HIRA AUTOMOBILESEffectiveness of Marketing Tactics
Ravneet Singh
Specialization: B.B.A.
Marketing
PEPSICO INDIA HOLDINGS Marketing Activations & To Drive Range Selling By Adding SKU Count
Rimpi Soni
Specialization:
B.TECH(ECE)Human Resources
METRO-CASH AND CARRY Training and Development atMetro-Cash and Carry with focuson Training Need Analysis
Rishibha Kurichh
Specialization:
Rohit GuleriaBCA
Marketing
ING VYSYA BANKMarket Analysis of Foreign Exchange Services of ING Vysya Bank
Specialization:
BSC (AVIATION STUDIES)Marketing
METRO CASH AND CARRYAugmenting Sales of Metro Own Brands
Sahil Bhatia
Specialization: B.B.A.
Marketing
State Bank of IndiaMarketing of Retail Banking Productsor Advance Products
Ronit Kumar
Specialization:
B.COMMarketing
PHILIPS INDIAPhilips Lighting ConsumerAwareness Activation
Sarabjeet Singh Juneja
Specialization: B.COM (HONS.)
Marketing
BIG BAZAARCustomer Profiling and Catchment Area Analysis of Big Bazaar Store
Shakti Singh
Specialization:
B.TECH(EE)Marketing
URBAN MÉLANGE LIFESTYLE MAGAZINEClient Handling & Marketing Research
Sukhwinder Singh
Specialization: B.COM
Marketing
H.M.TTractor Marketing
Sudhanshu
Specialization:
B.TECH(CSE)Human
Resources
RELIANCE COMMUNICATIONSStudy of Recruitment and Induction Process At Reliance Communications Ltd.
Surabhi Sood
Specialization: B.A.(ECONOMICS-MATHS)
Marketing
DECATHLON SPORTS INDIAVisual Merchandising In Decathlon
Sulakhni Kaur
Specialization:
B.TECH(CSE)Marketing
NAGPAL REALTECCustomer Buying Behaviour In Real Estate.
Vimal Ahuja
Specialization: B.COM
Marketing
TOMMY HILFIGERVisual Merchandising of Tommy Hilfiger
Tulika Nahan
Specialization:
B.TECH(ECE)Human Resources
FUTURE GROUPPayroll and Compensation
Yoshita Mahajan
Specialization:
mba - retailmanagement
Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerTel: +91 172.654.4414Fax: +91 172.270.1403Mobile: +91 921.641.1414E-mail: [email protected]
University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in