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Hellomy name is

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INTRODUCTION

Parle Products has been India's largestmanufacturer of biscuits and confectionery, foralmost 80 years. Makers of the world's largest

selling biscuit, Parle-G, and a host of other verypopular brands, the Parle name symbolizes quality,nutrition and great taste. With a reach spanningeven the remotest villages of India , the companyhas definitely come a very long way since itsinception.

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Many of the Parle products - biscuits orconfectioneries, are market leaders in theircategory and have won acclaim at the Monde

Selection, since 1971. With a 40% share ofthe total biscuit market and a 15% share of thetotal confectionary market in India , Parlehas grown to become a multi-million dollarcompany. While to consumers it's a beaconof faith and trust, competitors look upon Parle asan example of marketing brilliance.

Conti.

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HISTORY

In 1929 a small company by the name of Parle

products emerged in British dominated India. Theintent was to spread joy and cheer to children andadults alike, all over the country with its sweetsand candies. The company knew that it wouldnt

be an easy task, but they decided to take the bravestep. A small factory was set up in the suburbs ofMumbai, to manufacture sweets and toffees. Adecade later it was upgraded to manufacture

biscuits as well. Since then, the Parle name hasgrown in all directions, won international fameand has been sweetening people's lives all overIndia and abroad.

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Conti

Apart from the factories in Mumbai andBangalore Parle also have factories inBahadurgarh in Haryana and Neemrana in

Rajasthan, which are the largest biscuit andconfectionery plants in the country.Additionally, Parle Products also has 7manufacturing units and 51 manufacturingunits on contract.

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VISION

The main vision of Parle-G to Concentrate on consumertastes and preferences, the Parle brand has grown fromstrength to strength ever since its inception. For fulfilling itsvision they do every batch of biscuits and confectioneries

are thoroughly checked by expert staff, using the mostmodern equipment hence ensuring the same perfect qualityacross the nation and abroad.

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MISSION

Hindustan Ki Taakat.For over 65 years, Parle G has been a part of the lives ofevery Indian. From the snow capped mountains in thenorth to the sultry towns in the south, from frenetic cities to

laid back villages, Parle G has nourished, strengthened anddelighted millions.Various people have various reasons to consume it, someconsume it for the value it offers while others consume it forsheer taste, For some it is a meal substitute for others it is a

tasty healthy nourishing snack. Patronised by millions forall this qualities, it is much more than just a biscuit brand.Little wonder than why is it the Largest selling Biscuitbrand in the World.

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BUSINESS STRATEGY

An in-depth understanding of the Indian consumer psyche hashelped Parle evolve a marketing philosophy that reflects the

needs of the Indian masses. With products designed keeping bothhealth and taste in mind, Parle appeals to both health consciousmothers and fun loving kids. The great tradition of taste andnutrition is consistent in every pack on the store shelves, eventoday. The value-for-money positioning allows people from all

classes and age groups to enjoy Parle products to the fullest.

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AWARDS

Parle products have been shining with the golds andsilvers consistently at the Monde Selection ever since theywere first entered in 1971. Monde Selection is aninternational institute for assessing the quality of foodsand is currently the oldest and most representativeorganization in the field of selecting quality foodsworldwide.

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BRANDS

palettes, there's something for everyone. And thetantalizing array of sweetmeats is just the cherry on top.Know a little more about all the delicious Parle products.

From yummy biscuits to lip-smacking sweetmeats, theParle product range is a genuine treat for every snacklover. The biscuits alone have such variety, catering todiverse

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In biscuits

Parle-G

Krackjack

Krackjack Crispy creamsMonaco

Hide and seek

Hide and seek milano

Digestive Marie

Parle Marie

Milk Shakti

Myfair cookiesNimkin

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In confectionaries

Malody Chocolataty

Mangobite

Kachcha Mangobite

Kismi Toffee Kismi Gold

Orange Candy

Xhale

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In Snacks

Musst Bites

Monaco Bites Cheesling

Sixer.

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Parle Products with its wide platter of offering of biscuits and sweets likeParle-G, Krackjack, Monaco, Melody, Mango bite and many others since1929 is also actively engaged to change & uplift the social face of India. As a

part of Corporate Social Responsibility Policy Parle is keenly involved in theoverall development of younger generation with focused endeavor to built

New Face of India and spread happiness & joy all over .

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SOCIAL RESPONSIBILITY

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Mommys Dilemma

June 07, 05Parle rejigs Hide & Seek variants againBUSINESS LINETasting growth in biscuitsExchange 4 Media - October 21, 04

Best Brand: KrackjackET Brand Equity - October 27, 04A delicious game - Hide and Seek biscuitsSamsat - October 27, 04Smart Cookie

USP Age - November, 2004
http://www.parleproducts.com/media/media_press2.asphttp://www.parleproducts.com/media/media_press3.asphttp://www.parleproducts.com/media/media_press4.asphttp://www.parleproducts.com/media/media_press5.asphttp://www.parleproducts.com/media/media_press6.asphttp://www.parleproducts.com/media/media_press7.asphttp://www.parleproducts.com/media/media_press7.asphttp://www.parleproducts.com/media/media_press6.asphttp://www.parleproducts.com/media/media_press5.asphttp://www.parleproducts.com/media/media_press4.asphttp://www.parleproducts.com/media/media_press3.asphttp://www.parleproducts.com/media/media_press2.asp

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Parle has a very open work culture. Our workatmosphere is comfortable and relaxed that helpsincrease productivity and efficiency.Group lunches and outstation team-building exercisesthat augment inter-personal relations and mutual

understanding are part of our work culture.We organize discussion forums and training

programs on stress management and employee wellbeing. Yoga trainings, health check-up camps andworkshops on healthy lifestyle are regular events inParle.

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At Parle , we are constantly looking forenthusiastic, well motivated and above all friendly

people to join our various departments. By employingpeople from different backgrounds and communities,we are better equipped to understand the needs of our

customers and to provide a quality service.If you make the commitment to join our team, wewill provide career opportunities that are second tonone.

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Parle Products Pvt. Ltd.V.S. Khandekar Marg,Vile Parle East,Mumbai - 400057,Maharashtra.Tel - (022)6691 6911 - 15. Fax - (022)6691 6926- 27.For Feedback, email us at - [email protected]
mailto:[email protected]:[email protected]

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Mo.No. :- 94279-13540

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