PARKS & RECREATION

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MISSION POSSIBLE

FY2018-19

BUDGET PRESENTATION

1000 METRO CENTER

LOCATION

The mission of the Department of Parks andRecreation is to enhance the overall physical andrecreational needs of the public by promoting thequality of life, reinforcing positive recreationalprogramming through coaching, teaching, mentoring,and preserving park lands.

Encouraging and providing an overall quality, sharedpark experience for all patrons, by maintaining safe,clean and aesthetically pleasing environments at allCity of Jackson parks and designated green spaces.

3880 BULLARD STREET

LOCATION

MISSIONSTATEMENTS

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&

Blues in the Park

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FY2017-18

VS

FY2018-19

FY2017-18 RESULTS

The Department of Parks andRecreation introduced a totally newand exciting venue of sporting events,concerts, outdoor movies and muchmore! Our plan of action was toincrease public interest as well asgenerate much more City revenue!

The following plan of action was set inplace to help accomplish our goals.Goals were as follows:

Increase Park Maintenancepersonnel.

Purchasing mowers, weed-eaters,trimmers and other equipment.

Upgrade our facilities and parks.

In 2017/18 the grant that Parks & Recreationanticipated securing to assist with ROW,cemeteries, downtown landscaping, curbs andgutters, gateways and cornerstones. of othercity maintenance projects, never came tofruition. However, the Department of Parks &Recreations, requested a mid-year budgetrevision, and was able to hire 14 employees tohelp tackle the problem.

Additionally, Parks & Recreation was able topurchase new mowers; weed-eaters andtrimmers, 1 large tractor and several smalltractors.

Parks & Recreation was also successfulupgrading many park facilities. For example:

We replaced and repaired several roofs atour facilities.

New air conditioners were purchased andinstalled.

We purchased and installed securitysystems were purchased and installed.

We installed several air conditionersthroughout our community centers.

ADMINISTRATIVE

SERVICES

Provide and support functions for the entire

department, such as:

FY2017-18 RESULTSProvide and support

functions for the entire

department, such as:

Annual Fire Works

Extravaganza

Park Concerts

Outdoor Park Movies

Rental of 21 Park

Pavilions

Battle of the Bands

Mind Body & Soul

Health Fair /Gospel

Explosion

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The results are as follows:

Annual Fireworks Extravaganza - This event was hosted at Smith Wills

Stadium; an estimated 4,000 guests attended.

Park Concerts - Parks & Recreation successfully created and launched

The Jackson Soulful Music Concert Series; highlighting three (3) major

concerts: Blues in the Park, Jackson’s Gospel Explosion and Jackson’s

Old Skool Fest. Concert series attracted an estimated 9,500 plus

attendees.

Outdoor Movies In The Park - Additionally, Parks & Recreation offered

six (6) outdoor movies in six (6) of our parks. Approximately 75 – 100

people attended each movie showing.

Park Pavilion Rentals - In FY 2017-18 fifty-eight (58) park pavilions

were rented at a cost of $35 to $50 each.

Battle of the Drumline - This event was well received; approximately

700 supporters attended.

Mind, Body and Soul Health Fair & 5K & Childrens Run - This event is

scheduled to be held on September 15, where Parks & Recreation is

partnering with Dr. Timothy Quinn and a host of other guests agencies.

Fireworks

Extravaganza

ADMINISTRATIVE

SERVICES

Provide and support functions for the entire

department, such as:

FY2017-18 RESULTSProvide and support functions for

the entire department, such as:

Grant Funded Projects:

Parham Bridges Parkway

2018 Childhood Obesity

Program

Manhattan & Vine Street Parks

Flowers & Poindexter Park

Improvements

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The results were as follows:

Parham Bridges Parkway – Parks & Recreation toredown the old police station and removed the concreteslab, We have turned the project over to Public Worksto be completed.

2018 Childhood Obesity Program – Although Parksand Recreation was not awarded the grant; weincorporated and promoted the Obesity Programthrough our Summer Enhancement Program.

Manhattan & Vine Street Parks Projects – Theprojects were funded by Representative Chris Bell.Receipt of funding was delayed due to challenges ofthe process; however, the funds have been received,and the project is currently moving forward. Weanticipate completion of both projects by December2018.

Flowers and Ineva May-Pittman Park ImprovementsNew rubber surfacing has been installed at Ineva May-Pittman Park, and Flowers Park is currently in the bidprocess. Once awarded, rubberized surfacing andplayground equipment will be added. This project isalso slated to be completed by late December 2018.

Summer

Enhancement

Program

PARK

MAINTENANCE

DIVISION

Provides maintenance services for all city parks, athletic

ballfields, golf course, stadium and botanical garden.

FY2017-18 RESULTSSERVICES

57 Parks

72 Athletic Ballfields

1 Botanical Garden - New

Programming

6 Cemeteries - Open and

Close Graves Only (No

cutting or cleaning;

continue to provide grave-

site location services.)

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SERVICES

57 Parks

72 Athletic Ballfields

1 Botanical Garden (Mynelle Gardens) -

Innovative and exciting new programs

were offered to schools & community.

Also, wedding fees were reduced, which

increased our the number of rentals.

6 Cemeteries - Parks & Recreation was

unable to secure grant funding for

cemeteries, limiting our ability to maintain

our cutting and trimming schedule; we did

however, maintain schedules for

interment opening and closing services.)

PARK

MAINTENANCE

DIVISION

Provides maintenance services for all city parks, athletic

ballfields, golf course, stadium and botanical garden.

FY2017-18 RESULTSSERVICES

1 Municipal Golf Course

STAFF

15 Staff Increase

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SERVICES

1 Municipal Golf Course – The Sonny

Guy Municipal Golf Course has received

a 180 degree total transformation.

Equipment has been upgraded.

The facility has been freshly painted.

The flooring in the banquet room and

pro shop has been replaced.

The Department of Parks and Recreation

has created an ideal destination spot for

golfers in the Jackson Metropolitan area to

partake of a pleasing and enjoyable

experience.

PARK

MAINTENANCE

DIVISION

Provides maintenance services for all city parks, athletic

ballfields, golf course, stadium and botanical garden.

FY2017-18

RESULTS

Grant funding secured for FY 2017/18, to cut the R-O-W’s, Downtown

Landscaping, Cemeteries, and Gateways/Cornerstones. This funding will allow

Park Maintenance crews to cut and clean all other areas on a weekly basis,

including tree and limb removal.

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BLASTFROMTHE

PAST !!

Grant funding the Department of Parks and Recreation highly anticipated, wasnot received. As a result, our department became understaffed and was unable toeffectively and efficiently maintain all areas, even with our best attempts to meetthe demand of the public. Even with this shortage of staff and equipment, wewere tasked with the responsibility of cutting 288 miles of ROW, six (6)cemeteries consisting of approximately one hundred fourteen (114) acres; fourhundred (400) vacant city lots, as well as a wide variety of assorted cityproperties, which had a major impact and prevented our department frommeeting our cutting schedule deadlines.

PARK

MAINTENANCE

DIVISION

Provides maintenance services for all city parks, athletic

ballfields, golf course, stadium and botanical garden.

FY2017-18

RESULTS

Lawn & Garden line item was been added to this fiscal year’s budget, in the

amount of $350,000, which will allow Park Maintenance to tackle, “head-on” all

57 parks on a weekly cutting schedule, to fully meet the needs of the City of

Jackson!

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RELFECTIONS

ON

EQUIPMENT

Parks & Recreation was able to purchase riding lawn mowers; several small

tractors, trailers, trucks, one large tractor, weed eaters and blowers. We were

also able to move to a new maintenance facility, which allows us to store all

equipment indoors. This ensures that the equipment is secure and housed in a

facility with a state-of-the art alarm security system with cameras.

Parks & Recreation invested thousands of dollars to repair older tractors; they

continue to require major maintenance repairs on a frequent basis, and are

currently inoperable. Those tractors are in dire straits and are not proficient to

maintain ROW’s.

PARK

MAINTENANCE

DIVISION

Provides maintenance services for all city parks, athletic

ballfields, golf course, stadium and botanical garden.

FY2017-18 RESULTS

Grove Park Municipal Golf Course wasrenamed to the Pete Brown Municipal GolfCourse.

A Lease Management Agreement was set inmotion, so that the Pete Brown Golf Coursewill be placed in the charge of the Road MapTo Equity/Urban League.

Sonny Guy Municipal Golf Course

Upgrade golf cutting equipment & maintenance schedule.

Modernize the clubhouse, i.e., (painting, credit card capability, TV and online booking.

Host more golf tournaments, including the Mayor’s Cup.

Increase number of youth clinics.

Add a fully integrating tracking system to ensure fiscal responsibility. - 10 -

The Department of Parks and Recreationsuccessfully hosted the Mayor’s CupTournament where 108 golfers attendedThis was the largest Mayor’s CupTournament to take place, in many years.The response was well received; regretfully,we reached our limit of players, and had toturn away teams.

Parks & Recreation has increased thenumber of youth golf clinics, and willcontinue to offer quality youth golf clinicsin our great City.

Parks and Recreation has installed atracking system for rounds and golf carts;however, this process was manually done.We have since identified new POS software,which will better allow us to track onlinesales, tee times and golf cart tracking.

Mayor’s Cup Golf

Tournament

PROGRAMMING

DIVISION

Manages community centers & functions while overseeing reservations

(rentals). Provides instructional programs, dance programs and special

interest programs, including social activities and special events!

FY2017-18 RESULTS (INTRODUCTION OF NEW SERVICES)

Afterschool Program (3 Locations)

Let’s Learn To Type – (Five Week Program)

Christmas Fashion Show

Health & Total Body Wellness (Six Week Program)

Praise Dance Explosion

Fish Tales Rodeo

Mind, Body & Soul (5K Race and Youth Run/Walk & Health & Wellness Expo

Movies in the Park

All Star Cheer Exhibition & Cheer Camp

Judo & Jiu-Jitsu Tournament

Summer Enhancement Program (200 Children)

Green Light Special Yard Sale

Dodgeball

Karaoke

Open Mike / Poetry - 11 -

Afterschool Program changed to one (1) location.

Lets Learn to Type – was successful.

Christmas Fashion Show was successful held at Metro Center, with 20 pageant participants.

Health & Total Body Wellness – Successfully recruited 40 participants.

Praise Dance – Thalia Mara Hall, had over 20 different groups participating from all of the State of Mississippi, and Alabama. Over 500 people attended.

Fish Tales Rodeo was successfully held at Mayes Lake. Over 200 youth participated.

Mind, Body & Soul (5K Race and Youth Run/Walk & Health & Wellness Expo is scheduled to be held September 15, 2018

The All Star Cheer Exhibition & Cheer Camp – Will be held in September 2018.

Green Light Special Yard Sale is scheduled to be held on September 22, 2018, at Grove Park Community Center.

Jackson’s Got Talent – We reached out to local talent, and hired them to work at our various park events.

The Summer Enhancement Program opened three locations, and enrolled 60 participants. Lunch and two snacks were served daily, in with the collaboration of another agency.

Movies in the

Park

ATHLETIC

DIVISION

Manages 5 gymnasiums, and 4 community centers, 1 sports complex;

gym/ballfield rentals and reservations, for all adult and youth sports

leagues and 20 facility use agreements.

FY2017-18 RESULTSYOUTH

1) Cartoon Basketball League

2) Slammin Jammin Basketball

League

3) NFL Punt Pass & Kick

4) Battlefield Baseball

5) Youth Kickball – (New)

6) Early Age Youth Basketball –

(New)

7) Girls Youth Softball

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YOUTH

1) Cartoon Basketball and Slammin

Jammin Basketball Leagues,

successfully registered 64 teams.

2) NFL Punt Pass & Kick will begin in

September 2018.

3) Battlefield Baseball – Working closely

with JPS

4) Youth Kickball – We were unable to

obtain the numbers needed to host.

5) Biddy Youth Basketball – (New) –

Will be offered in November 2018.

6) Girls Youth Softball - We successfully

partnered with Jackson Public Schools

(JPS).

ATHLETIC

DIVISION

Manages 5 gymnasiums, and 4 community centers, 1 sports complex;

gym/ballfield rentals and reservations, for all adult and youth sports

leagues and 20 facility use agreements.

FY2017-18 RESULTSADULTS

1) Adult Men’s Basketball – Open

2) Adult Men’s Basketball – 35 &

Older

3) Men’s Softball

4) Women’s Softball

5) Women’s 35 & Older - 3-on-3

Basketball Competition (New)

6) Co-Ed Softball

7) Adult Tennis

8) Adult Kickball

9) Adult Flag Football – (New)

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ADULTS

1) Adult Men’s Basketball – Open - Was offered.

2) Adult Men’s Basketball – 35 & Older League increased.

3) Women’s and Men’s Softball was offered. There was an increase in the Men’s Softball team. We also offered Co-Ed Softball for the first time in 5 years, and it was also successful.

4) Women’s 35 & Older - 3-on-3 Basketball Competition (New) - Was offered for the first time, and was very successful.

5) Adult Tennis – Multiple tournaments played in Jackson. We have selected a new management company for Tennis Center South, and will soon select a new management company for the Dorothy Vest Tennis Center in the next few weeks.

6) Adult Kickball- Is in its 2nd year, since its inception, and has increased in teams.

7) Adult Flag Football – (New) – Will be offered this fall.

YOUTH

&

ADULT SPORTS

ATHLETIC

DIVISION

( AQUATICS )

SPLASH PADS…COMING SOON!

FY2017-18 RESULTS

In an effort to increase public interest, participation and City revenue, in Phase I, 2 splash pads will be installed and 5 city pools will be upgraded.

To off-set the cost, there will be a minimal fee per child and adult. Birthday parties and special events will also be encouraged.

Based on our research, we anticipate receiving revenue in the amount of $50,000.

In 2020, Phase II, 2 splash pads will be installed.

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The Department of Parks and Recreation

had every intention of installing splash

pads for FY2017-18. This became a more

difficult task because we had to rely on

vendors to give us bids and specs. Our

dilemma was to accept bids and specs from

a vendor, which may or may not, give us

the opportunity to receive multiple bids

from different organizations.

We were successful locating a vendor who

provided us with bids and specs, who will

gives us the opportunity to make the

process more open and inviting to other

vendors. We anticipate this bidding process

will begin, any day now.

FY2017-18

REVENUE

PROPOSAL

ADMISSION FEES

Charge admission fees at all of our youth and adult

sports games, such as softball and basketball. At

the present time, parents, friends, etc., have never

paid an admission fee to watch games.

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PARKING FEES

Charge minimal parking fee at all future FireworksExtravaganza shows and concert series. Bycharging a “per car” minimal fee, will help re-coupsome of the cost, as this event has always been freeto the public.

We decided against charging for the FireworkExtravaganza, due to several other fire worksevents also taking place during this time frame. Wefelt it was more beneficial not to charge.

RESULT

ADMISSION FEES

$6,849.00

RESULT

PARKING FEES

$7,114.00

BATTLE OF THE DRUMLINE

Parks and Recreation hosted a Battle of the Drumlineevent in Spring, at Smith Wills Stadium. Parks andRecreation ended up offering more comp tickets to theschool, to encourage more school participation. Weallotted each high school 100 tickets to sale with proceedsremaining within their band program. This was done inan effort to help JPS programs and garner more studentparticipation.

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SUMMER CONCERTS

We enticed professional groups to perform at Smith WillsStadium, AND Battlefield Parks, such as: Betty Wrightand Bobby Rush for Blues in the Park. Maze featuringFrankie Beverly and Lakeside highlighted the Ole SkoolFest at Smith Wills Stadium.

RESULT

BATTLE OF THE DRUMLINE

$1,100.00

RESULT

SUMMER CONCERTS

$72,871.95

SPONSORSHIPS

$89,500.00

Ole Skool Concert

In 2016-17, P&R brought in zero revenue from game day admission

fees, battle of the band ,concerts.

Compared 2017-18, P&R brought in $185,550 in revenues and

sponsorships notwithstanding the economic impact of hotel, gas, food,

etc.

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VISIT JACKSON

ECONOMIC

IMPACT

INFORMATION

Estimated Economic Impact (EEI) Calculator utilized by Visit Jackson based on Tourism Best Practices*

Tourism professionals know that an event attendee preparing to attend said event makes reasonable expenditures, i.e., event ticket, gasoline, ice, coolers, restaurant/food, and lodging. Even a local event attendee makes some expenditures preparing to attend the event, i.e., event ticket, gas, hairdresser, new wardrobe items, restaurant/food, cooler, alcoholic beverages …

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VISIT JACKSON

ECONOMIC

IMPACT

INFORMATION

CONT’D

Hence the following Economic Impact Calculator is used to estimate the

impact of events.

Average amount of dollars spent to attend an event by a local citizen,

inclusive of an event ticket: $70;

Average amount of dollars spent to attend an event by an out-of-town

visitor, inclusive of an event ticket and lodging: $139.77;

Characteristically when hosting an event, 30% will be from out-of-

town and 70% will be local;

ESTIMATED ECONOMIC IMPACT FORMULA:

(30% of the attendance) X (the number of nights in town for the

event) X $139.77 = EEI

(70% of the attendance) X ($70, representing the average daily

expenditures) = EEI

Add the two EEI estimates together.

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VISIT JACKSON

ECONOMIC

IMPACT

INFORMATION

CONT’D

Based on this methodology:

BLUES IN THE PARK

• 4000 attendees

• 1-day event

• The assumption that 100% of attendees were local.

• Estimated Economic Impact for Jackson, Mississippi: $280,000.

MAZE CONCERT

• 4500 attendees

• 1 – day event

• The assumption that 30% or 1350 were visitors and 70% or 3150 were local).

• Estimated Economic Impact for Jackson, Mississippi: $409,189.50.

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VISIT JACKSON

ECONOMIC

IMPACT

INFORMATION

CONT’D

GOSPEL CONCERT

• 1000 attendees

• 1 – day event

• The assumption that 100% of attendees were local.

• Estimated Economic Impact for Jackson, Mississippi: $70,000.

When executing cultural and entertainment events, the intangible quality-of-life andimage of the destination must also be considered.

•Question: Did people leave the event with an enhanced image of thedestination/city/area? i.e., the stigma of Battle Field Park as being unsafe andunclean, may have been altered by the positive experience, well organized, secured andclean park environment.

*Per Tourism Industry Standards, these numbers are considered conservative. VisitJackson intentionally has decided to err in a conservative posture versus utilizinginflating economic impact calculations. (This decision is based on Southeastern USconservative spending and social-economic income levels.)

FY2018-19

MISSION

POSSIBLE

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Splash Pads - We will install 2 splash pads; one at Presidential Hills Park II and one at Parham Bridges Park.

Update our safety equipment in our Aquatics Division.

Increase our lifeguard staffing.

Continue to offer outstanding programs in our Athletic and Programming Divisions.

Increase our referee staffing.

Target and update our community center and gymnasium facilities: a/c units, a gym floors, indoor and outdoor restrooms as well as paint where needed.

Launch our 2018-19 Capitol City Festival (CCF), formally the Jackson Soulful Series; a unique and exciting event, concert and movie series. Our goal is to increase our revenue by 20%.

Continue to update our parks to include: lighting, equipment and improved ground maintenance services.

Revamp our Park Maintenance department and manpower shortfalls.

Partner with fraternities, sororities and various local organizations to introduce an aesthetically pleasing and fresh look at our Gateways/Cornerstones.

We would like to automate our burial lists for our 6 cemeteries. We plan to accomplish this by reaching out to AmeriCorps and other service entities to assist with this project.

Will automate youth and adult sports for ease of registering online.

Continue to provide training to so that the Parks and Recreation/Park Maintenance staff, will continue to stay abreast of current trends in the Parks & Recreation Industry.

Goals & Long Range Planning

FY2018

REVISED

BUDGET

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PARKS & RECREATION DEPARTMENT

1100SPECIAL

REVENUE FY 2018 REVISED FY 2019 PROPOSED

PARKS FUND DIVISION NAME BUDGET BUDGET

5 501.10 Administration 768,814$ 673,513$

5 501.25 Programming 532,024 501,061

5 501.26 Athletics 470,671 505,208

5 501.40 Tennis Courts 103,633 107,197

5 501.60 Summer Enhancement Prog 54,300 56,300

5 501.80 Aquatics 701,498 737,335

501 Division Total 2,630,940 2,580,614

5 504.10 Park Maintenance 2,616,240 2,627,798

5 504.30 Golf Course Maintenance 446,912 460,476

5 504.51 City Ground Maintenance 500

5 504.52 City R. O. W. 257,938

5 504.53 Cemeteries/ Grounds Maint. 122,374 131,143

5 504.54 Gateways/Cornerstone 300

5 504.60 Baseball Stadium 107,657 128,611

5 504.80 Mynelle Gardens 151,334 154,598

504 Division Total 3,445,317 3,760,564

215 504.10 Park Maintenance 114,952$ 114,952$

Total Parks & Recreation 6,191,209$ 6,456,130$

&FY2019

PROPOSED BUDGET

ADMINISTRATIVE

METRO

MALL

STAFF

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PARK

MAINTENANCE

3880

BULLARD

STREET

STAFF

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