SOCIAL MEDIA PRESENTATION

Curated by Steve Rubel, Director of Insights

Five Digital Trends to Watch

TREND #1: SATISFACTION GUARANTE

Consumers now use social media to

demand they get their problems solve

Customer care and PR blend.

Amanda Mooney, Media Strategist

SATISFACTION GUARANTEED:

ACTION ITEMS

http://flickr.com/photos/jacobvorpahl/2087225900/

• Audit the Entire Online Experience

• Build Relationships with Digital Embassies

• Prepared to Engage and Act Quickly

TREND #2 – MEDIA REFORESTATION

Some media are contracting and all are in a

constant state of reinvention. The media is

undergoing a "reforestation" as it goes digital.

MEDIA REFORESTATION:

ACTION ITEMS

http://flickr.com/photos/jacobvorpahl/2087225900/

• Take a Broad View of the Media Ecosystem

• Become a Curator of Content in Niches

• Re-think How Media is Measured and Valu

TREND #3: LESS IS THE NEW MORE

Overload takes its toll. Many simplify

and cut back. Gorging on media is out.

Selective ignorance and friends as

quality filters are in.

LESS IS THE NEW MORE:

ACTION ITEMS

http://flickr.com/photos/jacobvorpahl/2087225900/

• Provide Utility

• Sow Seeds with Peers, Grow Plants with Pr

• Shape the Search Shelf

http://flickr.com/photos/jacobvorpahl/2087225900/

TREND #4 – CORPORATE ALL-STARS

As workers flock to social media to build their

brands, some companies recognize that these

individuals can become Corporate All-Stars.

CORPORATE ALL-STARS:

ACTION ITEMS

http://flickr.com/photos/jacobvorpahl/2087225900/

• Blogs Connect Customers and All-Stars

• Give All-Stars Independence, Yet Focus The

• Equip and Support Active Listening

TREND #5 – THE POWER OF PULL

Where push once ruled, it's now equally importa

that marketers create digital content that people

will discover and "pull" through search.

THE POWER OF PULL:

ACTION ITEMS

Create Resources that Inform the Conversation

Adopt Rather than Invent

Write for Searchers, Not Just Readers

THE POWER OF PULL:

ACTION ITEMS

THE POWER OF PULL:

ACTION ITEMS

SOCIAL MEDIA PRESENTATION

Curated by Steve Rubel, Director of Insights

Five Digital Trends to Watch