Pannon Local Products Cluster
Pannon Local Product Cluster was founded on 3 October 2005. by 13 organisations operating in the West-Pannon Region after almosat
a year of preparation.
The Cluster aims at helping the agricultural and handmade products found and produced in the region by estabishing a
comprehensive inventory of them, streamlining their production, unifying their image and design and creating a market for them.
One of the main directions of sale is the continuously strengthening local tourism, another is the e-commerce to face the challenges of the future, and the third is the local market built upon local, rural
needs.
An important objective beside the above is the increase of local employment, the creation of income-generating opportunities in the
rural areas through the production of local products.
Pannon Local Products Cluster
Founders of the Cluster:
Municipality of Csörötnek VillageVas County Association for Village Tourism
Vas County Society for Village CateringGyőr-Moson-Sopron Association for Village Tourism
Hegypásztor KörÍrottkő Nature Park Association
For the Small Settlements of Kemenesalja NPOKisalföld Folk Artists Society
Nature Park Territorial Development NPOVasi Hegyhát Multipuropse Small-regional Association
Zala County Folk Art SocietyZala Wine Road Society
Society for the Villages of Zala
Pannon Local Products Cluster
I. Activating sales channels- providing information for the sales points- direct contact- organisation / coordination of product logistics
Planned services of the Cluster
II. Info and marketing- channelling market information to the producers- promotion, advertisement- establishment of trademarks- organisation of joint events
III. Training organisation- professional trainings- organisation of experience exchange
IV. Product development, technology- and quality development- consultation, professional work- help in resource provision
Pannon Local Products Cluster
Steps of the development process
1. Establishment of a database- Territory-specific products- Producers, technologies
2. Production of communication material- Promotion material, price catalogue (for existing
products)- Image/design handbook, trademarks
3. Market analysis- Supply and demand mapping- Assessment of potential sales points
4. Product development, training
5. Implementation of a quality insurance system
6. Formation of a sales network - Sales points for tourism- Shop network- Webstore
7. Developing models of local employment Pannon Local Prodsucts Cluster
The Cluster aims to finance the realisation of its objectives using tendered resources
Applications put in so far:
Regional Innovation Agency
Economic Competitiveness Operative Programme
INTERREG IIIA Hungary-Slovenia-Croatia
Pannon Local Products Cluster
Management organisation of the Cluster:
Hegypásztor Kör4 Molnár Antal str. 9825 Oszkó, Hungary
Contact:
Ákos Zágorhidi Czigány Telefon: +36-20-220-43-40
E-mail: [email protected]
Pannon Local Products Cluster