TV 3 Free Channels
7 Pay-TV Channels
Presentation of M6 Group
2
Introduction
DIVERSIFICATION
100% de PdA
50% de PdA
o.w. 2 home shopping TV channels
o.w. 1 TV channel
TV Strategy
3
1. Consolidate and/or reinforce , 2nd national channel on H<50
2. Develop , 1st DTT channel on H<50
3. Establish , 1st new DTT channel on H<50
4. Enlarge the family of channels (?)
5. Use the stock of rights and reinforce the in-house production
6. Pool the costs / organization
Invest for audience
Increase the audience shares
Increase the advertising market shares
Introduction
2nd French private broadcaster (2012 adv revenue: € 811.9 m)
Source : Médiamétrie
-3 pts
Historical channels declined during the summer
Ratings 4 years + (%)
=
+3 pts =
5
Summer 2012 (Weeks 27 to 35)
Summer 2013 (Weeks 27 to 35)
Ratings update
10,3
21,5 16,8
11,5
1,9
10,8 21,8
14,4 10,2 1,8
M6 achieved its best summer since 2007
+0,3 pt
Ratings 4 years + (%)
-2,4 pts
-1,3 pt -0,1 pt
Summer 2012 (Weeks 27 to 35)
Summer 2013 (Weeks 27 to 35)
+0,5 pt
6
Ratings update
Source : Médiamétrie
M6 IS LEADER EVERY MONDAY
26
37
4+ H<50
5.7M°
ON FRIDAY, BONES UNRELEASED
EPISODES GATHER A LARGE AUDIENCE
3.5M° / 18% 4+
Time slot up +26% 4+ vs. 2012
7
Ratings update
In prime-time, L’Amour est dans le pré and unreleased US series were the main contributors to this growth
Source : Médiamétrie
GROWTH OF LE 12 45 RESISTANCE OF LE 19 45
8
16
10
21
4+ H<50
Summer 2012Summer 2013
1,0M° 1,2M°
(Mond-Frid)
This summer, best levels since the launch of the newshow
+5pts
14
26
15
25
4+ H<50
Summer 2012Summer 2013
(Mon-Frid)
In August, LE 19 45 achieves its best month of the year on H<50
2,5M° 2,5M°
8
Ratings update
M6’ newshows performed well this summer
11
19
12
19
4+ M<50
season 1 season 2
2,2M° 2,5M°
Source : Médiamétrie 9
Ratings update
At 8:10pm, the latest season of the short fiction En famille posted good 4+ audiences, up 300,000 viewers
17,1
26,8
11,1
5,2 2,7
22,8
11,2
16,9
25,3
11,4
5,2 2,6
24,3
11,1
16,1
25,1
10,0
4,6 2,2
25,1
11,1
2,9
10,5
23,6
15,2
9,9
3,0
21,2
11,7 11,2
22,5
15,2
9,8
2,9
22,0
11,2 10,5
22,7
14,2
9,5
2,7
22,2
10,9
2,1
January - August 2011 - January - August 2012 (Weeks 1 à 35)
January – August 2013 (Weeks 1 à 35)
Source : Médiamétrie * DTT channels of the 1st génération
Rati
ng
s 4
+ (
%)
Ra
tin
gs H
<50
(%
)
10
Ratings update
Ratings year to date: M6 stable in 4+ in relation to H1 but reduced the gap on H<50
Ratings 4+ (%)
3,7 3,3
2,1 2,3 2,4 2,0 2,1
1,2
3,5 3,1 3,0
2,0 2,0 2,0 1,8 1,3
-0,2 pt
Most of the channels were down during summer 2013 in relation to summer 2012
+0,9 pt = -0,3 pt +0,1 pt
Summer 2012 (Week 27 à 35)
Summer 2013 (Week 27 à 35)
-0,2 pt -0,3 pt -0,4 pt
12
Ratings update
W9 is the clear leader on H<50, close to the historical channel France 3
4,1 4,2
3,3
4,0 3,3
3,5
2,7
January February March April May June Summer2013
Ratings H<50
Source : Médiamétrie 13
Ratings update
HUMOR
ENQUETE D’ACTION PRIME TIME
FAMILY ORIENTED CINEMA MOVIES
This summer, W9 benefited from its strong blue ships in prime time
Source : Médiamétrie
On Saturday On Wednesday
1,6M° 1,3M° 1,1M°
1,3M°
0,8M° 0,7M°
14
Ratings update
3,6
2,1
3,2
2,4 2,2 2,2 1,9
1,2
3,5 3,2 3,1 2,3 2,1 1,8 1,7
1,3
4,2 4,0
2,9 2,3
2,7 2,7
1,7 1,3
4,2 3,6 3,5 3,5
2,8 2,1
1,4 1,4
Ratings year to date
+1,1 pt
-0,6 pt
Rati
ng
s 4
+ (
%)
Rati
ng
s
H<
50
(%
) -0,4 pt -0,3 pt
-0,2 pt
+0,1 pt
+0,1 pt
+0,6 pt +1,2 pt +0,1 pt
January - August 2012 (Weeks 1 à 35)
January – August 2013 (Weeks 1 à 35)
=
-0,1 pt -0,1 pt -0,1 pt -0,4pt -0,1 pt
15
Ratings update
DTT new channels posted good summer ratings 6TER strenghtened its leadership on H<50
2,7
0,75 0,74
0,45
0,79
3,5
0,88 0,76
0,65
1,16
TOTAL TNTHD
6ter HD1 RMC 3 autreschaînes
1st HALF-YEAR
+30%
SUMMER
17
Ratings update
Ratings year to date: 6ter leader on H<50
2,1
2,9
0,52 0,72
0,48
0,75
0,43 0,48 0,67
0,95
4+ M<50
TOTAL TNT HD HD1 6ter RMC 3 other channels
18
Ratings update
Diversification strategy
20
1. Develop autonomous and profitable activities, by using available advertising slots (M6 Mobile, MonAlbumPhoto.fr, M6 Mozaïc,…)
1. Reinforce the TV access and audience: TV Any time / Any where / Any device (M6 Replay, VOD, …)
Presentation of the Group
6 times French League 1 Champion
7th in the latest League 1 season 2012-2013
3 recent qualifications in Champions League (o.w. 2009/10)
Strong businesses
21
Diversification
PRODUCTS AND SERVICES AROUND
F.C.G.B.
More than 8,7 M tickets sold in 2012
4th French cinema distributor
=> In 2012,
Catalogue of nearly 1.000 titles
2,8 M customers at end of June 2013
INTERNET
13,9 M unique visitors each month in 2012
52 M videos watched in January 2013
600 000 products sold en 2012
>10% of market shares on the internet for
white goods in 2012
Revenue : >150 % since the takeover
AUDIOVISUAL RIGHTS
2 073 600 products sold en 2012