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Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade...

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Part 1 - P&L Please enter the requested information from your 2018 P&L Statement Sales (Residential) Water Mitigation $______________________________ Fire and Smoke $______________________________ Environmental $______________________________ Reconstruction $______________________________ Other $______________________________ Sales (Commercial) Water Mitigation $______________________________ Fire and Smoke $______________________________ Environmental $______________________________ Reconstruction $______________________________ Other $______________________________ Total Sales Combined $______________________________ Direct Expense Cost of Labor $______________________________ Cost of Labor Benefits $______________________________ Cost of Materials $______________________________ Cost of Other $______________________________ 4/11/2019 1
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Page 1: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Part 1 - P&L

Please enter the requested information from your 2018 P&L Statement Sales (Residential)

• Water Mitigation $______________________________

• Fire and Smoke $______________________________

• Environmental $______________________________

• Reconstruction $______________________________

• Other $______________________________

Sales (Commercial)

• Water Mitigation $______________________________

• Fire and Smoke $______________________________

• Environmental $______________________________

• Reconstruction $______________________________

• Other $______________________________

Total Sales Combined $______________________________

Direct Expense

• Cost of Labor $______________________________

• Cost of Labor Benefits $______________________________

• Cost of Materials $______________________________

• Cost of Other $______________________________

! 4/11/20191

Page 2: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

• Total Direct Expense $______________________________

Gross Margin Total $______________________________

Cost of personnel

Owners’ salaries, wages & bonuses $______________________________ Project Mgr/Estimators, wages & bonuses $______________________________ All other salaries, wages & bonuses $______________________________ Federal and state payroll taxes $______________________________ Group health insurance $______________________________ Employee benefits $______________________________

Marketing, wages & bonuses $______________________________ Total cost of personnel $______________________________ (sum of the 7 accounts above)

Occupancy expensesUtilities and Telephone $______________________________ Property taxes $______________________________ Building repairs and maintenance $______________________________ Rent/Mortgage $______________________________ Disposal $______________________________

Total occupancy expenses $______________________________(sum of the 5 accounts above)

! 4/11/20192

Page 3: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Other operating expenses Advertising and sales promotion $______________________________ Vehicles $______________________________ Insurance (do not include health) $______________________________Depreciation $______________________________ Bad debt losses $______________________________ Accounting $______________________________ Bank charges/Finance Fees/ Credit Card Fees $______________________________ Computer expense $______________________________

Donations $______________________________Dues and subscriptions $______________________________ Equipment rental/leases and repairs $______________________________ Legal expense $______________________________ Office expense $______________________________ Operating supplies $______________________________

Employee bonus $______________________________

Partner(s) share/dividend payout $______________________________ Other expenses $______________________________ Other taxes and licenses $______________________________ Training $______________________________

! 4/11/20193

Page 4: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Travel and meeting expense (includes Tradeshows) $______________________________

Warehouse expense $______________________________ Total - all other operating expenses $______________________________(sum of the 21 accounts above) Total of all operating expenses $______________________________(sum of total cost of personnel, total occupancy expense, and other operating expenses, above) Net profit from operations $______________________________(gross profit minus total of all operating expenses)

Other income Earned purchase discounts $______________________________ Rental of building space $______________________________

ProSupply rebates $______________________________ Other income $______________________________

Total other income $______________________________ (sum of the 4 accounts above) Other expense

Interest expenses $______________________________ Other expenses $______________________________

Total other expenses $______________________________ (sum of the 2 accounts above)

! 4/11/20194

Page 5: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Total other income and expense $______________________________(sum of total other income minus total other expenses)

Pre-tax income $______________________________ (sum of net profit from operations and total other income and expenses)

1. Do you create a written budget?

• Yes _____

• No _____

2. Do you conduct monthly financial reviews?

• Yes _____

• No _____

3. Is your accounting completed in house or outsourced?

• In-House ______

• Outsourced ______

4. Do you review your monthly financials with your accountant?

• Yes _____

• No _____

5. Do you have a dedicated collections person in your company?

• Yes ______

• No ______

6. Receivables percentage in each date range (total should equal 100%):

• <30 days ______

! 4/11/20195

Page 6: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

• 30-60 days ______

• 60-90 days ______

• 90+ days ______

7. Do you use outside collection companies for significantly past due A/R?

o Yes ______

o No ______

8. Which accounting system do you use?

• QuickBooks ______

• ProCore ______

• Viewpoint ______

• PSA (Solutions 360) ______

• Other ______

• If other, please provide the name of the system you are using

______________________________

9. Is your payroll process completed in house or outsourced?

• In-House ______

• Outsourced ______

Is everything above filled in? Have you double-checked for accuracy? If so, you’re ready to proceed to Part 2 – Sales Information

Part 2 – Sales Information

! 4/11/20196

Page 7: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!1. Please fill in your net sales for 2016, 2017, and 2018 below:

• 2016 net sales $_________________________________________

• 2017 net sales $_________________________________________

• 2018 net sales $_________________________________________

2. What is the average job invoice? $_______

3. How much volume, on average, do the following employees handle on an annual basis?

• Project Managers (write and run) $_______ • Project Managers (produce only) $_______ • Estimators (write and sell) $_______

NOTE: You will either have a total in Write and Run PM’s or both PM’s (produce only) and Estimators

4. On average, what is the annual sales volume per Business Development/Outside Sales staff? $____________

5. Please indicate the percentage of overall sales in each customer category:

• Agencies ________%

• Adjusters ________%

• Preferred Contracts ________%

• TPAs ________%

• Customer Direct ________%

• Total: ________%

NOTE: Total should equal 100%

6. Do you use a Customer Relationship Manager (CRM) to help track marketing efforts?

! 4/11/20197

Page 8: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!• Yes _____

• No _____

• If yes, please provide the name of the system you are using

______________________________

• If no, please explain why not

______________________________

7. Do you use a Job Management Software?

• Yes _____

• No _____

• If yes, please provide the name of the system you are using

______________________________

• If no, please explain why not

______________________________

8. Do you have a full-time Business Development/Outside Sales staff that does nothing but drive business?

• Yes _____

• No _____

9. What is your practice of monitoring profitability of jobs • Track every job _____ • Monthly consolidated report _____ • Don’t consistently track it _____

! 4/11/20198

Page 9: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!10. Does your Business Development staff have sales goals?

• Yes _____

• No _____

11. Do your Project Managers “Write and Run jobs?

• Yes _____

• No _____

12. Do you track closing rates for the following employees?

• Business Development Staff ▪ Yes ___ ▪ No ___

• Project Managers/Estimators ▪ Yes ___ ▪ No ___

13. What is your closing rate percentage? _____ %

14. Do you track productivity of your PM/Estimators?

• Yes _____

• No _____

15. How do you measure productivity? ______________________________

Is everything above filled in? Have you double-checked for accuracy? If so, you’re ready to proceed to Part 3 – Human Resources.

Part 3 – Human Resources

1. Please indicate the number of employees employed at your organization in a normal fully staffed situation:

! 4/11/20199

Page 10: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!i. Total number of employees ________

NOTE: Do not include tradesmen, water techs, carpenters, subcontractors or any staff labor that can be billed to jobs. Be sure to include PM’s, estimators, superintendents, coordinators, marketing, operations and admin staff.

2. Based on the numbers entered above, what is the actual number of people selling in your store in 2018?

For example: The owner may sell 50% of the time and the manager may sell 25% of the time. Then, if you had four full-time sales professionals, you would have a total of 4.75 people selling.

i. Total number of people actually selling ________

3. Do you have written job plans for all employees?

Yes _____

No _____

4. Do you have written growth plans for each role in your company?

Yes _____

No _____

5. Do you have an established on-boarding process for new hires?

Yes _____

No _____

If yes, what does that look like?

______________________________

! 4/11/201910

Page 11: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!6. Does your company have a career page on their website updated with open opportunities?

Yes _____

No _____

7. Do you offer health benefits to employees?

Yes _____

No _____

8. Do you offer a 401K program to employees?

Yes _____

No _____

If yes, do you have a matching contribution program? Yes ____ No ____

9. What percentage of the employees’ health premium is covered by the company? _____%

10. Do you offer a paid vacation benefit to employees?

Yes _____

No _____

If yes, how many days are offered at the following tenure marks?

One year: ____________ Two years: ___________ Five Years: ___________ Ten Years: ____________

11. Do you have a specific Admin/Coordinator to handle file management of program work?

Yes _____

No _____

! 4/11/201911

Page 12: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!10. Do your PM/Estimators have a dedicated coordinator to handle job files?

Yes _____

No _____

11. Are PM/Estimators incentivized on job profitability?

Yes _____

No _____

12. How are the following employees compensated?

Project Managers (write and run) _____

Project Managers (produce only) _____

Estimators (write and sell) _____

Business Development/Outside Sales _____

13. What percentage in commission, on average, do you pay your PM/Estimators?

14. What percentage in commission, on average, do you pay your Business Development/Outside Sales Staff?

15. What is the average base pay for the following employees?

Project Managers (write and run) _____

Project Managers (produce only) _____

Estimators (write and sell) _____

Business Development/Outside Sales _____

16. What is the average hourly wage, (non-overtime rate), for your mitigation technicians?

$__________

! 4/11/201912

Page 13: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!17. Do you allow for additional time off when your mitigation technicians work more than 12

hour days?

Yes _____

No _____

18. How often do you offer training to your staff?

Weekly _____

Monthly _____

Quarterly _____

Annually _____

Never _____

19. How many employees did you lose in 2018 for each of the following reasons?

Resignation _____

Termination _____ Lay Off (Reduction in Business) _____

Total _____

20. Do you conduct exit interviews with departing employees?

Yes _____

No _____

21. Do you use the following to assist with hiring employees?

Recruiting Company _____

Temporary Employment Agency _____ Indeed _____

! 4/11/201913

Page 14: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

Monster _____

Career Builder _____

Zip Recruiter _____

LinkedIn _____

Craig’s List _____

Is everything above filled in? Have you double-checked for accuracy? If so, you’re ready to proceed to Part 4 – Marketing

! 4/11/201914

Page 15: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Part 4 - Marketing

1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events?

• Yes ___

• No ___

4. Do you send out marketing email to previous customers?

• Yes ___

• No ___

5. Do you utilize pay per click advertising?

• Yes ___

• No ___

6. Do you hold lunch & learns and educational events at your location?

• Yes ___

• No ___

7. Do you utilize the following social media outlets?

• Facebook ▪ Yes ___ ▪ No ___

• Instagram ▪ Yes ___ ▪ No ___

• Twitter ▪ Yes ___ ▪ No ___

• Snapchat ▪ Yes ___ ▪ No ___

• LinkedIn ▪ Yes ___ ▪ No ___

8. Do you have your vehicles wrapped?

i. DKI Full Brand _________

! 4/11/201915

Page 16: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

ii. Co Brand _________

iii. No DKI Brand _________

9. Is your building bodly signed DKI?

• Yes ___

• No ___

10. Do you use DKI Marketing Materials/Creative?

• Yes ___

• No ___

11. Are you a member of the following organizations?

• BOMA ▪ Yes ___ ▪ No ___

• IREM ▪ Yes ___ ▪ No ___

• PLRB ▪ Yes ___ ▪ No ___

• NADCA ▪ Yes ___ ▪ No ___

• IFMA ▪ Yes ___ ▪ No ___

• PRIMA ▪ Yes ___ ▪ No ___

• URMIA ▪ Yes ___ ▪ No ___

• PHMA ▪ Yes ___ ▪ No ___

• ICSC ▪ Yes ___ ▪ No ___

• CMAA ▪ Yes ___ ▪ No ___

• Blue Goose ▪ Yes ___ ▪ No ___

! 4/11/201916

Page 17: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!• Property Manager Association

▪ Yes ___ ▪ No ___

• Condo Manager Association ▪ Yes ___ ▪ No ___

• Home Builder Association ▪ Yes ___ ▪ No ___

• Real Estate Association ▪ Yes ___ ▪ No ___

• Tarion ▪ Yes ___ ▪ No ___

• Nexus ▪ Yes ___ ▪ No ___

• RIA ▪ Yes ___ ▪ No ___

• Other

Is everything above filled in? Have you double-checked for accuracy? If so, you’re ready to proceed to Part 5 – General Questions.

! 4/11/201917

Page 18: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!Part 5 – General Questions

1. Do you call every customer prior to an appointment to set expectations?

• Yes _____

• No _____

2. What is the frequency of customer contact throughout the project?

• Daily _____

• Weekly _____

• Monthly _____

3. Do you call every customer after project completion to get feedback?

• Yes _____

• No _____

4. Do you provide a customer satisfaction survey upon completion of each job?

• Yes _____

• No _____

5. How often do you hold management meetings?

• Weekly _____

• Monthly _____

• Quarterly _____

• Annually _____

• Never _____

6. How many years have you been in the restoration industry?

! 4/11/201918

Page 19: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!• >2 years _____ • 2 – 5 years _____ • 6 - 10 years _____ • 10 – 15 years _____ • < 15 years _____

7. How many years have you been a member with DKI? • >2 years _____ • 2 – 5 years _____ • 6 - 10 years _____ • 10 – 15 years _____ • < 15 years _____

8. What estimating software do you use?

Xactimate Yes ___ No ___

T&M Yes ___ No ___

Symbility Yes ___ No ___

Simsol Yes ___

No ___

Other: ________________

9. Do you have a succession plan?

Yes _____

No _____

10. Do you belong to the following TPAs?

Sedgwick Repair Solutions

! 4/11/201919

Page 20: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

Yes ___

No ___

Contractor Connection

Yes ___

No ___

Alacrity Yes ___

No ___

Code Blue Yes ___

No ___

Lionsbridge Contractor Group Yes ___

No ___

Other Yes ___

No ___

11. How much do you purchase through DKI ProSupply? • Zero Annually ____________

• Zero to $2K Annually ____________

• $2K to $5K Annually ____________

• $5K to $10K Annually ____________

• $10K to $20K Annually____________

• $20K to $50K Annually____________

• More than $50K Annually__________

! 4/11/201920

Page 21: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!

12. How many DKI ProSupply Sponsors are you participating with?

• Less than 10 _____ • 10-20 _____ • 20-30 _____ • 30-40 _____ • 40-50 _____ • Over 50 _____

13. Have you done a review of the DKI ProSupply Sponsor opportunities with the ProSupply Team or your RSM within the last year?

• Yes _____

• No _____

14. Do you have a team member dedicated to sourcing/DKI ProSupply?

• Yes _____

• No _____

15. What other opportunities would you like to see DKI ProSupply incorporate into the program?

16. If you are not utilizing ProSupply or do not see it as a value, what is the reason?

• I have tried to work with Sponsors but can get a better deal on my own ▪ Yes ___ ▪ No ___

• I have local relationships ▪ Yes ___ ▪ No ___

• I found better pricing on my own ▪ Yes ___

! 4/11/201921

Page 22: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!▪ No ___

• It is too difficult to get connected with DKI ProSupply Sponsors ▪ Yes ___ ▪ No ___

• I have never attempted to connect with DKI ProSupply Sponsors ▪ Yes ___ ▪ No ___

17. Do you use DKI Connect?

• Yes _____

• No _____

18. What credit card processor do you use?

• Chase Paymentech• Transfirst Merchant Services• Transparent Merchant Services• Intuit-GoPayment Services• Other: _______________________

19. What payroll processor do you use?

• ADP• Paychex• Paylocity• SurePayroll• Other: _______________________

20. What is your overall credit card fee % relative to charges?

• 1-2%• 2-3%• 3-4%• Other

21. Do you participate in DKI Commercial Solutions?• Yes _____

• No _____

• If no, why not? _____

! 4/11/201922

Page 23: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!22. How many jobs did you receive from DKI Commercial Solutions in 2018?

• Less then 25 _____

• 25-50 _____

• 50-75 _____

• Over 75 _____

• NA _____

23. Do you have dedicated resources set aside for DKI Commercial Solution Jobs in the event of a loss?

• Yes

• No

24. When a DKI Commercial Solutions job is sent over, are you overall satisfied with how the process is handled from start to finish?

• Yes _____

• No _____

• If no, what would you like to change? _____

25. Do you participate in CAT Events?

• Yes _____

• No _____

• If no, why not? _____

26. Do you have dedicated resources/employees set aside for CAT Events?

• Yes _____

• No _____

27. When participating in CAT Events, are you overall satisfied with how the process is

! 4/11/201923

Page 24: Part 1 - P&L...Part 4 - Marketing 1. Do you check and follow-up on the leads you receive via trade shows, golf tournaments, social events? • Yes ___ • No ___ 4. Do you send out

!handled from start to finish?

• Yes _____

• No _____

• If no, what would you like to change? _____

! 4/11/201924


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