Marketo’s Marketing Nation Summit 2015 Partner Webinar

November 12th, 2015

Your Speakers:

Lauren Moskowitz

Sr. Manager, Events

Danielle Camara

Customer Marketing Manager

Julie Ritchie

Sr. Partner Marketing Manager

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Housekeeping

• All content shared today is subject to change at the discretion of Marketo at any point in time.

• All information shared in today’s webinar is confidential and proprietary to Marketo.

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2014 In Review

• Moscone West• 6,000 Registrants• 4,200 Attendees• 100+ Sponsors• 100+ Sessions

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2014 In Review

• Theme:• Innovation in the Nation

• Keynote Speakers• Former Secretary of State,

Hillary Rodham Clinton• Chief Marketing Officer of

GE, Beth Comstock

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2014 In Review

• Tuesday Night Gala at The Exploratorium

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Summit 2015

Room Rate $296

Rate Expires March 23rd

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Tuesday Night Gala – City Hall

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Agenda (Subject to Change)

Sunday Start End LocationRegistration 3:00 PM 6:00 PM Marriott

Monday Start End LocationFun Run 7:00 AM 8:30 AM Embarcadero

Registration 7:00 AM 8:00 PM Moscone/Marriott

University Breakfast 8:00 AM 9:00 AM Marriott

University Sessions/Certification 9:00 AM 5:00 PM Marriott

Exhibitor Booth Set-up 9:00 AM 1:00 PM Moscone

Partner Summit 2:00 PM 4:00 PM Marriott

Kick-Off Party (Expo) 5:30 PM 8:00 PM Moscone

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Tuesday Start End LocationAttendee Breakfast 7:00 AM 7:50 AM MosconeRegistration 7:00 AM 8:00 PM Moscone

Session 1 8:00 AM 8:50 AMSummit – Moscone

Exec - Marriott

Keynote 9:10 AM 11:10 AM MosconeExpo Floor Open 11:10 AM 7:00 PM Moscone Exhibit Floor Expo Networking Break 11:10 AM 11:40 AM Moscone Lobby Level 2

Session 2 11:40 AM 12:30 PMMoscone

Exec - MarriottAttendee Lunch 12:30 PM 2:00 PM Moscone Exhibit Floor

Session 3 2:00 PM 2:50 PMMoscone

Exec - MarriottNetworking Break 2:50 PM 3:00 PM Moscone Lobby Level 2

Session 4 3:00 PM 3:50 PMMoscone

Exec - MarriottExpo Networking Break 3:50 PM 4:30 PM Moscone Exhibit Floor

Session 5 4:30 PM 5:20 PMMoscone

Exec - MarriottExpo Happy Hour 5:30 PM 7:00 PM Moscone Exhibit Floor Evening Gala 7:30 PM 11:00 PM City Hall

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Wednesday Start End LocationCertification Exam 7:00 AM 8:00 AM Marriott/Moscone (TBC)Attendee Breakfast 7:30 AM 8:50 AM MosconeKeynote 9:00 AM 10:30 AM MosconeExpo Floor Open 10:30 AM 3:00 PM Moscone Exhibit Floor Expo Networking Break 10:30 AM 11:15 AM Moscone Exhibit Floor Certification Exam 11:00 AM 12:00 PM Marriott

Session 1 11:15 AM 12:05 PMSummit - MosconePartners - Moscone

Attendee Lunch 12:00 PM 1:30 PM Moscone Exhibit Floor Revvie Lunch 12:00 PM 1:30 PM TBD

Session 2 1:40 PM 2:30 PMSummit - MosconePartners - Moscone

Expo Networking Break 2:30 PM 3:00 PM Moscone Exhibit Floor

Session 3 3:00 PM 3:50 PMSummit - MosconePartners - Moscone

Networking Break 3:50 PM 4:10 PM MosconeCertification Exam 4:00 PM 5:00 PM Marriott

Session 4 4:10 PM 5:00 PMSummit - MosconePartners - Moscone

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Registration & Pricing/DiscountsRegistration Information

• What is the registration fee?

• Early Early Bird: $895 – Oct 30th until Dec 3rd, 2014

• Early Bird: $995 - Dec 3rd until Jan 31st, 2015

• Standard: $1,295 until April 6th, 2015

• April 6, 2015 through Onsite: $1,695

Group Discounts (Email SummitRegSupport@Marketo.com)

• 5 or more from a Company - $150 Off Each Registrant

• 7 or more from a Company - $200 Off Each Registrant

• 10 or more from a Company - $250 Off Each Registrant

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Plans to drive traffic to Expo Hall• Expo Hours All Day• 30 Min dedicated Networking times in the Expo• Traditional Layout• Happy Hour Monday Night & Tuesday Night• Fun Zone• Head Shots• Passport Game

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Tracks – Inspiration in the Nation

Track 1: Impact: Plan and Measure

Track 2: Acquire: Attract and Convert

Track 3: Engage: Connect and Grow

Track 4: Strategize: Structure and Optimize Track 5: Discover: Roadmap and Hot Topics

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2014 Top 10 Highest Rated Sessions

Session Name Presenter(s)AverageRating

How to Give a Great Presentation Glen Lipka 4.63

The Email Session for Marketers Who Want to Design and Send Successful Emails and Do Other Stuff Good, Too Jessica Langensand 4.57

On Being Human DJ Waldow 4.55

How to Survive the Google Tornado: New Opportunities in Search and SEO Cyrus Shepard 4.55

*Champion Series - 15 Marketo Pro Tips: Advice You Can Implement Today Jeff Shearer 4.54

Product Team Presents: Customer Love Release Cheryl Chavez 4.51

Testing in an Automated World Matt Zilli 4.40

Why You Don't Need a Content Strategy Tom Webster 4.36

Marketo 3 Years in: Banana Skins, Lessons Learned, & Killer Campaigns Rob Brown 4.22

Lean Content Marketing for Lead Generation Dayna Rothman 4.21

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Feedback on Lower Ranked Sessions

• Came off as a sales pitch, confusing title – thought the session would be about how to combine Marketo and “Partner Integration”

• Too much fluff and not enough substance• Basic information, left with questions and could not

implement at job

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Speaker Selection Process

• Customers & Partners have equal opportunity for selection

• Compelling content, strong use case• Tips & Tricks/Best Practices, Good & the bad, Takeaways,

screens of workflow, use case examples• Know your audience, make the content about them

not you• Stronger use case storyline, then standard ‘Case Study’

approach to presentation

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And the Revvie Goes to....• Goal: to recognize and celebrate customers and

partners who are using Marketo to push the status quo and break away from the competition – true leaders and innovators

• Winners are celebrated at Summit

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Revvie Finalists & Winners, Partner Love• Winners & Finalists: (subject to change)

• VIP Experience, 1 Partner with Customer• Winners:

o Partner Logo on digital/print signage at summito If mentioned on stage, mention of Partner who submitted

for the Awardo Video’s, Partner mentiono Attend Revvie Private Luncheon with all winners and

finalists- (1) Partner with Customer Winner

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Dates to Know!

• November 17th – Revvie Announcement• November 21st – Call for Speakers Close• January 7th - Selected speakers notified • January 29th – Public announcement of

Summit speakers• January 30th- Revvie 2015 Deadline

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Partner Summit - Keynote

• Who: All Partners• When: Date: Monday, April 13th from 2-4PM• Where: Marriott Hotel (Across the street from Moscone)• Why: 1. Hear the vision for Marketo’s product and partner strategy

from Marketo executives first hand2. Learn valuable takeaways such as the 2015 product roadmap

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Partner Summit - Keynote

• Speakers: • Phil Fernandez, Founder & CEO• Steve Sloan, SVP of Products and Engineering• Tony Nemelka, SVP of Business Development• Chandar Pattabhiran, VP of Product & Corporate Marketing• Steve Winter, EVP of Worldwide Field Operations

• After party: Happy Hour @ Moscone West Expo Floor

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Partner Summit – Breakout Sessions• Partner Sessions will be scheduled throughout Summit• Where: Moscone West or Marriott• When: Tuesday, April 14th and Wednesday April 15th

• Time: TBD• Topics

• Integrating into Marketo• GTM Programs• Implementing & Operating Marketo • Distribution of Marketo

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Sponsorship

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Why Commit to Sponsorship EarlyTwo Reasons:1. 15% discount until Friday, November 21st, 2015 on

Exhibitor, Silver and Gold packages2. Placement is based on timestamp

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Sponsorship Packages

See Full Prospectus Here!

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What is the Plus Package?

• Pay for all your add ons in one up-front package

• Example: Silver package

• Branded panels/blackboard

• Mounted monitor

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A-La-Carte

Stand out from the crowd!

Sold Out!

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How to Reserve Your Sponsorship• Email: summitsponsorship@marketo.com• Invite Only Levels: Titanium, Diamond and Platinum

• Commit to the Gold sponsorship with a note on your preferred level

• Platinum sponsors will be announced in December• Titanium and Diamond sponsors will be announced in January

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Key Takeaways

• Marketing Nation Summit 2015 will be bigger and better than ever

• November 21st – Call for Speakers Close and end to 15% discount on sponsorship packages

• January 29th – Public announcement of Summit speakers• January 30th- Revvie 2015 Deadline

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Q&A

Thank you!