With the support of

Good metadata help selling more books.

But that’s not the end of the story

Paola Mazzucchi

Converging metadata for converging media

Converging Media Conference, Gent, 24th September 2014

2

TISP is the platform for the publishing industry and the ICT industry to discuss about innovation, collaboration and partnerships, within an international network.

TISP helps publishing and ICT converging on specific business needs and on the strategic view for the future.

TISP is an EU funded Thematic Network

Over TISP:Twitter: @tispnetworkLinkedin group: TISP - Technology and Innovation for Smart Publishing www.smartbook-tisp.eu

Technology and Innovation for Smart Publishing

3

People make Stuff. People use Stuff.

People do deals about Stuff.

Scenario setting: convergence

• «What is a product» in the digital environment?• Granularity and Complexity• Beyond the product: works and abstractions• Relations among stuff

• Same people, multiple names and identities• Same people multiple roles in multiple

products• Relations among people

• Events• Actions people do with stuff• Relations among people and stuff

4

These basic principles help us to further elaborate

on the challenges in today digital environment

5

People make Stuff. People use Stuff.

People do deals about Stuff.

Scenario setting: convergence

Identify unambiguously the relevant entities

Describe relevant features of the relevant entities (rich metadata)

Create semantic relationships among different entities (products, works, people, parties, etc.)

Respond to the demand by users to re-use content

Enrich the experience of the end user

Provide information about how end users can get appropriate permission to re-use contentIncrease discoverability

of content (SEO)

Optimise supply chains operations, from royalties distribution to and sales management

6

It’s all about metadata!

The possibility to create and maintain relationships among entities relies on a network of metadata records and persistent identifiers, ensuring interoperability across market-segments

This applies to each of the media sectors as a self-contained domain

This applies more and more to a cross-media environment

7

Our tool kit: Identifiers & Metadata

ISBNDOIISTC

ONIX4BONIX4DOI

MarcDublin Core

GTINGRid & ISRC

ISWC

DDEX

ISANEIDR

EIDR

PLUS ID

IPTCPLUS

XMP & Exif

8

So far so good, as far as the theory goes…

but

Let’s come back to our daily job

9

Metadata in everyday life in the publishing industry/1

Publishers

Distributors

E-book platforms

BIP

Wholesalers

Online retailers

Publishers

Qu

ality

ch

eck

Qu

ality

ch

eck a

nd

data

en

rich

men

tQuality check e data

enrichment

RRO

Social networks

s

Libraries

Bookshops

Search engines

Metadata creation Metadata managementand supply

ISBN assignment

Metadata or book

Metadata or book

Metadata

Metadata consumption

10

Metadata in everyday life in the publishing industry/2

Good metadata help selling more books

hope you all know by now…

Basic metadata Enhanced metadata

11

But that’s not the end of the story

Let’s have a look at some initiatives and services that make use of the good metadata that help selling more books in a different context to enable a different range of services

Publishing industry

Converging metadata

Converging media sectors

12

Rights information management services

ARROW is a system to streamline “rights information discovery” in a book or collection of books to lawfully digitise and make available the European cultural heritageARROW operations and algorithms are powered by metadata:

- national bibliographies (stuff)- authors authority files (people)- book supply chain data (BIP) (stuff)- rights management data (RRO and CMO) (events)

Media sector: books and audio-visual

FORWARD will build a rights discovery service for the audio-visual sector through an automated system that will search, harvest and process metadata from film archives and producers.FORWARD and the ARROW system will be fully interoperable and accessible to queries from all users across the EU.

13

Accessibility for the visually impaired services

Media sector: books

LIA (Accessible Italian Books) is a dedicated service to increase the number of accessible e-books available on the Italian market for blind and visually impaired readers.LIA operations are powered by metadata:

- Title metadata from publishers (stuff)- Supply chain metadata (BIP) (stuff)- Accessibility metadata created in the

certification service (stuff and event)

PRODUCTION CATALOGUING DISTRIBUTION USE

Semantic Mark-up

Metadata management

Metadata supply

Mark-up and Metadata use

In LIA accessibility metadata are merged with title information from E-Kitab (the BIP of Italian e-books) The resulting ONIX 3.0 metadata convey information on ebook accessibility all along the publishing supply chain: stores, libraries, aggregators.

14

The implementation of Schema.org mark-up on LIA website was tested, mapping product and accessibility metadata from ONIX 3.0 records to the schema Book

Unfortunately the STANCA act that regulates the accessible web in Italy excludes the use of HTML5 to develop accessible websites.

Improve discoverability and SEO

14

microdata RDFa JSON-LD

✔︎�✖︎�✖︎�

microdata RDFa JSON-LD

✖︎ ✔︎�✔︎�

15

RDI is a project, EU-funded under the CIP framework, aimed at demonstrating how to efficiently manage and trade intellectual property rights online for any and all types of usage, across any and all types of content, in any and all media. RDI operations are powered by metadata provided by different sources:- Content metadata (stuff)- Rightsholders metadata: authors/creators and

publishers/producers (people)- Rights and licensing metadata (RRO/CMO)

(events)

Streamline online rights transaction services

Media sector: books and journals; film and audio-visual; music; images

At the core of RDI is the creation of an interoperable communication layer between data sources and users, for example consumers looking for a license to use a piece of content, or “B2B” users looking for permission to re-sell or re-purpose existing content to create new content.

RDI implements the principles of the Linked Content Coalition to facilitate and expand the legitimate use of content in the digital network through the effective use of interoperable identifiers and metadata

16

Use case in the books and journal sector

Users, other aggregators, other services

17

One of the most well-known DOI-based services is in the in the academic and research environment where the DOI makes resolvable the semantic relations among different content types. Crosslinking and citation services between journals, datasets, researchers and funders are powered by DOI resolution and DOI metadata.

DOI

Media sector: books and journals; film and audio-visual; datasets; PSI

DOI (Digital Object identifier) is persistent, cross-media and resolvable identifier. Resolution is the process of going from an identifier to information about the identified entity (metadata) and in some cases the entity itself. DOI has been made interoperable with other identifiers (ex. the ISBN), therefore can support the use online of other identifiers, to access metadata and services associated to the content identified.

Media sector: books and journals; datasets

18

DOI Context-aware multiple resolution

DOI

Metadata services

Registration and

bibliographicmetadata

Rights informationmetadata

Accessibilitymetadata

DOI kernelmetadata

Content services

Reuse (licensing/permission)

Buy

Access

Other resolutions

Alternative version

about the contributors

about the content

Get metadata in Turtle

Get metadatain citation format

Get metadatain xml

Get metadata in RDF xml

Media sector: books and journals; film and audio-visual; datasets; PSI

19

Content Negotiation is an application to make available and disseminate DOI metadata in different formats regardless the Registration Agency where the DOI has been registered and where associated metadata are stored.

Content negotiation of DOI metadata

Media sector: books and journals; datasets

20

Formatting service of content negotiated DOI metadata

Media sector: books and journals; datasets

21

Sooner or later in a converging future…

Conclusions

22

What do these have in

common?

The four Gospels

Columbo(aka Peter Falk)

Harry Potter and the Deathly Hallows

Part 1

Einsturzende Neubauten

What else?

23

Nick Cave and the Bad Seeds

ISNI 0000 0001 1958 9618

The four GospelsISBN

9781847678355

Columbo(aka Peter Falk)ISNI 0000 0000

7823 8642

Harry Potter and the Deathly

HallowsPart 1

ISAN 0000-0002-C755-0000-D-0000-0002-V

(DVD)

Einsturzende Neubauten

ISNI 0000 0001 2291 0804

Related productsISBN 9780862417963

Related workISTC A02-2012-000013F3-7

Related productISBN 9781408835029

Related workISTC A02-2013-000003E3-0

Related work

ISAN 0000-0000-32FE-0000-T-0000-0000-O (Der Himmel über Berlin)

Related Party0000 0000 7839 5824 (Blixa Bargeld)

Related work

ISAN 0000-0002-C755-0000-D-0000-0000-Z EIDR 10.5240/FE76-07CC-CACA-7BE7-C49E-K

Related version

ISAN 0000-0002-C755-0000-D-0000-0001-X (Blue Ray)

With the support ofMy metadataName: PaolaSurname: MazzucchiProfessional Affiliation: AIE/mEDRARole: Project Manager Email: paola.mazzucchi@aie.itTwitter: @MetalGoddess Linkedin: https://www.linkedin.com/in/paolamazzucchi