Online to Offline How local mobile search drives in-store

traffic

#LBMAmtl

Your most important asset is the one you’re ignoring

#LBMAmtl

Antoine AzarChief Technology Officer

Customers are the only asset

Building a customer centric model

Typical POS Customer Data

“Anonymous” purchased SKU# E1X456TS for $120 on Nov 6.

Know your customerThirdshelf Customer Data

Andrew Chen, M DOB: March 4, 1987andrew23@gmail.com

- 3 previous purchases.- Bought a $120 jacket on

Nov 6, SKU# E1X456TS.- Likes latest collections, tends

to buy at list price.- 80% probability of interest in

new shirt collection.- Part of the “High Value”

customer segment.- Expected lifetime value:

$2350 across 12 transactions.- Expected next transaction in 2

months.

Connecting the dots: Online to Offline

OnlineSearch Visits Purchases

Online search for your business or keywords.

People that visit your store.People that buy.

Connecting the dots: Online to Offline

Visits PurchasesOnlineSearch

Incentivize customer sign-up at all stages.

#LBMAmtl

Thank You

Download resources from: sweetiq.com/lbma