CASE STUDY ON

PARLE-GCOMPILED BY:-

GROUP ASECTION A

BATCH 2012-14

GROUP MEMBERS

• Arka Sengupta• Avik Sa• Anirban Ghosh• Rahul Gupta• Saikat De• Umashankar Mandal• Sandip Verma• Suryakanta Mohapatra• Manish Sinha• Rajiv

STRATEGY

REPLACE BY BI-AXIALLY ORIENTED POLYPROPYLENE (BOPP)

MANUFACTURING CENTERS CLOSER TO WHOLESALER

SEGMENTATION OF PARLE G INTO RETAIL CONSUMER AND INSTITUTIONAL CONSUMER

SMALL PACKAGES HELPED TO ATTRACT NON -USERS

PROBLEM• COMPANY CAN NOT INCREASE THE PRICE• ENTRY BARRIERS IN UNORGANIZED SECTOR• DEPENDENT ON THE SINGLE BRAND

SOLUTION• REDUCTION OF WEIGHT• MAKING STRONG DISTRIBUTION CHANNEL• COMPANY SHOULD MORE FOCUS ON DIFFERENT

KINDS OF PRODUCTS RELATED TO PARLE-G AS A BRAND WITH SWEET, CREAM AND MILK FLAVOURS.