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Partner Report | Chalmers University of TechnologySwedish Edition | Professionals | IT
Universum Talent Research 2015
2
About Universum
2015 | Sweden | Professionals | IT
With over 25 years of experience researching the field of Employer Branding, Universum is a recognised world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 1.000.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored Employer Branding strategies.
Universum is the thought leader in Employer Branding, with local experts in research, consulting and communication solutions, offering high-quality insights.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2.000 of the top academic institutions in the world.
Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.
EVERY YEAR
1.000.000
3
We help higher educational institutions
2015 | Sweden | Professionals | IT
Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to:
IDENTIFY THE READINESS FOR PROFESSIONAL LIFE OF YOUR STUDENTS AND ALUMNI
THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI
UNDERSTAND
PLANRELEVANT EMPLOYERS TO VISIT CAMPUS
ATTRACT
PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY
MANAGE
4
2015 | Sweden | Professionals | IT
Sample client list
Some of the world´s most attractive employers
5
2015 | Sweden | Professionals | IT
Universum in the Media
Universum Rankings and Thought leadership Publishers
What we cover in this report
2015 | Sweden | Professionals | IT
1 Gain insight into the profile, career and employer preferences of your alumni and the comparison groups. 2 Identify what kind of skills and
mindset your alumni have and what separates them from the overall target group. These insights will help you improve the employability of your alumni by being able to communicate their unique value to employers.
3 This chapter evaluates the brand perception of your university with respect to employability & career advancement opportunities.
4 Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of your alumni.
5 Gain insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their current employer, how active they are in the job market and what drives their loyalty and willingness to apply for other jobs.
1
2
34
5
EXECUTIVE SUMMARY
EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
6
7
About the Universum Talent Research and the target groups
2015 | Sweden | Professionals | IT
• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
THIS REPORT
Total number ofrespondents in the survey 35 189
October 2014 to August 2015
Number of respondents
GROUP 1
240Your alumni
2 927GROUP 2
All professionals
THE QUESTIONNAIRE
RESPONDENTS
FIELD PERIOD
• Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.
• Global perspective - local insight.• Conducted via an online survey. The online link
was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.
Table of contents
8
Get insight into the profile, career and employer preferences of your alumni and the comparison groups.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
1
EXECUTIVE SUMMARY
9
Chalmers University of Technology Employability KPIs
2015 | Sweden | Professionals | IT
Did your alumni feel prepared for their professional life upon their graduation?
Your alumni
Each KPI score is based on the share of your alumni who qualify under each category and is illustrated by a gauge with five levels, going from red (0-20%) to green (80-100%).
Professional Readiness
PR
0-20% 20-40% 40-60% 60-80% 80-100%
Do your alumni think you focus on their professional development?Professional Development
PD
ScalableLearning
SL
GameChanger
GC
UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS
PROFESSIONAL READINESS
Do your alumni have a scalable learning mindset?SCALABLE LEARNING
How big is the share of game changers among your alumni?GAME CHANGER
10
General profile and summary of career preferences
2015 | Sweden | Professionals | IT
AVERAGE AGE (years)
37,5AVERAGE WORK EXPERIENCE
12,3 years
Your alumni
85 % 15 %
49 025 SEK
TOP 3 MOST REPRESENTED INDUSTRIES1. Software and Computer Services
2. Telecommunication and Networks
3. Automobiles and Parts
STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH1. Solution-focused
2. Seeing the bigger picture
3. Continuous renewal of yourself
TOP CAREER GOALS1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be autonomous or independent
Attractive/exciting products and services1. Attractive/exciting products and services
A creative and dynamic work environment2. A creative and dynamic work environment
Competitive base salary3. Competitive base salary
Challenging work4. Challenging work
Leaders who will support my development5. Leaders who will support my development
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
WORK EXPERIENCE DISTRIBUTION:
AVERAGE CURRENT MONTHLY SALARY
14%
32%41%
13%
0-3 years 4-9 years 10-24 years 25 years ormore
11
General profile and summary of career preferences
2015 | Sweden | Professionals | IT
AVERAGE AGE (years)
37,8AVERAGE WORK EXPERIENCE
11,9 years
All professionals
71 % 29 %
44 189 SEK
TOP 3 MOST REPRESENTED INDUSTRIES1. Software and Computer Services
2. Public Sector and Governmental Agencies
3. Educational and Scientific Institutions
STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH1. Solution-focused
2. Seeing the bigger picture
3. Continuous renewal of yourself
TOP CAREER GOALS1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be autonomous or independent
A creative and dynamic work environment1. A creative and dynamic work environment
Attractive/exciting products and services2. Attractive/exciting products and services
Competitive base salary3. Competitive base salary
Leaders who will support my development4. Leaders who will support my development
Challenging work5. Challenging work
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
WORK EXPERIENCE DISTRIBUTION:
AVERAGE CURRENT MONTHLY SALARY
19%27%
45%
10%
0-3 years 4-9 years 10-24 years 25 years ormore
Table of contents
12
Find out, what kind of skills and mindset your alumni have and what separate them from the overall target group. These insights will help you improve the employability of your alumni by being
able to communicate their unique value to employers.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
2
EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE
How we operationalize Employability in the Universum Talent Survey
2015 | Sweden | Professionals | IT
13
SKILLS KNOWLEDGE ATTITUDES
EXPERIENCES
SELF-ESTEEM
REFLECTION
COMPETENCES
EMPLOYABILITY
14
Employability KPIs in the Talent Survey 2015
2015 | Sweden | Professionals | IT
InternationalMind-set
IN
LeadershipPotential
LP
GameChanger
GC
ScalableLearning
SL
SkillConfidence
SC
ProfessionalReadiness
PR
Professional Development
PD
1
2
3
4
5
6
7
Do your alumni feel prepared for their professional life upon their graduation?
How international is the talent population?
How big is the share of future leaders in the talent population?
How big is the share of game changers in the talent population?
Does the target population have a scalable learning mindset?
INTERNATIONAL MIND-SET
LEADERSHIP POTENTIAL
GAME CHANGER
SCALABLE LEARNING
How confident is the talent population regarding their own skills?
SKILL CONFIDENCE
Is your educational institution perceived to be focused on talents’ professional development?
UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS
PROFESSIONAL READINESS
15
3% of your alumni have an International Mindset
2015 | Sweden | Professionals | IT
Internationalists InternationalMind-set
IN1
Your alumni All professionals
3% 4%
Share of talent with an international mindset within the target group:
Being an Internationalist is not only an experience on a CV, but:
• Comprises a global skill and mind-set which enables career success• Allows individuals to recognise market & growth opportunities• Enables individuals to handle complex situations and to successfully influence those who are
different from oneself
16
14% of your alumni have Leadership Potential
2015 | Sweden | Professionals | IT
Leaders LeadershipPotential
LP2
Share of talent with Leadership Potential within the target group:
Your alumni All professionals
14% 13%
Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:
• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves
• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”
• They understand responsibility as something to be desired and sought after
17
The Universum Career Profiles
2015 | Sweden | Professionals | IT
Distribution per target group
All professionals
Your alumni
18
2015 | Sweden | Professionals | IT
Game Changers GameChanger
GC3
Share of talent with the ability to be future Game Changers:
Your alumni All professionals
11% 9%
11% of your alumni have the ability to be Game Changers
Game Changers are those that will help business to grow, to remain in the market and/or stay innovative. While in the past the most efficient workers were often the most successful ones, the future of business will value the ones showing passion for what they do. Game Changers are defined as combining the following personality skills:
• Questing: actively seeking challenges to rapidly improve their performance• Commitment and responsibility: desire to have a lasting and increasing impact on a particularly
industry or function• Networking disposition: seek deep interactions with others and build strong, trust-based
relationships to gain new insights
19
48% of your alumni have a Scalable Learning Mindset
2015 | Sweden | Professionals | IT
Scalable Learning ScalableLearning
SL4
Share of talent showing a growth learning mindset:
The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes behind this are crucial for talent to succeed in their professional life.
In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and never “arrive”.
Your alumni All professionals
48% 48%
20?
2015 | Sweden | Professionals | IT
How the scalable mindset differs between the target groups
• Do you associate yourself with below statements?
No, not at all Yes, always
1 2 3 4 5
Your alumni
All professionals
21
2015 | Sweden | Professionals | IT
Skill confidence SkillConfidence
SC5
Share of talent showing a high level of skill confidence:
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent, especially in presenting it to potential employers to gain, keep or find new employment when needed.
Your alumni All professionals
51% 55%
51% of your alumni are confident in their personality skills
22?
2015 | Sweden | Professionals | IT
Which personality skills describe each target group?
• Do these personality skills describe who you are?
Definitely not Definitely
1 2 3 4
Your alumni
All professionals
23
36% of your alumni felt well-prepared for their professional life upon graduation
2015 | Sweden | Professionals | IT
Professional Readiness ProfessionalReadiness
PR
Share of professionals that felt well-prepared for their professional life:
Talent today choose their areas of study and university as part of their planning for their future professional lives.
Looking backwards, this KPI provides a reliable and important measure to understand how your former students felt when they actually entered the employment market.
6
Your alumni All professionals
36% 30%
24?
2015 | Sweden | Professionals | IT
Did your alumni feel prepared for their professional life upon their graduation?
• How well did you feel prepared for your professional life upon your graduation? (0 = Not at all; 10 Optimally)
6,7Average rate: Average rate:
Your alumni All professionals
6,2
Not at all Optimally
1% 1%
4% 4%
7%
9%
17%
22%
18%
8%
10%
1%2%
4%
8% 8%
13%
15%
21%
17%
6%
8%
0 1 2 3 4 5 6 7 8 9 10
25
39% of your alumni perceive your university to have a strong focus on their professional development
2015 | Sweden | Professionals | IT
University Professional Development Focus ProfessionalDevelopment
PD
Share of talent who perceive their university has a strong professional development focus:
Being an entrepreneurial university or having a focus on employability & professional development of talent are core strategic goals for higher education around the globe.
The above KPI reflects the internal perception your talent population has about their university and thus helps to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”.
7
Your alumni All professionals
39% 22%
Table of contents
26
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
3
This chapter evaluates the brand perception of your university with respect to employability & career advancement
opportunities.
UNIVERSITY BRAND PERCEPTION
27?
2015 | Sweden | Professionals | IT
Would talent recommend their university to a friend or family member? | Target Group Comparison
• How likely is it that you would recommend your educational institution to friends or family?
9,0Average rate:
7,8Average rate:
Your alumni All professionals
9,0
Not at all Extremely likely
1% 1%
4%7%
21%18%
50%
1% 1% 2% 2%
6%
9%
15%
22%
15%
26%
1 2 3 4 5 6 7 8 9 10
28
2015 | Sweden | Professionals | IT
• Source: Universum Student Survey 2013
Importance of employability & entrepreneurial aspects in university branding
“Prospects for future employment” is the
most integral factor in choosing a college or
university
“Good reputation among employers” is the attribute that makes a college or university
most attractive
(selected by 44% of students in Europe)
(selected by 43% of students in Europe)
29
2015 | Sweden | Professionals | IT
• The items were developed with universities and career services around the world, to ensure they are relevant and can be used for quality management, accreditation processes and university brand management.
The Universum Drivers of perceived Employability & Career Advancement Opportunities
Respondents were asked to select which of the attributes below they consider most important, as well as which of those they associate with their educational institution:
Facilitates exchange between students & alumni networks Adapts to emerging trends and new knowledge
Provides individual career guidance / support Supports and develops entrepreneurship
Introduces a wide variety of career contacts (tutors, counsellor, advisors)
Provides a launching pad for a career in a wide variety of industries/branches
Prepares graduates well for their professional life Presents opportunities to network with employers
Teaches transferable and practical skills employers are looking for
Embraces a diverse student body and teaching staff
Accommodates low student-to-professor ratio Is considered a target school for employers in my field
30?
2015 | Sweden | Professionals | IT
Most attractive attributes per target group
• Which of these are most important to you? (Max. 3)
Your alumni
All professionals
1. Is considered a target school for employers in my field1. Prepares graduates well for their professional life3. Teaches transferable and practical skills employers are
looking for
1. Teaches transferable and practical skills employers are looking for
2. Prepares graduates well for their professional life3. Adapts to emerging trends and new knowledge
1.
2.
3.
4.
5.
YOUR UNIVERSITY’S STRENGTHS?
Where do you see the strengths of your University? What do you believe are the opportunities to
differentiate from your competition?
31
Attractiveness vs. associations
2015 | Sweden | Professionals | IT
Attr
activ
enes
s of
the
attr
ibut
es
with
in th
e ta
rget
gro
up
Attributes that your alumni associate with your university
Important areas where your university rates low
– Consider whether to adapt communication
Important areas where your university rates highly
– Continue communicating
Less important areas where your university
rates low –
Monitor/no action
Less important areas where your university rates
highly –
Keep as is
Average association for your university
Average attractiveness of attributes
32?
2015 | Sweden | Professionals | IT
Employability & Advancement Opportunities
• Which of the following attributes do you associate with your educational institution?. Select as many as applicable.
• Which of these are most important to you? (Max. 3)
Attractiveness vs. Associations | Your alumni
1. Accommodates low student-to-professor ratio2. Adapts to emerging trends and new knowledge3. Embraces a diverse student body and teaching
staff4. Facilitates exchange between students &
alumni networks5. Introduces a wide variety of career contacts
(tutors, counselor, advisors)6. Is considered a target school for employers in
my field7. Prepares graduates well for their professional
life8. Presents opportunities to network with
employers9. Provides a launching pad for a career in a wide
variety of industries/branches10. Provides individual career guidance / support11. Supports and develops entrepreneurship12. Teaches transferable and practical skills
employers are looking for
33?
2015 | Sweden | Professionals | IT
Points of parity and points of difference
• Which of the following attributes do you associate with your educational institution?. Select as many as applicable.
• Which of these are most important to you? (Max. 3)
Th
e a
ttrib
ute
s a
re s
ort
ed
by
imp
ort
an
ce
Mo
st a
ttra
ctiv
e
acc
ord
ing
to
yo
ur
alu
mn
i
34?
2015 | Sweden | Professionals | IT
Most frequent associations
• Which of the following attributes do you associate with your educational institution?. Select as many as applicable
82%
64%
59%
54%
50%
48%
47%
45%
43%
30%
27%
21%
59%
49%
32%
46%
48%
30%
44%
34%
42%
21%
19%
20%
Is considered a target school for employers in myfield
Presents opportunities to network with employers
Supports and develops entrepreneurship
Provides a launching pad for a career in a widevariety of industries/branches
Teaches transferable and practical skills employersare looking for
Facilitates exchange between students & alumninetworks
Adapts to emerging trends and new knowledge
Prepares graduates well for their professional life
Embraces a diverse student body and teachingstaff
Accommodates low student-to-professor ratio
Introduces a wide variety of career contacts (tutors,counselor, advisors)
Provides individual career guidance / support
Your alumni
All professionals
Table of contents
35
Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of
your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of
your alumni.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
4
CAREER & EMPLOYER PREFERENCES
36
How do we see that the world is changing?
PAST FUTURE
WORK
GOAL
MANAGER
INSTRUCTIONS
DOGMA
AVOID MISTAKES
NATIONAL
HIERARCHY
DEPARTMENTS
LIFE
PURPOSE
MODERATOR
VALUES & CULTURE
CURIOSITY
LEARNING BY DOING
GLOBAL DIVERSITY
MERITROCACY
NETWORKS
2015 | Sweden | Professionals | IT
37?
“To have work/life balance” is the most important long term career goal among your alumni
2015 | Sweden | Professionals | IT
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or third choice.
63%
45%
39%
35%
32%
27%
22%
19%
14%
61%
41%
39%
33%
31%
38%
20%
23%
11%
To have work/life balance
To be competitively or intellectually challenged
To be autonomous or independent
To be a technical or functional expert
To be entrepreneurial or creative/innovative
To be secure or stable in my job
To be a leader or manager of people
To be dedicated to a cause or to feel that I amserving a greater good
To have an international careerYour alumni
All professionals
38?
Career goals over time
2015 | Sweden | Professionals | IT
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or third choice.
All professionals
1
2
3
4
5
6
7
8
9
2009 2010 2011 2012 2013 2014 2015
To have work/life balance
To be competitively or intellectuallychallenged
To be autonomous or independent
To be secure or stable in my job
To be a technical or functional expert
To be entrepreneurial orcreative/innovative
To be dedicated to a cause or to feelthat I am serving a greater good
To be a leader or manager of people
To have an international career
39
2015 | Sweden | Professionals | IT
• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals.
The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
EXTRINSIC INTRINSIC
HA
RD
SO
FT
• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my
schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
• Challenging work• Client interaction• Personal control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
• Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
The attributes of the employer as an organisation
The monetary compensation and other benefits, now and in the future
The social environment and attributes of the workplace
The contents and demands of the job, including the learning opportunities provided by the job
40?
2015 | Sweden | Professionals | IT
What is important to your alumni?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
1. Competitive base salary2. Good reference for future career3. Competitive benefits
1. Attractive/exciting products and services2. Innovation3. Market success
EMPLOYER REPUTATION & IMAGE
1. A creative and dynamic work environment2. Leaders who will support my development3. Recognising performance (meritocracy)
PEOPLE & CULTURE
1. Challenging work2. Flexible working conditions3. High level of responsibility
REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS
Your alumni
41?
“Attractive/exciting products and services” is the overall most important attribute to your alumni
2015 | Sweden | Professionals | IT
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
EmployerReputation &
Image
JobCharacteristics
People & Culture
Remuneration& AdvancementOpportunities
Your alumni
Attractive/exciting products and services1. Attractive/exciting products and servicesA creative and dynamic work environment2. A creative and dynamic work environment
Competitive base salary3. Competitive base salaryChallenging work4. Challenging work
Leaders who will support my development5. Leaders who will support my developmentFlexible working conditions6. Flexible working conditions
Good reference for future career7. Good reference for future careerInnovation 8. Innovation
High level of responsibility9. High level of responsibilityCompetitive benefits10. Competitive benefits
42?
Most attractive attributes
2015 | Sweden | Professionals | IT
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
All professionals
A creative and dynamic work environment1. A creative and dynamic work environmentAttractive/exciting products and services2. Attractive/exciting products and services
Competitive base salary3. Competitive base salaryLeaders who will support my development4. Leaders who will support my development
Challenging work5. Challenging workGood reference for future career6. Good reference for future career
Respect for its people7. Respect for its peopleCompetitive benefits8. Competitive benefitsSecure employment9. Secure employment
Innovation10. Innovation
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
43
The Universum Communication Channel Framework
2015 | Sweden | Professionals | IT
DIGITAL• Blogs• Career and job related apps• Career guidance websites• Employer advertisement in social media• Employer advertisements on news/business-
related websites• Employer websites• Job boards• Live online events with employers• Social media• Targeted messages/notifications via email
• Brochures presenting career possibilities at a company/organisation
• Career magazines/guides/books• Direct mailings per post• Employer advertisements in business
magazines• Employer advertisements in lifestyle
magazines & other periodicals• Employer advertisements in newspapers• University press & student organisation
publications
• Employer advertisements on the radio• Employer advertisements on TV• Outdoor/billboard advertisements
• Alumni events• Career fairs for professionals• Conferences arranged and hosted by employers• Employer office/site visits• Employer-sponsored events• Head hunters/recruiters• Industry fairs/conferences
OTHER CHANNELSIN-PERSON
44?
2015 | Sweden | Professionals | IT
Which communication channels do professionals use the most?
• Which channels do you use in general to learn about potential employers?
Your alumni All professionals
Job boards (sites where job openings are posted)1. Job boards (sites where job openings are posted)Employer websites2. Employer websites
Head hunters/recruiters3. Head hunters/recruitersSocial media 4. Social media
Employer advertisement in social media5. Employer advertisement in social mediaEmployer advertisements in business magazines6. Employer advertisements in business magazines
Employer advertisements on news/business-related websites7. Employer advertisements on news/business-related websites
Industry fairs/conferences7. Industry fairs/conferencesEmployer advertisements in newspapers9. Employer advertisements in newspapers
Employer-sponsored events10. Employer-sponsored events
Job boards (sites where job openings are posted)1. Job boards (sites where job openings are posted)Employer websites2. Employer websites
Head hunters/recruiters3. Head hunters/recruitersSocial media 4. Social media
Employer advertisement in social media5. Employer advertisement in social mediaEmployer advertisements on news/business-related websites6. Employer advertisements on news/business-related websites
Employer advertisements in newspapers7. Employer advertisements in newspapersCareer and job related apps8. Career and job related apps
Employer advertisements in business magazines9. Employer advertisements in business magazinesIndustry fairs/conferences10. Industry fairs/conferences
Print Digital
In-person Other
45
2015 | Sweden | Professionals | IT
• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
“Below is a list of companies and organisations. For which of these employers would you consider working?”
“Now choose the 5 employers you most want to work for, your 5 Ideal Employers.”
“If you were looking for a new job, would you consider applying to these employers?”
(11-201 employers within each main field of study)
CONSIDERED EMPLOYER RANKING (maximum five employers)
POTENTIAL APPLICANTS’ RANKING
FULL COMPANY LIST
(as many as applicable)
IDEAL EMPLOYER RANKING
(Yes, definitely)
46
The Universum Recruitment Funnel
2015 | Sweden | Professionals | IT
Do talent knowwho the employer is?
Would they consider working for that employer?
Do they want to work for them?
Would they apply to work for them?
AwarenessPercentage
Potential Applicants’ Ranking
ConsideredRanking
Ideal EmployerRanking
UNIVERSUM MEASUREMENT
AWARENESS
CONSIDERATION
DESIRE
APPLICATION
47?
Your alumni | IT
2015 | Sweden | Professionals | IT
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 48,21% 0 HiQ 11 14,88% -5
Spotify 2 32,14% 0 Intel 11 14,88% 0
Apple 3 30,95% 2 Siemens 11 14,88% 14
Ericsson 3 30,95% 3 Accenture 14 14,29% 3
Microsoft 5 29,76% -2 Scania 15 13,69% 6
Volvo Group (Volvo IT) 6 26,19% -3 Valve 15 13,69% NEW -
ÅF 7 20,24% 3 Cisco Systems 17 13,10% -4
IBM 8 17,26% 6 DICE 17 13,10% -9
IKEA 9 15,48% 7 ABB 19 12,50% -4
Saab (Defence & Security) 9 15,48% 0 Samsung 19 12,50% -7
Trend Trend
48?
Your alumni | IT
2015 | Sweden | Professionals | IT
Ideal Employer Ranking | Top 20
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 33,95% 0 IKEA 10 6,17% 15
Spotify 2 20,37% 0 ÅF 10 6,17% -1
Apple 3 19,14% 0 Saab (Defence & Security) 13 5,56% -4
Ericsson 4 16,05% 2 IBM 14 4,94% 18
Microsoft 5 14,20% 1 Sveriges Television 14 4,94% 2
Volvo Group (Volvo IT) 6 9,88% 2 Axis Communications 16 4,32% 47
DICE 7 8,02% -4 Scania 16 4,32% 16
Mojang 8 7,41% 10 Avalanche Studios 18 3,70% NEW -
Valve 8 7,41% NEW - Cisco Systems 18 3,70% -5
ABB 10 6,17% 8 Försvarsmakten 18 3,70% 0
Trend Trend
49?
Your alumni | IT
2015 | Sweden | Professionals | IT
Potential Applicants’ Ranking | Top 20
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 12,37% 0 Försvarsmakten 11 2,12% 6
Spotify 2 8,83% 0 Sveriges Television 11 2,12% 4
Apple 3 7,07% 0 IBM 13 1,77% 37
Microsoft 4 6,36% 1 IKEA 13 1,77% 11
Ericsson 5 3,89% 0 Saab (Defence & Security) 13 1,77% -4
Volvo Group (Volvo IT) 6 3,18% 2 Sveriges Radio 13 1,77% 11
ÅF 7 2,83% 3 ABB 17 1,41% 0
DICE 8 2,47% -4 Göteborgs Stad 17 1,41% 0
Mojang 8 2,47% 16 Netlight 17 1,41% NEW -
Valve 8 2,47% NEW - Omegapoint 17 1,41% NEW -
Trend Trend
Table of contents
50
Get insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their
current employer, how active they are in the job market and what drives their loyalty and willingness to apply to other jobs.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER STATUS
5
CAREER STATUS
51?
2015 | Sweden | Professionals | IT
Most represented industries
• In which industry do you currently work?
46%
13%
8%
5%
3%
3%
3%
3%
2%
2%
39%
2%
2%
3%
6%
5%
8%
5%
0%
6%
Software and Computer Services
Telecommunication and Networks
Automobiles and Parts
Engineering and Manufacturing
Educational and Scientific Institutions
Management and Strategy Consulting
Public Sector and Governmental Agencies
Banks and other Financial services
Aerospace and Defence
Media and AdvertisingYour alumni
All professionals
52?
2015 | Sweden | Professionals | IT
Current salary by level of experience and gender
• What is your current salary before taxes (including commission and bonus, excluding pension)?
0-3 years 4-9 years 10-24 years25 years or
more
GENDER GAP
Current monthly salary by number of years worked (SEK) | All professionals
31 145
31 863
28 910
2 953
40 684
41 122
39 318
1 804
49 387
50 877
45 318
5 560
53 870
54 482
52 294
2 188
53?
2015 | Sweden | Professionals | IT
Are professionals satisfied with their current employer?
• How satisfied are you with your current employer? 1 – Very dissatisfied, 10 – Very satisfied
7,6
7,5
Your alumni All professionals
Very dissatisfied Very satisfied
Your alumni
All professionals
AVERAGE SATISFACTION:
0%2%
3%4%
7%8%
17%
23%
19%17%
1% 2%
4% 4%
7%
9%
15%
24%
18%
16%
1 2 3 4 5 6 7 8 9 10
54?
2015 | Sweden | Professionals | IT
What would make professionals apply for another job?
• What would make you apply for another job?
52%
19%
19%
18%
16%
16%
16%
13%
12%
12%
10%
10%
8%
8%
7%
45%
13%
17%
17%
14%
15%
15%
11%
16%
14%
11%
11%
10%
9%
9%
Better compensation & benefits
A better match with my personal interests
More challenging work
More exciting products and services
A better geographical location
Better opportunities for advancement
Improved work/life balance
A more innovative company
A role that is a better fit for my skills and/or education
Better leadership/management
More learning opportunities
To have a greater impact in the organisation
A more friendly and creative work place
More recognition for my contributions
More decision-making authority
Your alumni
All professionals
Next steps for your strategy?
2015 | Sweden | Professionals | IT
55
The top five most attractive attributes for your alumni
DO THESE ATTRIBUTES
DIFFERENTIATE YOU FROM YOUR COMPETITORS?
• Is considered a target school for
employers in my field
• Prepares graduates well for their
professional life
• Teaches transferable and
practical skills employers are
looking for
• Adapts to emerging trends and
new knowledge
• Provides a launching pad for a
career in a wide variety of
industries/branches
FOCUS DIFFERENTIATINGThe top five most attractive attributes of Chalmers University of Technology according to your alumni
• Is considered a target school for
employers in my field
• Presents opportunities to network
with employers
• Supports and develops
entrepreneurship
• Provides a launching pad for a
career in a wide variety of
industries/branches
• Teaches transferable and
practical skills employers are
looking for
ARE YOU CURRENTLY
FOCUSING ON THE RIGHT
ATTRIBUTES?
IF NOT, WHICH ATTRIBUTES SHOULD YOU FOCUS ON IN
THE NEXT YEAR?
Are you INTERESTED In getting MORE insights about students, alumni or employers?
THANK YOU!
57
2015 | Sweden | Professionals | IT
APPENDIX• Highest qualification• Main field of study• Educational institutions • Area of study• Employer rankings• Importance of attributes for all four drivers of
employer attractiveness
58?
2015 | Sweden | Professionals | IT
Highest qualification
• What qualification or degree are you currently pursuing? (students)• What is your highest qualification or degree? (professionals)
68%
14%
8%
5%
4%
1%
23%
23%
9%
3%
36%
6%
Master of Science in Engineering
Master's (non-MBA)
Bachelor of Science in Engineering
PhD
Bachelor's
Other Your alumni
All professionals
59?
2015 | Sweden | Professionals | IT
Educational institutions (1/1)
• Which educational institution do you attend? (students)• Which educational institution did you mainly attend? (professionals)
All professionals
UniversityAll
professionalsUniversity
All professionals
KTH, Royal Institute of Technology 9% University of Skövde 2%
Stockholm University 9% Blekinge Institute of Technology 2%
Chalmers University of Technology 8% Örebro University 2%
Linköping University 7% University of Gävle 2%
Uppsala University 6% Dalarna University 1%
Lund University 6% Malmö University 1%
Lund University, Faculty of Engineering LTH 5% Halmstad University 1%
Luleå University of Technology 4% University West 1%
Mid Sweden University 4% Södertörn University 1%
Umeå University 4% School of Business, Economics and Law, University of Gothenburg 1%
University of Gothenburg 4% Kristianstad University 1%
University of Borås 3% Karolinska Instituet 0%
Karlstad University 3% Stockholm School of Economics 0%
Jönköping University 3% Swedish University of Agricultural Sciences 0%
Linnaeus University 3% Other 5%
Mälardalen University 2%
60?
2015 | Sweden | Professionals | IT
Areas of study
• Please select your major(s)/main area(s) of study.
All professionals | IT (1/1)
Area of studyAll
professionalsArea of study
All professionals
Systems Analysis 29% Computer Engineering 10%
Systems Engineering 25% Database Technology 9%
Programming 25% Media and Communication Studies 7%
Information Technology 20% Mathematics 6%
Computer Science and Engineering 19% Media Engineering 4%
Information Science 18% Multimedia 4%
Computer Science 17% Cognitive Science 3%
Human-Computer Interaction 11% Game Development 3%
System Architecture 11% Other IT 8%
Software Engineering 11%
61?
2015 | Sweden | Professionals | IT
Considered Employer Ranking | Top 30
• Below is a list of employers. Which of these employers would you consider working for? Please select as many as applicable.
All professionals | IT
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 41,60% 0 Knowit 16 13,93% 7
Spotify 2 30,94% 0 ICA 17 13,80% -3
Microsoft 3 28,73% 1 Swedbank 18 13,67% 1
IKEA 4 25,98% -1 ÅF 19 13,46% 9
Apple 5 23,68% 0 Skatteverket 20 13,10% 12
Hennes & Mauritz 6 19,96% 4 Handelsbanken 21 13,03% -4
Ericsson 7 17,67% -1 QlikView 22 12,94% 7
Sveriges Television 8 16,87% 1 HiQ 23 12,84% -5
DICE 9 16,23% 3 Samsung 24 12,35% -13
Volvo Group (Volvo IT) 10 16,06% -3 Länsförsäkringar 25 12,17% 6
IBM 11 16,02% -3 King 26 12,16% 22
SEB 12 15,10% 1 Svenska Spel 27 11,73% 20
TV4 13 14,49% 9 Sveriges Radio 28 11,66% -4
Försvarsmakten 14 14,13% 7 Intel 29 11,60% -9
Saab (Defence & Security) 15 13,95% 0 Mojang 30 11,39% 11
Trend Trend
62?
All professionals | IT
2015 | Sweden | Professionals | IT
Ideal Employer Ranking | Top 30
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 28,43% 0 Handelsbanken 16 4,39% 2
Spotify 2 16,30% 0 Knowit 17 4,31% 9
Microsoft 3 12,77% 0 Skatteverket 18 4,22% 14
IKEA 4 12,45% 1 Valve 19 4,20% NEW -
Apple 5 11,46% -1 Axis Communications 20 4,03% 15
Hennes & Mauritz 6 8,18% 1 Volvo Group (Volvo IT) 21 3,99% -12
Ericsson 7 6,68% -1 Mojang 22 3,77% -6
DICE 8 6,14% 0 King 23 3,67% 4
Försvarsmakten 9 5,59% 6 ICA 24 3,65% 10
Saab (Defence & Security) 10 5,59% 2 SEB 25 3,41% -3
Sveriges Television 11 5,40% 0 ÅF 26 3,32% -6
QlikView 12 5,37% 5 ABB 27 3,27% -13
Regeringskansliet/alla departement 13 4,73% 12 HiQ 28 3,22% -9
IBM 14 4,44% -4 Intel 29 3,00% -16
TV4 15 4,40% 15 Massive Entertainment 30 2,89% -6
Trend Trend
63?
All professionals | IT
2015 | Sweden | Professionals | IT
Potential Applicants’ Ranking | Top 30
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
EmployerRank 2015
Percent 2015
EmployerRank 2015
Percent 2015
Google 1 9,54% 0 Volvo Group (Volvo IT) 16 1,36% -7
Spotify 2 5,70% 1 Knowit 17 1,35% 11
Microsoft 3 4,17% 1 IBM 18 1,33% -6
IKEA 4 4,00% 1 Skatteverket 19 1,24% 6
Apple 5 3,70% -3 ÅF 20 1,23% 7
Hennes & Mauritz 6 2,74% 0 Mojang 21 1,23% -1
Ericsson 7 2,20% 0 ICA 22 1,22% 8
Sveriges Television 8 2,02% 3 King 23 1,22% 9
Försvarsmakten 9 1,86% 8 Axis Communications 24 1,12% 2
DICE 10 1,81% -2 SEB 25 1,02% 6
Saab (Defence & Security) 11 1,71% 2 Sveriges Radio 26 1,02% 7
Regeringskansliet/alla departement 12 1,65% 10 Bonnier 27 0,96% -9
Handelsbanken 13 1,60% 2 Valve 28 0,96% NEW -
TV4 14 1,45% 20 Swedbank 29 0,93% 9
QlikView 15 1,42% 1 Massive Entertainment 30 0,87% -9
Trend Trend
64?
2015 | Sweden | Professionals | IT
Employer Reputation & Image
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
69%
47%
39%
28%
17%
15%
14%
13%
12%
6%
61%
44%
39%
37%
23%
18%
14%
11%
15%
10%
Attractive/exciting products and services
Innovation
Market success
Inspiring management
Financial strength
Ethical standards
Fast-growing/entrepreneurial
Prestige
Corporate Social Responsibility
Environmental sustainability
Your alumni
All professionals
65?
Attractive attributes
2015 | Sweden | Professionals | IT
People & Culture
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
57%
49%
42%
37%
23%
22%
19%
16%
10%
3%
60%
49%
34%
39%
32%
27%
13%
15%
9%
4%
A creative and dynamic work environment
Leaders who will support my development
Recognising performance (meritocracy)
Respect for its people
A friendly work environment
Enabling me to integrate personal interests in myschedule
Recruiting only the best talent
Interaction with international clients and colleagues
Support for gender equality
Acceptance towards minorities
Your alumni
All professionals
66?
Attractive attributes
2015 | Sweden | Professionals | IT
Remuneration & Advancement Opportunities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
56%
43%
41%
31%
22%
21%
15%
14%
12%
4%
56%
43%
39%
36%
24%
22%
11%
19%
9%
9%
Competitive base salary
Good reference for future career
Competitive benefits
High future earnings
Clear path for advancement
Leadership opportunities
Overtime pay/compensation
Sponsorship of future education
Performance-related bonus
Rapid promotion
Your alumni
All professionals
67?
Attractive attributes
2015 | Sweden | Professionals | IT
Job Characteristics
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
50%
42%
38%
32%
30%
28%
20%
19%
10%
7%
46%
33%
34%
29%
36%
26%
19%
35%
14%
9%
Challenging work
Flexible working conditions
High level of responsibility
Variety of assignments
Secure employment
Personal control over my number of working hours
Team-oriented work
Professional training and development
Opportunities for international travel/relocation
Client interaction
Your alumni
All professionals
Are you INTERESTED In getting MORE insights about students, alumni or employers?
THANK YOU!