Particle Physics Takes

a Thrill Ride

US-LHC Communication Task Force

Judith JacksonFermilab/ Office of Science

May 21, 2007

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 2

Joint Oversight Group

• Oversight body for US LHC project/program

• Chairs: – John O’Fallon, Office of Science– Jack Lightbody, NSF

• Robin Staffin, Office of Science/HEP, and Joe Dehmer, NSF Division of Physics, MPS, charged JOG to form a US/LHC Communication Task Force

• Asked Judy Jackson to serve as chair, Curt Suplee as cochair.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 3

Charge• For some time, LHC-related

communications in the US have been managed and coordinated in an informal fashion….

• Now DOE and NSF believe it is time to develop a more formalized structure in support of an effective and coordinated approach to US LHC communication.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 4

Charge…

• We ask JOG to appoint a Task Force for LHC Communications to develop a comprehensive communication plan for discussion by JOG.

• Propose– Charter– Work scope– Processes

…to enhance effectiveness and coordination of activities undertaken by DOE, NSF, the national labs, and the US/CMS and US/ATLAS collaborations, within the global context of LHC communications.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 5

Charge…

The US LHC Communications Group will be the public communications voice of JOG; and it will interface with the public relations offices at DOE and NSF to coordinate activities and to obtain agency approval of material it provides.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 6

Charge…

• In addition…there will continue to be the normal education and outreach activities led by members of the community…for example the very successful QuarkNet activity….

• The Group does not replace or reduce the need for such community-based activities; indeed the full effectiveness of our communications efforts requires that we look to baseour efforts on a wide set of independent activities.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 7

Consult

• JOG members• CERN Press Office• US/CMS & US/ATLAS• HEPAP Chair• Interactions Collaboration• Professional Organizations (APS, AIP…)• Agencies• Other stakeholders

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 8

A primary goal…

“…of the task force is to lay the groundwork for a sense of shared purpose and the desire to cooperate among the various stakeholders.”

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 9

Members

• In proposing members, Curt and I consulted– Funding agencies– US/ATLAS and US/CMS program managers– HEPAP Chair– Lab Director– DPF leadership– CERN communicators

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 10

Physicists plus communicators

• One team

• Quantum Universe, Discovering the Quantum Universe, Deep Science, ILC Companion Document

• It’s a model that has changed the way we communicate in particle physics.

• Here we go again!

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 11

Open to all

• Participation not limited to members. A key job of the Task Force will be to get input from as many stakeholders as possible.

• The lessons of Quantum Universe: Find out what your customers actually want and need.

• Meetings are open.

• The Task Force isn’t supposed to DO communication (although many of us do). It’s supposed to make a communication plan.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 12

http://www.lhcus.org/communication/

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 13

Stakeholders

• Funding agencies• Policy makers & opinion

leaders• US/CMS, US/ATLAS,

US/ALICE, US/LHCb• US universities and labs

collaborating in LHC experiments

• US labs collaborating on the accelerator

• CERN• HEPAP• LARP

• National Academies• Grid computing

community• ILC community• Users and users’

organizations• InterAction Collaboration• Students at many levels• Teachers• Press• US industry• Science-attentive public• More…

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 14

CERN Press Office

James Gillies, CERN Press Officer

CERN Press Office is fully briefed on Task Force and strongly supports it.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 15

From James this morning…

5/21/07

Dear Judy,

I'd like to congratulate you on the establishment of the US LHC  communication task force, and wish you every success in communicating  the LHC in the US. It is our experience that within CERN's Member  States, we have the strongest impact in those countries with clearly  defined LHC communication plans, implemented by groups similar to the  US task force. I'm sorry I can't be at your meeting today, but am  looking forward to working with the task force over the coming months.

Regards, James

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 16

Ongoing LHC Communication

Katie YurkewiczUS LHC CommunicatorJointly supported by DOE, NSFOn the job since January 8A key member of the CERNPress OfficeVery busy!Weekly reports

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 17

Ongoing LHC Communication

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 18

The InterAction Collaboration

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 19

Interactions.org

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 20

Ongoing LHC Communication• Press releases and media visits• Press monitoring and archive on Interactions.org, including new

weekly summary• VIP visits• University PIO database for ATLAS, CMS, ALICE, LHCb.• CMS Times, CMS teacher fellows, new US/CMS Web page• A HOST of ATLAS programs and activities, from YouTube to Web sites

to 3-D glasses• QuarkNet• I2U2 (Interactions in Understanding the Universe) e-labs using LHC

data• Web sites far and wide. • UEC/SLUO: 290 visits in March, with LHC users this year• Seminars and workshops• Symmetry magazine and Web site• Remote Operations Center at Fermilab (Outreach Working Group) • Potential WNET or NOVA program• US LHC Web site, US CMS Web site in development• …and many more.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 21

The left hand and the right hand

• Simply making ourselves and each other aware of all these activities will already be a step forward.

• Coordinating the various people, programs and activities in a strategic plan will be even better.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 22

US LHC Communication• Will happen, with or without our Task Force

– QuarkNet– Press releases– Web sites– Exhibits– ……

• The Task Force can make it more effective by coordinating, systematizing, collaborating, avoiding duplication, leveraging resources, putting resources where they are most needed in order to achieve our goals.

• Not just within the US, but with our international colleagues.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 23

Relationships

• That’s what it comes down to.

• Within the Task Force

• Within the physics community (including communicators)

• With funding agencies, the media, policy makers, the local community, students and teachers

• In the US and around the world

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 24

Case in point: Fermilab LHC Triplet

Hi Judy,

I've got to respect Pier's straight talk. The thing I'm wondering after talking to Lyn Evans yesterday is whether they're going to make the engineering run regardless of this problem....

AdrianInterAction collaboration

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 25

The Race for the Higgs Heats UpFollowing recent problems with FNAL-built LHC triplets,CERN reciprocates by offering to help with Tevatron maintenance.

May 21, 2007 JUDITH JACKSON, US-LHC Communication Task Force 26

The Next Big Thing

• After the B-Factory and the Tevatron…

• Will be the largest program in US particle physics for the foreseeable future.

• How we communicate the LHC adventure will help determine the future of US particle physics.