34
College of Education Graduate Programs RECRUITMENT MARKETING PLAN Presented by Bahati Banks December 11, 2014
| Date post: | 12-Jul-2015 |
| Category: |
Education |
| Upload: | bahati-banks-cox |
| View: | 142 times |
| Download: | 2 times |
College of Education � Graduate ProgramsRECRUITMENT MARKETING PLAN !
Presented by Bahat i Banks December 11, 2014
GOALS !
What are the desired results?
Marketing automation
1
Compelling videos
2
High quality content
3
SMART OBJECTIVES
What does success look like in one year?
GOAL 1 ! Implement marketing automation
METRICS !Contact form completions, newsletter/blog subscriptions, content downloads, etc.
Incorporate a marketing automation platform to identify, nurture, and convert prospective students.
OBJECTIVE!
EXAMPLE!Marketing Automation in Action
Current Web Page
Why Become a Science Teacher?
Contact Us
Download Infographic
Optimized Web Page
Current Contact Form
Contact the College of Education Graduate Program
*Full Name
Phone
*Program of Interest
Download report to find out why
Optimized Contact Form
View Last 10 Years GACE Pass Rates
COLLEGE OF EDUCATION
CONSIDERING A CAREER AS A STEM TEACHER?
DID YOU KNOW?Georgia State’s teacher residents arepaid a $25,000 stipend to teach “in-demand” areas (i.e., math/science).
GSUs teachers stay in the profession and have a positive impact on children’s learning.
Targeted Follow-up Email
METRICS ! Likes, shares, and comments.
Create engaging videos that tell the story of students, faculty, and alumni making a difference in education.
OBJECTIVE!
Create compelling videosGOAL 2 !
Michigan State University College of Education
METRICS !Views, listens, participation, and comments.
Create a variety of content (i.e., videos, contest, blogs, podcasts) to entice prospective students.
OBJECTIVE!
Consistent , high quality contentGOAL 3 !
POD
CA
ST
Illinois State University | College of Education
POD
CA
ST
BLO
G
George Washington University | Graduate School of Education & Human Development
POD
CA
ST
BLO
G
CO
NT
EST
University of Hawaii | College of Education
METHODOLOGY !
How will marketing strategy be implemented?
AWARENESS
EVALUATION
PURCHASE
SALES FUNNEL APPROACHMAP CONTENT BUYING STAGES
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Goo
gle
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Web
pag
e
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Blog
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Vid
eo
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Goo
gle
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Contact Us
Download Infographic
Why Become a Science Teacher?
Opt
imiz
ed w
eb p
age
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Contact Us
Download Infographic
Why Become a Science Teacher?
First Name Last Name
COLLEGE OF EDUCATION
Download Infographic
Phone
Land
ing
Page
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
RESPONSIVE WEBSITE BLOGS/VIDEOSSOCIAL MEDIA
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
First Name Last Name
Download Infographic
Phone View Last 10 Years Pass Rates
CONSIDERING A CAREER AS A STEM TEACHER?
DID YOU KNOW?
Georgia State’s teacher residents are paid a stipend of $25,000 to teach “in-demand” content areas, such as math or science.
Our teachers have a positive impact on children’s learning and stay in the profession.
Targ
eted
Em
ail
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
Financial AidScholarships
Tuition Discounts
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEProspects
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Online applicationFollow-up emails/phone calls
Financial AidScholarships
Tuition Discounts
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
CONVINCEProspects
ATTRACTInterested Students
CONVERTVisitors
SUPPORTApplicants
CONTACT US !
QUESTIONS !
