I N T R O D U C T I O N
KIM LEITZES • CEO & Founder of ParkLU
• First-time entrepreneur, recently raised US$800K in seed funding
• 4 years of China and HK startup and operational experience
• 7 years in retail & consumer sector (M&A, strategy & investing)
• Wharton
Elle China!
俏丽 Style!
DVF Red Ball!Shanghai!
Elle China!
WHAT TO SETUP? S T R U C T U R E
REPRESENTATIVE OFFICE
(“RO”)
HK COMPANY
BVI / CAYMAN ISLANDS
OFFSHORE HOLDING COMPANY
WHOLLY-OWNED FOREIGN ENTERPRISE
(“WFOE”)
HK COMPANY
BVI / CAYMAN ISLANDS
OFFSHORE HOLDING COMPANY
WHERE TO SETUP? L E S S O N S L E A R N E D
Registered capital
Free-trade zones
Tax-friendly districts
Office (rent & internet)
Banking
H I R I N G H R N U T S & B O L T S
FESCO (agencies for payroll)
PRC employment contracts
Probation period
Social insurance
H O W T O H I R E ? RECRUITING CREATIVELY
Smaller, targeted job sites
Social media / online forums
Email & phone screening
Go-to universities for interns
RETAINING TALENT L E S S O N S L E A R N E D
Easy come, easy go
Weekly one-on-ones
Market is moving, are you?
Always interviewing!
H O W T O T E S T ? E A R L Y S T E P S
Organic traffic vs. budget (%)
Baidu & social media check
Customer research
Influencer marketing (hint: ParkLU)
MARKET TESTING L E S S O N S L E A R N E D
Translation
Mobile and web site speed
Shipping, logistics & taxes
Payment (Alipay, Unionpay)
Customer service
READY TO MARKET? C O N T A C T U S
Collaborate & create content with China’s social media influencers for brand awareness, new customers and sales growth
WeChat: kimparklu | [email protected]
