SUBMITTED BY -

ROSHAN SHINDE

PARLE PROFILE

COMPANY TYPE –Private ltd.traded

INDUSTRY-BISCUITS AND CONFECTIONERY

FOUNDED-IN 1929

FOUNDER –CHAUHAN FAMILY

HEADQUARTERS –MUMBAI (MAHARASHRRA)

AREA SERVED –GLOBAL

Introduction

• In this section we are going to discuss about

the Parle products. As we know that in the

world of biscuits, candies and toffees the

most popular name is Parle. Here, we also

going to introduce you with the history,

future planning, and marketing strategies.

Through this project you may also

encountered with the requirements .

History

Parle Products company was founded in 1929 in British

India. It was owned by the Chauhan family of Vile Parle,

Mumbai. Parle began manufacturing biscuits in 1939. In

1947, when India became independent, the company

launched an ad campaign, showcasing its Gluco biscuits

as an Indian alternative to the British biscuits.[2] The Parle

brand became well known in India following the success

of products such as the Parle-G biscuits and the Thums Up

soft drink.

BrandsBiscuits

Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk

Shakti, Parle Hide & Seek Bourbon, Parle Hide & Seek Fab, Top, Parle

Gold Star.

Sweet confectioneryMelody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee

Bar,London Derry

SnacksMonaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens

Since they have been entered at the food competition of Monde Selection in

1971, the brands have received consistently gold and silver Quality Awards

at the World Quality Selections

Parle Products, led by Vijay, Sharad and Raj Chauhan

(owner of the brands Parle-G, Melody, Mango Bite,

Poppins, Kismi toffee bar, Monaco and Krack Jack)

Parle Agro, led by Prakash Chauhan and his daughters

Schauna, Alisha and Nadia (owner of the brands such as

Frooti and Appy)

Parle Bisleri, led by Ramesh Chauhan

Interesting facts

• Parle deals with 32 products including biscuits , toffee

and candies .

• Around 10000 workers are employed in parle.

• In all over the world parle has 7 mother unit and 65

manufacturing units on contract. Aamir Khan and

Hritik Roshan are the brand ambassador of parle.

• It has world’s largest machines at their manufacturing

plant.

Parle plants situated at;

• Mumbai

• Haryana (Bahadurgarh)

• Rajasthan(neemrana)

• Gujrat

• Maharashtra

• Andhra Pradesh

• Tamilnadu

• Bihar

• Delhi

• Uttrakhand

Competitors of parle • Like other popular products parle also has

competitors in the market. Example of such

competitors of parle are under mentioned :

• Parle products competitors of parle

1. Parle G - Tiger Biscuits

2. Parle 20-20 - Britannia 50-50

3. Digestive Marie - Marie gold

Position in the market

• As we know that parle is no. 1 seller of biscuits. Out oftotal share of market parle’s share is:

1. 45% share of market is occupied by parle biscuits.

2. 35% share of market is occupied by Britannia biscuits.

3. Rest of 20% share of market is occupied by otherbrands like sun feast(ITC).

4. In case of confectionary it has 15% share in themarket.

Marketing strategies

• To promote their products, parle’s management staff adoptsome marketing strategies. These are as follows:

1. Pricing strategies: all the products of parle in the marketsold at a very reasonable price which help them to promotetheir products.

2. Advertising strategies: to promote their product parle useseveral advertising methods.

3. Extra packages: after regular time intervals parle givesattractive offers on their products, which helps themanagement in increasing their sales.

Preparation procedure

• In the formation of parle biscuits, parle manufacturingunit has to follow several stages. These steps are as follow:

1. Receiving raw material

2. Storage of raw material

3. Mixing of raw material

4. Dough preparation

5. Maudling and cutting

6. Baking

7. Cooling

8. Stacking

Cont…..

9. Sealing of polybags and box filling

10. Dispatch of the prepared product

• As per the surveys parle is largest selling biscuits and many

other products also. It is best in its quality. It has

reasonable price and easily available in the market. All

these qualities of parle products makes it no.1 brand in the

lines of biscuits, toffees and candies.

Conclusion

Thank You