Partials vs. Buyer Data, Best Way to Monetize Leads

Squeezing Everything Out of Everyone for Everything

Affiliate Summit East 2015 - New York

Speakers

Ian Fernando JJ Allan Bryant Hussey

Partials vs Buyers

Partials, leads that took no action but were interested at some point that they opted in.

Buyers, obviously are buyers. They took a credit card out and purchased.

Relationships, Why

Easily increase ROI with creating relationships with partials to easily turn them into buyers.

Importance: Get paid later and later and later instead of right away. It can dilute the quality of the lead when you can build quality OF the lead

Lead Distribution

Lead distribution is allowing the distribution of the lead to other email agencies. They can clean, create and email your leads for you.

Causes: Bad and Good. It can create abuse to the Spam Act. Find good ones that will monitor open rates and responses.

Low Value, Longer Retention

Sometimes partials will not purchase because of their credit, available cash, or the product is too expensive. Easily just price point the product to a lower pricing model and receive continuous revenue. The longevity will depend on your customer care.

Funnels, Its Importance

Funnels are important in every way because of the way we can interact with the end user. The ability to upsell and downsell and even cross promote to maximize ROI in the past, present, and future.

Lead Funnels

Ian FernandoBryant HusseyDerek LesterJJ Alan

eMail Funnels

Funnels? Car Funnels?

Funnels - analyzing prospects to eventually turn them into sales. a structured organization.

There are MORE Funnels

- Card Type Funnels- Traffic Types- Call Center Scripts- Purchase Price Sequence

Not Just about Funnels

1. Direct Mail Distribution2. eMail Marketing3. OCC Cross Sells4. Call Centers5. Sell the Data...

Going to Aggressive vs. Subtle

1. Aggressive, More Complaints2. Subtle, Longevity of Trust of Consumers3. Aggressive, Lower Retention4. Subtle, Educating the Consumer to Purchase5. Aggressive, No More Money to Squeeze6. Subtle, Consistent Income7. Call it a Day and Move on.