ETHICAL TRANSPORTATION

SYSTEM

At the dawn of every Fall semester at Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day. There is not enough space for every one at peak hours of the day.

IDENTIFIED PROBLEM

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

As a junior commuter student, Steven continuously struggles with finding a parking space in a timely fashion to reassure that he is not late for class. Sometimes it takes Steven upwards of 20 minutes just to find a spot.

Steven is not alone.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Along with currently enrolled commuting students, it appears that Hofstra University does not calculate the ratio of accepted freshman students to the amount of parking spaces available.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

The majority of these commuting students are only driving themselves to and from Hofstra University. The reason for that this is an issue is because there is not an approximate number of parking spaces per commuting student.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Influence an alternative car-pool campaign that brings commuting students with similar starting locations, and schedules together to consolidate space and fix the problem.

Implement a program that alternates in a fashion that is fair, along with a possible reward for proof of carpooling.

Students will appreciate the movement and spread the word in order to see results.

DESIRED BEHAVIORAL OUTCOME

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

To encourage people to engage in a behavior where the positive outcome is delayed, but in progress if enough people partake. Introduce present benefits to make the desired outcome more appealing.

DESIGN TIP

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Work together with other peers to change a situation that eff ects yourself as well as other students.

Use it as an opportunity to get to know other peers, and make friends.

PRESENT BENEFIT

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

PHOTOMONTAGE

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

TimestampOff ering Ride/ Need RideWhere are you carpooling from?Other areaClosest major intersection of your point

of originContact infoNameAny additional information about your

commute?

COMMUTER SURVEY

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg