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PARITA KAPADIAPortfolio
Concise Projects
05. BROADWAY BOOSTEnhancing the value of a broadway ticket
06. REVIVEInterface design for an automated external defibrilator
07. UNITED WE SITCommunity seating design
08. FRUGITYA minimally constructed paper holder
09. HALE & HEARTYDesign ideas for exercise equipment
10. MONKEY BUSINESSJigsaw puzzle packaging
01. 02.
03.
04.
05.06.
07.
08.
09.
10.
11.
12.
13.
Contents
Comprehensive Projects
01. BARTEXA design research initiative by Nokia.
02. WISHBOOKA communication device for people with Autism
03. CIRCUMSERVEA product design solution for buffets
04. MOBILE STORAGEA saddle box for Indian motorcycles
Proficiencies
11. SKETCHING AND VISUALIZATION
12. PROTOTYPING
13. GRAPHIC DESIGN
What?
01. BARTEX
Why?
A project aimed at promoting the re-use of manufactured products through barter and exchange.
The planetary resources are being depleted through unwarranted consumption of commercially produced goods. Apart from resource depletion, such a use-and-throw policy also causes wastage of energy and productivity and increases the burden on recycling mechanisms.
Client: Nokia Research Centre, Bengaluru | Design Research
11 months | Mar 08 to Jan 09 | Software: Adobe Illustrator and Photoshop CS3 | I have contributed to each phase of this project: Initial research documentation, research analysis, brainstorming, system mapping, conceptualization, concept visualization, presentation with info graphics.
A design research initiative by Nokia.
Discovering the Product Life Cycle
01. Bartex
Process
Tier 1 & Tier 2 cities were visited, to get broader sample data. Transactions were recorded to understand product life-cycles and usage patters across categories like furniture, electronics, clothing.
Local Thief Market, Mumbai Weekly Street Markets, Pune Market Yard, Lucknow
System Overview: From Point of Purchase To Redundancy
Technique
1. Naming stakeholders in a system by function, breaks stereotypes and allows for new roles to emerge. Eg. Instead of saying Repair Man, we listed Buyer, Seller, Restorer and discovered that in many cases he can even be the Validater and Broker.
Process
Identifying the parameters that quantify the value of a product against time.
Value = Usefullness + Monetary + Emotional
01. Bartex
Product and Communication Flow
01. Bartex
Technique
System mapping tracks the participants in the chain, and helps to evaluate a concept by ‘number of steps’ involved.
Bhangar wala
A person who wanders the streets with a bag, bicycle or cart shouting for “Bhangar” or junk. Daily collections are categorized and sold to corporations for recycling.
Product and Communication Flow
Transaction Scenario 1
Process
Transactions 13 - amongst strangers, aquaintances, friends to understand responses in every condition. Insights 13 x 25Design Ideas 13 x 25 x 5
Insight example
Trust is largely based on appearance of the product or the presence of a known mediator.
RITIKA [seller]
DALMIA [prospective buyer]
ANAND SIR[buyer]
01. Bartex
Deal 1. Cross Campus. Unsuccessful
Deal 2. Same Campus. SuccessfulNokia N70 - 2 years old
Communication over the phone. Dalmia was not convinced about the phone’s condition and decided to pass
Anad Sir spent 1 hour checking the phone. This helped him make a decision.
Product and Communication FlowProduct and Communication Flow
Insight example
Sellers don’t know how to price second hand products.
Insight example
Triggers are needed to identify redundant products owned and realize the potential for those to be transacted.
Process
Each insight was given a High - Medium - Low importance rank. These were categorized and grouped to form super Insights
01. Bartex
Affinity Mapping: Leads to Super Insights and Concept Detailing.
Final Stage:Design Ideas
Design Ideas
The system’s strength lies in simplifying the intangibles associated with transactions of recirculated goods but at the same time is flexible enough for the users’ comfort.
GarageSale
Organise
Messages
Search
Options Exit
4 Search results
23 sept’08 - Back to College saleSIMS, Khadki is holding a Back to college sale, Apt. furnishings, Ref. books, electronics .........
15 Oct’ 08 - Flea Mela !!The Fashion design batch at SID, Vimanagar are throwing a swap flea market.......
30 Oct’ 08 - Donation cam pSISCR is having a rally for homeless kids, please donate........
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Symbiosis Institute Of Design
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01. Bartex
What?
02. WISHBOOK
Why?
A project aimed at bringing about independency, spontaneity, and smooth communication for those with autism.
Apart from being intellectually delayed, the autistic can also be non-verbal. They face social detachment that leads to frustration and sometimes violence.
A communication device for people with Autism
Client: S.P.J. Sadhana School, Mumbai | Interaction Design
2 weeks | Aug 09 | Software: Adobe Illustrator, Photoshop and Flash CS3, Solid Works, Hypershot V1.5 | This project was a self initiative.
Evaluating the Existing System
Picture Exchange Communication System or PECS
PECS is a form of augmentative and alternative communication. It is typically used as an aid in communication for children with autism and other special needs. The system has been used with a variety of ages including preschoolers, adolescents and adults who have a wide array of communicative, cognitive and physical difficulties.
Observation
Realistic images are more effective that illustrations.
02. Wishbook
01. Feel
02. Find
03. Show
04. Waiting for response
Misconception: Normal people ignore the Autistic assuming that they do not feel the same. However, only language is their problem, not emotions.
Card search is random and time consuming.Students lack the concentration to search.Inventory of cards is not portable
Confusion in imageLimited vocabulary
Incorrect perception by teacherUndesirable responseFrustration
Process
Interviews with Speech Therapists threw light on design possibilities. Listening to a teacher read the cards repeatedly, can improve speech. Thus, an audio feature could be proposed for the design.
Learnt First Hand
Shadowing classwork activities revealed contextual design opportunities. Example: The students use Microsoft office, Google and email with ease. Their proficiency with computers had been ignored so far and that’s why their PECS folders had never been digitized.
Error Spotting
02. Wishbook
Proposed Interface
Features
1.Commonly used phrases with clear visuals appear on the home screen.2.Teachers can activate/deactivate features based on the child’s level.3.Incorporates audio feedback to facilitate the recollection of picture names.
02. Wishbook
to go
Idea
Options on the home screen branch out in an organized structure to eliminate incorrect sentence formation.Example: I want > to buy > a football is clear to the parents. Just ‘football’ could mean he wants to play but not buy.
Features
1.The interface offers suggestions: an option for Mc Donalds because it is frequently used or a gass of milk in the morning time.2.Family photos can be fed in using the inbuilt camera.
Information Dissemination
I want
to danceto wear
to buyto meet
pencilsa football
shoes
02. Wishbook
1.
2.
I want to eat Pizza
I want to meet Rhea
All this,in a smart looking gadget that the child can be proud of.
Better grip from silicon cover protects the device from bad handling.
Features
Emphasis on emotion encourages parents and teachers to be more sensitive to the child’s needs.
02. Wishbook
02. Wishbook
Visual Ergonommics
Scotopic Sensitivity Syndrome
Many autistic also suffer from Scotopic Sensitivity Syndrome, also known as Visual Stress Syndrome. For this purpose, each picture should be large and clear to overcome problems in visibility.
What?
03. CIRCUMSERVE
Why?
To understand the various functions of a ‘full service hotel’ and to provide design intervention to aid the system by enhancing it’s efficiency and the experience of primary and secondary users.
Hotels form an extremely sophisticated and organized network amongst the various departments. Their management is interesting to study at a systems level.
Product Design
8 weeks | Jan 09 to Mar 09 | Software: Adobe Illustrator, Photoshop CS3, Solid Edge v18, Bunkspeed Hypershot 1.5 | The research phase was conducted in a group. I was prominently in-volved in the on-field research as well as research analysis. Product conceptualization and prototype building was completed entirely by me.
A product design solution for buffets
System Operations
FRO
NT
OFFIC
E
FOOD & BEVERAGE HOUSE KEEPIN
G
SECURITY M
AINTENANCE ADMINISTRATION
Purchase
& Stores
Sales & Marketing
Accounts
Util
ity
Production
Others
Linen
Room
LaundryRoom
Uniform
Room
HK Room
Store room
HR/
Le
arni
ng
D
ept.
Front DeskConcierge
Travel Desk
Internal
Kitchen
Stewarding
Guests &
PerimeterEngg.
DeptEn
ergy
Dept
Kitchen
Walk ins
Store Rooms
Butchery
Rest
aura
nts
Room
Ser
vice
Baqu
ets
&
Cate
ring
HOTELS
DIVISIONAL UNIT
FUNCTIONAL UNIT
Valet/Parking
Administration &
House Keeping
F & B Production F & B Utility
Security
Maintenance
03. CircumServe
Sub System Study:Tasks, Personnel and Equipments
Process
With a basic understanding of the departments in 3 star hotels, we scaled up our research to 5 star business hotels, where the working structures and hierarchies were more detailed.
House Keeping Food & Beverage Production
Front DeskFood & Beverage UtilitySub-Systemchosen
03. CircumServe
INFORMATION FLOW >
< < < PRODUCT FLOW
Store
Laundry
Kitchen Stewarding
< DIRTY LINEN < PREPARED FOODCLEAN LINEN >
BILLS >
BILLS >
INVENTORY LISTS >
INV
ENTO
RY L
ISTS
>
< STOCK OF CROCKERY + LINEN
< FO
OD
SU
PPLI
ES
WASTED FOOD >
WASTED
FOOD
>
DIRTY PLATES >
< CLEAN PLATES
HO
USE
KEE
PIN
G >
Food and Beverage Utility System Interdependence
Navigation map: Ground floor of Hotel, Sun & Sand, Pune
03. CircumServe
Process
An indepth study of all the related departments was carried out. The physical proximity of these departments was analyzed.
Observation
A total staff of merely 66 was distributed amongst 11 outlets across 3 shifts. Hotels bare additional costs to hire daily wage semi skilled workers when needed.
Thus, the next step was to scrutinize the various activities, to identify the inefficiencies in the system.
Food and Beverage Utility Outlet capacity and Personnel distribution
Coffee Shop
Tea and Confectionary
Room Service
Bar
Restaurant
Banquet
Pool Deck Cafe
4
2
8 am
4 am
12 a
m
12 p
m
4 pm
8 pm
12 a
m
300
68
50
68
12
72
Outlet Covers Shift 1 Shift 2 Shift 3
Specifics of Hotel Sun and Sand, Pune
03. CircumServe
En
t
r
a
n
ce
R
eservation
d
es
k
Waitin
g
are
aCashier
S
ervice
s
tat
i
o
n
Se
rvi
ce
stat
i
onSe
rvi
ce
stat
i
on
K
itchen entr
y
Action:
Sensory inputs: Presentation of foodDecision Points: What to eat? Quantity?Information needs: Signs indicating the various
counters, guide the guests, Names of the various items.Wants: An overview of the items that are available.of the various items
Interaction:platesAttention needs: distance, rell of drinksObjects:dishes, electric pots
Line moves slowly,
round bottom spoon to serve, Condensed water from lid drips into the foodIf items need to be replaced, the guests have to wait.
Insight Examples
1. Repeated back - forth movement between service stations and the kitchen is time consuming.2. Some food is displayed 45 minutes before restaurant opening, lowering hygiene and quality.
Locks restaurant main door. Hands over reciept book to Night Auditor.Cutlery is taken by hand to the kitchen (cleaning unit).
Punches Time InCollects uniform, gets dressed.
Begins to upturn all the plates and glasses.
Unocks wine cellar and displays wine on the racks.
Soiled lined exchanged with fresh linen at laundry. Service Elevator used.
The cutlery is counted and distributed among 3 service stations.
Empties tables - removes cruet set, flower vase, special’s stand and places it on the service station. One table at a time.
Unlocks the service station. Napkins are folded and arranged.
Two jugs with cold, one with regular water are set on each service stations.
Brings restaurant log book from the manager. Data is copied on a white board.Data:Previous day sales, current day VIP guest list and their preferences, non available items if any.
The manager come in to supervise and unlocks main door of restaurant.
Lays fresh table linen. Brings washed cutlery from kitchen racks to service station by hand. Sets table with cutlery laid upside down. Arranges the cruet set and vase on tables again - few at a time.
Bread Baskets are prepared.
Locks wine bottles and menu cards in the service station. Turns off lights. Deposits uniforms in laundry.Punches Time Out.
Chutney bowls are prepared and arranged on alternate tables.
Assists the inhouse florist to replace flowers at each table.
12:00am
04:00pm 04:15pm 04:20pm
06:25pm 06:30pm 07:00pm
04:40pm 05:25pm 05:40pm
05:50pm 06:05pm
12:20am 12:27am 12:45am 01:39am
Stewards’ Activity map: Wrap up and Preparation procedure for a restaurant.
ManagerCaptain
5 Stewards
Duties of the 5 Stewards
1 oversees the right half of the restaurant.1 oversees the left half of the restaurant.1 picks up food from the service station1 drops food off at the service station1 runner - carries food in and out of the kitchen
03. CircumServe
Guests’ Cognitive Task Analysis:The Experience in Totality
Process
To understand the guests’ perceptual, attentional and informational needs a list of their sensory inputs, decision points and actions were recorded.
Guest Quote - Attentional need
“I am paying for the service, along with the food. I want to be pampered, I don’t want even the slightest problems.”
Guest Quote - Informational need
“I wish someone would come and tell me that the dal has been refilled. I hate waiting by the counter.”
Action: Steward - Ushers guest to tableInteraction: Shows guest table optionsAttention needs: Pulls out chair for guestObjects: Tables, Sofas, chairs, PDR, high Chair for babies
Sensory inputs: Touch: Tapestry/Comfort of seatingSight: Table layouts/locationsDecision Points: Chooses table, chooses type of seating
Action: Sit at tableSensory inputs:Sight: Table setting, Glimpse at other guests sitting aroundTouch: Unfolding of the napkin
Objects: Crockery, cutlery, table napkins, table linen – cloth, runner, mats, ower
vase, cruet set.
There is not enough space between two tables.
Another guest may have to adjustTable legs come in the wayAn extra person is accommodated, at the corner of the table – incon-venient.Misinterpretation of space, could cause one guest to accidently kick another under the table.Don’t know where to put their hand bags/mobiles.
The table is wobbly.AC and sound levels may not be apt.
Action: Waits for food, Enjoys drinksInteraction: with friends/family/business counterpartSensory inputs: Taste: drinkTouch: Form of water goblet, drink glassesHear: Chatter from other tables, Clinging of Cutlery Information needs: Feedback of how long the food is going to takeWants: Entertainment
.
Attention needs: Water / Drinks need to be served promptlyPersonal Attention, Steward should be at an appropriate distance.
Objects: Glass, stirrer, straw, waiter napkin,
jug of water, coaster
The food takes too long to come.Tables are joined to accommodate more guests, the orientation is not conducive to socializing with everyone.Flicking of cutlery.
En
t
r
a
n
ce
R
eservation
d
es
k
Waitin
g
are
a
Cashier
S
ervice
s
tat
i
o
n
Se
rvi
ce
stat
i
onSe
rvi
ce
stat
i
on
K
itchen entr
y
Action:
Sensory inputs: Presentation of foodDecision Points: What to eat? Quantity?Information needs: Signs indicating the various
counters, guide the guests, Names of the various items.Wants: An overview of the items that are available.of the various items
Interaction:platesAttention needs: distance, rell of drinksObjects:dishes, electric pots
Line moves slowly,
round bottom spoon to serve, Condensed water from lid drips into the foodIf items need to be replaced, the guests have to wait.
Staff
Guests
Possible Problems
Guest approaches the buffet table to get food
Steward ushers the Guest to her table
Guest sits at her table
Guest waits for food
03. CircumServe
Problems and Limitations
1. Fire can be dangerous.1. Chemi fuel needs half hourly replacement.2. Existing chaffing dish has insufficient volume.2. Difficult to scoop from a shallow dish.
3. Uncovered food loses moisture, becomes stale (3 hours).4. Steamy water bath is exposed when food pan is taken for refill.
The Existing Products
Range from 6 Litres to 9 Litres.They use a water bath to heat the food through a chemi fuel flame or electric immersion rod.
Problem Areas
1.HEATING
4. REFILL
3. DISPLAY & STORAGE
2. SERVING & SPILLAGE
03. CircumServe
Dispensers
Re-Appear
Prevent sliding of spoon
Programmed Incline
Stacking
Heated Chamber
Liquid seeks its own level Family Serve
Stirrer
2 Way Jug
Ideation
SELECTED CONCEPT: Keeping part of the dish’s contents covered
03. CircumServe
Process
Various dimensions of height, upper diameter and side angle were calculated to obtain an optimum volume for the chaffing dish.
User Testing Conclusion
1.The side angle of 105deg. was comfortable for scooping action with the spoon. 2. Total volume of chaffing dish should be 15L divided iinto two compartments of 7.5L each.
Form Exploration
How to incorporate the ‘Lazy Susan’ mechanism for rotation.
Concept Detailing
Lunch/Dinner Buffet at Restaurant
7.5L
45L
Banquet
50
300
x
x
=
=
150ml
150ml
Chaffing Dish
Chaffing Dish
105 deg.
Single serveCovers
03. CircumServe
01. Guest serves herself 02. When the half container gets empty, food is replenished quickly. Half the food remains covered until needed.
The stewars refills food from the kitchen without disturbing the flow of guests. Compact Stacking
Chafing dish is rotated, to bring the rear container forward.
Lid is flipped
03. Provision for large capacity banquets 04. Storage
Proposed Design
03. CircumServe
Stainless Steel Food Grade 304.
Aluminum
Getting rid of the bulky water bath.
As induction heating is 90% more energy efficient than electrically heated water baths, it is a practical option for hotels with heavy usage.
Material Choices
SS gets heated due to induction. It passes on the heat to the Al, which forms the next layer. Al is a good conductor of heat, and distributes heat all the way up the walls to the brims.
Exploded View
As the base of the dish has to touch the heating surface, a base pivot cannot be used for rotation. Instead, ball bearings are used to allow smooth rotation even with food weight.
Design Detailing
Induction cooktops are expensive but they have wide adaptability in hotels. They can be used for Live Counters.
Exploded View
Tri Layered Material
Introducing induction heating in chaffing dishes
03. CircumServe
Wall
Thickness
Prototype
Scale: 1:1 Volume: 15L Base: Medium Density FibreVessel, Handle, Lid: Vacuum formed in high density Polystyrene
Prototype
03. CircumServe
What?
04. MOBILE STORAGE
Why?
This project deals with the needs of the vast population of our country that ride to work/college on motorcycles daily and carry laptops, papers and other belongings that need security against theft and protection from our harsh rains.
Day to day traveling in India is an exasperating task because of the bad roads and unmanaged traffic. Carrying luggage while riding make the journey even more troublesome.
Project Sponsor: Ergoform Consulting Pvt. Ltd, Bengaluru | Product Design
14 weeks | Jan ‘10 to May ‘10 | Software: Adobe Illustrator, Indesign, Photoshop CS3, Solid Works 2008, Bunkspeed Hypershot 1.5 | Individual Project
A saddle box for Indian motorcycles
Character Profile 1: Average Age 26 - 40Usage Patterns and Preferences of the Indian Biker
6%
18%
1
6%
7%
Observation
Cheap, locally produced 10L boxes are popular. They can either accomodate the tiffin or a folder and rarely a suitcase. Sometimes suitcases are also balanced on the fuel tank.
Process
Through 40 User Interviews, information about user group demographics, bike popularity and preferences, usage patterns and vehicle accessories was collected.
04. Mobile Storage
Insight
Backpacks satisfactorily accomodate all the daily essentials needed for work. Additional shopping can be stuffed in too. Since it is multi purpose and low on investment it makes a popular substitute to a saddle box.
32%
28%
66%
25%
49
%
50%
39%
16%
63
2
5
3
4
7%2%
5%
0%
8%
9%
Character Profile 2: Average age 18 - 25Usage Patterns and Preferences of the Indian Biker
04. Mobile Storage
Photo Documentation:Everyday Problems
32
4 5 6 7
1
1. Carrying a backpack reduces space for the pillion, and causes back pain for the rider on long trips.2. Environment of use: College parking lot.3. Customizable pocket tank bags are a cheap and less drastic solution for casual needs.4. Make shift storage to achieve complete collapsibility. 5. Many bikes have a saree guard installed on one side and a single saddle box installed on the other.6. The biker has no alternative but to carry his work bag to restaurants, movie theatres.7. Locally produced luggage boxes available at J.C. Road, Bangalore
Insight from User Survey
A lot of bikers shun saddle boxes as they feel it spoils the appearance of the bike.
04. Mobile Storage
Competitor Product Analysis
Manufacturing Observation
The cover for the indicator (left) and the material around the boss holes kept for strength, eat up into the volume of the box.
Manufacturing Observation
The door was manufactured by a collapsible mold as revealed by the multiple flash marks, making it expensive and less competitive.
Studds Saddle BoxRs. 1200
04. Mobile Storage
Studds Saddle BoxRs. 1200
Understanding Volume
Informative Performance
Facilitating an understanding of position implications of the saddle box with respect to pillion comfort.
Dimension: 483 x 372 x 180 mm
Process
A backpack stuffed with a laptop and jacket was measured. A cardboard box made with these dimensions helped to visualize volume.
04. Mobile Storage
IdeationStationary Storage
The saddle box is clamped on top of the rear seat in the absence of a pillion or when the bike is stationary. Parking is easy because there is no increase in width.
Outer parts are made of tough plastic such as ABS to bare impact. Along the middle is a strenuous fabric which allows expansion only when needed.
Expandable
Prevents rain water from seeping in
Optimized Width
Crash Guard
In-motion Storage
A spring door optimizes width of the saddle box as per the contents, avoiding the bulk when the saddle box is empty. The spring action securely holds all contents and prevents from damages caused by jerks.
A protective cover for one’s existing laptop bag. In absence of the bag, iit can still be used as a crash guard.
Fold Out Pillion foot rest
04. Mobile Storage
Easy access to first-aid and tool kit
Phase 1
Warm Up Sketches. Exploring forms within the afore fixed dimensions and proportion.
Phase 2
Trying to break the bulk of the form with dynamic lines cutting through.
Phase 3
Attempting to experiment with varyng surface depths as a tactic to reduce the bulk.
Form Iterations
04. Mobile Storage
Phase 4
A few forms from Phase 3 were modified. Various Color applications were experimented with.
Phase 5
Only once the box was sketched in context, could I judge how it looks in a particular angle of mount and identify aspects in the form that interfered with the pillion’s legs.
Phase 6
Exploration for a possible third unit at the rear.
Form Iterations
04. Mobile Storage
Hero Honda Splendorr 2005 model Bajaj Platina 2006 model Bajaj Pulsar 2007 model
Observation
Newer bikes are front heavy with muscular-looking fuel tanks and have a greater seat rake angle than older bikes. With the help of angular detailing in the form, the proposed saddle box should be able to give the older bikes a more stylish appearance.
Process
The selected sketches were modified to blend in with the contours of popular Indian bikes.
Form Iterations
04. Mobile Storage
A
A
B
B
C
CSECTION A-A SCALE 1 : 2
SECTION B-B SCALE 1 : 2
SECTION C-C SCALE 1 : 2
CROSS SECTION OF SADDLE BOX
FRONT VIEW
CROSS SECTION VIEW
Proposed Saddle Box
Scale: 1:2
Scale: 1:2 Scale: 1:4
Material
Mock Up: PolystyreneActual Material: Acrylonitrite Butadiene Styreme
04. Mobile Storage
37
135
132244
A
BB
4
10
R4
DETAIL A SCALE 1 : 1
4 8
10
SECTION B-BSCALE 1 : 2
FRONT MOLDED PART FRONT VIEW
TOP VIEW
Gasket
Detailing
1. The parting line is pushed to the far end to reduce visibility. The fasteners are only exposed at the back.
Detailling
2. The closure is a step lined with a gasket that dampens the jerks during travel. It also blocks water from seeping into the box.
Detailing
Three part design, all of which are injection molded.a. Lidb. Frontc. Back plate.
a. Locators.
2
Boss holes extend along the side walls providing reinforcement
04. Mobile Storage
1
Reference: Cross Section
Installation
1. 2.
Saddle Box Inside
Installation
The saddle box is mounted to the bike with the help of brackets. The bracket can be fastened onto the bike at: Location1 - [pillion grip under the seat] Location5 - [rear mud guard under the seat].
Detailing
The box is mounted to the chassis by bolting it from the inside, making it tamper proof.Material for chassis: Mild Steel
04. Mobile Storage
Bolt
Nut
Bracket
Bike
Nut
Bracket
Bike
What?
05. BROADWAY BOOST
Why?
A Design and Management assignment aimed at generating ideas for value addition of the Broadway ticket through various strategies and thus promoting the sale of full price tickets rather than the concessional ones that are extremely popular with tourists.
New York City’s Broadway industry is suffering from unsatisfactory revenue as discounted tickets are more popular. This is adversely affecting its quality and the morale of actors and other contributors.
Project Undertaken at Parsons The New School For Design, NYC | Design and Management
2 weeks | Jun ‘08 | Software: Adobe Illustrator and Photoshop CS3, | Group Project [Group members illustrated above]: I have contributed to each phase of this project i.e. Research, idea generation and presentation.
Enhancing the value of a broadway ticket
Asking Questions
Technique
Framing questions was an important tool because it laid out a rich resource of words, which helped in generating ideas.
“We’d rather go dead with a limited number of tickets than have people say, “Oh it’s at the booth now.” - Rocco Landesman, president Jujamcyn Theathre
are tickets cheaper if they are bought in
bulk/group?
are ticket prices related to how many number of
performances that particular show has had?
do actors have a contract?
who buys discounted
tickets?
who buys full price tickets?
what % goes to the actors/studio/
production house/promotion/tax/?
what determines the price?
does the frequency of the show
inuence the price of the ticket?
How much are people willing to pay
for a show?
how does time inuence prices? ( booking in
advance/last minute)
what is the advantage to buy full price tickets?
who buys memberships?
who is given a discount?company/student/senior
citizens/members
how much do they earn from merchandize of a
show?
why don’t they sell DVDs?
are the majority of the tickets
full price or discounted?
when does a show stop its performance?
is there a parallel market
for tickets?
why do the shows travel? which shows
travel and why?
are travelling shows more
expensive? why?
how are they funded?
why are prices the same when the shows
countries?
PRICE OF A
BROADWAY TICKET What happened when the TKTS booth showed up at Time square?
What’s the role that the TKTS booth plays?
What have we bought when
we paid more than $100 to get into the
Broadway theatre?
05. Broadway Boost
Map of a few theatres around time squareand possible areas for ticketing kiosks
MetroCard
Inset this way/This side facing you
More than just a ticket
1. Broadway Passport: Broadway patrons can have a life-time compilation of special edititon tickets. 2. Souvenir Keychain Ticket gives one’s broadway experience an afterlife.
Idea Generation
A sense of community
The barcode on the ticket gives access to broadway music, and a chance to interact with other broadway enthusiasts through the web.
05. Broadway BoostWickedGershwin Theatre222 West 51st Street, New York, NY 10019
So m uch happened i n Oz b efore Dorothy dropped in! With music and lyrics by Stephen Schwartz and b ook b y Winnie Holzman, "Wicked" is b ased o n the 1995 n ovel b y Gregory Maguire and is the untold story of the Witches of Oz. One, born with emerald-green skin, is s mart, ery and m isunderstood. T he other is beautiful, ambitious and very popular. "Wicked" tells t he s tory o f a remarkable odyssey in w hich t hese two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good Witch.
If you would like to donate money toBroadway, click a picture of your barcode and view more details at
ww w.broadway.com
3294 184 387301
If you would like to donate money toBroadway, click a picture of your barcode and view more details at
www.broadway.com
Spring Awakening
Singer/songwriter Duncan Sheik and playwright Steven Sater team up with acclaimed director Michael Mayer (Sideman, Thoroughly Modern Millie), innovative choreographer Bill T. Jones and a dynamic young cast to create this exhilarating and provocative new alt rock musical about first loves, hidden passions and lasting regrets. Spring Awakening arrives on Broadway after a sold-out run at off-Broadway's Atlantic Theatre Company.
3294 184 3873013294 184 387301
1. Broadway Passport
Keychain Packaging
Barcode
2. Souvenir Keychain
Broadway JukeBox
Broadway Juke Boxes
HIGH
60 months
that evening $0 0
$30 220,080,000
LOW
Extended interaction with a
Broadway ticket
Tim
e [m
onth
s]
Fund raising opportunity Optimizing Broadway network
Exch
ange
, Tra
nsac
tion
per y
ear
current full price ticket
current discounted ticket
new full price ticket
new discounted ticket
Addi
tiona
l USD
per
tick
et [$
]
Value Addition
When the ticket becomes an attractive keepsake, and buys one music and information - more than just a two hour admittance into the theatre - the full price of the ticket seems worth it.
05. Broadway Boost
Strategy Canvas
Optimizing the Broadway Network
Assumptions made
through the web
e
What?
06. REVIVE
Why?
An exercise to learn first hand, the various facets of communication that go into an interface and understand the users’ decision making logic through usability testing.
An automated external defibrilator is used in emergencies but still requires the user to be calm and careful. This made it a challenging interface to design.
Interface Design
2 weeks | Mar ‘08 | Software: Adobe Illustrator, and Photoshop CS3 | Group Project: I have contributed to each phase of this project: research, idea generation and usability testing and audio visual prototype building.
Interface design for an automated external defibrilator
Evaluation of various display layouts
To ensure error tolerance and conformity with the users’ expectations, knowledge and past experience, various layouts were evaluated based on placement, size and shape of buttons, rhythm of eye movement and overall clutter.
Behavior Sampling
25 Subjects followed a set of timed instructions to find which medium [Graphic, Graphic + Audio, Textual] is comprehended the fastest? And what are the nature of mistakes?
Usability Testing
06. Revive
Start
Shockadvised
Shock notadvised
PatientRevived
Power On
Hindi/English
Call for help - automatically processed
Instruction on posture of patient
Instruction on the dry chest of patient
Apply Pads
Do not touch the patient
Analyzing the heart rhythm
Charging
Stand Clear
Press shockbutton
Shock ‘s’ delivered
s = s+1
y
n
Administer ChestCompression
Start 2 min timer
A
A
Safe to touchpatient
ifs<=3
y
n
Administer ChestCompression
Start 2 min timer
A
B
B
B
ift = 0
t = t+1
Wait for help
Stop
C
C
Proposed Design
The device contacts the closest doctor on pressing the ambulance button, thus saving dialing time. It does not include digital clutter of LEDs. Instead, it gives precise graphic and audio feedback.
Decision Flow Chart“Apply Pads”
Buttons are distinct and fall in order of use.Background is neutral.Screen in uncluttered - Step by step information dissemination.
“Stand Clear”
06. Revive
What?
07. UNITED WE SIT
Why?
A project aimed at designing informal but comfortable seating facility outdoors, which encourages interaction between people, thus bringing out a sense of community.
There is low regard for public areas and hence no incentive to keep it clean.
Shortlisted for a National Level competition at IIT Guwahati, India | Furniture Design
1 weeks | Feb ‘09 | Software: Adobe Illustrator and Photoshop CS3, Rhino 4, Maxwell | Group Project: I have contributed to each phase of this project i.e. Research, idea generation and presentation.
Community seating design
Idea Generation
1
2
3
Idea Generation
1. Conversation Starters: Interactive play of natural shadow.2. Stratification suits all: Sitting at a different level can give privacy if needed. 3. Finding your own corner: Seating orientation can define groups.
07. United We Sit
Proposed Design
Features and Functions
1. Informal outdoor seating inspired from casual seating on steps and face-to-face seating in trains.2. The mass of naturally growing creepers forms an interesting canopy which will grow over time with the people of the area, further instilling a sense of unity and responsibility.
Material Choice
Greens and Bamboo are soothing in a concrete jungle, economical and sustainable.
07. United We Sit
Anthropometric Dimensions
Mid thigh height, knee height Buttock to popliteal length - 5th Percentile
DESIGN FOR REACH - 50th Percentile
DESIGN FOR CLEARANCE - 95th PercentileButtock to knee length
Ergonomics of Space
Sociofugal Arrangement: Non-eye contact, back-to-back sitting discourages interaction.Sociopetal Arrangement: Eye contact, face-to-face sitting helps initiate conversation and interaction. Bibliography: Indian Anthrompometric Dimensions for Ergonomic Design Practice - D. Chakrabarti
158
563
613 394
Gluteal furrow Acronium, upper, lower lumbar Popliteal height
760
541
298100
419
Dimensions
All above mentioned dimensions are in millimeters.All values considered are combined values for both male and female.
What?
08. FRUGITY
Why?
1 hour design challenge: Design and create a paper holder out of cardboard, without the use of any binding agent such as glue, stapler etc.
Just like that!
Project Sponsor: Ergoform Consulting Pvt. Ltd, Bengaluru | Product Design
Mar ‘10 | Individual Participation
A minimally constructed paper holder
Idea Generation
With the help of value engineering metholodologies, I broke down the core function of paper holder to ORGANIZE PAPER or SEGREGATE PAPER.
Final Product Features
1. The holder is collapsible and thus portable maintaining the organization of the sheets. 2. It uses less than 1/8th of a cardboard sheet used to construct a conventional holder.
1 Hour Challenge
08. Frugity
Inspiration
What?
09. HALE AND HEARTY
Why?
A creative ideation assignment focused on taking a user centric approach to understand where and why users feel satisfied or disappointed while exercising and addressing the findings in design ideas.
Users have assorted levels of motivation and priority for exercise in their lives. It was interesting to compare these varied insights and note how they result in different design features.
Design ideas for domestic exercise equipment
Product Design Ideation
2 week | Jul ‘08 | Individual Assignment
Creative Articulation
Swinger
Swing action is beneficial for overweight users as there are no jerks on the knee/ankle. After folding the easily collapsible telescopic handle, Swinger can be slid under the bed.
Sync Stepper
A double user synchronized device that keeps up levels of motivation. Standing at various points along the length of the stepper could be used to adjust to a partner of different strength.
RollerStroll
For the more aged population that have restricted acceptance of technlogy. The belt is replaced by Mild Steel rollers that are rubber coated for better grip.
Folding treadmills require lifting heavy belts. Even when folded they look bulky in a domestic environment.
As exercise is an hour long activity, company is often desired. As the belt needs to be pushed backward in manual treadmills, postures become harmful.
09. Hale and Hearty
What?
10. MONKEY BUSINESS
Why?
A project to design the packaging of a kid’s jigsaw puzzle.
Why Jigsaw Puzzles specifically? Because they always come in boring box packages.
Packaging Design
1 week | Jul 08 | Software: Adobe Illustrator CS3 | Individual Assignment
Jigsaw puzzle packaging
Internal TrayInternal Tray
Prototype Body: Box BoardLever: High Intensity Polystyrene
Idea
The internal tray is tilted as the lever is raised. The tray pushes the front flap open and the puzzle pieces come falling out thus enhancing the play experience.
RUBBERDUCKIECo.
PUZZLED
70
Illustrations
1. Character Development2, Logo for a hypothetical company 3. Puzzle picture.
2
3
Proposed Design
10. Monkey Business
Sketching and Visualizationalcohol markers, colour pencils, dry pastels andAdobe Photoshop CS4
11. Sketching and Visualization
Prototypingmaterials: wood, medium density fibre, high intensity polystyrene, plaster of Paris, wire, thermocol and acrylic.
Expandable paper cutter:that provides alighnment
Adjustable Length
Base is vacuum formed in high intensity polystyrene. Teak wood used for the holder.
Art Knife blade was fixed to the holder with M-Seal.
Minimum Dimensions
Max
imum
Dim
ensi
ons
A4 SIZE
A3 SIZE
12. Prototyping
Product Simulation
Simulating the Kiwi shoe polish form in paper, cardboard (layers of contours), thermacol, plaster of Paris
Light Design
Body: Sheet metal meshShade: Fabrics of different transparencyFixing: Various stiching patterns with wool.
12. Prototyping
Graphic Design
1. Poster, Documentary on Cotton, Common Thread
2. Packaging, Independent Film: Kalpana
3. Packaging, DHL Corporate Film
13. Graphic Design
Thank you