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Parle product..ppt BY AMIT SINGH

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ITS A PPT ON PARLE PRODUCTS.
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PARLE –G G = GENIUS
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Page 1: Parle product..ppt BY AMIT SINGH

PARLE –G

G = GENIUS

Page 2: Parle product..ppt BY AMIT SINGH

PARLE PROFILECOMPANY TYPE- Private ltd. traded

INDUSTRY-  BISCUITS AND CONFECTIONERY

FOUNDED- IN 1929

FOUNDER- CHAUHAN FAMILY

HEADQUARTERS- MUMBAI ( MAHARASTRA)

AREA SERVED- GLOBAL

PRODUCTS - Parle –G , Monaco , Hide & Sick ,

Melody, Poppins , krackjack

REVENUE- Rs 5010 Cr.

Page 3: Parle product..ppt BY AMIT SINGH

•In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products

HISTORTY

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CONTINUED…

• Milestones - The Decades of Progress1929:The first year of operation. parle assets were hard work and hope.

• 1939:Ten years of determined effort brought results. Things began to take shape. And they tried even harder.

• 1949:The formative years were over.Parle had come of age.

• 1974:Here was the first evidence of Parle as it is today.

Page 5: Parle product..ppt BY AMIT SINGH

The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family.

Parle Products, led by Vijay, Sharad and Raj Chauhan

(owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)

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CONTINUED…

Page 6: Parle product..ppt BY AMIT SINGH

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o In 1929 a small company by the name of Parle products emerged in British dominated India.

o A small factory was set up in the VILE PARLE (EAST)of Mumbai, to manufacture sweets and toffees.

o 38% share of the total biscuit market

INTRODUCTION

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CONTINUED…

1st brands – Parle Glucose and Parle Monaco

Parle Products also has 10 manufacturing units and 75 manufacturing units on contract & 5 manufacturing units for confectioneries

Annual turnover is above 5000 crores.

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MissionConcentrate on the consumers taste and preferences,The Parle brand has grown from strength to strengthever since its inception.

Vision"Hindustan Ki  Taakat."For over 80 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains inthe north to the sultry towns in the south, from freneticcities to laid back villages, Parle G has nourished, strengthened and delighted millions.

Page 9: Parle product..ppt BY AMIT SINGH

PARLE PRODUCT

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Page 11: Parle product..ppt BY AMIT SINGH

• Product Range

• Biscuits Confectionary

Parle – G Melody

Milk Shakti Mango bite

Parle - Magix Poppins

Krackjack Kismi Toffee

Monaco Orange Candy

Digestive Marie Must Bites

Hide & Sick Sixer

Page 12: Parle product..ppt BY AMIT SINGH

SISTER COMPANYS

• Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha,  Alisha and Nadia (owner of the brands such as Frooti and Appy)

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Page 13: Parle product..ppt BY AMIT SINGH

PARLE AGRO

• The young CEO of Parle Agro, Schauna Chauhan Saluja 

• owner of the brands such as FROOTI and

Appy

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Page 14: Parle product..ppt BY AMIT SINGH

PARLE BISLERI

• Parle Bisleri, led by Ramesh Chauhan

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Page 15: Parle product..ppt BY AMIT SINGH

SWOT ANALAYSIS

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MARKETING STRATEGIES Intiatives taken by parle for parle-g as a marketing strategies .

Target young generation, i.e. school going children, Associate with various Government initiative like, Primary Education scheme, National Rural health mission centres, Mid-day meals being serve in primary school,

This will help in Brand Registration,Associate Parle G as health food, and complete nutrition

package…

Page 17: Parle product..ppt BY AMIT SINGH

AWARDS

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•Since they have been entered at the food competition  in 1971, the brands have received consistently 111 gold and 26 silver 4 BRONZE medals for Quality Awards at the World Quality Selections.

Page 18: Parle product..ppt BY AMIT SINGH

MARKETING NETWORK

1500  WHOLESELLERS

4,25,000 RETAIL OUTLETS

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SALES AND TURNOVER• In 2012, Parle Products sold Rs 5,010

crore worth of its flagship glucose biscuit brand at retail price

• This meant sales of more than 100 crore packets across sizes every month, or 14,600 crore biscuits in the entire year, that is, 121 biscuits each for the 1.2 billion Indians.

Page 20: Parle product..ppt BY AMIT SINGH

INFRASTRUCTURE

• Apart from the original factory in Mumbai, Parle has manufacturing facilities are in..

•  Neemrana (Rajasthan), 

• Bangalore (Karnataka),

• Kutch (Gujarat),

• Khopoli (Maharashtra)

•  Bahadurgarh (Haryana). 

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Page 21: Parle product..ppt BY AMIT SINGH

RECORDS BEHIND NUMBERS

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The company also managed to keep prices unchanged for over a decade - between 1996 and 2006 - even as the prices of raw materials such as wheat, sugar and milk escalated up to 150 per cent.Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012 while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose segment last year.

Page 22: Parle product..ppt BY AMIT SINGH

GRAPHICAL RECORDS..

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CONCLUSION

• Parle is largest selling biscuits .

• It is best in its quality.

• It has reasonable price .

• For all these Parle took no. 1 brand place in the world

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Page 24: Parle product..ppt BY AMIT SINGH

HAVE PARLE-G WITH CHILLED WATER OR HOT TEA…

Page 25: Parle product..ppt BY AMIT SINGH

REFERENCES

• The Times of India

• Google

• http://en.wikipedia.org/wiki/Parle_Products

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BY- AMIT SINGHMBA Div- ARoll no. - 03 COLL.-- DYPIMR


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