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Papirfly is a simple, yet clever, web-technology that enable us to manage and communicate our...

Date post: 31-Dec-2015
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Papirfly is a simple, yet clever, web-technology that enable us to manage and communicate our employer brand around the world. 

We purchased two Papirfly modules (Print and Digital Asset Manager) that will help to eliminate inefficiencies, bring control in-house, guarantee quality and ensure brand consistency reducing costs and production time when creating marketing materials. 

Background:

Provides central place to organize and access approved templates and images.

Encourages local & global collaboration

Enables Employment Branding team to reuse existing print materials and eliminate duplicate efforts across regions

Reduces reliance on agencies to create marketing materials, saving time & money.

Provides the ability to get materials to market fast & efficiently.

Protects our Employment Brand by ensuring our marketing materials are on-equity every time.

Key Benefits:

Print Materials

“Locked down” Posters/Flyers• General • Technical• Intern• Sustainability

Product Posters:• Duracell• Oral B• Gillette• Old Spice• Mach III

Editable Posters/Flyers:• Job Ads• Functional Flyers• Campus Recruiting Events

Flyer/Functional Flyer/Campus Recruiting Event – Two Column** Note – the QR code will update as the url is changed.

Editable Posters/Flyers v1

Portrait Landscape

** The brand logos can be automatically populated by linking them to a url or country.

Flyer/Functional Flyer/Campus Recruiting Event – Two Column** Note – the QR code will update as the url is changed.

Editable Posters/Flyers v2

Portrait Landscape

** The brand logos can be automatically populated by linking them to a url or country.

.

Locked Down Posters/FlyersFlyer – Real World Projects & Fake Sweat. “locked text = title &

message” Customizable Elements: Image, url, location text, brand logos, New Challenge Every Day tagline.** The brand logos can be automatically populated by linking them to a url or country.

Flyer – Our Interns Don’t Make Coffee. . “locked text = title & message”

Locked Down Posters/Flyers

** The brand logos can be automatically populated by linking them to a url or country.

Flyer – Help Fight, Tide Loads of Hope“locked text = title & message”

Locked Down Posters/Flyers

** The brand logos can be automatically populated by linking them to a url or country.

.

Product Posters

** The brand logos can be automatically populated by linking them to a url or country

Red circles indicate editable areas

Newsletter** No longer being used in the U.S. and is currently off equity. If interested, will need to be updated with new Corporate equity.

Image LibraryThe image library consists of people shots, brands, brand logos and misc. images. High resolution images are needed for the best clarity. If you have an images/brand logo you’d like added to the library, please note requirements below and send to Tammy [email protected] or Terry [email protected].

** Logos: To add additional brand logos, we need the original authoring file or .ai file. This can usually be obtained through the design contact

** Images: (Must be high resolution – minimum of 300 dpi solution

Example of images for poster/flyers:

Image LibraryThere are a variety of brand images/logos from each sector available to choose from. If you have an images/brand logo you’d like added to the library, please note requirements below and send to Tammy [email protected] or Terry [email protected].

** Logos: To add additional brand logos, we need the original authoring file or .ai file. This can usually be obtained through the design contact

** Images: (Must be high resolution – minimum of 300 dpi solutionExample of a few brand/logo images:

New templates/change to existing template** Please keep in mind that we’ll only move forward with materials that can reapplied globally

Process

1. Forward flyer, poster, brochure, etc. or needed change to Terry Hicks (hicks.ta) & Tammy Deaton (deaton.tl)

2. Please include any specific image or logos you plan to use – The

items need to be in the following formats/size: Image - high resolution – minimum of 300 dpi Logos – When submitting brand logos to be added to the library,

please be aware we need the ‘original authoring file’ or .ai file. This can usually be obtained through the design contact

3. Tammy/Terry will work with TMP for creative design. Once approved, will be sent to Papirfly for programming.

Approximate Timing: 6 to 8 Weeks

Next steps for Global Talent Supply Team & Timing:

Continue work with TMP & Papirfly to create materials/templates that are scalable

Continue building out the image library

Ongoing

Ongoing

What we need from you

Contact Terry Hicks (hicks.ta) or Tammy Deaton (deaton.tl) to discuss print materials you’d like to add to Papirfly

Regional images (high resolution – minimum of 300 dpi)

Brand logos – Need to be “original authoring file” or .ai file . This can usually be obtained through the design contact.

Encourage usage in your organization

Continue to provide input to ensure portal is relevant

For any questions, please contact Terry Hicks or Tammy DeatonLast update 12/14


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