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PARLE –G G = GENIUS
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PARLE –G
G = GENIUS
PARLE PROFILECOMPANY TYPE- Private ltd. traded
INDUSTRY- BISCUITS AND CONFECTIONERY
FOUNDED- IN 1929
FOUNDER- CHAUHAN FAMILY
HEADQUARTERS- MUMBAI ( MAHARASTRA)
AREA SERVED- GLOBAL
PRODUCTS - Parle –G , Monaco , Hide & Sick ,
Melody, Poppins , krackjack
REVENUE- Rs 5010 Cr.
•In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products
HISTORTY
CONTINUED…
• Milestones - The Decades of Progress1929:The first year of operation. parle assets were hard work and hope.
• 1939:Ten years of determined effort brought results. Things began to take shape. And they tried even harder.
• 1949:The formative years were over.Parle had come of age.
• 1974:Here was the first evidence of Parle as it is today.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family.
Parle Products, led by Vijay, Sharad and Raj Chauhan
(owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)
COPY RIGHT BY AMIT SINGH
CONTINUED…
COPY RIGHT BY AMIT SINGH
o In 1929 a small company by the name of Parle products emerged in British dominated India.
o A small factory was set up in the VILE PARLE (EAST)of Mumbai, to manufacture sweets and toffees.
o 38% share of the total biscuit market
INTRODUCTION
CONTINUED…
1st brands – Parle Glucose and Parle Monaco
Parle Products also has 10 manufacturing units and 75 manufacturing units on contract & 5 manufacturing units for confectioneries
Annual turnover is above 5000 crores.
COPY RIGHT BY AMIT SINGH
COPY RIGHT BY AMIT SINGH
MissionConcentrate on the consumers taste and preferences,The Parle brand has grown from strength to strengthever since its inception.
Vision"Hindustan Ki Taakat."For over 80 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains inthe north to the sultry towns in the south, from freneticcities to laid back villages, Parle G has nourished, strengthened and delighted millions.
PARLE PRODUCT
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• Product Range
• Biscuits Confectionary
Parle – G Melody
Milk Shakti Mango bite
Parle - Magix Poppins
Krackjack Kismi Toffee
Monaco Orange Candy
Digestive Marie Must Bites
Hide & Sick Sixer
SISTER COMPANYS
• Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha, Alisha and Nadia (owner of the brands such as Frooti and Appy)
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PARLE AGRO
• The young CEO of Parle Agro, Schauna Chauhan Saluja
• owner of the brands such as FROOTI and
Appy
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PARLE BISLERI
• Parle Bisleri, led by Ramesh Chauhan
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COPY RIGHT BY AMIT SINGH
MARKETING STRATEGIES Intiatives taken by parle for parle-g as a marketing strategies .
Target young generation, i.e. school going children, Associate with various Government initiative like, Primary Education scheme, National Rural health mission centres, Mid-day meals being serve in primary school,
This will help in Brand Registration,Associate Parle G as health food, and complete nutrition
package…
AWARDS
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•Since they have been entered at the food competition in 1971, the brands have received consistently 111 gold and 26 silver 4 BRONZE medals for Quality Awards at the World Quality Selections.
MARKETING NETWORK
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
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SALES AND TURNOVER• In 2012, Parle Products sold Rs 5,010
crore worth of its flagship glucose biscuit brand at retail price
• This meant sales of more than 100 crore packets across sizes every month, or 14,600 crore biscuits in the entire year, that is, 121 biscuits each for the 1.2 billion Indians.
INFRASTRUCTURE
• Apart from the original factory in Mumbai, Parle has manufacturing facilities are in..
• Neemrana (Rajasthan),
• Bangalore (Karnataka),
• Kutch (Gujarat),
• Khopoli (Maharashtra)
• Bahadurgarh (Haryana).
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RECORDS BEHIND NUMBERS
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The company also managed to keep prices unchanged for over a decade - between 1996 and 2006 - even as the prices of raw materials such as wheat, sugar and milk escalated up to 150 per cent.Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012 while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose segment last year.
GRAPHICAL RECORDS..
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CONCLUSION
• Parle is largest selling biscuits .
• It is best in its quality.
• It has reasonable price .
• For all these Parle took no. 1 brand place in the world
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REFERENCES
• The Times of India
• http://en.wikipedia.org/wiki/Parle_Products
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COPY RIGHT BY AMIT SINGH
BY- AMIT SINGHMBA Div- ARoll no. - 03 COLL.-- DYPIMR
