PARTNERSHIP OPPORTUNITIES

2013-2014

Welcome to

DUKE RECREATION & PHYSICAL EDUCATION

Duke Recreation & Physical Education manages eight facilities across three campuses yielding over 49,000

students, faculty, and staff and an alumni base of over 140,000. Located on West Campus, Wilson Recreation

Center, alone, has over 2,700 daily entrances from students to faculty, totaling over 900,000 visitors each year.

Duke Recreation & Physical Education offers prime location for any type of marketing and promotion. For more

information on our program, facilities, and events, visit recreation.duke.edu.

Our Programs

INFORMAL RECREATIONDuke Recreation & Physical Education offers a wide

variety of activities for Duke students and Recreation

members at both Wilson Recreation Center, on West

Campus, and Brodie Recreation Center, located on East

Campus. Across these facilities, both include �tness

centers, basketball and multi-purpose courts, group

�tness classes and more. Other amenities exclusive to

Wilson Recreation Center include a Climbing Wall, an

indoor elevated track, outdoor sports on West Turf and

West Grass Fields, and Quenchers, our in house smoothie

bar and health shop. Informal Recreation is Duke

Recreation & Physical Education’s largest program area.

SPORT CLUBSThe Duke Recreation & Physical Education Sport Clubs

program offers opportunities for learning a new sport,

improving existing sport skills, and competing at

various levels. All clubs strive to enhance and promote

good sportsmanship, bene�ts derived from engaging

in physical activity and the socialization aspect in each

sport. Each of our 38 Sport Clubs is maintained through

student-run, student-driven efforts with Recreation &

Physical Education serving as their main sponsor. Duke

boasts one of the largest and most successful Sport

Club programs in the country, managing 38 clubs, all of

which compete nationally, and over 1,350 members.

OUTDOOR ADVENTURESOutdoor Adventures serves Duke Students, faculty,

staff, alumni, and Recreation members by providing

low-cost outdoor activity-based trips and clinics,

including whitewater kayaking, rock climbing,

canoeing, hiking, backpacking, and skiing. The

Outpost, Outdoor Adventures’ gear rental center -

located in Card Gym, rents outdoor equipment at

little or no cost to our members. Duke Outdoor

Adventures also offers its members the Climbing

Wall, exclusive to Wilson Recreation Center, for a

small fee. With over 3,000 active participants annually,

OA is one of the most popular programs offered

through Duke Recreation & Physical Education.

AQUATICSDuke University Aquatics operates aquatics facilities over

two campuses at Wilson Recreation Center & Brodie

Recreation Center. Each semester, these aquatic centers

provide students, faculty, staff, and alumni with programs

like Duke Swim School, our in-house center for swim

lessons, free aquatic incentive programs like Swim Duke

Chapel, and American Red Cross certi�cations as well as

informal recreation. These programs total over 3,500

participants each year.

INTRAMURALSDuke Recreation & Physical Education offers a variety of

intramural sports over the course of the academic year.

With over 26,000 annual participants, intramural sports

offers men’s, women’s, and co-ed teams across all sports

including �ag football, basketball, softball, indoor and

outdoor soccer, volleyball, and more to students

completely free of charge.

FITNESSFrom personal training to free �tness counseling and

orientations, Pilates and TRX, and over 900 group

�tness classes each semester, Fitness and Wellness

encompasses a large part of what we do at Duke

Recreation & Physical Education. Classes and

programs vary in goal, intensity, and pace; most are

free to Duke students and Recreation members. In

2012, over 31,000 members participated in group

�tness classes.

ACADEMICSThe Department of Health, Wellness and Physical Education (HWPE) provides academic opportunities to over 2,400 students a year through a wide variety and diverse collection of

course offerings in both activity and lecture based theory classes. Classes are held on both West and East Campuses.

DEMOGRAPHICS

Duke University and Duke Recreation & Physical Education provides sponsors with the

opportunity to reach a large number of people across multiple mediums. For many reasons,

including the tradition and Tobacco Road location of the university, Duke continues to attract

students from all over the world, resulting in unparalleled diversity on campus.

STUDENT INFORMATION

Enrollment

Undergraduate 6,484Gradute 8,107

Faculty & Staff 11,314Including Duke Health System 35,633

THE UNIVERSITY

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham

family that built a worldwide �nancial empire in the manufacture of tobacco products and developed electricity production in the

Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist

and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin

Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of

indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided

for the expansion of Trinity College into Duke University.

Younger than most other prestigious U.S. research universities, Duke University consistently ranks among the very best. Duke’s

graduate and professional schools - in business, divinity, engineering, the environment, law, medicine, nursing and public policy — are

among the leaders in their �elds. Duke’s home campus is situated on nearly 9,000 acres in Durham, N.C, a city of more than 200,000

people. More than 75 percent of Duke students pursue service-learning opportunities in Durham and around the world through the

Duke Durham Neighborhood Partnership, DukeEngage, the Community Service Center and other programs that advance the

university’s mission of “knowledge in service to society.”

From acquiring new customers to developing long-term relationships with the Duke community, Duke Recreation &

Physical Education can provide the ideal marketing platform for reaching the student and campus markets.

Our Corporate Sponsorship Program aims to produce a winning

formula for both local and Fortune 500 businesses to directly

market their goods and services to our members while achieving

the following measurable objectives:

- Reach a target audience of more than 49,000 students,

faculty, and staff

- Impact purchasing decisions

- Enforce and grow brand awareness

- Demonstrate and sell new products

- Differentiate product from its competitors

- Drive sales on campus

- Collect market research

PARTNERSHIP OPPORTUNITIES

PARTNERSHIP & SPONSOR BENEFITS

A partnership with Duke Recreation & Physical Education connects sponsors with over 49,000 Duke students, faculty,

and staff through:

- Sampling opportunities at campus events at Wilson Recreation Center, Brodie Recreation Center, and

other Duke Recreation & Physical Education facilities

- Signage at various campus events and/or permanent signage at Wilson Recreation Center, Brodie

Recreation Center, and other Duke Recreation & Physical Education facilities

- Click-thru logo inclusion on HTML monthly newsletters to Recreation members

- Apparel sponsorship and logo placement

- Program, intramural, and incentive sponsorship opportunities

- Sampling opportunities at campus events at Wilson Recreation Center, Brodie Recreation Center, and

other Duke Recreation & Physical Education facilities

- Signage at various campus events and/or permanent signage at Wilson Recreation Center, Brodie

Recreation Center, and other Duke Recreation & Physical Education facilities

- Click-thru logo inclusion on HTML monthly newsletters to Recreation members

- Apparel sponsorship and logo placement

- Program, intramural, and incentive sponsorship opportunities

Program & Event

SPONSORSHIP

By sponsoring a speci�c program or event, Duke Recreation & Physical Education will help your company

better connect with your target market. Your sponsorship becomes the title sponsor of the program or event.

This sponsorship provides the most access to market and the highest level of day-to-day visibility. As a program

or event sponsor, you will be recognized on all program marketing collateral, participation apparel, digital display

advertising, and more.

Program and event sponsorships are available for the following areas:

- Aquatics

- Fitness

- Intramural Sports

- Intramural Tournaments

- Sport Clubs (38 different sport clubs)

- Outdoor Adventure Program events

- Your company’s own special event:

- Every sponsorship package is speci�cally tailored for each business.

We can design a program and sponsorship package to address your

speci�c business needs.

Special Events S P O N S O R S H I P

Throughout the academic year, Duke Recreation & Physical Education puts on special events. From our annual

5k race on the Al Buehler Trail to large department-wide events each Spring and Fall, there is always an

opportunity to sponsor special events at Duke.

ANNUAL EVENTS

JANUARY Back to School Event (Fitness Challenge)

FEBRUARY 3 on 3 Basketball Tournament

MARCH Blue Devil Dash 5k , Big Four Tournament

APRIL Blue Devil Days (Early April) , King of the Quad (East Campus)

AUGUST New Student Orientations

SEPTEMBER Corn Hole Tournament , Recreation Signature Event

OCTOBER Halloween Shootout, Family Weekend, Big Pink Ball, Play For 8

NOVEMBER Bench Press Competition

DECEMBER Winter / Holiday Event

All events are available for sponsorship on an annual basis. Consecutive years sponsorships are not guarenteed.

Kick or treat! 3 on 3 basketball tournamentFEBRUARY 22 & 23, 2013

2013

BELMONT

S T A F F A P P A R E L

sponsorships

RECREATION & PHYSICAL EDUCATION

Work Smart, Play Well

STAFF

Duke Recreation & Physical Education employs over 450 employees each year. As a Recreation & Physical

Education staff apparel sponsor, you have the distinction of having each of our staff wear your logo, alongside

ours, on Recreation & Physical Education apparel.

Our staff consists of respected and trained professionals in the following areas:

DESIGN TO YOUR SPECIFICATIONS!

- Intramurals

- Fitness Center Staff

- Facility Attendants

- Nationally certi�ed personal trainers

- Aquatics Staff

- Group Fitness instructors

- Outdoor Adventure Program

- Professional Staff

Your logo here!

The Duke Chronicle NEWSPAPER AD SPONSOR

Recreation & Physical Education currently runs ads in The Chronicle, Duke’s award winning student newspaper. On average, we run

about thirty (30) ads each year in the newspaper. Each ad will include the sponsor’s logo and potentially a brief blurb that will take up a

predetermined space for each layout.

The sponsor’s logo will be placed on a Recreation & Physical Education ad – the ad will not solely be for the sponsor.

OTHER OPPORTUNITIES

Product Sampling SPONSOR OPPORTUNITIES

The Wilson Recreation Center lobby, Brodie Recreation Center lobby, and on any concourse during an event are excellent demoing

areas for your products. These areas are always available for product and company sampling.

- Wilson Recreation Center serves as Duke’s primary �tness facility for West Campus and attracts over

2,700 visitors daily and over 900,000 annually

- West and East Turfs host events such as intramurals, club events, and special events throughout each

semester

- Brodie Recreation Center serves as the primary �tness facility for East Campus and attracts over 1,000

visitors daily and over 350,000 annually

Signage OpportunitiesSignage space at Duke Recreation & Physical Education facilities provides sponsors with the opportunity to display their logo to a large

portion of the Duke community on a daily basis.

Recreation & Physical Education Digital Display Advertising (per month)

Your logo or company’s advertisement will run on a continuous loop with the rest of our weekly advertising on

televisions throughout both gyms on East and West Campus, during business hours, 7 days per week.

Wilson Center – Elevated track and basketball courts (per season)

Exposures: 2,700+ Daily, 900,000+ Annually

Wilson Center – Scoreboard sponsorship (per year)

Intramural Banner Sponsorship (per season)

During Intramural sports, your banner will be hung around the courts/�elds and building. Over 26,000 annual

participants.

Signage space at Duke Recreation & Physical Education facilities provides sponsors with the opportunity to display their logo to a large

portion of the Duke community on a daily basis.

Recreation & Physical Education Digital Display Advertising (per month)

Your logo or company’s advertisement will run on a continuous loop with the rest of our weekly advertising on

televisions throughout both gyms on East and West Campus, during business hours, 7 days per week.

Wilson Center – Elevated track and basketball courts (per season)

Exposures: 2,700+ Daily, 900,000+ Annually

Wilson Center – Scoreboard sponsorship (per year)

Intramural Banner Sponsorship (per season)

During Intramural sports, your banner will be hung around the courts/�elds and building. Over 26,000 annual

participants.

“We are committed to the total well-being of our students. Recreation and

physical fitness play an important role in keeping our minds, bodies, spirit

and our entire Duke community healthy.”

FELICIA TITTLE Executive Director, Recreation &Physical Education

Contact Us!

I N T E R E S T E D I N S P O N S O R S H I P S W I T H D U K E R E C R E A T I O N & P H Y S I C A L E D U C A T I O N ?

Alexander Marse

Duke UniversityMarketing Assistant, Recreation & Physical Education117 Wilson CenterBox 90548Durham, NC 27708

919.491.9831 cell919.681.6181 fax

amarse@duaa.duke.edu

Felicia Tittle

Duke UniversityExecutive Director, Recreation & Physical Education117 Wilson CenterBox 90548Durham, NC 27708

919.684.1153 of�ce919.681.6181 fax

ftittle@duaa.duke.edu

RECREATION & PHYSICAL EDUCATION

Work Smart, Play Well recreation.duke.edu