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September 3-4 | Virtual + IRL Event Partnership Opportunities
September 3-4 | Virtual + IRL Event
Partnership Opportunities
SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.
Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content, global events, and community connections.
SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign.
This led to our first meet-ups in 2013 and 2014, the first SaaStr Annual in 2015, the industry’s leading podcast in 2016, the first SaaS founder coworking space in 2017, and SaaStr Pro, the first learning management system for SaaS founders in 2018, and SaaStr University in 2020.
SaaStr has been named one of the Top 100 Blogs for Entrepreneurs by Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times. Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.
The New New Venture
10,000+ virtual attendees and 20+ top VCs giving you the straight scoop on raising, managing, and deal with
venture capital now.
May 28, 2020SaaStr Europa 2020
The #1 SaaS event in Europe. 3,000 Founders, Execs and VCs. We bring the brightest minds in SaaS to share the playbook with our global
community.
SaaStr BiAnnual 2020
20,000+ combined real-world (in SF + local meet-ups) + digital (hybrid) attendees in our new
event taking the place of SaaStr Annual 2020. We’ll have 2 full days, 100s of workshops, and 1000s of mentoring sessions.
September 3-4, 2020
SaaStr Events
SaaStr Annual 2021
15,000+ real-world in SF Bay Area over 3 days.
Largest non-vendor Cloud event in world.
February 2-4, 2021SaaStr Summit
10,000+ virtual attendees, 2 track event on “Bridging the Gap” with Stewart Butterfield
and 20+ others, including hands-on workshops.
April 22, 2020
SEPTEMBER 3-4, 2020 | DIGITAL + IRLSaaStrBiAnnual.com
● A 2+ day turbo-charged event● Up to 20,000 virtual and where practical,
physical attendees● The best-of-the best in Sales, Marketing,
and Customer Success● 25+ Unicorns● 50+ hands-on sessions from top CROs,
CMOs, CCOs and more● 500+ mentoring sessions● 700+ VCs and VC sessions● Where the Cloud Gets Tactical
96 Countries Represented
Our Global Audience
Startup44%
Audience’s Company Size
50-50037%
500+ Employees19%
Our Audience’s Roles
Our Audience’s ARR
SaaStrDemographics
SaaStr is definitely the largest collection of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see.
Aaron LevieCEO & Founder of Box
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20,000+ Attendees Meeting Top Vendors
(
Example of Meeting Space
(all content subject to editorial approval)
Unicorn Sponsorship$500,000 - Limited to 1 Sponsor
● Co-Brand Entire Event with SaaStr● Horizontal, simultaneous 20 mins sessions
across each track ● Virtual VIP “lobby” booth for maximum
interactions and lead capture● Up to 3 Pre-recorded videos / demos● 2 minute video promoted across SaaStr social
media in event run-up● Logo on website and marketing materials
We’ve closed 4 deals sourced from SaaStr Annual in less than 3 weeks. Many more forecasted to come. Highest ROI event (or any demand gen channel) we’ve measured. Renewing Sponsorship for next year already!
Sam BlondCRO of Brex
“ “
Platinum Sponsorship$225,000 - Limited to 3 Sponsors
● Logo Branded Track for the Full Day● Virtual VIP “lobby” booth (only 3) for maximum
interactions and lead capture● Dedicated Workshop with dedicated lead
capture● 1 Pre-recorded video / demo● 2 minute video promo across SaaStr social in
event run-up● Logo on website and marketing materials
(all content subject to editorial approval)
SaaStr has become a force of nature!
Mark SusterManaging Partner at Upfront Ventures
““
I would be nowhere if not for Jason Lemkin and SaaStr.
Dennis LyandresCRO at Procore
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“
(all content subject to editorial approval)
Super Gold Sponsorship$85,000 - Limited to 9 Sponsors
● Virtual booth for interactions and lead capture● Workshop Panel participation with lead capture
shared across panel (3 vendors total per workshop and
content provided by and panel chosen by editorial)
● Pre-recorded video / demo in booth and on website with lead capture
● Logo on website, marketing materials Thanks for all your words of wisdom, your tweets still guide / serve to me as a sanity check almost on daily basis.
Alessio Silva AlioncoCEO of pipefy
“ “
Gold Sponsorship$60,000
● Virtual booth for interactions and lead capture● Pre-recorded video / demo in booth and on
website with lead capture● Logo on website, marketing materials
(all content subject to editorial approval)
Bronze Partnership$30,000
● Virtual booth for interactions and lead capture● Logo on website, marketing materials
How Do These Sponsorships Compare?
✅Logo Branded Track +
Workshop
Unicorn500k Commitment
Platinum225k Commitment
Super Gold85k Commitment
Gold60k Commitment
Bronze30k Commitment
Offerings
2 minute video promo across SaaStr social in event run-up
Co-Branded with SaaStr
Pre-recorded Video + Demos in booth and on website with lead capture
Virtual booth for maximum interactions and lead capture
Logo on website and marketing materials
Speaking Session
✅
✅20 min sessions
across each track
✅Panel Workshop
participation
✅3X ✅ ✅ ✅
✅Virtual booth
✅ ✅ ✅ ✅ ✅
🚫 🚫 🚫 🚫
🚫 🚫
✅VIP Virtual booth
🚫
🚫🚫
✅VIP Virtual booth
✅ ✅ 🚫
✅Virtual booth
✅Virtual booth
Lead Delivery (post event) 🚫 🚫✅ ✅ ✅ Shared with panel
Additional SponsorshipOpportunities
Networking Sponsor
Sponsor attendee networking application/ portion of application.
$40,000Picnic Break Sponsor
Sponsor the virtual luncheons each day.
Includes branding and micro-workshop (15
mins) that meets editorial standards.
$25,000Breakfast Sponsor
Sponsor the virtual breakfasts each day.
Includes branding and breakfast roundtable (15
mins) that meets editorial standards.
$25,000Lounge Sponsor
Virtual hang-outs for marketing,
sales and founders.
$20,000VC Sponsor
Branding across VC Day sessions, speaking slot on VC track (100% subject to
editorial approval), first access to all founders that
want funding.
$45,000
Integrated MediaPartnerships
SaaStr also has limited additional media opportunities outside of BiAnnual itself that can be packaged together for
year-round brand representation.
Frequency of distribution: Daily w/ new contentMedium of distribution: EmailNumber of viewers: 185,000/month
The SaaStr daily is an extension of the SaaStr weekly newsletter. Distributed every weekday via email, the monthly impressions are over 185,000 per month to the SaaStr community.
$10,000/ per month, 3 mo minimum
Frequency of distribution: Daily w/ new contentMedium of distribution: EmailNumber of viewers: 185,000/month
$10,000/ per month, 3 mo minimum
Sponsorship Details
● Your approved ad will be featured in our daily newsletter
● Text or image ad options● Ads run once per day for four consecutive weeks● Ability to swap ads after 1 week● Exclusive ad placement at the bottom of
“SaaStr Daily”● Sponsorship is the full month commitment
Over 10,000 founders, CEOs and other SaaS execs will be on SaaStr University by the end of 2020. Over 2/3ds of the current members are CEOs or founders, representing a highly unique way to reach 1000s of engaged SaaS and Cloud CEOs.
SaaStr University is organized into 3 tracks (soon 5) of 100+ lessons each. Founders on the platform can initially read 5-10 proven lessons, introduce themselves to the group, and share learnings.
Then, over the following 100+ weeks we send new lessons every 2 days, with extremely high open rates and engagement.
Featured Content Sponsor$10,000/ per month
For $10k a month, we have the ability to promote 1-3 sponsors’ featured content to 1000s of Cloud CEOs, founders and execs.
6 month minimum commitment for new sponsors.
Combine with2021 SaaStr Annual
A BiAnnual Sponsorship Can Be Packaged Together With a 2021 Annual Sponsorship in One Unified Package
By sponsoring BiAnnual 2020 + Annual 2021 together.
Sponsors can gain:
● Up to 10 Months of Sponsorship Awareness● Integrated Lead Engagement Across Both Events● BiAnnual leads provided no-cost Sponsor Expo passes
to meet you (again) at 2021 Annual
SaaStr BiAnnual 2020
20,000+ combined real-world (in SF + local meet-ups) + digital (hybrid) attendees
in our new event taking the place of SaaStr Annual 2020. We’ll have 2 full days, 100s of workshops, and 1000s of
mentoring sessions.
September 3-4, 2020
BiAnnual 2020 + Annual 2021 Combination
SaaStr Annual 2021
15,000+ real-world in SF Bay Area over 3 days.
Largest non-vendor Cloud event in world.
February 2-4, 2021
