Part 4: Campaign #1
Company Name Sang To-Go
Campaign Theme Awareness campaign, fall-theme
Campaign hashtag(s) #SangBreaks
Company Website URL https://sangto-go.weebly.com/
Facebook @ @sangtogo
Instagram @ @sangtogo
Oct 16-27, 2019
Editorial CalendarWeek 1
Editorial CalendarWeek 2
Featured Facebook Posts
Featured Facebook Posts
Featured Instagram Posts
Featured Instagram Posts
Blog Post #1
Blog Post #2
Google Ads
Campaign Email
Google Ad Metrics #1 #2 #3 #4
Clicks 15 13 0 10
Impressions 914 846 364 854
Click-thru rate 1.64% 1.54% 0.00% 1.2%
Avg. CPC $1.84 $2.38 $0 $1.36
Google Ad Performance
Oct 16-27, 2019
1 Vietnamese food
2 Food truck
3 Seattle food truck
4 Food truck downtown
5 Vietnamese food trck
Top 5 Keywords & Phrases
Cost Impressions Clicks
Mobile 80.8% 62.8% 74%
Tablet 2.0% 7.2% 1%
Computers 27.1% 30.0% 24.1%
Devices
Top Age Range Female % Male %
25-34 25% 26%
Gender & Age
Most Shown Ad
Google AnalyticsOct 16-27, 2019
Users 33
New Users 15
Sessions 50
# of Sessions/User
5
Avg. Session Duration
00:01:56
Pages/Session 1.18
Pageviews 39
Bounce Rate 65.50%
Audience > Overview
Direct 2
Referral 25
Paid search 5
Social 1
Acquisition > Overview > Users
Pageviews 39
Unique Pageviews 14
Avg. Time on Page 00:01:56
Bounce Rate 65.50%
% Exit 75.40%
Behavior > Overview
Page Title Pageviews Avg. Time on Page
Bounce Rate
1) Home 50 00:04:54 56.22%
2) Who We Are
30 00:03:23 75.05%
3) What We Do
22 00:02:45 67.66%
4) Blog 14 00:01:35 78.56%
5) Specials 6 00:00:89 43.55%
Behavior > Site Content > All Pages > Top 5 Pages
Title of top landing page Home
Title of top exit page Who We Are
Behavior > Site Content > Landing Pages
Social Media Metrics
#1 #2 #3 #4 #5
Reach 10 22 44 20 55
Reactions, Comments, Shares 1 3 3 2 4
Clicks 3 1 1 1 0
Facebook Posts
#1 #2 #3 #4 #5
Likes 7 10 2 5 2
Comments 0 1 0 2 0
Shares 2 1 1 0 1
Saves 0 0 1 0 1
Profile Visits 2 1 2 0 5
Reach 14 25 40 6 16
Instagram Posts
Interactions 1
Profile Visits 0
Website Clicks 3
Reach 12
Impressions 3
Instagram Insights
Instagram > Activity
Actions on Page 1
Page Views 45
Page Previews 25
Page Likes 15
Post Reach 123
Facebook InsightsFacebook > Overview > Last 28 days
Post Engagement
233
Page Followers 12
Video (if app) 3
Email MetricsDate Sent March 16, 2019
Open Rate 70%
Click Thru Rate 3
Bounce Rate 0
# of Sends 20
# of Opens 14
# of Clicks 5
# Opt Out 0
Campaign #1 Reflections
What you saw
● Surprised by how many people opened the first email. We expected low results. ● Disappointed in Instagram performance. ● Few people clicked on the link to the blog, and few people explored the blog after viewing a specific page.● Impressed how in-depth the metrics went. Liked that we could see the duration of sessions, how many clicks per
session, as well how many of our emails were opened or just thrown in the trash.
What you learned
● We adjusted the length of captions on my Instagram posts after the first one, trying to think of how a customer would rather read something short and sweet yet informative.
● We also added pictures to my second Facebook post to make it more visually appealing, and made sure to include as much information in my blog as possible.
● Adjusted search terms in Google Ads multiple times to improve performance.
Impacts for Campaign #2
We should promote our blog posts more and draw more attention to our social channels. We would like to create posts that inspire more engagement as well.
