Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Papua New Guinea International Visitor Survey
January – June 2017Simon Milne
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Papua New Guinea Tourism ProjectIntroduction
Project Objectives
Objective 1: Grow tourism arrivals to PNG by working with government and private sector to understand and develop arrivals markets.
Objective 2: Increase the value of tourism to businesses and communities by working with government and private sector to improve the PNG tourism product.
Objective 3: Increase investment in PNG tourism by helping to build a pipeline of bankable projects.
Linkages: Complement the World Bank’s upcoming tourism lending program
Pacific Partnership: IFC’s work in the Pacific is guided by the Pacific Partnership. Australia, New Zealand and IFC are working together through the Pacific Partnership to stimulate private sector investment and reduce poverty in the Pacific.
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Papua New Guinea Tourism ProjectIntroduction
International Visitors Survey
➢ Provides unique insight to current tourism markets
➢ Creates a baseline from which government and industry stakeholders can measure growth and track trends
➢ Presents a profile of the current visitor
➢ Increases understanding of travel patterns in the regions
➢ Provides data to inform marketing strategies including key market segments, distribution channels and motivation factors
➢ Allows for businesses and government to make evidence based decisions for marketing, product development, policy and strategies
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Summary of the Key FindingsSummary
Total Direct Economic Impact for Jan-Jun 2017Figures exclude employment and cruise visitors
US $105 Million (PGK $343 million) flowing back to the PNG economy. US $2,558 (PGK $8,332) spend per visitor per trip; from a total of 41,216 visitors
US $247 (PGK $805) per visitor per day
Respondent Profile and Characteristics
• 57% from AU/NZ
• 54% under 50 years
• 34% female
• 75% household income less than US $100,000
Decision Making
• Friends and family, previous visits and general travel websites are key sources for planning holidays
• 63% purchased travel by themselves
Satisfaction
• 93% would come back
• Satisfied with people, scenery or landscape, activities and attractions, and culture
• Safety and security, environment and rubbish least appealing
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Direct Economic Impact - Spend in Country andPrior to Arrival
Summary
$42.3 million Accommodation
$29.2 million Airfares
$10.6 million Food and Beverage
$5.6 million Local Transport
$5.4 million Domestic Travel
$4.3 million Tours
$3.1 million Retail
$2.0 million Other
$1.5 million Souvenirs
$1.4 million Internet & Service
Economy
US $105 million
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visitor Characteristics - IVS Respondent DataVisitor Profile
926 Adults57 Children
People Covered
13% 18-29 years old17% 30-39 years old25% 40-49 years old23% 50-59 years old18% 60-69 years old
Age
Household Income42% Under $50,00033% $50,000 -$100,00015% Over $100,001
Gender
Females
Males
34%
66%
*Note: Long haul countries are countries not included in specific long haul destinations (i.e., Asia and North America).
Country of Origin
52% Australia23% Asia8% Long Haul*7% North America5% New Zealand5% Pacific
Australian Respondents - IVS Respondent Data
Visitor Profile
New South Wales, Queensland and Victoria make up
82% of all Australian visitor arrivals
Western Australia
6%
South Australia
4%
New South Wales28%
Queensland38%
Northern Territory
1%
Victoria16%Tasmania
2%
Australia Capital Territory
5%
New Zealand Respondents - IVS Respondent Data
Visitor Profile
Auckland35%
Wellington14%
Canterbury8%
Auckland, Wellington, Waikato and Canterbury
make up 66% of all New Zealand visitor arrivals
Waikato9%
2222222222222
333
57
810
1228
0 5 10 15 20 25 30
AndorraChile
Czech RepublicFinlandIcelandMalawi
MaltaPoland
PortugalSlovenia
SpainTrinidad and Tobago
ZimbabweBelgium
NetherlandsNorway
South AfricaFrance
ItalyGermany
SwitzerlandUK
Share of respondents (%) for long haul IVS data
Long Haul – Country Breakdown (IVS Respondent Data)
Visitor Profile
Note: Due to rounding, some figures will be 105%
8% of IVS respondents
Long Haul – Country Breakdown Long Haul – Country Breakdown
2
3
10
85
0 20 40 60 80 100
Other America
Scandinavian
Africa
Europe
Share of respondents (%) for long haul IVS data
8% of IVS respondents
Long Haul – Country Breakdown(IVS Respondent Data)
Visitor Profile
Note: Due to rounding, some figures will be 97% or 101%
19
82
0 20 40 60 80 100
Canada
United States of America
Share of respondents (%) for North America IVS data
North America – Country Breakdown
222
39
2224
37
0 5 10 15 20 25 30 35 40
Federated States of MicronesiaPalau
TongaSamoa
VanuatuPapua New Guinea
Solomon IslandsFiji
Share of respondents (%) for Pacific IVS data
Pacific – Country Breakdown
1
1
1
1
1
2
2
2
2
4
4
8
8
11
12
13
24
0 5 10 15 20 25 30
Afghanistan
Cambodia
Lao People's Democratic Republic
Myanmar
Nepal
Bangladesh
Hong Kong (S.A.R.)
Israel
Republic of Korea
China
Indonesia
Japan
Thailand
India
Singapore
Malaysia
Philippines
Share of respondents (%) for Asia IVS data
Asia – Country Breakdown11% of IVS respondents
7% of IVS respondents
10% of IVS respondents
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Country of OriginVisitor Profile
56
1110
8 87
52
23
78
5 5
0
10
20
30
40
50
60
Australia Asia North America Long haul New Zealand Pacific
Perc
ent
% of IVS Responses % of PNGTPA Arrivals
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visitor Characteristics – SummaryVisitor Characteristics
and Preferences
64% Air Niugini28% Qantas13% Virgin Australia6% Philippine Airlines2% PNG Air
Airlines Used
Travel Companions
45% Solo25% One companion
10.3 Nights on average44% Stayed up to 1 week
Length of Stay
41% Business24% Holiday20% Visiting Friends/Family
Purpose of Visit
41% First trip18% 1 or 2 times11% 3 or 4 times30% 5+ times
Previous Visits
76% Papua Region22% Islands Region21% Momase Region15% Highlands Region
Regions Visited on Trip
Note: Due to rounding, some figures will be 99% or 101%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Main Purpose of Visit – Country SegmentationVisitor Characteristics
and Preferences
31
23
49
66
52
39
44
38
2
12
15
28
10
20
25
16
22
22
7
12
7
2
9
6
7
4
5
2
2
3
2
3
12
2
2
0 10 20 30 40 50 60 70 80 90 100
Long haul
North America
Pacific
Asia
New Zealand
Australia
Share of visitors (%)
Business Holiday VFR Volunteering Other Education
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Previous visits – Country SegmentationVisitor Characteristics
and Preferences
37
19
10
35
31
1112
4643
16
13
2826
23 23
28
55
26
6
12
67
18
10
5
0
10
20
30
40
50
60
70
80
First time 1 or 2 times 3 or 4 times 5+ times
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Long Haul
First timevisitors
41%1 or 2 times
18%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Previous Visits – Purpose of VisitSegmentation
Visitor Characteristics and Preferences
61
17
10
13
35
17
12
36
26
23
13
38
0
10
20
30
40
50
60
70
First time 1 or 2 times 3 or 4 times 5+ times
Shar
e o
f vi
sito
rs (
%)
Holiday Business VFRNote: Due to rounding, some figures will be 99% or 101%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Length of Stay (nights) – Country Segmentation
Visitor Characteristics and Preferences
31
68
64
46
21
8
16
3
51
37
8
14
41
36
33
11
47
9
37
17
4
8
3 3
67
11
42
7
2
75
0
10
20
30
40
50
60
70
80
5 or less 6 7 8 9 10 and more
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Long Haul
Australia 9.7 nights
New Zealand 11 nights
Asia 9.6 nights
Pacific 10.5 nights
North America 12.8 nights
Long Haul 13.9 nights
AVERAGE
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
15
5
109
5
57
39
8 7
4 3
40
26
6
12
2 3
51
0
10
20
30
40
50
60
5 or less 6 7 8 9 10 and more
Shar
e o
f vi
sito
rs (
%)
Holiday Business VFR
Length of Stay (nights) – Purpose of VisitSegmentation
Visitor Characteristics and Preferences
AVERAGE
Holiday 10.7 nights
Business 9.7 nights
VFR 11.3 nights
Due to rounding, some figures will be 99% or 101%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Airlines Used for Travel – CountrySegmentation
Visitor Characteristics and Preferences
43% Australia28% New Zealand2% Asia7% Pacific33% North America8% Long Haul
55% Australia34% New Zealand79% Asia95% Pacific65% North America80% Long Haul
17% Australia52% New Zealand2% Asia2% Pacific6% North America10% Long Haul
1% Australia3% New Zealand1% Asia0% Pacific6% North America7% Long Haul
0% Australia0% New Zealand20% Asia2% Pacific15% North America7% Long Haul
Other
1% Australia5% New Zealand3% Asia2% Pacific9% North America7% Long Haul
Note: Multiple responses, therefore total do not add up to 100%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Airlines Used for Travel – Purpose of VisitSegmentation
Visitor Characteristics and Preferences
28% All Visitors25% Holiday28% Business31% VFR
64% All Visitors69% Holiday62% Business61% VFR
13% All Visitors11% Holiday14% Business14% VFR
2% All Visitors2% Holiday2% Business2% VFR
6% All Visitors4% Holiday8% Business5% VFR
Other
2% All Visitors2% Holiday3% Business1% VFR
Note: Multiple responses, therefore totals do not add up to 100%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Regions Visited – All Visitors Visitor Characteristics
and Preferences
Islands Region
22%
Momase Region
21%
HighlandsRegion
15%
PapuaRegion
76%
39% East New Britain36% New Ireland21% West New Britain12% Bougainville10% Manus
83% National Capital District 15% Central Province11% Milne Bay10% Northern Province3% Western Province2% Gulf Province
50% Morobe37% Madang20% East Sepik4% West Sepik
47% Western Highlands35% Eastern Highlands14% Southern Highlands12% Jiwaka7% Simbu6% Hela
Note: Multiple responses, therefore totals do not add up to 100%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visiting each PNG Region – Purpose of Visit Segmentation
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
Momase Region
Holiday 24%
Business 21%
VFR 15%
Highlands Region
Holiday 17%
Business 13%
VFR 16%
Islands Region
Holiday 31%
Business 19%
VFR 16%
Papua RegionExcluding NCD
Holiday 68%
Business 70%
VFR 87%
National Capital District
Holiday 71%
Business 86%
VFR 88%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visiting each PNG Region - Holiday and Long Haul Holiday
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
Momase Region
Holiday 24%
Long Haul Holiday
53%
Highlands Region
Holiday 17%
Long Haul Holiday
38%
Islands Region
Holiday 31%
Long Haul Holiday
38%
Papua RegionExcluding NCD
Holiday 68%
Long Haul Holiday
37%
National Capital District
Holiday 71%
Long Haul Holiday
69%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
75
2316
10
79
72
19
31
20
8181
20 1912
9387
7
1511
88
75
25 26
42
73
65
28
48
27
76
0
10
20
30
40
50
60
70
80
90
100
Papua Region Islands Region Momase Region Highlands Region National Capital District
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Long haul
Regions Visited – Country SegmentationVisitor Characteristics
and Preferences
Note: Multiple responses, therefore total does not add up to 100%
AVERAGELength of Stay on Islands
Papua Region 8.4 nightsNational Capital District 6.7 nights
Islands Region 9.7 nights
Momase Region 7.4 nights
Highlands Region 7.1 nights
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Expenditure by Purpose of Visit SegmentationVisitor Spending and
Impact
Per Person Per Visit
1,961
1,207 763
1,227
1,303
771
Holiday Business VFR
US$
Pre-paid spend flowing into PNG In-country spend
3,188
1,534
2,510
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Expenditure by Country SegmentationVisitor Spending
and Impact
Per Person Per Visit
1,236 1,094 1,560
1,188
2,054 2,550
966 934
1,529
1,058
1,396
1,333
Australia New Zealand Asia Pacific North America Long Haul
US$
Pre-paid sepnd flowing into PNG In-country spend
2,0282,264
3,450
3,883
3,089
2,202
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visitor Expenditure Prior to Arrival– Purpose of Visit Segmentation
Visitor Spending and Impact
Note: Multiple responses, therefore total does not add up to 100%
9
7
5
24
42
30
99
5
8
4
42
43
62
94
2
43
50
64
71
78
91
0 20 40 60 80 100 120
Other
Activities
Tours
Breakfast or meals
Domestic transport
Accommodation
International flights
Share of visitors(%)
Holiday Business VFR
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Average Spend in PNG per dayVisitor Spending and
Impact
Per Person Per Day
By Market
Overall - $110 per day
10085
159
100109
96110
0
20
40
60
80
100
120
140
160
180
Spen
d p
er p
erso
n p
er d
ay (
US$
)
Accomodation, $44.4
Food & Beverage, $18.1
Domestic Travel, $13.1
Tours, $10.1
Retail, $7.4
Local Transport,
$5.8
Other, $4.6
Souvenirs, $3.5
Internet & Service,$3.3
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Average Spend in PNG by Australia andNew Zealand Visitors
Visitor Spending and Impact
Australia - $100 per dayNew Zealand - $85 per day
Accomodation, $33.5
Food & Beverage, $16.9
Tours, $14.9
Domestic Travel, $11.3
Other, $6.5
Retail, $6.2
Local Transport,
$4.2
Souvenirs, $3.2
Internet & Service, $2.9
Accomodation, $37.7
Domestic Travel, $16.3
Food & Beverage,
$15.6
Local Transport,
$4.2
Souvenirs, $3.1
Retail, $2.8
Internet & Service, $2.2 Other, $1.6
Tours, $1.3
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Average Spend in PNG by Asia andPacific Visitors
Visitor Spending and Impact
Asia - $159 per day Pacific - $100 per day
Accomodation$35.7
Food & Beverage, $16.3
Retail, $13.8
Domestic Travel, $10.1
Local Transport,
$8.2
Souvenirs, $5.8
Internet & Service, $4.9
Other, $4.8 Tours, $0.7
Accomodation, $75.1
Food & Beverage, $26.8
Local Transport,
$12.1
Retail, $11.9
Domestic Travel, $11.7
Tours, $9.9
Internet & Service, $5.6
Souvenirs, $4.1 Other, $2.1
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Average Spend in PNG by North America and Long Haul Visitors
Visitor Spending and Impact
North America – US $109 per day
Accomodation, $51.4
Domestic Travel, $22.2
Food & Beverage,
$10.0
Other, $7.3
Tours, $4.8
Local Transport, $4.6
Retail, $4.1
Souvenirs, $3.4
Internet & Service,
$1.4
Long Haul – US $96 per day
Accomodation, $42.7
Food & Beverage, $17.7
Domestic Travel, $16.3
Tours, $4.8
Retail, $6.4
Local Transport, $2.1
Souvenirs, $2.7
Internet & Service,
$3.0
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visitor Expenditure – Per Person and TotalVisitor Spending and
Impact
Pre-Paid Spend flowinginto PNG
In-country Spend Total Spend
Per Day
Whole Trip
Direct economic impact on PNG for Jan - June 2017 US $105 million / PGK $343 billon in total
US $17.5 million / PGK $57.2 billon per month
US $137PGK $447
US $1,417PGK $4,615
US $110PGK $360
US $1,141PGK $3,716
US $247PGK $805
US $2,558PGK $8,332
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Information Sources and Decision MakingInformation and Decision Making
How did you find out about PNG?
51% Previous Visits49% Friends and Family12% General Websites
How did you purchase your travel?
33% Travel Agent31% By Myself29% By Others
Information Sources for Planning
48% Friends and Family27% Previous Visits22% General Travel Websites20% Travel Agent/Travel Brochures
What influenced your decision making?
2.8/5 History and Culture
2.7/5 Friends and Family in PNG
3.0/5 Business and Conference
AustraliaBusiness/Conference
2.8Culture and History
2.8Friends and Family in PNG
2.5
Natural Attractions/Ecotourism/Photography
2.3
New ZealandBusiness/Conference
3.2Friends and Family in PNG
2.9Culture and History
2.2
Natural Attractions/Ecotourism/Photography
2.1
AsiaBusiness/Conference
3.8Friends and Family in PNG
3.0
Natural Attractions/Ecotourism/Photography
2.9
Culture and History2.6
PacificBusiness/Conference
3.4Friends and Family in PNG
3.4
Special Events2.9
Natural Attractions/Ecotourism/Photography
2.8
North AmericaCulture and History
3.1
Natural Attractions/Ecotourism/Photography
2.9
Friends and Family in PNG2.7
Snorkelling and Diving2.2
Long HaulCulture and History
3.3
Natural Attractions/Ecotourism/Photography
3.2
Business/Conference2.5
Snorkelling and Diving2.5
Influences on the Decision to Choose PNG (score out of 5) – Country Segmentation
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Sources Used for Planning – Total and Holiday Visitors
Information and Decision Making
Note: Multiple responses, therefore total does not add up to 100%
3
9
8
10
19
15
34
21
27
45
2
4
4
8
10
14
20
22
47
48
0 10 20 30 40 50 60
Television or radio programmes
Magazine and newspaper articles
Other
Social media (Facebook, Twitter etc.)
Travel books (e.g. Lonely Planet)
The official Papua New Guinea travel websites
Travel agent/travel brochures
General travel websites (e.g. Trip Advisor)
Previous visits
Friends/family
Share of visitors (%)
Total Holiday visitors only
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Sources Used for Planning – Purpose of VisitInformation and Decision Making
Note: Multiple responses, therefore total does not add up to 100%
2
1
0
8
12
5
14
56
10
85
2
3
2
6
14
6
26
57
16
34
3
8
9
10
15
19
21
27
34
45
0 10 20 30 40 50 60 70 80 90
Television or radio programmes
Other
Magazine and newspaper articles
Social media (Facebook, Twitter etc.)
The official Papua New Guinea travel websites
Travel books (e.g. Lonely Planet)
General travel websites (e.g. Trip Advisor)
Previous visits
Travel agent/travel brochures
Friends/family
Share of visitors (%)
Holiday Business VFR
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Travel Purchasing Behaviour – Country Segmentation
Information and Decision Making
Made my own travel arrangements using the internet
Travel arrangements were made by others
Arrangements were made by a travel agent
36% Australia29% New Zealand23% Asia14% Pacific38% North America25% Long Haul
29% Australia26% New Zealand33% Asia36% Pacific12% North America27% Long Haul
30% Australia37% New Zealand37% Asia39% Pacific36% North America32% Long Haul
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Travel Purchasing Behaviour – Purpose of Visit Segmentation
Information and Decision Making
20
34
39
50
21
34
24
40
14
6
5
12
1
0 10 20 30 40 50 60 70 80 90 100
VFR
Business
Holiday
Share of visitors (%)
Travel arrangements were made through a travel agent
I made my own travel arrangements using the Internet
Travel arrangements were made by others (business, friends, relatives)
Travel arrangements were a mix of online booking and using a travel agent
Other
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Cruise visits to PNG – Australia and New Zealand Holiday Visitors
Information and Decision Making
Yes - 7%
No - 93%
Been on a cruise to PNG before?
61%
13%
26%5+
4
3
2
1
If Yes, how many times?
Did a previous cruise influence your decision to come back?
52
10
2117
35
18 18
29
0
10
20
30
40
50
60
No influence Littleinfluence
Someinfluence
Veryinfluential
Prime reason
Total (all cruises) 2010 - 2016 (recent crusies)
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visitor Satisfaction*Visitor Satisfaction
*A satisfied visitor includes respondents who answered ‘satisfied’ or ‘very satisfied’
72% of total visitors were satisfied76% of first time visitors were satisfied
70% repeat visitor were satisfied
73
82
72
58
70
77
0 20 40 60 80 100
Long Haul
North America
Pacific
Asia
New Zealand
Australia
Share of visitors (%)
74
64
85
0 20 40 60 80 100
VFR
Business
Holiday
Share of visitors (%)
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Willingness to ReturnVisitor Satisfaction
Would you return to
PNG?
Yes
93%
No
7%
Security and Safety 41%Cost 31%Would like to go somewhere else 24%Under developed 5%Only for business not as a tourist 5%Corruption 5%Environment 5%Airlines 4%Service 4%Activities 4%Distance to travel 3%*
* Other reasons have not been included due to low percentages.
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Satisfaction with PNG – Holiday Visitors andTotal Population
Visitor Satisfaction
2.8
3.0
3.0
3.3
3.2
3.2
3.4
3.3
3.1
3.8
3.7
3.7
3.6
4.0
4.0
4.6
2.7
2.7
2.7
2.8
2.9
3.0
3.0
3.0
3.1
3.5
3.6
3…
3.7
3.7
4.0
4.3
1.0 2.0 3.0 4.0 5.0
Internet and phone availability, cost and coverage
Cost of Domestic Airfares
General cleanliness
Safety and Security
Cost of accommodation
Cost of International Airfares
Value for money
Experience of using local transport
General shopping opportunities
Variety of things to see and do
Quality of accommodation
Frequency of air transport within PNG
Restaurants, cafes, bars and evening entertainment
Overall level of service in PNG
Local handicrafts / artwork
Friendliness of the people in PNG
Mean (out of 5) (1) Very dissatisfied (5) Very satisfied Total Holiday visitors
LEASTSATISFIED
ITEMS
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Least and Most Appealing – Overall and Holiday Visitors
Visitor Satisfaction
Overall Most Appealing42% People25% Scenery or Landscape21% Activities and Attractions
Overall Least Appealing34% Safety and Security24% Environment and Rubbish14% Cost14% Infrastructure
Most Appealing - Holiday Visitor45% People31% Activities and Attractions28% Scenery or Landscape
Least Appealing - Holiday Visitor28% Safety and Security26% Environment and Rubbish13% Cost11% Infrastructure
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Most Appealing Aspects – All Visitors and Holiday Visitors
Visitor Satisfaction
42
2521
11
5 4 4 3 3 3 3 3 3 3 2 1 1 1 1 1
47
2933
11
31 2
73
12
1 1 0 13
1 1 0 1 00
5
10
15
20
25
30
35
40
45
50
Shar
e o
f V
isit
ors
(%
)
All Visitors Holiday Visitor
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Least Appealing Aspects – All Visitors and Holiday Visitors
Visitor Satisfaction
34
24
14 14
11
8
5 4 4 3 3 3 2 2 2 2 2 2 1 1 0.4
25 26
14
119
6
2
7 8
4 5 6
31 2
42
0.5 1 0 00
5
10
15
20
25
30
35
40
Shar
e o
f V
isit
ors
(%
)
All Visitors Holiday Visitor
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Suggestions for Improvement – All Visitors and Holiday Visitors
Visitor Satisfaction
32
14 13 12 12 119
6 6 5 5 4 3 2 2 1
24
1513
25
12 13
5
2
9
53
1 2 3 20
0
5
10
15
20
25
30
35
Shar
e o
f V
isit
ors
(%
)
All Visitors Holiday Visitor
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Participation in Water Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
1
9
7
7
10
14
18
36
34
49
57
1
4
5
6
8
8
16
20
27
47
70
0 10 20 30 40 50 60 70 80
Water Skiing
Surfing
Ocean cruise
Sailing
Kayaking/Canoeing
Hot Springs
Fishing
Diving
Snorkelling
Swimming
Visit the beach
Share of visitors (%)
Alll visitors Holiday visitors
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Participation in Cultural Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
21
22
30
23
24
36
38
73
17
20
20
22
24
26
27
78
0 10 20 30 40 50 60 70 80 90
Cultural festivals and shows
Local language and art
Cultural tours
Traditional cooking
Local events and celebrations
Museums
Local dance and music
Local markets
Share of visitors (%)
Alll visitors Holiday visitors
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Participation in Land Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
5
4
7
12
14
18
27
23
21
44
41
55
4
4
5
9
11
14
15
23
28
29
34
55
0 10 20 30 40 50 60
Caving
Butterfly watching
Wildlife tours
Mountain climbing
Sports related activities
Birdwatching
Kokoda Trail
Parks, nature reserves and animal sanctuaries
Port Moresby Nature Park
WWII history related tours
Hiking and walking
Sightseeing
Share of visitors (%)
Alll visitors Holiday visitors
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and ImpactMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
RespondentsMethodology
Conversion Rate13%
Spend responses cover a total of996 adults and 63 children
Total number of responses: 926
Total number of emails sent: 7,385
3 % of all visitors during
the period
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
+65%
pre-paid spend per visitor flowing to
PNG
40%COOK
ISLANDS 40%YAP
flowing to local economy
flowing to local economy
visitor spend per person
PRE-PAID
x 50%
x 50%
AIRFARES
OTHER
ITEMS
x 50%
x 80%
amount flowingto PNG
25%
40%amount flowing
to PNG
Methodology
Prior to Arrival Visitor Expenditure
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Breakdown of Pre-Paid SpendMethodology
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Thank YouEnd
ANNEX
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Heat Maps – AustraliaAnnex
Darlinghurst, Sydney
Top 3 Postcode Areas
4870 Cairns
4000 Brisbane
2010 Darlinghurst, Sydney
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Heat Maps – New ZealandAnnex
Auckland
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
27
40
1315
3 2
29
38
22
7
2 2
70
18
9
1 3
73
22
24
33 33
14
8 8
2 3
46
41
7 7
0
10
20
30
40
50
60
70
80
<$50,000 $50,001-100,000 $100,001-150,000 $150,001-200,000 $200,001-250,000 $250,001-300,000 >$300,001
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Long Haul
Annual Household Income – Country Segmentation
AverageAustralia: US $92,031
New Zealand: US $91,436Asia: US $55,214
Pacific: US $34,841North America: US $106,925
Long Haul: US $55,444
Annex
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
42
34
1012
21
40
32
14
8
2 3
48
33
68
4
1 10
10
20
30
40
50
60
<$50,000 $50,001-100,000 $100,001-150,000 $150,001-200,000 $200,001-250,000 $250,001-300,000 >$300,001
Shar
e o
f vi
sito
rs(%
)
Holiday Business VFR
Annual Household Income – Purpose of Visit Segmentation
AverageHoliday: US $74,511Business: US $84,710
VFR: US $65,939
Annex
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Length of Stay (nights) Breakdown - Country Segment
Visitor Characteristics and Preferences
Australia 9.7 nightsNew Zealand 11.0 nightsAsia 9.6 nightsPacific 10.5 nightsNorth America 12.8 nightsLong Haul 13.9 nights
AVERAGE
31
33
21
8
4 4
21
36
18
15
2
8
37
31
9
12
5 5
33
30
11
17
2
7
17
28
22
13
17
4
11
2927
11
13
9
0
5
10
15
20
25
30
35
40
5 or less nights 6 to 10 nights 11 to 15 nights 16 to 20 nights 21 to 25 nights 26+ nights
Shar
e o
f V
isit
ors
(%
)
Australia New Zealand Asia Pacific North America Long Haul
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Length of Stay (nights) Breakdown – Purpose of visitSegment
Visitor Characteristics and Preferences
AVERAGE
Holiday 10.7 nights
Business 9.7 nights
VFR 11.3 nights
15
43
26
10
43
39
26
1211
7
5
26
30
23
9
5
7
0
5
10
15
20
25
30
35
40
45
5 or less nights 6 to 10 nights 11 to 15 nights 16 to 20 nights 21 to 25 nights 26+ nights
Shar
e o
f V
isit
ors
(%
)
Holiday Business VFR
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Cruise visits to PNG – Holiday VisitorsAnnex
Yes- 6%
No -94%
Been on a cruise to PNG before?
56%
12%
9%
24%5+
4
3
2
1
If Yes, how many times?
Did a previous cruise influence your decision to come back?
40
8
16
3631
16 16
38
0
10
20
30
40
50
Noinfluence
Littleinfluence
Someinfluence
Veryinfluential
Primereason
Shar
e o
f vi
sito
rs (
%)
Total (all cruises) 2010-2016 (recent cruises)
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
HolidayCulture and History
3.6
Natural Attractions/
Ecotourism/
Photography
3.1
Adventure Experiences
3.0
Snorkelling and
Diving
2.4
BusinessBusiness/Conference
4.4Culture and history
2.2
Natural Attractions/
Ecotourism/
Photography
2.2
Friends and Family
in PNG
2.0
VFRFriends and Family in PNG
4.8Culture and History
2.8
Natural Attractions/
Ecotourism/
Photography
2.7
Relaxing
Atmosphere/
Warm climate
2.4
Influences on the Decision to Choose PNG(score out of 5) – Purpose of Visit Segmentation
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Degree of Satisfaction – Country Segmentations
Annex
Australia New Zealand Asia Pacific North America Long Haul
Friendliness of the people in PNG4.5 4.0 4.1 3.5 4.7 4.5
Local handicrafts / artwork 4.1 3.8 4.0 4.0 4.1 3.6
Overall level of service in PNG3.9 3.5 3.5 3.4 3.9 3.4
Restaurants, cafes, bars and evening entertainment
3.8 3.4 3.5 3.7 3.6 3.2
Frequency of air transport within PNG 3.8 3.5 3.2 3.9 3.7 3.4
Quality of accommodation 3.8 3.4 3.2 3.8 3.7 3.4
Variety of things to see and do 3.5 3.3 3.2 3.3 3.8 3.7
Cost of International Airfares3.3 3.0 2.3 3.1 3.1 2.5
Cost of accommodation 3.2 2.4 2.4 3.0 3.3 2.4
Value for money 3.2 2.6 2.6 2.8 3.3 2.7
Experience of using local transport3.1 3.1 3.1 2.6 3.4 3.0
General shopping opportunities 3.1 2.7 2.7 3.2 3.3 2.7
Safety and Security 3.0 2.7 2.7 2.5 2.8 2.9
Cost of Domestic Airfares 2.9 2.3 2.3 2.7 3.1 2.5
General Cleanliness 2.8 2.3 2.3 2.4 2.8 2.7Internet and Phone Availability, Cost and Coverage
2.7 2.5 2.5 3.0 2.8 2.4
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Degree of Satisfaction – Purpose of VisitVisitor Satisfaction
Holiday Business VFR
Friendliness of the people in PNG 4.6 4.2 4.3
Local handicrafts / artwork 4.0 3.9 4.2
Overall level of service in PNG 4.0 3.6 3.6
Variety of things to see and do 3.8 3.2 3.4
Frequency of air transport within PNG 3.7 3.5 3.6
Quality of accommodation 3.7 3.5 3.5
Restaurants, cafes, bars and evening entertainment 3.6 3.6 3.9
Value for money 3.4 2.7 2.9
Experience of using local transport 3.3 2.8 2.8
Safety and Security 3.3 2.6 2.6
Cost of accommodation 3.2 2.7 2.8
Cost of International Airfares 3.2 2.8 2.8
General shopping opportunities 3.1 2.9 3.2
Cost of Domestic Airfares 3.0 2.5 2.4
General cleanliness 3.0 2.6 2.4
Internet and phone availability, cost and coverage. 2.8 2.6 2.5
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Expenditure by Visitor TypeAnnex
Holiday Business VFR Overall Average
Average Spend Prior to arrival
Per Person - Whole Trip $3,018 $1,857 $1,173 $2,180
Flowing into local economy - Estimated 65% of the pre-paid spend flows into the PNG economy
Per Person - Whole Trip $1,961 $1,207 $763 $1,417
Per Person per Day $183 $124 $68 $137
Length of stay 10.7 nights 9.7 nights 11.3 nights 10.3 nights
Average Spend while in PNG
Per Person - Whole Trip $1,227 $1,303 $771 $1,141
Per Person per Day $115 $134 $69 $110
Total spend flowing into PNG economy – Whole
Trip$3,188 $2,510 $1,534 $2,558
Total spend flowing into PNG economy – Per
Day$298 $258 $137 $247
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Expenditure by MarketAnnex
Australia New Zealand Asia PacificNorth
AmericaLong Haul
Overall
Average
Average Spend Prior to arrival
Per Person - Whole Trip $1,902 $1,683 $2,400 $1,827 $3,160 $3,923 $2,180
Flowing into local economy - Estimated 65% of the pre-paid spend flows into the PNG economy
Per Person - Whole Trip $1,236 $1,094 $1,560 $1,188 $2,054 $2,550 $1,417
Per Person per Day $127 $99 $163 $113 $161 $184 $137
Length of stay 9.7 nights 11.0 nights 9.6 nights 10.5 nights 12.8 nights 13.9 nights 10.3 nights
Average Spend while in PNG
Per Person - Whole Trip $966 $934 $1,529 $1,058 $1,396 $1,333 $1,141
Per Person per Day $100 $85 $159 $100 $109 $96 $110
Total spend flowing into PNG economy –
Whole Trip$2,202 $2,028 $3,089 $2,246 $3,450 $3,883 $2,558
Total spend flowing into PNG economy –
Per Day$227 $184 $322 $213 $270 $280 $247
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Expenditure by Purpose of VisitAnnex
Expenditure Items Holiday Business VFR
Accommodation35 68 19
Tours/Tour Operator Services 31 1 1
Domestic Travel16 13 11
Food & Beverage14 25 12
Other 7 3 4
Retail5 8 10
Souvenirs 3 3 5
Local Transport2 10 3
Internet & Service2 4 3
Total expenditure (US$) $115 $134 $69
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Least and Most Appealing – Business and First Time Holiday Visitors
Annex
Most Appealing - First Time Holiday Visitor46% People31% Scenery or Landscape16% Culture
Least Appealing - First Time Holiday Visitor43% Safety and Security19% Environment and Rubbish14% Social Issues
Least Appealing - Business Visitor37% Safety and Security17% Environment and Rubbish15% Cost
Most Appealing - Business Visitor43% People23% Scenery or Landscape16% Activities and Attractions
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Visiting each PNG Region - Repeat and First Time Visitors
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
Momase Region
First Time 21%
Repeat 21%
Highlands Region
First Time
17%
Repeat 14%Islands Region
First Time 23%
Repeat 21%
Papua Region
First Time 75%
Repeat 75%
National Capital District
First Time 82%
Repeat 83%
Note: these are provisional figures, slight adjustments maybe made at the annual 2017 presentation.
Travel Purchasing Behaviour – Country Segmentation
Information and Decision Making
25
38
14
23
29
36
32
36
39
37
37
30
27
12
36
33
26
29
15
14
12
7
8
5
2
0 10 20 30 40 50 60 70 80 90 100
Long Haul
North America
Pacific
Asia
New Zealand
Australia
Share of visitors (%)
I made my own travel arrangements using the Internet Travel arrangements were made through a travel agent
Travel arrangements were made by others (business, friends, relatives) Travel arrangements were a mix of online booking and using a travel agent
Other