Pardes Magazine january 2015

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JANUARY ‘15

Pardes magazine VOL. 5, eDITION #1 111

2 Pardes magazine VOL. 5, eDITION #1 www.pardesmagazine.com

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MALANI JEWELERSwishes you

Happy New Year

2015

WHERE SERVICE & TRUST IS A TRADITION

MALANIStore @ TAMPA : 2367 East Fowler Avenue,

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JANUARY ‘15

Pardes magazine VOL. 5, eDITION #1

MALANI JEWELERSwishes you

Happy New Year

2015

WHERE SERVICE & TRUST IS A TRADITION

MALANIStore @ TAMPA : 2367 East Fowler Avenue,

Tampa, FL - 33612 | Ph# 813.866.4653

Like us on




JANUARY ‘15




Managing DirectorMohammed Imran

[email protected] & Sales Manager

Kazi Homayun homayun@pardesmagazine.

comPublic Relation Georgia

Lakshmi RaoHarmeet Singh Pandha

Rizwan MuhammadPhotographer

Akbar Hakim (Hakim’s Studio)Abroad Relation Mumbai

IndiaKavita Nalwa

Assit. Graphic DesignerTahira Mariam

Shahan IrfanContributors & Columnists

Sarah Gulati, Esq.Dr. Kinna Patel, DPM

PublisherWholesaleprinted Inc.

All material appearing in Pardes Magazine is copyright unless otherwise stated or it may rest with the provider of the supplied material. Pardes Magazine takes all care to ensure information is correct at time of printing, but the publisher accepts no responsibility or liability for the accuracy of any information contained in the text or advertisements. Views expressed are not necessarily endorsed by the publisher or editor. We reserve the right to edit any articles and ads to fit our requirements.

goPARDES MAGAZINE - JANUARY 2015 | VOL.5, EDITION #1

EDITORIALEditor-in-Chief

Jaffri [email protected]

Creative & Art Director Halima Yousuff

[email protected]

PLus DOn’T mIss ALL ThIs

inside...

Business48 What Direction is Gold Jewelry Demand Moving

In?

Fashion12 Make a Statement in evening Wear

Health36 How to Beat Bad Breath

36 How to enjoy an Allergy-Free Season

32 Proteins are Responsible for Change in Cancer Cells

Lifestyle44-45 What Caught Sight in 2014?

54-55 Bollywood Mirchi

56 Horoscope

Sport60 Why Should Women Start Playing

Golf?

COVER sTORY P.16-23

InTERVIEw wITh

PRIYA ALAVADI GuPTA


JANUARY ‘15


“The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It’s the car-ing that she lovingly gives, the passion that she shows and the beauty of a woman only grows with passing years.” ~ Audrey Hepburn

Halima YousuffCreative & Art Director,

theeditor

I am excited. I say that I am excited often, but that’s because I am excited often! I see really good things for Pardes Magazine in the new year. I’d like to start off, though, by giving heartfelt thanks to all of the past year’s

contributors. I’d list you all by name but that becomes really difficult considering that there was such a huge outpouring of interest and enthusiasm and just plain great work from so many. The start of a new year always finds me pondering this journey called life. The process usually begins by conducting a personal inventory about accomplishments and failures of the past year, finding gratitude for where I am today, and making new resolutions and aligning my intentions for the year ahead. This year was

no different, except the lists appear to be a little longer—and a lot broader. I’m a big believer that as individuals we have the power to make profound changes in the world. even the smallest steps we take to create a more sustainable life can have a profound impact on the entire planet when multiplied by the billions of us who inhabit it. The beginning of the calendar year is at its heart a fantasy of newness and clean slates—representing the chance to do things differently and with more attention to purpose. In reality, it’s also one of the most challenging times of the year for many of us, as we return from the holidays and fly straight into the plate-glass window of an overbooked schedule. As I talk with friends and colleagues about plans, the word “hectic” keeps coming up, and I think we should find that a little worrisome. A hectic fever is what you get when you have consumption. It looks a lot like excitement, but ultimately, you’re consumed. You won’t find any New Year’s resolutions, but you will encounter many different angles and changes. It’s up to you to decide how to fill your days.

If you’re anything like me, then sticking to that to-do list is more of a dream than a reality. Inevitably, life takes over. Weekdays are busy, and free weekends are scarce. Then suddenly, a month, a season, a year is gone, and half of those resolutions are tossed out with the latest fad diets and empty journals. That could-should nuance makes a difference to me. As much as I want to say I’ll do everything and go everywhere, it’s nice to know that there’s room for a little disorganization, for a few missed resolutions. This is, after all, just a glimpse of the months ahead. And some of the best things about life don’t go on a calendar. Our readership continues to grow nicely. We know there are many in the community who have something to say, and we know our readers would benefit if you would like to contribute an article or opinion piece to our editions. We are here for you with thousands of readers.

get in touch...We want to hear from you be it a kind word or even how we may have fallen short of your expectations, we love hearing from our readers. Each comment is important to Pardes magazine and we appreciate the opportunity to address any questions, comments or concerns.

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PARDES MAGAZINE - JANUARY 2015 | VOL.5, EDITION #1 “In order to be Irreplaceable, one

must always be dIfferent.!”~ coco chanel



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Pavan Events(954)494-3567

www.PavanEvents.com


JANUARY ‘15



JANUARY ‘15JANUARY ‘15hot topicLifestyle

What Caught Sight in 2014?

2014 was quite a unique time in the records of Bollywood. From record-breaking hits to the Khans ruling the domain of filmdom, news has always been on the list.

There also has been an increase in female-oriented films such as “Dedh Ishqiya,” “Queen,” “Revolver Rani,” “Mary Kom” and “Mardaani.” There have been films that came in riding on a big budget but bombed at the box office. Here are the two most interesting things that grabbed attention in 2014.

• The newgeneration is attracting attention:

If you thought Ranbir Kapoor was the only young contender for the Khans, then you were mistaken. 2014 has brought many youngsters into the limelight. While Arjun Kapoor caught the limelight with “2 States,” Varun Dhawan stole hearts with “Humpty

Sharma Ki Dulhania.” Katrina Kaif and Deepika Padukone have also found good competition in Shraddha Kapoor and Ali Bhatt.

• Khans still rulethe roost:

Shah Rukh Khan’s “Happy New Year” and Salman’s Jai Ho plus Kick scored Rs.925 crore in world business. Amir Khan’s PK has already generated Rs. 200 crores on its eleventh day. Thus, it can be concluded that the Khans who are only a year behind the age of 50 are still the kings of the Indian filmdom.

2014 has been quite a year for film journalists and box office analysts. The year is coming to an end and what remains to be seen is whether the next year will herald success for the newcomers or whether the Khans will remain the lords of the screen.


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Venue: Hilton OrlandoArt Director: Halima Yousuff

Designer Clothing: Chhabras FashionJewelery: Elegant Jewelry by Zahara Rehman Hair and Makeup: Michele Renee The StudioPhotographer & Videography: NSPGMedia

Models: Priya Alavadi Gupta


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Priya alavadi GuPtaBeautiful on the inside and on the outside, Priya Alavadi Gupta has won the title

of Mrs. South Asia International 2015.

Born in Jaipur, India, and raised in Delhi and Pune, Priya is happily married and has settled in South Florida. IT Project Manager by profession,

Priya feels ecstatic and proud for her title of Mrs. South Asia International 2015. Priya will represent South Asia at the Mrs. International 2015 pageant on July 24 and 25 in Jacksonville, Florida, this year. Priya, highlighting the significance of the Mrs. International pageant, mentions, “The International Pageant system has been developed to promote today’s married women, their accomplishments, and commitment to family and marriage. Around the world women are finding this system to be an opportunity to work with their husband and family to become positive role models.”

Talking about preparation, she mentions, “I took the title seriously from the time I enrolled myself. I thoroughly enjoyed the process I went through as I revamped myself, grew and won the title.” Since the title is based on family values and the platform to give back to society, Priya has been actively working on the platform of sexual and domestic abuse against women, which bagged her the prestigious title. Priya is very happy and is looking forward to using her title to help millions of women around the globe.

Priya believes that winning the title wouldn’t have been possible without the support of her husband, family and in-laws: “My husband and in-laws supported me and their belief in me further motivated me to work harder towards winning the title—and now I have it.”




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Priya also competed in Gladrags Mrs. India 2008 and was crowned “Gladrags Mrs. India – Mrs. Beautiful Face – 2008” in Mumbai, sponsored by Botox. She also was crowned as Mrs. India Fremont International 2013 in the Mrs. India International pageant held in Atlanta, Georgia. Every crown is precious, and the recent title that Priya won is the most special as she will represent Mrs. South Asia in the Mrs. International pageant in July 2015.

Priya wanted to be a model, and by winning the crowns in various pageants she has been able keep her dream alive. Priya has done a lot of print shoots, including an eight-page catalog shoot for Botox in 2008 and ramp shows with well-known Indian designers such as Amita Bal and with Bollywood celebrity Preity Zinta as a showstopper.

Priya is now preparing for and has her eyes set on the coveted title of Mrs. International 2015. The contest will feature woman from almost every country in the world competing to make a mark for their country and their name. She is confident about performing well at this international level.

Know Your Mrs. South Asia International 2015




JANUARY ‘15


Name: Priya Alavadi GuptaLives in FloridaAbout Me: Crowned Mrs. South Asia

International 2015 and an IT Project Manager by profession. Will represent South Asia in Mrs. International 2015 in Jacksonville, Florida, on July 24 and 25 2015.

Strengths: Confident, optimistic and attitude to never give up. I believe that with perseverance and self-belief, one can achieve everything in life.

Favorite Saying: Attitude is the difference between an ordeal and an adventure – Bib Bitchin. I believe that with a positive attitude one can convert struggles and challenges to opportunities and be a winner in life.

Guiding Principle: Push your limitations as you live and die for others, which implies that I keep challenging my limitations and improving my skills and talents. As I share these, I am able to help and inspire others to do the same.

Favorite Word: Courage. Courage encompasses your strength, hope and faith. Having courage to be better and to do better relies on your strength, your hope and your faith to endure and succeed.

Favorite Color: My favorite color is green, as I am a very optimistic and determined person. The color green represents growth, freshness and hope.

Why does the idea of pageants appeal to you?

Personal comfort: one should always choose the style in which they are most comfortable. I love dressing up in bright colors and bling as that’s my way of providing joy to life. I also love dressing up in Indian outfits such as saree, lehenga and salwar kameez as they make women look very beautiful.

TIPS FOR WOMEN TO LEAD AN EMPOWERED LIFE

I think the first step of women’s empowerment is for women to empower themselves. Women should have equal opportunities of education because education is the foundation of leading a self-reliant life. Women should learn to love themselves and be confident in whatever career path they choose for themselves.

What are your future plans?Most people in their 20s consider winning

pageants as their entry into the world of glamor. For me, the idea has always been a part of the glamor world along with giving back to society. Mrs. International pageant system is designed for married women who can showcase their accomplishments and contribute back to the community, which to me is the best thing about this pageant system.

How can we reach you? I can be reached at my email address:

[email protected].

i n f o r m at i o n




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In the end A woman of substance, Priya Alava-

di Gupta continues to hold ground and work toward her social cause of domestic and physical abuse against women. A role model inspiring millions of married wom-en, one can only wish that she accomplish-es her goals for a better society.

"




JANUARY ‘15


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JANUARY ‘15




How to Beat Bad BreathIf you eat without checking the quantity of food that gets inside your body, you will end up having bad breath.

Food items like smoked salmon, walnuts and Brazil nuts are a major source of bad breath because they produce a kind of bacteria that emits sulfur. This sulfur-producing bacteria is the cause of bad odor in the mouth. Eggs, meat, dairy products and beans are other sources of sulfur-producing bacteria. So, when you are piling things your plate, make sure that other kinds of food are also there.

01

Mix and match your food:

Parsley and mint leaves adorn the tables of the most festive season parties. It is suggested that you do not avoid chewing a parsley leaf. The deodorizing effect of parsley and mint are known around the world. Chlorophyll present in these green leaves helps to kill bad smells.

02

Don’t let the parsley go:

There is one thing that we tend to forget: bad breath. Here are a few eating tips to keep bad breath at bay so that you don’t get embarrassed in front of a bustling crowd.

HealthLifestyle


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Eating too much is harmful, but chewing is not. Chewing keeps saliva flowing in your mouth, so that it can fight bad-breath-producing bacteria.

But, if you think that strong flavors in mint also serve the same purpose, you are wrong. In fact, sugar present in those gums acts as fuel for the offensive class of bacteria.

Whenever you are partying, make sure that you are equipped with a mouth freshener. The chlorhexidine and active ingredients like zinc in an oral rinse will help to bad breath for almost half a day. You should also brush at least three times a day. A combination of oral rinse and timely brushing can ensure protection from malodor.

04

Keep chewing:

A diet of fresh fruits and vegetables helps to keep your buccal cavity fresh and free of odor-creating bacteria. They increase the flow of saliva inside your mouth, thus keeping your tongue and teeth clean.

03

Fruits and vegetables:

Acidic drinks feed the bacteria that causes bad breath in your mouth. If you lessen the amount of acidic drink or food you consume, the level of bad breath production will be checked.

05

Avoid citrus juices:




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Fabric:To serve the

purpose of wearing an impressive evening wear, you can use velvet as the material of your coat. A velvet blazer or coat will give you that different look you are trying to obtain. Whether you are getting ready for the red carpet or a rock n’ roll party, it’s going to work wonders for you.

You can also try a jacquard jacket if velvet does not suit your taste. It is bound to attract some admiring looks.

Hues:If you are seeking

a braver color than black, your first choice should be a tuxedo in midnight blue. With time, you can move on to burgundy or dark green. Of late, many celebrities have tried these daring options and have made a positive statement.

For making a mark with an evening dress, you need to carry minimum accessories and maintain the formal look. If you combine a double-breasted jacket with wide lapels and wear it with a chambay dress shirt, onlookers will be impressed with your outfit. M

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FashionLifestyle


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Pardes magazine VOL. 5, eDITION #1tatyana magazine page: 41 | january 2014

Dinner Jackets:

Jackets can look stylish if you wear them over a traditional combination of black trouser and white shirt. A jacket with bold colors and patterns will help you make a difference. If the party you are about to attend has a dress code, bordering somewhere between casual and smart, you can match a dark denim with a formal jacket.

Trousers:Most of the time,

people tend to give all the importance to the upper half of the body and tend to ignore the legs. It is not necessary for all trousers to be black. You can match an interesting-looking trouser with a not-so-attractive shirt or jacket. But, make sure that the adventurous appearance of your trouser does not truncate the executive feel of the outfit.

It is true that clothes create an image of the person wearing them. But, it is essential to remember that it is your confidence level that is going to shine through in a gathering. If you are happy with what you have put on, others will like it too.M

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A tuxedo is the most impres-sive thing a man can wear. This timeless wear has male written all over it. You can rest

assured that nothing can make you look more handsome than a tux. However, to get away from the clas-sic black color tuxedo, you might try something unconventional. Mentioned below are the ways in which a tux can be modified in terms of fabric, hue and the style of wear to make an impact on an evening gath-ering.




JANUARY ‘15




ProteinsHealthLifestyle

A

new study at MIT has proved that a family of proteins that binds RNA regulates cancer, especially a subtype of breast cancer. These proteins, commonly called Musashi proteins, have the capability to bring cells to a state in which the latter increase in number. Previous research has proved that this kind of conversion in cancer cells and at the time of development of the embryo is caused by proteins that turn genes off and on. But, the recent research has proved that Musashi proteins are also responsible for the above-mentioned changes. There are around 500 RNA-binding proteins in human cells. These proteins

monitor messenger RNA and have an impact on gene expression.

Messenger RNA is the molecule that carries the instructions

of the DNA to different parts of the cell. This study has brought to light the fact that RNA processing takes place at many

points in a cell. Therefore, RNA-binding proteins can

monitor RNA at each of the points where it is processed.

are resPonsible for Change in CanCer

Cells


JANUARY ‘15


Proteins

Monitoring the state of the cells:Before this research, Musashi proteins were utilized

to understand the presence of neural cells, as the proteins are abundantly found in these cells. The proteins are also seen in an advanced version of brain cancer called glioblastoma and also in tumors.

The levels of Musashi proteins in neural stem cells were maneuvered, and the effect of the process on other genes was observed. This observation revealed that the genes that were affected by the proteins were associated with a method by which cells tend to move apart and start getting into other tissues. The process is known as epithelial-to-mesenchymal transition or EMT.

Since, EMT is significant in breast cancer, the research team searched for Musashi proteins in non-neural tissue cancers. The study showed that these RNA-binding proteins are expressed most clearly in luminal B tumor, which is a kind of breast tumor. These tumors grow at a very fast pace.

When the scientists involved in the research killed the proteins in breast cancer cells, the cells were compelled to come out of the epithelial state. The research also showed that if the Musashi proteins were boosted artificially in mesenchymal cells, the latter were transformed into an epithelial condition. The researchers came to the decision that Musashi proteins maintained the epithelial condition and productive condition of cancer cells.

The researchers have thus concluded that Musashi proteins, indeed, monitor the change in condition of the cells. They have also remarked that the study has not yet reached the state where it can be said that the Musashi proteins can be targeted by cancer drugs, but they can help in understanding the state of cancer cells.




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JANUARY ‘15JANUARY ‘15SportLifestyle

Golf is one game that is said to have brought business and pleasure at par. In fact, according to estimates, among the 25 million golfers in the U.S., one-fourth of them are top-ranking executives in companies. A report states that about 90% of CEOs of Fortune 500 companies play golf. However, there is an issue with this highly popular business sport: Not many women play golf.

The Ladies Professional Golf Association Tour is older than the Gold Association Tour. According to the records of the National Golf Foundation, although women have been playing golf for years, the number of female golfers since 1980 has increased from 21% to 22%. Also, at 17% of the total number of rounds, women play fewer rounds than men.

Mentioned below are six reasons why women should pay golf.

• Ithelpsincareerbuilding:Golf is utilized as a business tool by many. It can be a device

to create a good relationship with your clients and also a way to spend quality time with your superiors. A survey has found that

80% of golfers find it an effective tool for growth in business.

• Youcangetoutofyouroffice:Most business golf games are played either in the middle of a

weekday or on the weekend. Nothing can be more rejuvenating than coming out of your four-walled office and enjoying some rounds of golf.

• Itisconsideredanexercise:Playing golf is a good way to burn calories. Each round of

golf can help in burning about 1,500 calories. A good game of golf gives your body the same level of exertion that you get by walking for 5 hours.

• Youcansocialize:Besides being an effective business-development tool, golf

also aids in socializing with friends and family. The handicapping system of scoring makes it suitable for people of all abilities to


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Why Should Women

Start Playing golf?play and compete.

• Internationalstatus:Being an international sport, it is not difficult to find a course

to play. There are 35,000 golf courses all over the world. Golf not only helps in conducting business of an international stature, but it also renders an enhanced experience with your family.

• Pickingupapparelisfun:Golfing apparel is a matter of high fashion for female golfers.

Fashion-conscious women love to pick up the newest golf apparel.

Don’t waste your time anymore. If you love golf but have never tried it, then it is time to buy a golf club.




JANUARY ‘15

Pardes magazine VOL. 5, eDITION #1devam-full-ad.indd 1 22/07/2014 14:20



BollywoodmirChi WOW

hottest news

akistani actress Mahira Khan is all set to start her Bollywood career with Shah Rukh Khan in the film “Raees.” Bagging a role opposite King Khan is a challenge everyone in the industry would die to

have. The popular Pakistani series “Humsafar,” which used to

be aired on Zee Zindagi, has stolen the hearts of Indian viewers. The onscreen chemistry between Fawad Khan and Mahira Khan in the serial has collected lots of accolades.

Her character in the serial “Khirad” was a breath of fresh air in Indian television. Neither was Khirad a melodramatic character, nor was she an epitome of emotional shambles. She elegantly portrayed the role of a woman going through an emotional turmoil.

Mahira started her film career in Pakistan with the movie “Bol.” However, Indian critics and movie analysts noticed her performance in “Humsafar.” She has all the factors that can make her a Bollywood diva.

Mahira is not a novice in the world of acting. She is an established actor in Pakistan and with the serial she has made herself quite visible in the Indian film industry.

Actresses like Deepika and Anushka, who made their debut with Shah Rukh Khan, have today reached the zenith of success. From what she has given to the Pakistani film industry, it can be deduced that her contribution to Bollywood will be equally lauded.

With her efficient performance, innocent eyes and unblemished beauty, it is hoped that Mahira will soon be a dream actress for stalwart directors

P the New Actress in B-Townmahira Khan


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Separation between Anurag Kashyap and Kalki Koechlin

Kalki Koechlin made her Bollywood debut with Anurag Kashyap’s 2009 movie, “Dev D.” In 2011, the couple tied the knot. However, in 2014 they separated. However, the two individuals are still in contact. In fact, they are still good friends.

Bollywood mirchi

The divorce of Hrithik Roshan and Sussanne Khan

The separation of Hrithik Roshan and Sussanne Khan came as a blow to media and fans alike. They declared their decision to separate in November after 14 years of marriage. Despite much guesswork from outside parties, the couple chose to keep silent about the reason behind their divorce.

Separation of Harman Baweja and Bipasha Basu

The secret wedding of

Harman Baweja and Bipasha Basu had been making headlines, until news about their separation made news. The couple has not revealed their relationship status, but they have issued a joint press release suggesting acceptance of the differences between them.

Freida Pinto and Dev Patel split up

Freida Pinto and Dev Patel have been in a relationship for the last six years, ever since the success of their debut film “Slumdog Millionaire.” However, December 2014 witnessed the couple’s split.

Split between Jennifer Winget and Karan Singh Grover

Though the professional phase of both Jennifer Winget and Karan Singh Grover is on the rise, it’s splittsville for their marriage.

Let us wait and watch what 2015 has in store regarding Bollywood break-ups.

in Bollywood – 2014

Break-ups2014 saw the split of several couples in Bollywood. Here are some of the couples who chose to go their separate ways.




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How to Enjoy an

Allergy-Free

hot topicLifestyle

Season

As the holiday season draws closer, we try to keep ourselves fit for the merriment. But there are many who suffer from allergies, and the holidays may bring them allergic reactions.

With the help of an action plan, we can make vacation a safe time for those who suffer from allergies.

Dry your live plan by wiping it:

A live plans is the biggest allergic trigger in a house. It emits mold spores into your home. As a remedy, you can wipe it, so that it is dry when it enters your home. If you still encounter allergic reactions, you can restrict the presence of the live tree in your home to only 7 days. Air filters may

provide some sort of relief from the molds.

Avoid highly scented items in your home:

If you have a sensitive respiratory system, it is advisable to avoid candles, flowers and potpourri with strong fragrances. Flowers like gladioli, lilies, daisies, carnations, tulips and snapdragons have low smell and are suitable for this purpose.

Keep purifying plants or scrubbing plants in your home:

Some plants are helpful in keeping interiors clean. In the winter season, people generally keep their windows and doors closed to keep away


JANUARY ‘15


Allergy-Free

impurities. These plants—also called scrubbing plants—help to keep away impurities and improve the quality of air. If are individuals suffering from asthma or allergies in your home, you can keep plants like Chinese evergreen, golden pathos, bamboo palm, aloe, English ivy, etc.

Read food labels before eating:

If you suffer from a food allergy, read food labels in search of ingredients that might trigger a reaction. If you find any ingredient that your system cannot tolerate, avoid eating that food.

Control the humidity of your home:If you are planning to make your room moisture-

laden, then it is better to keep a device to measure the

humidity in the room. You can buy a cheap hygrometer and make sure that the moisture content in the room does not go above 50%.

Avoid using sprays:Snow sprays have a tendency to deepen respiratory

problems if you are already suffering from asthma or related issues.

Keep items clean:Before using them, wipe clean the holly, mistletoe,

bells and balls to remove dust that has gathered on them.

Keep your room free of all agents that might cause allergic reactions. It’s the time you need to keep yourself hale and hearty. So, keep your home clean and dust-free to make the most of the season. Enjoy!




JANUARY ‘15




The price of gold was reduced in recent times. This reduction had an impact on the margins and realized prices of prime gold mining companies like Barrick Gold and Newmont Mining. The initial nine months of 2014 witnessed a decrease of about 11% in the average realized prices of gold for both the companies. The decrease in realized prices was a result of the closing down of the Quantitative Easing program of the Federal Reserve. In 2015, the Federal Reserve is expecting an increase in the rate of interest because of the improvement in the U.S. economy. The low prices of gold are also a result of the above-mentioned expectations. The common perception is that a hike in rate of interest is going to bring down the demand for investing in gold. On the other hand, investment in assets that give interest will gain ground.

But, in the course of time, the development of economic conditions will help to increase the price of gold. The demand for gold jewelry is related to

the improvement in economic conditions, more so in developing nations, where most of the gold jewelry is bought.

Here, we will discuss the latest trends in the demand for gold jewelry.

Demand for gold jewelryDemand for gold jewelry is

just one of the four reasons for the gold demand. The other three categories are industry demand for gold, gold as a source of investment and investment in gold by the central bank. Until September 2014, the demand for buying gold jewelry constituted around 55% of the total demand for gold. Traditional customs are responsible for the demand of gold jewelry in many nations like India and China. In these countries, purchasing gold is a practice and is considered beneficial during festivals and marriages. Moreover, the demand for jewelry made of gold increases with a rise in income level of an individual. In the year 2012, India and China accounted for nearly 56% of the demand for gold jewelry in the world.

WHAT DIReCTION IS GOLD JeWeLRY DeMAND MOVING IN?

BusinessLifestyle


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WHAT DIReCTION IS GOLD JeWeLRY DeMAND MOVING IN?

The largest buyers of gold and jewelry made of gold are the people of China. In 2013, the global demand for gold jewelry in China was 30%, followed by India at 26%. It has been estimated that the jewelry demand of China and India in 2017 can increase to 780 tons and 678 tons, respectively.

The demand for gold jewelry in the rest of the world depends on the economic condition. It is expected that in 2015 the developed nations will witness an economic growth of 2.3%. As a result, the demand for gold jewelry will increase and so will the price of gold in the long run.




JANUARY ‘15




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