History / Profile In the year 1975 with a production capacity of 1500 pairs per day, Paragon made its humble entry into the Indian market. Kerala, the southernmost tip of the country was home to the young brand. Known as ‘Gods own Country’ or ‘Land of Rubber ’, Kerala has a 90 % share of India’s natural rubber production. In the year 1982, after gaining popularity in its home state of Kerala, Paragon began its passage into the other Indian states. The company’s distribution of footwear is networked through 15 depots across India. Retail shop keepers are serviced by more than 300 distributors, delivering stocks to every corner of the country in the shortest possible time. The company strongly believes that its greatest strength is its staff and its distributors. As a brand that sells all over the country, Paragon needs little or no introduction in the Indian sub-continent. While rubber footwear continues to be its leading product, the Paragon brand name brings its longstanding assurance of quality and
Transcript
History / Profile
In the year 1975 with a production capacity of 1500 pairs per day, Paragon made its
humble entry into the Indian market. Kerala, the southernmost tip of the country was
home to the young brand. Known as ‘Gods own Country’ or ‘Land of Rubber ’, Kerala has
a 90 % share of India’s natural rubber production. In the year 1982, after gaining
popularity in its home state of Kerala, Paragon began its passage into the other Indian
states.
The company’s distribution of footwear is networked through 15 depots across
India. Retail shop keepers are serviced by more than 300 distributors, delivering stocks to every
corner of the country in the shortest possible time. The company strongly believes that its
greatest strength is its staff and its distributors.
As a brand that sells all over the country, Paragon needs little or no introduction in the
Indian sub-continent. While rubber footwear continues to be its leading product, the Paragon
brand name brings its longstanding assurance of quality and durability to a full range of other
footwear products made of Poly-urethane (PU), Poly Vinyl Chloride (PVC), Ethylene-vinyl
acetate (EVA) and Thermo Plastic Rubber (TPR) soles too. Paragon also has an in-house
footwear design team dedicated to creating new designs and models to keep up with market
demand.
The Paragon Group of companies is considered No. 1 in the organized rubber footwear
sector. Today, Paragon’s total production capacity (in-house) is 400,000 pairs a day. Apart from
in-house production, the No.1 Footwear Company has also outsourced production of footwear in
Bangalore, Calcutta and other places. Therefore the total sales is approximated to 13,70,00,000
pairs each year. Catering to millions with the promise of long-lasting footwear, Paragon has
grown to become the No.1 footwear brand in the country. Promoted by the Paragon Group of
Companies, it has state-of-the-art ISO-9001 certified factories incorporating the latest in
footwear technology at:
1) Kottayam, Kerala
2) Bangalore, Karnataka
3) Salem, Tamil Nadu
4) Hyderabad, Andhra Pradesh
Paragon has advanced laboratories, attached to each of its factories to test raw materials,
semi-finished and finished products. All products are tested at every stage of production. With
this rigorous quality control, it has built a trustworthy reputation amongst its customers. Its
procedures in manufacturing a suitable blend of synthetic and selected natural rubber products
have made it the most durable rubber footwear to hit the Indian Market.
With Paragon assuring durability, availability and quality, the brand has created a wide
base of satisfied customers. Not only is the rubber footwear produced by the company bio-
degradable, but also the packing material used is made of recycled paper in order to make it more
environment-friendly. The PVC, EVA, & PU soles are all virgin polymers produced in-house to
reduce health hazards. For this the company has taken great measures and has certified its
factories as ISO 14001:2004. In addition to making high-quality footwear - Paragon Group,
being the No.1 Footwear Company in India, also manufactures solid tyres and school bags. The
solid tyres are specifically made for trolleys and other material movement equipment, like Fork
Lifts, while the school bags from Paragon are made of high-standard, lab-tested Polyester.
Paragon has an ambitious expansion program and sales are expected to go up by 200% and more
in the coming years. Paragon’s sales revenue is predicted to cross Rs.675 crores [150 million US
$ (at Rs 45 per US $)] in the financial year 2010-11. Paragon regularly exports its products to
various countries including Italy, Africa and a few nations of the Gulf. Several new ranges of
footwear, school bags and solid tyres are in planning. In order to see this aim achieved, the
company has begun planning for additional production facilities and even installed SAP ERP
system for all its business processes. Paragon aims at being the largest footwear brand in the
country, not just in terms of volume and quality but in terms of sales revenue as well.
RUBBER FOOTWEAR
UNISEX A household name in the Indian market, Cushion is a brand to reckon with. Ever since it was introduced, Cushion has been consistently maintaining the Numero Uno position and has the Star performer from the stables of Paragon. Cushion is best known for providing quality at an affordable price. Distinct in blue and beige, it commands superiority in the rubber footwear segment.The Accusole range of rubber footwear by Paragon is specially tailored to provide acupressure relief to the wearer. Designed with raised pressure points, the Accusole is often prescribed to patients with high blood pressure. With an active pressure pad that enhance blood circulation and overall wellness the Accusole is perfect for a long day wear.The Magus is a new-age offering from Paragon. Blending footwear trends from the 18th Century with current styles from the 21st, the Magus comes in a variety of vibrant colors. In vogue with the major styles today, the Magus is an offering for the fashion forward.Long-lasting and tough, the Safari is designed for those markets that promote vigorous activity. Custom made for the wild and adventurous, the Safari is thick and rugged. Perfect for anyone who needs footwear that won’t easily wear away.
This product comes with a technology where Ethylene-vinyl acetate (EVA) and Natural Rubber (NR) blends together to prove the lightness and comfort lined with style. Dolly Products are made for the ladies who love something different. It’s available with heels and without and 4 different colours. Dolly looks like a 100% rubber footwear but its not and is lighter than any rubber footwear best.The brand Princess indeed is and will be Paragon’s most respected princess of all times as the brand name says it. Princess being the best sold lady’s rubber footwear ignite Paragon’s ladies wear wing. Princess has polite heels and is dedicated to its owner’s feet. It gives the worth of every Pisa, to its owner by lasting during the hard times of life.
POLY URETHANE (PU) SOLES FOOTWEAR
FOR HIMA premium brand offering, the Vertex is suitable for all occasions. With soles made of molded Poly-Urethane (PU), Vertex sells open footwear for men. Delivering products that can be worn for both work-formal and casual occasions; Vertex comes mainly in black and brown coloured soles. Much like its name suggests, Vertex (tip of the mountain), is at the zenith of quality.Perfect for the office, Slickers are a sandal range design for men. With soles made of Poly-Urethane (PU), slickers are perfect for any age group. Clubbing comfort with effectiveness in the office place, slickers are your best bet, if you want to make a statement at work.
Paragon presents Paragon Max; premium formal footwear for men. The brand offers both sandals and shoes of executive standard and impeccable finish. With an advanced technology grip sole, and superior outer skin designs, each pattern contains an insole to the sole to ensure superior comfort to the wearer by suspending their weight. This multi-faceted offering absolutely guarantees your money’s worth.
FOR HER Made solely for female wear, Solea is a brand offering that comes in an array of vivid colors and styles. Available in both formal and casual designs, Solea makes its presence felt with its chic patterns. Solea, as a word, is one of the basic forms of flamenco dance music. The flamenco is known for its vibrant nature, the brand offering Solea in much the same way stands out and grabs your attention.
POLY VINYL CHLORIDE (PVC) SOLES FOOTWEAR
FOR HIMAnother in its range of office-casual wear, Paragon’s Escoute has a sole made of virgin Poly Vinyl-Chloride (PVC). Manufactured in-house, the PVC used is of high quality to ensure long product life. These sandals are of a more serious mature tonality, perfect for the man of confidence.
FOR KIDSThe School World range of shoes consists of canvas shoes and durable black school shoes for children. With soles made of rubber and PVC respectively, this range is ideal for budding athletes. Eco-friendly rubber soles are light on the feet while being tough on the
outside; protecting young feet against wear and tear. School Bags made of polyester fabric are also sold under the School World brand.Paragon has today expanded to providing foot-care for baby feet. The Foo Kids range designs footwear for children between the ages of 2 – 5. Providing soft inner cushioning Paragons cares for the comfort of baby feet. Available in 50+ patterns in varying colors, the Foo Care range cares for your baby the way you would
ETHYLENE-VINYL ACETATE (EVA) SOLES FOOTWEAR
UNISEX The affordably priced Walkie is a slipper made of both EVA and rubber compound soles. The Walkie is designed to ensure the wearer comfort, in simple styles that are appealingly put together. The Walkie range also has several offerings with injected EVA soles.Paralite, true to its name, is a light weight offering from Paragon, manufactured by injecting Ethylene-vinyl acetate (EVA) into imported superior quality moulds. Prepared in-house, the EVA used is of virgin quality to ensure a top grade product. Paralite has generated a movement of Indian consumers toward the Paragon group. Though lightweight, Paralite still ensures a long life and tough exterior to the wearer.Arcade is a brand of sandals manufactured by injecting in-house produced virgin Ethylene-vinyl acetate (EVA). These light weight sandals provide superior quality and along with the Paragon group, pledge a promise of excellence.
Stimulus, offers sporty sandals and shoes to the consumer. Produced with Thermo Plastic Rubber (TPR) and Natural Rubber (NR) soles, this premium offering is injected with Ethylene-vinyl acetate (EVA) at its mid-sole ensuring cushioning comfort for an athlete’s foot. This fresh range of footwear is suitable for men and women of all ages. It’s a Wild thing.
