Muhammad Ali Jinnah UniversityMuhammad Ali Jinnah University

Presentation Of Principles of Marketing onPresentation Of Principles of Marketing on

MBA Section # 4MBA Section # 4

Aamer ZafarAamer Zafar MB093054MB093054 Faisal BashirFaisal Bashir MB093089MB093089 Muhammad Ammad QureshiMuhammad Ammad Qureshi MB093092MB093092 Shaheed ZamanShaheed Zaman MB093082MB093082 Saeed AhmadSaeed Ahmad MB093055MB093055

Italian Restaurant Pappasallis is Italian word Owner Miss. Zeenat Ayesha Establish since 1989 from F-7 Islamabad Branch Started from small shop containing 2 or 3 tables The oldest pizza restaurant in Pakistan

““Provide fine dinning facilities Provide fine dinning facilities to people’s of Islamabad and to people’s of Islamabad and fulfill their demands.”fulfill their demands.”

12-12 Services12-12 Services Takeover deliveryTakeover delivery Prefer direct marketingPrefer direct marketing Using digital sources i.e.Using digital sources i.e.

• FM radioFM radio• Electronic MediaElectronic Media• Print MediaPrint Media• TelecommunicationTelecommunication

Strength:Strength: Ample parkingAmple parking SecuritySecurity Secure placeSecure place Variety in food portionVariety in food portion Good locationGood location Familiar environmentFamiliar environment Kids AreaKids Area

Weakness:Weakness: Law & OrderLaw & Order ExpensiveExpensive

Opportunities:Opportunities: Play landPlay land Jinnah parkJinnah park CinepexCinepex

Threats:Threats: Political situationPolitical situation InflationInflation TerrorismTerrorism

SocialSocial:: CharityCharity 64 Workers64 Workers

LegalLegal Registered Trade MarkRegistered Trade Mark No violation of Rules and No violation of Rules and

regulationregulation

EconomicalEconomical:: Different Types of DealsDifferent Types of Deals

PoliticalPolitical:: GovernanceGovernance ConditionsConditions

TechnologicalTechnological:: Use Advance toolsUse Advance tools

Product:Product: VarietyVariety QualityQuality ServicesServices SeasonalSeasonal

Price:Price: List priceList price ExpensiveExpensive

Place:Place: CoverageCoverage LocationLocation TransportationTransportation

Promotion:Promotion: Public RelationsPublic Relations AdvertisingAdvertising

Pizza HutPizza Hut KFCKFC McDonald’sMcDonald’s

And other fine dining restaurants And other fine dining restaurants

New branches in twin-cities. New branches in twin-cities. Promote their quality.Promote their quality. Offer new deals.Offer new deals. Technological promotion. Technological promotion.