1

Message from Chairman and Managing Director

Dear Business Partner,

It is a pleasure to have you as our Business Partner and I truly believe this is just the start of a mutually beneficial relationship. With 2500 offices spread across 500 cities, we continue to reach out to newer areas. We look forward to your partnership in our expansion process.

As a Business Partner, you will gain from our knowledge and the strong brand recall that we have built over the years. Within a short span, IIFL has been awarded the 'Best Broker, India' by FinanceAsia and the 'Most improved brokerage, India' in the AsiaMoney polls and was also adjudged as 'Fastest Growing Equity Broking House - Large firms' by Dun & Bradstreet.

In our effort to keep you updated with the happenings in the business and the various initiatives taken by us in the day-to-day course of work, we have introduced a quarterly newsletter, the 'Partner Buzz'. Partner Buzz is an effort to increase our interaction with you, while also introducing you to our other Business Partners. Besides information on the business, Partner Buzz will also acknowledge of the work of our Star Partner in the 'Business Partner of the Quarter' section. Through Partner Buzz you can also share your views and suggestions with our other Partners.

Our objective is to enrich client knowledge to help clients make informed investment decisions. Let me assure you that you will receive all the necessary support to make your business profitable and scalable. As you may have seen in our advertisements, our new tagline is 'Knowledge is the Edge' and your clients will immensely benefit by taking the right investment decisions with our Forbes-acclaimed research, specifically catered to your clients' needs. The clients you service will enjoy the benefits of several investment products including Equities, Commodities, Futures & Options, Mutual Funds, Insurance, IPOs and Currency Trading

IIFL is respected for its integrity, sincerity, honesty and above all its ability to put the customers' needs first. We look forward to you as our partner in carrying this forward.

I wish you all the best as we join hands in realising our vision of making IIFL the 'Most Respected Company' in the financial services space. I hope to see you with us in our 'Growth Story'.

NIRMAL JAIN

Nirmal Jain

Chairman and Managing Director

Message from the Business Head

Dear Business Partner,

At the outset I would like to thank you for being part of the journey that has taken IIFL to such great heights. You are very special for us and be rest assured of our support in taking this business to a new milestone.

We have several plans to facilitate your business,

We are in the midst of implementing enhanced systems and processes, which will enable you to provide hassle-free service to the clients and at the same time give you ample time to concentrate on your core strength of expanding your client base.

Following are some of the initiatives being taken:

1) Increased marketing support for our Business Partners for client acquisition, retention and increase revenue.

2) Creation of a new exclusive website for Business Partners, which will keep you updated with the latest happenings and cater to your requirements immediately.

3) User-friendly MIS reports to enable you conduct your business efficiently.

4) Enhanced features added in your IWIN.

5) Business Partners to be segregated into Silver, Gold and Platinum categories; each will be provided separate benefits and rewards.

6) Executive Club to receive enhanced support and new attractive features.

Timely resolution of your queries and grievances has always been our priority. In order to ensure smooth functioning of your business, we are introducing an Escalation Matrix. Under this process, you will be able to post your grievances on IWIN. These grievances will be directly handled by me and I assure you that they would be resolved at the earliest.

While we are working towards your comfort, we expect you to bring about a drive in your business with utmost work ethics that correspond to the IIFL values. We also, expect you to maintain the highest standard of service for your customers, since you are the face of IIFL. Above all, we expect you to do fair business and put your client before everything else.

Let me assure you that we will provide all the help and support required to have a fruitful relationship.

MANOJ CHAHAR

Get in touch with us:

E-mail: partner@indiainfoline.com

Log into your IWIN and put in your

queries in the 'Q&A with Top

Management' section

Business Partner of the Quarter

Mr. F J Antony, Proprietor, M/s. Prosperity Investment Advisors Pvt Ltd.

Congratulations to Mr. FJ Anthony on being selected as

the Business Partner of the Quarter. We wish you all the

best in your future endeavors.

Partner Buzz

December, 2010

Kalpesh Patel

Hi,

I am the founder member of

Northpole Stock & Commodities

Pvt. Ltd. and the Northpole Group.

I have more than 20 years of work experience in

finance, sales and marketing. I began my association

with India Infoline at Nadiad on 12th December, 2004

as their Business Partner. Today, after six long years

of my association with them, my company is a

leading broker in Nadiad and Kheda district with the

highest number of satisfied customers. My

association with India Infoline has continuously

helped me grow in my business. The wide variety of

financial products and services offered by India

Infoline has contributed in fulfilling my customers'

financial requirements at all points of time.

India Infoline not only gave me the necessary support

at the commencement of my business, but they

have also been there to help me in all stages of my

business. With them around, I have never worried

about customer satisfaction, as they ensure that all

my customers’ needs are fulfilled at all times.

I hope to become the best performing Business Partner

of IIFL.

New Products in the Business Partners' kitty We are constantly striving to provide you with all the support required to

increase your business revenue. In this endeavor, we have introduced new

products that you can offer to your clients for trading. This would not only

enable you increase your client reach, but will also give you a gamut of

financial products to offer to your clients, thus putting you forward as a one-

stop-shop for meeting the financial requirements of your clients and

prospects. We have recently introduced the following products in your

basket of offerings:

Commodities: IIFL has introduced for the business partners, trading in

the Commodities Sector. This gives you an opportunity to invest in a

different asset class and diversify your investors' portfolios. IIFL being a

member of India's biggest commodity exchanges, MCX and

NCDEX,provides you a platform for trading in the commodity futures

market. This will also provide investors the option of trading & hedging

to maximize their profitability and minimize risk.

Currency Trading: IIFL now offers its investors a platform to trade in

world's largest market - the currency markets. Your clients can trade in

currency futures through IIFL, as we are members of India's biggest

exchanges offering currency trading through NSE and MCX respectively.

Investors can trade in all the currencies listed on both these exchanges to

maximize their profitability and hedge the same.

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Our Business Partners speak...

My Column- Smita Ghangurde, Mumbai

“Success breeds Success”There was a farmer who grew superior quality, award-winning corn in his farm. Each year, he entered his corn in the state fair where it won honors and Prizes.

One year a newspaper reporter interviewed him and learned something interesting about how he grew his corn. The reporter discovered that the farmer shared his seed corn with his neighbors. "How can you afford to share your best seed corn with your neighbors when they are entering corn in competition with yours each year?" The reporter asked. "Why brother,” the farmer replied, "didn't you know? The wind picks up pollen grains from the ripening corn and swirls it from field to field. If my neighbors grow inferior, sub-standard and poor quality corn, cross-pollination will steadily degrade the quality of my corn. If I have to grow good corn, I must help my neighbors to grow good corn."

The farmer gave a superb insight into the connectedness of life. His corn cannot improve unless his neighbor's corn also improves.

So it is in the other dimensions and areas of life! Those who choose to be in harmony must help their neighbors and colleagues to be at peace. Those who choose to live well must help others live well. The value of a life is not measured by how long one lived it is measured by how many lives one touches…

Success does not happen in isolation, it is most often a participatory and collective process. So share the good practices, ideas and new knowledge with your family, friends, team members and neighbors and all. As they say: "Success breeds Success”

Lessons to Learn from This Story:

You can send in your articles, experiences or thoughts to us on partner@indiainfoline.com

Dedicated service for our Business PartnersWe, understand that service is crucial in the broking business. The

importance of a dedicated relationship manager who can be your

mentor, resolve all your queries, guide you in all aspects of your business

and service you at all times, can never be undermined. Hence, we have

introduced the concept of a 'Business Development Manager (BDM)',

who will be the one point contact for all our Business Partners.

Each of our Business Partners will have a dedicated BDM who will

service him/her in all aspects related to this business. Our BDMs are

people with sound business knowledge, clear finance concepts and an

in-depth understanding of the IIFL systems, processes & policies. Our

BDMs would not only handle your queries but also, hand-hold you in the

initial phase of your business, which might include even accompanying

you for meetings with your prospects and clients, if required.

Also, the responsibility of the BDM is solely to manage and service the

Business Partners, hence ensuring an undivided attention to our Business

Partners. At IIFL, we have created a separate team of experienced people

to only manage our partner business. This team monitors the performance

of the BDMs at all points of time thus eliminating chances of lax behavior at

the BDM's end. This also ensures a firm escalation process in place for our

Business Partners to ensure smooth functioning of their business.

Changes in IWIN

MIS is the backbone of any business. Complete and updated reports are

required at all points of time to analyse the progress of the business. Future

plans are made on the basis of the current MIS reports. Hence, we have

introduced new reports for you in IWIN, to enable you understand your

business and clients better and take accordingly decide on your future plans.

Following are the reports which will be added to your IWIN very soon:

1) Current Schemes Report; 2) New Business Partner Analysis Report;

3) Business Partner Ranking Report; 4) Top Brokerage generator Reporter;

5) Marketing Material Request Page

Your IWIN will also be given a new look and feel to enable easier

navigation and ensure user-friendly information dissemination.

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Executive Club – Eligibility and Benefits

Different relationships have different requirements. No two

relationships can be managed in the same way. Some can be treated

very simply while others are to be given a special treatment. Hence,

we have introduced the concept of 'The Executive Club' to manage

our valuable business relationships. This club is an elite club created

for our best performing Business Partners who are the top 50

contributors in terms of business volumes and number of customers.

We have set-up a separate desk to service the members of the

Executive Club.

1) Should be associated with IIFL in the capacity of a Business Partner for more than 6 months

2) The Business Partner should be generating a monthly gross brokerage of more than Rs.6 Lakhs

1) Attractive revenue sharing opportunity

2) Exclusive privileges and marketing support

3) Attractive schemes for members

4) Co-branded marketing materials at zero or discounted costs

5) Marketing and Business Development support for conducting events/ seminars for client acquisition or for client retention

6) Exclusive training on 'Financial Markets' and 'Selling Skills' for all employees of the member company

7) Profitable Loyalty programs for the members, where they can get attractive gifts

Eligibility criteria:

Special Privileges for Members of the Executive Club:

JAS Quarter – Contests organized and Results

Motivation is one of the greatest tools to achieve impossible

targets. At IIFL, we organize various contests and schemes to

motivate our Business Partners. Following are a few of them:

1) Monsoon Bonanza Contest – Contest for our Business

Partners, wherein they could win attractive prizes based on IR

criteria that were declared. Following were the various prizes

that our Business Partners were eligible for:

• 42'' Sony Bravia LCD TV or Trip To Egypt

• 14'' Sony Vaio Laptop or a Trip to Bangkok • Black Berry Bold or Rs 15000/- worth of Gift Voucher from

Make My Trip• Sony Cyber shot or Cannon 2 in 1 Printer cum Scanner

For further details kindly refer Circular No. July 04, 2010

2010/04/004 on IWIN.

Though the contest got over on 30th September, 2010, but the

prizes are yet to be announced. At the time of preparation of

this communication, more than 600 Business Partners are

expected to be eligible for the prizes of the Monsoon Bonanza

Contest.

2) Rs.250/- Account Opening Scheme for Sep-10 for all Business

Partners

The Marketing activities planned for OND quarter

We understand that marketing support is essential for the development of any business. Hence, we have planned to expand the scope of

the marketing support being given to our Business Partners. Following are the activities planned for the coming quarter:1) Development of Website dedicated to our Business Partners 2) Freebies for our new Business Partners, which would enable them set-up their business well3) Providing Product/ Scheme/ Promotional posters to Business Partners from time-to-time to enable them market themselves well4) Co-branded T-shirts, Caps, Coasters, etc. to be available to our Business Partners for purchase at discounted rates 5) Introducing new features in the Executive Club 6) Create new Loyalty programs for our Business Partners7) Create Silver, Gold and Platinum categories for our Business Partners, each category to come with different privileges, benefits and host of

marketing services

4 DISCLAIMER: The information in this newsletter is generally provided from the press reports, electronic media, research, websites and other media. The information also includes information from interviews conducted, analysis, views expressed by our research team. Investors should not rely solely on the information contained in this publication and must make their own investment decisions based on their specific investment objectives and financial position and using such independent advisors as they believe necessary. The materials and information provided by this newsletter are not, and should not be construed as an advice to buy or sell any of the securities named in this newsletter. India Infoline may or may not hold positions in any of the securities named in this newsletter as a part of its business. Past performance is not necessarily an indication of future performance. India Infoline does not assure for accuracy or correctness of information or reports in the newsletter.

Launch of Trader Terminal version 3.0 and Mobile TradingWe u n d e r s t a n d t h e

importance of speedy

order execution, for our

clients. Hence, we have

introduced a new version

of our Trader Terminal,

which executes orders at

the speed of thought. This

new version 3.0 of the

Trader Terminal is one of

the fastest online trading

platforms in the industry.

Besides it has been equipped with several advanced and dynamic

features. Following are some of the features of the new avatar:1) Integrated proprietary platform where you can trade in

Cash, Derivatives, Mutual Funds, IPOs, Currency and

Commodities, all on a single-screen 2) Real-time streaming quotes with tick-by-tick update 3) Lightning fast order execution 4) Customized multiple market watches 5) Real time and interactive charting tool with access to

hundreds of studies & indicators6) My Account' section giving consolidated view of customer's

portfolio & access to all trade reports, charges & bills7) Real time accurate market watch with

rate updates 8) Easy to use interface9) Global Buy / Sell window10) Single sign on and Secured authentication

We have also introduced Mobile Trading for

your clients who are always on the move and

would like to be updated with the markets on

every single moment. Our mobile application

enables clients track the markets and place

buy/sell orders through their mobile phones.

OND Quarter – Contests organized

Continuing with our

trend of creating a

healthy competition

amongst our Business

Partners, we have

d e c l a r e d D i w a l i

Dhamaka contest for

the Quarter ending

D e c e m b e r , 2 0 1 0 .

Business Partners will

be eligible for the

following prizes upon

fulfilling the income-revenue criteria, as mentioned in the

contest details presentation:• Shoppers Stop Gift Voucher worth Rs 2000/-

•HP Laser Printer•Water Cooler or Voice Recording Machine

For further details about this contest r e f e r C i r c u l a r N o . O c t o b e r 0 4 , 2 0 1 0 2010/10/006 on IWIN.

Website for IIFL Business Partners

We have always

b e e n k e e n o n

creating a separate

identity for the

Business Partner

channel. We also

want our Business

Partners to be able

to reach us at any point of time with utmost ease. Hence, we

have launched a separate website for our Business Partners.

The website is not only a source of information but can be

used by them as a marketing tool in front of prospective

customers. Through the website, our Business Partners can

keep themselves updated about new schemes/contests

launched for them or any other information which would

help them in generating more business. Following are

valuable sections in the website:

1) Details on all kinds of support available for our Partners

2) Online Newsletters section to keep our Business Partners

updated about the happenings in the financial markets

3) Features and benefits of the Executive Club

4) Section for announcing the 'Business Partner of the

Quarter'

5) Details on upcoming seminars

6) All the touch points for our Business Partners

Seminars by our Partners

Our Partners regularly

hold Investor meets

across the country.

Our Research team is

more than willing to

participate in these

seminars and present

their views on the

m a r k e t a n d a l s o

answer the queries of

the audience. It is a

h i g h l y i n t e r a c t i v e

format and ensures

the audience listens in

with rapt attention as

you can see in the

a c c o m p a n y i n g

photographs. These are from a meet recently held in Udaipur.

Get in touch with our team to host a seminar in your area!!