Soccer Facility Big Creek Connector Trail Library Waterpark Playground Tennis Courts Cassidy Theatre/ Community Center Shop Parma Heights City Hall/ Town Center Greenbrier Commons Cassidy Theatre / Community Center Colombo Park City Hall/ Town Center Greenbrier Commons Radlick Park Cassidy Theatre/ Community Center Reference Mr. Joe Sebes Director of Community & Economic Development City of Parma Heights 6281 Pearl Road Parma Heights, Ohio 44130 440.340.4810 sebes@ parmaheightsoh.gov PDG assisted the City of Parma Heights to successfully complete a Branding & Wayfinding Signage Master Plan, as recommended by the City’s Comprehensive Plan and Pearl Road TLCI Corridor Plan. The plan was funded by a 2018 Community Development Supplemental Grant to rebrand the community and update signage. The new civic brand will create a new welcoming identity and sense of place, while still continuing to represent the history of the City. The City of Parma Heights boasts many amenities including a diverse housing stock with thriving neighborhoods, vibrant commercial areas, multiple parks (including the Metroparks Big Creek Reservation), Greenbrier Commons, Cassidy Theatre & Community Center, and quality educational institutions. Many residents and visitors were unaware of the numerous amenities in their own back yard and could not draw a geographical distinction between Parma Heights and neighboring Parma. The dated eagle and grindstone icons that previously represented the Parma Heights identity have been replaced with friendly type, highlighted by a greenbrier PARMA HEIGHTS BRANDING & WAYFINDING SIGNAGE MASTER PLAN Conceptual Enhancement Location ∙ Parma Heights, Ohio Services Provided ∙ Public Input & Engagement, Graphic Design, Planning, Transportation Engineering, GIS Mapping, Economic Development Project Funding ∙ $47,865 Cuyahoga County, Supplemental Grant Program Population ∙ 20,053 (2018 Census) Schedule ∙ Professional Services: September 2018– February 2019 Project Team ∙ Beth A. Barton, Graphic Designer/ Community Branding Specialist ∙ Lauren O. Falcone, AICP, Vice President ∙ Greg A. Bieszczad, P.E., Vice President ∙ David M. Zubenko, GIS Coordinator I am excited to announce that in February of this year, the City completed a Branding & Wayfinding Master Plan and the logo to the left was chosen to represent our community. Mayor Michael P. Byrne–Cityview Newsletter more...
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Soccer FacilityBig Creek Connector TrailLibraryWaterparkPlaygroundTennis CourtsCassidy Theatre/Community Center
Shop Parma Heights
City Hall/ Town Center
Greenbrier Commons
Cassidy Theatre/ Community Center
Colombo Park
City Hall/ Town Center
Greenbrier Commons
Radlick Park
Cassidy Theatre/Community
Center
ReferenceMr. Joe Sebes Director of Community & Economic Development City of Parma Heights 6281 Pearl Road Parma Heights, Ohio 44130 440.340.4810 [email protected]
PDG assisted the City of Parma Heights to successfully complete a Branding & Wayfinding Signage Master Plan, as recommended by the City’s Comprehensive Plan and Pearl Road TLCI Corridor Plan. The plan was funded by a 2018 Community Development Supplemental Grant to rebrand the community and update signage. The new civic brand will create a new welcoming identity and sense of place, while still continuing to represent the history of the City.
The City of Parma Heights boasts many amenities including a diverse housing stock with thriving neighborhoods, vibrant commercial areas, multiple parks (including the Metroparks Big Creek Reservation), Greenbrier Commons, Cassidy Theatre & Community Center, and quality educational institutions. Many residents and visitors were unaware of the numerous amenities in their own back yard and could not draw a geographical distinction between Parma Heights and neighboring Parma.
The dated eagle and grindstone icons that previously represented the Parma Heights identity have been replaced with friendly type, highlighted by a greenbrier
Services Provided ∙ Public Input & Engagement, Graphic Design, Planning, Transportation Engineering, GIS Mapping, Economic Development
Project Funding ∙ $47,865 Cuyahoga County, Supplemental Grant Program
Population ∙ 20,053 (2018 Census)
Schedule ∙ Professional Services: September 2018 – February 2019
Project Team ∙ Beth A. Barton, Graphic Designer/ Community Branding Specialist
∙ Lauren O. Falcone, AICP, Vice President ∙ Greg A. Bieszczad, P.E., Vice President ∙ David M. Zubenko, GIS Coordinator
I am excited to announce that in February of this year, the City completed a Branding & Wayfinding Master Plan and the logo to the left was chosen to represent our community.
Mayor Michael P. Byrne–Cityview Newsletter
more...
vine representing the history of their land. The greenbrier plant once covered this area and the name is displayed prominently throughout the City. Along with the new mark, the tagline “Community Grows Here” was created to reflect the City’s historically welcoming and friendly nature.
PDG conducted a tailored, five-phased process to complete the Branding & Wayfinding Master Plan which included;
1. Information gathering,
2. Creation of the tagline/logo,
3. Development of the wayfinding signage system design and placement,
4. Creation of wayfinding signage family elements and
5. Celebration! (implementation).
PDG worked with a City-appointed Steering Committee, as well as City Staff/Administration, to develop a unique logo and tagline, new wayfinding system, interactive GIS story mapping of signage, and design guidelines. Public input was a key component to the new brand and included the review of previous planning documents and
Parma Heights Branding & Wayfinding Signage Master Plan
Steering Committee Community Themes
TLCI Pearl Road Corridor Plan
community-wide survey results. The Committee, made up of residents and business owners, had numerous brainstorming sessions to identify the City’s unique essence. Internal staff/administration meetings were also held to solidify the details of the new branding and wayfinding efforts. Upon completion, the new logo, tagline and wayfinding system was successfully presented to Council. As part of the deliverables, Poggemeyer established Branding and Wayfinding Identiy Guidelines to help the City staff implement consistency of the brand. Interactive wayfinding story maps for both the City and the Greenbrier Commons complex were also created to illustrate the location and type of each sign throughout the City. The City has submitted multiple applications for funding to implement the wayfinding system and looks forward to seeing the signs installed in 2019–2020.
Wayfinding Story Map ToursCity of Parma Heights: https://arcg.is/0vmGnX
ReferenceRobert Patrick Director of Public Services/City of Wadsworth120 Maple Street Wadsworth, Ohio 44281 [email protected] 330.335.2708
Project Relevance ∙Public Engagement and Input
∙Consensus Building
∙Community Brand Development
more...
WADSWORTH COMMUNITY BRANDING AND WAYFINDING DEVELOPMENT
Location ∙Wadsworth, Ohio
Services Provided ∙ Community Planning and Branding, Downtown Branding, Wayfinding System Development
Size ∙ 23,136 population ∙ Steering Committee Members: 20 ∙ Public Forum Participants: 33 ∙ Survey Participants: 991
Project Cost ∙ $39,798
Schedule ∙ Professional Services 2017 – 2018
Project Team ∙ Lauren O. Falcone, AICP, Project Manager ∙ Beth A. Barton, Project Manager ∙ Paul Z. Tecpanecatl, AICP, Project Planner
Existing City Logo
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New City Logo
PDG worked with the City of Wadsworth to develop an overall City and Downtown brand. Wadsworth is a progressive community with a strong history. The City offers just about every amenity to a resident and/or visitor, including excellent schools and City services, historic downtown, multiple housing options, strong industrial base, abundant commercial retail options and multiple recreational opportunities. PDG worked along-side City administrators and steering committee to uncover the “essence of Wadsworth.” For this process to be successful, public engagement was crucial. Many modes of public input were used to gain community consensus on the City’s strengths and what makes it unique. The City has a strong desire to leave a mark on the residents and visitors to Wadsworth with not only the physical environment, but also their services/amenities provided.
Project Elements/Development ∙A City logo refresh
∙New City tagline ∙Downtown District logo/tagline
∙Target message to key audiences
Wadsworth Community Branding and Brand Development
Directional SignageDirectional Banners
City of Wadsworth
City of Wadsworth
City of Wadsworth
City of Wadsworth
∙Wayfinding and signage development for both the City and Downtown Mainstreet
∙Create/distribute an economic development brochure
∙Brand identity and guidelines
A seven phased approach included: establishing a Steering Committee; reviewing existing data; meetings with Steering Committee; public input; developing community brand for City with new tagline and refreshed logo; developing new tagline and logo for Downtown; developing way finding system; and developing marketing materials. Through the process and had over 1,000 public responses through a community wide-survey and well attended public forum.
IT’S NO SECRET WHY! With our vibrant Downtown, excellent schools, beautiful parks, exciting community events, progressive public services, and overall charm, more and more people are finding reasons to live, work and play in Wadsworth. We are truly unmatched!
FIND THE PERFECT PLACE FOR YOUR BUSINESS TO THRIVE! We realize real estate is a vital component in the location evaluation
process. If you’re looking to relocate or start up a new business
in a vibrant community, Wadsworth is open for business!
WORKFORCEThe City of Wadsworth is partnering with the Medina County Economic Development Corporation (MCEDC) to take the challenges of workforce head on. We are approaching the issues from three directions: ∙ Employing residents ∙ Recruitment ∙ Building our pipeline for the future
DEMOGRAPHICSResiding in one of the fastest growing counties in Ohio, Wadsworth has been the fastest growing city in Medina County for the past 10 years. Incorporated in 1931, the city of Wadsworth started below 6,000 people and
WADSWORTH
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A COMMUNITY UNMATCHED
has now grown to 21,000 per the 2009 census. The city generally experiences an annual population increase of 1.0% to 1.6%.
Personalized, professional site selection assistance covering all the options, or any questions regarding the City of Wadsworth.
Our Vibrant Community is a Perfect Place For Your Business!
Wadsworth Community Branding and Brand Development
Sign Materials
∙S/F Aluminum Cabinet
∙ Illuminated Push-thru Acrylic Logo
∙Aluminum Base
∙ Letters (1/4” depth Aluminum)
MAIN STREET WADSWORTH WAYFINDING PLAN
Sign Fonts/Colors
Logo Font: ∙Felix Tilting ∙Bank Gothic Md BT
Signage Font: ∙ Helvetica Neue LT Std –65 Medium
Potential Downtown Signs ∙ Information Kiosk
∙Shopping & Restaurants
∙Fuel / Car Wash & Care
∙City Hall
∙Police Station
∙ Library
∙Commercial Offices / Businesses
∙Action Park, Main Event Park, etc. (i.e. Gazebo)
City of Wadsworth
City Hall
Shops
Wadsworth Stadium
Public Parking
City Hall
Shops
City of Wadsworth
Public Parking
Public Library
City of Wadsworth
City of Wadsworth
Gazebo Park
Welcome to Downtown Wadsworth
Wadsworth Community Branding and Brand Development
ReferenceCory Stine, Ph.D. Dean of the Business, Humanities, and Industrial Technologies Division 419.559.2147 [email protected]
PDG worked with Terra State Community College to develop a wayfinding plan and sign design. PDG facilitated a charrette to develop the sign designs. The day long session resulted in several possible designs, which were further defined and submitted to the College for approval. A final design was then selected by the College.
PDG prepared construction documents for entryway signs into the Campus from SR53 and Napoleon Road. Existing signs will be replaced. Phase 1 also included a monument directional sign at the main vehicular entrance and a lighted sign on the Klay Hall facade. PDG helped the College purchase a building identification sign consistent with the approved sign design for the Neeley Center, which was also part of Phase 1. Terra State Community College is currently revisiting its campus master plan and phase II of sign installation will be contingent on available funding.
Project Relevance ∙Wayfinding Masterplan
∙Sign Design
∙Consensus Building
TERRA STATE COMMUNITY COLLEGE WAYFINDING & SIGNAGE
PDG was selected to provide professional architectural and graphic design services to Eastern Michigan University for the design of the University’s new wayfinding system.
The services provided by PDG consisted of:
∙Reviewed the extent of the existing campus wayfinding signage as well as the concepts produced by the University for the new wayfinding system.
∙Worked with University staff to develop a wayfinding concept and approach to be used throughout the campus.
∙Developed a campus plan identifying locations of new vehicular and pedestrian wayfinding signs.
∙ Identified locations for new kiosk signs containing campus map to be used by pedestrians.
∙Worked with University staff to develop the appropriate text to be displayed on each wayfinding sign.
∙Created detailed design drawings for each sign-type showing proper installation details.
∙ Incorporated design information into a campus signage standard for use on future signage projects.
∙Assistance during the bidding phase.
∙Construction administration.
Project Relevance ∙Wayfinding Design
∙Brand Consistency
∙University Outreach
∙Bidding and Construction Services
EASTERN MICHIGAN UNIVERSITY CAMPUS WAYFINDING
Location ∙ Ypsilanti, Michigan
Population ∙ 22,000 students
Services Provided ∙ Planning
Cost ∙ Project Cost–$20,000
Schedule ∙ Professional Services 2011
Project Team ∙ Randy A. Mielnik, AICP, LEED AP ∙ Beth A. Barton, Graphic Designer
ReferenceBay Point Resort & MarinaChristopher M. Malfara 419.798.4434 [email protected]
PDG assisted Bay Point Resort & Marina with design, bidding, and construction coordination for wayfinding and signage on the resort property. The Resort includes single family residents, villas, campground, and marina. Existing signage was inconsistent and did not enhance the environment.
PDG worked with the general manager and owners to develop a family of sign design that is user friendly and consistent with the resort environment. Types of signs included identification, directional, and regulatory. PDG was engaged by the Resort on February 3, 2015, and met the objective of sign installation before Memorial Day. Signs were color-coded to identify different areas of the resort and to match resort maps used on kiosks.
Location ∙ Marblehead, Ohio
Services Provided ∙Wayfinding System Design, Bidding Assistance, Project Administration
Schedule ∙ Professional Services: February–March 2015 ∙ Construction/Installation: May 2015
Project Cost ∙ $40,000
PDG Project Team ∙ Linda M. Amos, LEED AP, Project Manager ∙ Beth A. Barton, Graphic Designer ∙ Jeff A. Yoder, P.E., Transportation Engineer ∙ Randy A. Mielnik, AICP
BAY POINT RESORT & MARINA WAYFINDING
ReferenceScott D. Washburn, MayorCity of Upper Sandusky 119 North 7th Street Upper Sandusky, Ohio 43351 419.294.3862
PDG was retained by the City to develop a conceptual representation of the proposed East Wyandot Avenue configuration from Downtown to an outlying commercial site, highlighting a proposed multi-use trail and accompanying streetscape improvements as a major addition to the recreational assets of the community.
This long-range plan is part of a larger coordinated system of park connectors that will utilize and link the City’s various existing parks and trails, and provide a bicycle/pedestrian throughout Upper Sandusky.
The plan uses a unique system of gateways and wayfinding signage to define the corridor, link the corridor to the Downtown and direct pedestrians and vehicles to points of interest along the corridor and in the community. Additionally, trailhead signage links the parks and recreational facilities with the multi-use path that runs the length of the corridor.
The project visually and physically links the commercial area at the eastern edge of Upper Sandusky with Downtown. This link will benefit both the new commercial district as well as other existing businesses by capitalizing on the increased traffic volume generated by the commercial development as a regional destination.
Location ∙ Upper Sandusky, Ohio
Services Provided ∙ Community Branding and Wayfinding, Community Planning, Project Funding Assistance
Schedule ∙ Professional Services: 2008–2009
PDG Project Manager ∙ Randy A. Mielnik, AICP, LEED AP
UPPER SANDUSKY EAST WYANDOT AVENUE GATEWAY & WAYFINDING
