A PROJECT REPORT

OF

CONSUMER PERCEPTION

ON

“Park Avenue”IN SAMBALPUR TOWN

Submitted to, Prepared By:Dr. T. K. Das Name- Dipti Ranjan Panda(Senior Lecturer) Roll No. 09Dept. Of Business Administration IInd Semester

P. G. DEPARTMENT OF BUSINESS ADMINISTRATIONSAMBALPUR UNIVERSITY

JYOTIVIHAR, BURLA

CERTIFICATE

This is to certify that Dipti Ranjan Panda, Roll No.09, a

student of Business Administration (Session 2013-2015)

has carried out her project work (2nd Semester) entitled to

estimate the market share and consumer perception of

Park Avenue in Indian Market with special reference to

Park Avenue under the supervision of Dr. T.K. Das (Senior

Lecturer) of Business Administration. I further certify that

this project has been completed by Mr. Dipti Ranjan

Panda for partial fulfillment of Master Degree in Business

Administration.

Prof. T.K. DasSenior Lecturer

Dept. of Business Administration

DECLARATION

I do hereby declare that the report entitled as “A

PROJECT REPORT OF CONSUMER PERCEPTION ON PARK

AVENUE IN SAMBALPUR TOWN” submitted to the

Department of Business Administration, Sambalpur

University under the esteemed guidance of Dr. T. K. Das

(Senior Lecturer) is of my own and is not published

anywhere before. It’s genuinely the true copy.

Dipti Ranjan PandaM. B. A IInd SemesterSambalpurUniversity

ACKNOWLEDGEMENT

I am extremely thankful to Dr. A.K Das Mahapatra

the present Head Of Department of Department of

Business Administration, Sambalpur University, for

giving her helping hand in completing my project.

My sincere thanks to my subject teacher Dr. T. K.

Das without whose guidance it would have not

been possible on my part to complete Research

Methodology Project.

I am very thankful to my parents and friends who

have helped me a lot in collecting the necessary

information. Their loving and caring words of praise

have really encouraged me.

Thanking You

Yours Sincerely

Dipti Ranjan PandaM. B. A.IInd SemesterSambalpur University

CONTENTS

S.N. CONTENT PAGE NO.

1. Introduction to Park Avenue

INTRODUCTION:

Objectives of the study:

1. To find out the Uses of Park Avenue in different age groups and gender in

Sambalpur.

2. To know the present demand of Park Avenue Deodorant.

3. To know how often they purchase and use this product.

4. To analyze, how far the consumers are satisfied with the product of Park

Avenue.

5. To find out whether they are satisfied with the quality price being

maintained by the Company.

6. To find out what factors affect to choose this product.

7. From what sources they did come to know about the product.

8. Getting suggestion regarding improving the quality and packing rendered

by the Company.

Introduction To The Company

The Raymond Group OF Companies

The Raymond Group was incorporated in 1925 and within a span of few years

transformed from being an Indian textile major to a global conglomerate.

In Our endeavor to keep nurturing quality and leadership, we always choose the

path untaken from being the first in 1959 to introduce a polywool blend in India

to creating the world’s finest fabric the Super 250s made from superfine 11.4

micron wool.

Today, the Raymond group is vertically and horizontally integrated to provide

customers total textile solutions. Few companies globally have such a diverse

product range of nearly 20,000 varities suiting to cater to customers across age,

groups, occasions and styles.

After making a mark in textiles, Raymond forayed into garmenting through highly

successful ventures like Silver Spark Apparel Ltd., EverBlue Apparel Ltd.,

Celebration Apparel Ltd.

Raymond Group Companies

Raymond Ltd.

Raymond Ltd. Is among the largest integrated manufactures of worsted fabrics in

the world.

Raymond Apparel Ltd.

Raymond Apparel Ltd. Has in its folio some of the most highly regarded apparel

brands in India-Raymond Premium Apparel, Park Avenue, Parx and Notting Hill.

ColorPlus Fashion Ltd.

Colorplus is among the largest smart casual brands in the premium category. The

company was acquired by Raymond o the growing demand for a high end, casual

wear brand in the country for men and Women.

EverBlue Apparel Ltd.

A state of the art denim garmenting facility.

Celebration Apparel Ltd.

A facility set-up for the manufacture of formal shirts.

Raymond Zambaiti Ltd.

A greenfield facility manufacturing high value cotton shirting.

J.K. Helene Curtis Ltd.

A leading player in the grooming, accessories and toiletries category.

J.K. Investo Trade (India) Ltd.

JKIT is an investment company registered with RBI as Non-Banking Financial

Company.

J.K Files (India) Ltd.

A leading player in the Engineering and Tools segment and the largest producer of

steel files in the world.

Ring Plus Aqua Ltd.

A leading manufacturer in the engineering automotive components.

Trinity India Ltd.

A leading supplier of components and sub assemblies for the automotive global

market.

Joint Ventures

Raymond UCO Denim Pvt. Ltd.

The manufactures and marketers of denim febrics.

J.K. Ansell Ltd.

The manufactures and marketers of KamaSutra Condoms and surgical gloves.

J.K Talabot Ltd.

Joint venture with MOB Outiillage SA, manufacturing files and rasps for

international markets.

J.K. Helene Crutis Ltd.

Established in 1964, J.K. Helene Curtis Limited is a part of the Raymond Group in

India. With an experience of over 40 years in the Personal Grooming and Toiletries

Industry, our strength lies in our ability to build World class quality brands.

Our varied portfolio of brands namely, Park Avenue, Premium, Monarch and Tru

Tone span across the Personal Grooming and Home Care categories.

In the past few years we have witnessed a significant volume and value growth in

the market place.

VALUES

We at J.K. Helene Curtis Limited believe that every member is entitled to

experience products of the highest quality standards at extremely affordable prices.

This commitment to ensuring Consumer Delight has prompted us to explore in the

near future more traditionally markets and categories that directly impact the lives

of consumers.

Our dedication to lowering the entry barrier into QUALITY AND LIFE STYLE

PRODUCTS making them more affordable while maintaining highest quality

standards is further re3inforced through our new Brand Launches.

AIM

“We as a family aim to provide CONSUMER SURPLUS within ARM’S

LENGTH OF DESIRE”.

VISION

“We aim to be a team of Passionate Leaders with Winning Mindsets, to create

Consumer Surplus and Delight through continuous Innovation in order to deliver

Physically Beautiful and Emotionally Compelling ‘Personal and Home Care

Products’ which are BEST IN CLASS”

Deodorant

A deodorant is a substance applied to the body to prevent body odor caused by the

bacterial breakdown of perspiration in armpits, feet, and other areas of the body. A

subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by

affecting sweat glands. Antiperspirants are typically applied to the underarms,

while deodorants may also be used on feet and other areas in the form of body

sprays. In the United States, the Food and Drug Administration classifies and

regulates most deodorants as cosmetics, but classifies antiperspirants as over-the-

counter drugs.

The first commercial deodorant, Mum, was introduced and patented in the late

nineteenth century by an inventor in Philadelphia, Pennsylvania, whose name has

been lost to history. The product was briefly withdrawn from the market in the

U.S., but is currently available at U.S. retailers under the brand Ban. The modern

formulation of the antiperspirant was patented by Jules Montenier on January 28,

1941. This formulation was first found in "Stopette" deodorant spray, which Time

Magazine called "the best-selling deodorant of the early 1950s". Stopette was later

eclipsed by many other brands as the 1941 patent expired.

A small percentage of people are allergic to aluminum and may experience contact

dermatitis when exposed to deodorants containing aluminium. A 2008 study stated

that no scientific evidence supports the hypothesis that deodorants and/or

antiperspirants increase the incidence of breast cancer.

Stick antiperspirant/deodorant

Human perspiration is largely odorless until it is fermented by bacteria that thrive

in hot, humid environments. The human underarm is among the most consistently

warm areas on the surface of the human body, and sweat glands provide moisture,

which when excreted, has a vital cooling effect. When adult armpits are washed

with alkaline pH soap, the skin loses its acid mantle (pH 4.5 - 6), raising the skin

pH and disrupting the skin barrier. As many bacteria thrive in this elevated pH

environment, this makes the skin susceptible to bacterial colonization. The bacteria

feed on the sweat from the apocrine glands and on dead skin and hair cells,

releasingtrans-3-Methyl-2-hexenoic acid in their waste, which is the primary cause

of body odor. Underarm hair wicks the moisture away from the skin and aids in

keeping the skin dry enough to prevent or diminish bacterial colonization. The hair

is less susceptible to bacterial growth and therefore is ideal for preventing the

bacterial odor.

Deodorants are classified and regulated as cosmetics by the U.S. Food and Drug

Administration (FDA) and are designed to eliminate odor. Deodorants are

usually alcohol-based. Alcohol initially stimulates sweating, but may also

temporarily kill bacteria. Deodorants can be formulated with other, more

persistent antimicrobials such as triclosan, or with metal chelant compounds that

slow bacterial growth. Deodorants may contain perfumefragrances or

natural essential oils intended to mask the odor of perspiration.

Deodorants combined with antiperspirant agents are classified as drugs by the

FDA. Antiperspirants attempt to stop or significantly reduce perspiration and thus

reduce the moist climate in which bacteria thrive. Aluminium chloride, aluminium

chlorohydrate, and aluminium-zirconium compounds, most notably aluminium

zirconium tetrachlorohydrex gly and aluminium zirconium trichlorohydrex gly, are

frequently used in antiperspirants. Aluminium chlorohydrate and aluminium

zirconium tetrachlorohydrate gly are the most frequent active ingredients in

commercial antiperspirants. Aluminium-based complexes react with

the electrolytes in the sweat to form a gel plug in the duct of the sweat gland. The

plugs prevent the gland from excreting liquid and are removed over time by the

natural sloughing of the skin. The metal salts work in another way to prevent sweat

from reaching the surface of the skin: the aluminium salts interact with the keratin

fibrils in the sweat ducts and form a physical plug that prevents sweat from

reaching the skin’s surface. Aluminium salts also have a slight astringent effect on

the pores; causing them to contract, further preventing sweat from reaching the

surface of the skin. The blockage of a large number of sweat glands reduces the

amount of sweat produced in the underarms, though this may vary from person to

person.

Over-the-counter products labeled as "natural deodorant crystal" containing the

chemical potassium alum have gained new-found popularity as an alternative

health product, in spite of concerns about their contact dermatitis.[15] A popular

alternative to modern commercial deodorants is ammonium alum, which is a

common type of alum sold in crystal form and often referred to as a deodorant

crystal. It has been used as a deodorant throughout history in Thailand, the Far

East, Mexico and other countries.[citation needed]

Deodorants and antiperspirants come in many forms. What is commonly used

varies in different countries. In Europe, aerosol sprays are popular, as are cream

and roll-on forms.

History

In the 9th century, Ziryab introduced under-arm deodorants in Al-Andalus. In

1888, the first commercial deodorant, Mum, was developed and patented by a

U.S. inventor in Philadelphia, Pennsylvania, whose name has been lost to

history. The small company was bought by Bristol-Myers in 1931 and in the late

1940s, marketing executive Edward Gelsthorpe decided to develop an applicator

based on the newly invented ball-point pen. In 1952, the company began marketing

the product under the name Ban Roll-On. The product was briefly withdrawn from

the market in the U.S. It is once again available at retailers in the U.S. under the

brand Ban. In the UK it is sold under the names Mum Solid and Mum Pump

Spray. Chattem acquired Ban deodorant brand in 1998 and subsequently sold it

to Kao Corporation in 2000.

In 1903, the first commercial antiperspirant was Everdry. The modern formulation

of the antiperspirant was patented by Jules Montenier on January 28, 1941. This

patent addressed the problem of the excessive acidity of aluminium chloride and its

excessive irritation of the skin, by combining it with a soluble nitrile or a similar

compound. This formulation was first found in "Stopette" deodorant spray,

which Time Magazine called "the best-selling deodorant of the early

1950s". "Stopette" gained its prominence as the first and long-time sponsor of the

game show What's My Line?, and was later eclipsed by many other brands as the

1941 patent expired.

In the early 1960s, the first aerosol antiperspirant in the marketplace

was Gillette's Right Guard, whose brand was later sold to Henkel in

2006. Aerosols were popular because they let the user dispense a spray without

coming in contact with the underarm area. By the late 1960s, half of all the

antiperspirants sold in the U.S. were aerosols, and continued to grow in all sales to

82% by the early 1970s. However, in the late 1970s two problems arose which

greatly changed the popularity of these products. First, in 1977 the Food and Drug

Administration (FDA) banned the active ingredient used in aerosols, aluminium

zirconium chemicals, due to safety concerns over long term inhalation. Second,

the Environmental Protection Agency (EPA) limited the use

of chlorofluorocarbon (CFC) propellants used in aerosols due to awareness that

these gases can contribute to depleting the ozone layer. As the popularity of

aerosols slowly decreased, stick antiperspirants became more and more

popular. Today, sticks are the most popular type of antiperspirant.

Health effects

The health effects of antiperspirants are a matter of dispute regarding their extent.

A small percentage of people are allergic to aluminum and may experience contact

dermatitis when exposed to aluminum-containing deodorants. After using a

deodorant containing zirconium, the skin may develop an allergic,

axillary granuloma response. Antiperspirants with propylene glycol, when applied

to the axillae, can cause irritation and may promote sensitization to other

ingredients in the antiperspirant. Deodorant crystals containing synthetically

made potassium alum were found to be a weak irritant to the skin. Alcohol-free

deodorant is available for those with sensitive skin. Aluminum is one of the few

abundant elements that appears to have no beneficial function to living cells (non-

essential metal). Frequent use of deodorants was associated with blood

concentrations of the synthetic musk galaxolide.

Aluminum toxicity

Aluminum is present most often in antiperspirants in form of aluminum

chlorohydrate. In addition, aluminum chlorohydrate is not the same as the

compound aluminum chloride, which has been established as aneurotoxin. At high

doses, aluminum itself adversely affects the blood–brain barrier, is capable of

causing DNA damage, and has adverse epigenetic effects. High doses of aluminum

have detrimental effects to a number of species such as non-

human primates, mice, rabbits, and dogs.

A preliminary study (2001) showed that the use of aluminum chlorohydrate, the

active ingredient in many antiperspirants, does not lead to a significant (vs.

ingestion via diet) increase in aluminum levels in the body with one-time

use. The Food and Drug Administration "acknowledges that small amounts of

aluminium can be absorbed from the gastrointestinal tract and through the skin."

Breast cancer

A 2002 study stated "the rumor that antiperspirant use causes breast cancer

continues to circulate the Internet. Although unfounded, there have been no

published epidemiologic studies to support or refute this claim." The American

Cancer Society (ACS) and the National Cancer Institute (NCI) were very much

concerned about the e-mails rumors directly linking antiperspirants to cancer that

both put out information on the Internetstating there was no evidence linking the

cosmetic products with cancer. According to the ACS "studies have not shown any

direct link between parabens and any health problems, including breast cancer.

What has been found is that there are many other compounds in the environment

that also mimic naturally produced estrogen. According to researchers at the NCI,

they "are not aware of any conclusive evidence linking the use of underarm

antiperspirants or deodorants and the subsequent development of breast cancer.

Absence of evidence is not evidence of absence of a harmful effect" and "these

chemicals are being directly applied daily, by very large numbers of people, and

the long-term health effects of exposure are essentially unknown," toxicologist

Philip W. Harvey tells WebMD in an interview. But ACS epidemiologist Michael

Thun argued that "even if the parabens do promote estrogen-dependent tumor

growth, the risk from cosmetic use is "minuscule" compared with other known

tumor promoters." The cosmetics industry insists the paraben chemicals used as

preservatives in underarm deodorants and other cosmetics, which are regulatory

approved, are safe.

A 2003 study found a correlation between earlier diagnosis of breast cancer and

antiperspirant/deodorant use. A 2003 study indicated "underarm shaving with

antiperspirant/deodorant use may play a role in breast cancer." A 2004 study

reviewing the evidence for and against the possible link between breast cancer and

underarm cosmetics wrote "Although animal and laboratory studies suggest a

possible link between certain chemicals used in underarm cosmetics and breast

cancer development, there is no reliable evidence that underarm cosmetics use

increases breast cancer risk in humans."

2004 and 2005 studies led by researcher Philippa Darbre, hypothesizes that

particular substances in deodorants, such as preservatives called parabens, or bolts

such as aluminum chloride used in antiperspirants, get into thebloodstream or

accumulate in breast tissue, where they enhance or emulate the effects of estrogen,

which stimulates the growth of cancerous breast cells. A 2007 study found that

personal care products are a potential contributor to the body burden of aluminum

and newer evidence has linked breast cancer with aluminum-based

antiperspirants. A 2008 study stated that no scientific evidence supports the

hypothesis that deodorants and/or antiperspirants increase the incidence of breast

cancer. A study published in 2009 by the journal The Breast Cancer Research

proposed a link between breast cancer and the application of cosmetic chemicals

including phthalates and aluminum salts in the underarm region, because of their

oestrogenic and/or genotoxic properties, which provides an evidence-based

hypothesis capable of further research.

Advantages of deodorant

It stops the formation of the bacteria that cause body odor.

Deodrants generally contain contain alcohol and some contain anti microbial

ingrediants. This helps to reduce bacteria.

They are the best to keep you always from sweating.

Aluminum present in most of the deodrants reacts with sweat to form a plug

in the sweat glands. These plugs decrease wetness, and therefore, decrease

the chance for the bacteria to grow.

Disadvantages

Using deodrants that contain aluminum may contribute to breast cancer

development. If aluminum based compounds are applied frequently to skin

near the breast, it may be absorbed into the skin and cause changes in

estrogen levels.

They may cause irritation, rashes and allergic reactions.

Some deodrants may stain clothes.

PARK AVENUE

Park Avenue now PARK AVENUE, one of the biggest brands in the world of

Apparels, Cosmetics & Toiletries is one of the ventures of the J.K.

Helene Curtis Limited. Till date it has been generally successful with all the

products and ranges offered. All this is the contribution of its strong brand

equity & a strong PR it has built over a period of time about its products and has

been leveraging that time and again. But the recently launched I.Q. in the

Deodorant segment is not that successful, all this is the contribution of neglect of

the product by J.K. Empire.

PRODUCTS FROM PARK AVENUE

Sl No Product Name Quantity Price (Rs.)

1 Beer Shampoo 200 ml 160

2 After Shave

lotion

50 ml 135

3 Silver Face Wash Dry 50 ml 67

Oily 50 ml 67

Normal 50 ml 67

4 Room Freshener Jasmine 95

Lavender 105

Rose 105

Rajinigandha 105

Sandal 105

5 Soap For Men Double Deo 125 g 40

Good Morning 125 g 40

Normal 125 g 40

Cool Blue 125 g 40

6 After Shave Normal 50 ml 105

Mercury 50 ml 105

Ace 50 ml 105

7 Hair Styling Gel Chrome Styling

Gel

100 g 95

Neon Styling gel 100 g 95

Glacier Styling

gel

100 g 95

8 Men Talc Double Deo 300 g 100

Classic Talc 300 g 100

9 Perfume Spary Entice 50 g 126

Elevate 50 g 126

10 Body Deodrants

Classic Range ALPHA 150 ml 180

BELIEVE 150 ml 180

DELVE 150 ml 180

GOOD

MORNING

150 ml 180

TERRA 150 ml 180

IMAGINE 150 ml 180

TRANQUIL 150 ml 180

COOL BLUE 150 ml 180

STROM 150 ml 180

Signature Range Jazz 150 ml 216

ZING 150 ml 210

VOYAGE 150 216

Alter Ego 150 ml 225

1. Storm (Tagline: energetic, suave, cool, the star’s fragrance)

2. Horizon (Tagline: airy, oceanic, profound, the traveler’s fragrance)

3. Alpha (Tagline: precise, strong, ahead, the director’s fragrance)

4. Cool Blue (Tagline: calm, smooth, breezy, the temperate fragrance)

5. Tranquil (Tagline: serene, august, relaxed, the sailor’s fragrance)

6. Cruise (Tagline: fresh, wavy, soothing, the explorer’s fragrance)

7. Good Morning (Tagline: rejuvenating, prim, composed, the enigmatic

fragrance)

8. I.Q. (Tagline: vibrant, winsome, fast, the torchbearer’s fragrance)

Marketing Mix

1. Product: Hail to Freshness Deodorant section of PARK AVENUE (PA) range.

Although new but has the potential to get to the top of mind and heart of the

consumers.

2. Price: 172.00 INR for 93ml/100g bottle

3. Place: Available at all ‘The Raymond Shop’ across India. Except I.Q. all other

deodorants of PARK AVENUE brand could be purchased from established

retailers viz. BIG BAZAAR (PANTALOONS RETAIL INDIA LIMITED).

4. Promotion: Till date no promotion has been done from the side of manufacturer

(J.K. Helene Curtis Limited) for its new product. This time no PR activity has been

done while launching the product (I.Q.) which is resulting into this product losing

out to others.

Park Avenue Good Morning

Mornings will feel fresh and good after you use this deodorant from Park Avenue's

Classic Range. 'Good Morning' is the name of this deodorant, which promises to

lend a cool and jolly start to each day of yours. This enigmatic body spray comes

with an excellent blend of spicy and sensual accords that are revivifying in nature.

A few sprays of this deodorant right after the bath will keep you fresh throughout

the day and keep away body odour. Get this deodorant spray from Park Avenue

and start every day on a fresh note.

History

Park Avenue was originally known as Fourth Avenue and carried the tracks of

the New York and Harlem Railroad starting in the 1830s. The railroad originally

built an open cut through Murray Hill, which was covered with grates and grass

between 34th and 40th Street in the early 1850s. A section of this "park" was

renamed Park Avenue in 1860. In 1867, the name applied all the way to 42nd

Street. When Grand Central Depot was opened in the 1870s, the railroad tracks

between 56th and 96th Streets were sunk out of sight, and, in 1888, Park Avenue

was extended to the Harlem River.

In 1936 the elevated Park Avenue Viaduct was built around the station to allow

automobile traffic to pass unimpeded. In October 1937, a part of the Murray Hill

Tunnel was reopened for road traffic. Efforts to promote a Grand Park Avenue

Expressway to Grand Concourse in the Bronx were unavailing.[6]

On May 5, 1959, the New York City Council voted 20–1 to change the name of

Fourth Avenue between 17th and 32nd Streets to Park Avenue South. In 1963,

the Pan Am Building was built straddling Park Avenue atop Grand Central

Terminal, between the automotive viaducts.

Park Avenue Good Morning Deodorant Specifications

BRAND Park Avenue

CATEGORY Men

QUANTITY 150 ml

USES Provides long hours of freshness and defense against body odour

TYPE Deodorant Spray

FRAGNANCE

TYPE

Mass Premium

GENDER Men

Sources of Data Collection:

The data pertaining to the present study has been collected from the

primary sources only with a view to analyze their satisfaction level regarding the

quality of the product, its price and the services provided by the company to get

the consumers valuable suggestions to improve there on.

The primary data has been collected by conducting a survey with the help

of structured questionnaires. The information collected is first and original in

nature.

ANNEXURES

1. Name.__________________________________

2. Address._________________________________

3. Income Group

a. Below 1 lac

b. 1 lac to 3 lac

c. 3 lac to 5 lac

d. 5 lac to 7 lac

e. Above 7 lac

4. Age group.

a. Below 18,

b. 18-25,

c. 25-30,

b. Above 30

5. Sex.

a. Male

b. Female

6. Are you using any product of Park Avenue?

a) Yes

b) No

7. Are you using Deodorant/Perfume?

a) Yes

b) No

8. You prefer to use

a) Deodorant

b) Perfume

c) both

9. If yes, which brand are you using?

a) Park Avenue

b) Axe

c) set wet

d) Denver

e) Temptation

f) Nivea

g) Others

10. If no, is there any reason? Specify______________________

11. What is the most important thing you chose to purchase a particular product?

a. Fragrance

b. Brand Image

c. Efficiency in sweat protection

d. convenient packing

e. skin care

f.Smoothness

g. Others

12. Have you ever used/purchased the deodorant of Park Avenue?

a. Yes

b. No

13. If Yes, Which One?

a. Alpha

b. Believe

c. Devil

d. Good Morning

e. Teera

f. Imagine

g. Tranquil

h. Cool Blue

i. Strom

j. Jazz

k. Zing

l. Voyage

m. Alter Ego

14. Have you ever suggest the product to your friend/relatives

a. Yes

b. b. No

15. If no, what is main reason behind purchase other product?

a. Better quality

b. b. price

c. c. Sweat protection

d. d. Others

16. How do you come across the product?

a. Media

b. Internet

c. Friends & relatives

d. Others

17. How many times you use the product?

a. Once daily

b. Twice daily

c. more than twice

d. occasionally

e. Others

18. How often you purchase the product?

a. Once a month

b. Once in 2 months

c. Once in 3 months

d. Some times

19. Do you regularly purchase the product?

a. yes

b. No

20. Do you think this product is environment friendly?

a. yes

b. No

21. Have you ever recommended this product to your friends?

a. Yes

b. b. No

22. Do you want any change in the product?

a. Yes

b. No

23. How do you rate this product?

a.1

b. 2

c. 3

d. 4

e.5

24. What do you suggest about the product?

________________________________________________

References

www.indiatimes.com, www.parkavenue.co.in, http://www.raymondindia.com/grp_jkhc.asp, http://en.wikipedia.org/wiki/Deodorant