PARTNERSHIPOPPORTUNITIESSixth Annual High Five ConferenceMarch 4 - 5, 2019Raleigh, North CarolinaHosted by AMA TriangleHighFiveConference.com

WHY HIGH FIVE?High Five brings together marketers, creatives, entrepreneurs, anddreamers for an action-packed three days of inspiration, learning, and fun.Unlike many events, we won’t tell you High Five is for everyone. The bestpartners seek to achieve the following results from their partnership:

• Demonstration of B2B technology solutions among marketing and creative professionals in North Carolina and beyond. Past B2B partners includeMicrosoft, Oracle Marketing Cloud, and inMotionNow.

• Recruiting the brightest marketing and creative talent in the Triangle for job opportunities. Past recruiters include Windsor Circle, ChannelAdvisor,PrecisionLender, and Healthgrades.

• Exposure of their creative products and capabilities to marketingdecision makers. Past showcase partners include Brand Fuel,Theo Davis Printing, Zig Zibit, and Three Post.

• Knowledge from some of the leading experts in marketing and design fields. Looking to brush up on your skills and gain an edge at work? High Five is for you.

And at High Five, we’re transparent. We’ve had partners choose to not return, because of budget or fit. Partners who aren’t a good fit might be looking for: • Direct sales to consumer or business audiences. • Exposure for specialized products with niche audiences. • On-site product sales.

Now in its sixth year, many of our High Five partners choose toreturn annually, benefiting from the unique opportunities theconference provides. Sound like a good fit for you? Let’s dive in.

For the most up-to-date sponsorship opportunities, please visit highfiveconference.com.

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OVERVIEW

LOCATION The Sheraton Raleigh Hotel is located in the heart of downtown Raleigh’s modern City Plaza, within walking distance to over 50 restaurants, exciting nightlife spots, and entertainment venues.

DATES March 4 - 5, 2019. Keynotes and breakout sessions make for an action-packed two-day conference experience.

CONTACT For more information about High Five, drop us a line. Danny Rosin, VP of Partnerships danny.rosin@amatriangle.org // 919-447-4949

Elizabeth Ruf, Conference Director elizabeth.ruf@amatriangle.org // 919.791.6127

AUDIENCE

What can you expect from the High Five audience? You’ll gain access toa diverse audience of marketing and creative professionals. This audienceis perfect for organizations who need to reach decision makers on bothsides of the divide.

LoyalOver the past five years, High Five has built a loyal following. Consistently, great-er than 95% of attendees say they’ll return to High Five.

Close-KnitHigh Five has a maximum capacity of 300 public tickets. This size allows you the opportunity to connect with nearly everyone who attends the event. A High Five ticket is in high demand, as the event sold out weeks in advance each of the last four years.

DiverseIn 2018, we hosted guests from 20 states, with 25% of total attendance from outside North Carolina. In addition to geographic reach, 2018 High Five guests represented 280 different companies and various marketing, creative and exec-utive roles. On the next page is a representative sample of who you’ll be able to reach.

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A&WAdapt PartnersAdvance Auto PartsAICPAAlphagraphicsAmazing StudiosBlue Cross and Blue Shield of NCBrand FuelC5 InsightCAICapitol Broadcasting CompanyCAPTRUSTCEI: The Digital OfficeCenterline DigitalCitrixCity of RaleighCity of WilsonClairemontCommunicationsClean DesignCoalmarch ProductionsCoastal Federal Credit UnionCushman & WakefieldCventDesign HammerDixon Hughes Goodman LLPDowntown Raleigh AllianceDuke UniversityDunn Solutions Group

DuPontEast Carolina University ElectriCitiesElon UniversityFood Bank of Central& Eastern NCFresh BooksGenworth Mortgage InsuranceGreenroom CommunicationsGrifolsGuilford TechHealthgradesHerman MillerHighwoods PropertiesHolt Brothers Inc.IBMIcimoinMotionNowLaw Offices of James Scott FarrinLenovoLos Angeles Area ChamberMarketoMellonaidMethod SavvyMicroMass CommunicationsMicrosoft MottisNC Department of PublicInstruction

NC State UniversityNetservtiveNew KindNew Media CampaignsOracleOxford University PressParata SystemsPearson EducationPlanet Fitness World HQPPDPrecisionLenderQuintilesRaleigh Chamber of CommerceRed HatRhoRTI InternationalSAS InstituteSignal DesignSpiffySprinklrStewartStop Hunger NowTheo Davis PrintingThree PostThree ShipsToll BrothersTrialCardWorkfront

Organizations You Might Reach

Marketing ManagerKeynote SpeakerSocial Media ManagerContent Marketing ManagerDirector of MarketingVP of Marketing

CMOCreative DirectorGraphic DesignerCopywriterProduction ArtistCreative Lead

Art DirectorPresident/CEOFounder/PartnerAccount Executive

People You Might Meet

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2019 PROGRAMHigh Five Conference is known for world-class programming, featuring five keynote speakers who inspire and educate audiences across the world. The 2019 event will be no different. Here’s a preview of our 2019 lineup.

AMBER NASLUND TIM ALLEN

Senior Content Marketing Evangelist, LinkedIn.

Director of Design, Microsoft.

EDDIE OPARA

Founder & CEO,CatalystCreativ.

Partner-in-Charge, Creative Director,Pentagram.

PREVIOUS SPEAKERSPrevious High Five events have featured marketing and creative leaders including Jay Baer, Ann Handley, Tamsen Webster, Scott Monty, Peter Shankman, Spike Jones, Joe Pulizzi, Tina Roth Eisenberg, Aaron Draplin, Jackie Huba, Ekaterina Walter and Amanda Valentine

AMANDA SLAVIN

Co-Founder & CMO,Selectivor.

Idea Whisperer. Change Strategist. TED Talk Leader.

DANIEL LEMIN TAMSEN WEBSTER

PARTNERSHIP OPPORTUNITIESStill nodding your head? Ready to join us in our journey to the extraordinary? Then check out the different partnership opportunities below. High Five would not be possible without the support of our amazing partners —partners just like you! So let’s collaborate together!

PRESENTING PARTNERA distinct, wondrous opportunity to steal the show. Only one spot available.

Before December 15th Before December 31st Before January 15th After January 15th

$12,000 $16,000 $18,000 $20,000

Stage Opportunities • Welcoming remarks (2-3 minutes from main stage) • Video advertisement (90-120 seconds) before one keynote presentation

• Introduce one keynote speaker • Guaranteed breakout speaker, with approved content

Exhibit Space • Expanded exhibit space, with prime location • Turn-key backdrop and cocktail table provided • No additional drayage charges

Brand Placement • Prime placement on conference website

• Sponsor logo included in conference schedule (electronic or print, if 2019 schedule is printed)Follow-Up • Access to attendee list with contact information

Event Access • Six Conference Badges

• Three Exhibitor Badges

• Discount on additional badges

• Two tickets to VIP speaker dinner

Add-Ons • $1,500 credit towards brand placement opportunities (see page 11) 7

MAJOR PARTNER

High visibility, perfect for extra high fives. Three spots remaining.

Stage Opportunities • Introduce one keynote speaker (Limitedtothefirstfourtosignup.) • Guaranteed breakout speaker, with approved content

Exhibit Space • Standard exhibit space, with preferred location • Turn-key backdrop and cocktail table provided • No additional drayage charges

Brand Placement • Conference website

• Sponsor logo included in conference schedule (electronic or print, if 2019 schedule is printed)

Follow-Up • Access to attendee list with contact information

Event Access • Two Conference badges

• Two Exhibitor badges

• Discount on additional badges

• One ticket to VIP speaker dinner

Add-Ons • $750 credit towards brand placement opportunities (see page 11)

Before December 15th Before December 31st Before January 15th After January 15th

$5,000 $7,000 $8,000 $9,000

SUPPORTING PARTNER

Excellent visibility without breaking the bank. Four spots remaining.

Stage Opportunities • None

Exhibit Space • Standard exhibit space • Turn-key backdrop and cocktail table provided • No additional drayage charges

Brand Placement • Conference website

• Sponsor logo included in conference schedule (electronic or print, if 2019 schedule is printed)

Follow-Up • None

Event Access

• Two Exhibitor badges

• Discount on additional badges

Add-Ons • $250 credit towards brand placement opportunities (see page 11)

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Before December 15th Before December 31st Before January 15th After January 15th

$3,000 $4,000 $4,500 $5,000

BRAND PLACEMENT OPPORTUNITIESIn addition to the packages above, High Five offers several unique brand placement opportunities, available as an add-on or standalone item. Each Presenting, Major or Supporting partner receives a budget to use toward these opportunities. You may also choose to purchase one or more of these without a larger partnership package.

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VISIBILITY OPPORTUNITIES

Hospitality Lounge // Available // $5,000Have an exclusive, branded lounge at High Five. The hospitality lounge offers you exclu-sive space to create your own experience inside of High Five. This is a great option if you want to have one-on-one conversations with guests or offer up your own sponsored pro-gramming. We’ll support you in finding a concept for your lounge and creating an experi-ence that fits your budget and goals.

$5,000 rack price includes $1,000 budget for lounge upgrades. Additional furniture, A/V and F&B is partner’s responsibility.

Lanyard Sponsor // Reserved // $2,000Make sure every guest sees that your brand supports High Five by wearing your brand around their necks. Lanyards will be co-branded with your logo and the High Five logo.

Features full-color printing on white lanyards. All costs included.

Wi-Fi Sponsorship // Available // $2,000In our connected world, what better way to connect with each guest than to keep them connected. High Five offers complimentary Wi-Fi to all guests via a custom username and password. Sponsoring the Wi-Fi connection allows you to customize the username and password, ensuring that each guest will type in your name at least once. Your logo will be displayed each time Wi-Fi information is shared, which is typically on signage around the event and on the back side of each name badge.

All costs included.

Graphic Recording Sponsorship // Available // $2,000During each High Five keynote a skilled graphic recording artist creates a large-format visual, which captures the content of the talk. Many guests enjoy watching the recording as its created and many more take photos of it after the event. Our sponsor’s logo will appear on all six graphic recordings alongside the High Five logo.

All costs included. Sponsor is welcome to enhance the graphic recording with their own budget by purchasing and distributing prints and/or providing framed copies to each keynote speaker after the event.

BRAND PLACEMENT OPPORTUNITIES

SOCIAL OPPORTUNITIES

High Five Party Sponsorship // Available // $2,500Perhaps the most happening time at High Five is during the High Five Party on Monday evening. Typically, 150-200 High Fivers join us for an evening of cocktails, hors d’oeuvres, and dancing with our High Five DJ. Sponsor’s logo will appear on each drink ticket and signage.

High Five covers the cost of the hors d’oeuvres, beer, wine, as well as basic signage. Sponsor is welcome to further enhance the VIP dinner experience with their own budget. Ideas include a branded mixed drink, branded serving containers, such as cups and stirrers, as well as upgrad-ed DJ, lighting or other experience.

VIP Dinner Sponsorship // Available // $2,000Looking to connect with High Five keynote speakers, sponsors and staff? Sponsoring the VIP dinner gives you access and visibility among the top fifty VIPs at High Five. This includes the opportunity to welcome guests to the VIP dinner, mix and mingle during an exclusive cocktail reception and engage in continued conversations over dinner.

High Five covers the cost of the meal and cocktails, as well as basic signage. Sponsor is welcome to further enhance the VIP dinner experience with their own budget.

Opening Night Cocktail Sponsorship // Reserved // $1,500On Monday afternoon, conference guests will finish up their day of learning and enjoy a few drinks before the evening’s festivities. This is your opportunity to connect with High Five guests in an informal setting.

High Five covers the cost of the beer and wine, as well as basic signage. Sponsor is welcome to further enhance the opening night cocktail experience with their own budget.

BRAND PLACEMENT OPPORTUNITIES

FUEL OPPORTUNITIES

Water Station Sponsorship // Reserved // $2,000High Five offers water stations throughout the event, but in 2019 we’re planning to take them to a new level and offer branded water bottles for guests to use and take home.

High Five covers the cost of the water station and branded water bottles of its choice. Sponsor may upgrade the bottle or add enhancements, such as fruit infusion, with its own budget.

Coffee Sponsorship // Available // $1,500High Five features all-day beverage service for guests, including coffee, tea and water. This basic sponsorship includes signage at each beverage station featuring your logo.

High Five covers the cost of the coffee, tea, and water as well as basic signage. Sponsor is wel-come and encouraged to further enhance the coffee experience with their own budget. Ideas include branded coffee cups, artisan coffee experiences and/or on-site barista service.

Power Station Sponsorship // Available // $1,000High Five has ten power stations throughout the space, which allow several USB and elec-trical connections. At some point, everyone will need to charge up, and your brand could be the one they thank for the charge.

High Five covers the cost of the charging stations and small tent signage beside each station. Sponsor is welcome to rent a larger, branded power station and/or enhance the charging expe-rience with their own budget. One idea might be to distribute fully-charged USB battery packs to guests.

Lunch Voucher Sponsorship // Two Available // $750Back for 2019, High FIve is providing each registrant with a lunch voucher redeemable at a selection of Downtown Raleigh restaurants. Your logo would be featured on the lunch voucher for one day.

High Five covers all costs.

Afternoon Break Sponsorship // One Available // $500High Five offers an afternoon break on Monday and Tuesday afternoons. This opportunity places sinage with your logo on the break tables for the duration of the break.

High Five covers all costs.

Ready to High Five? Contact Danny Rosin, VP of Partnerships,while opportunities are still available. danny.rosin@amatriangle.org // 919-447-4949

PARTNERSHIP GUIDELINESThis section contains several important guidelines and deadlines for High Five partners. As you consider your partnership, or after you sign on, this section tells you how to make the most of your investment.

The most important deadline is: All requests for exhibit space, upgrades,artwork, and other supplies must be received by January 31, 2019. We will seek to accommodate requests after this date, however they are notguaranteed and will be subject to additional fees.

LOGISTICS LOCATION Sheraton Raleigh Hotel 421 South Salisbury Street Raleigh, NC 27601

HOURS Exhibits will be open to guests duringthe following hours: March 4 10:45 AM - 7:00 PM (Monday) March 5 10:45 AM - 4:30 PM (Tuesday) Setup and and teardown during the following hours: March 3, times TBD (Sunday) February 28 5:00 PM - 7:00 PM (Wednesday) (See Tear Down section in Exhibitor Policies)

CONTACT For questions about your exhibit space, upgrades, utilities, and any information not included here, please contact Attended Events: highfive@attendedevents.com

SETUP &TEARDOWN

EXHIBIT DESIGNHigh Five is meant to be the bridge between marketers and creatives — to achieve collaboration. Typically, these professions use two different mind-sets: imagination, color, and design thinking are examples thatrepresent designers; and analytical, data driven, and managerial areexamples that represent marketers. What can you do to incorporateboth of these mindsets and get these professionals to interact, notonly with your booth, but with each other as well?

As you’re thinking about how to best use your exhibit space, check outwhat past sponsors have done in our sponsor video. Feel free to contactour team to brainstorm some great ideas that fit with your brand and the High Five audience. Remember, the best way not to be overshadowed by your neighboring exhibitor is to be the most engaging exhibit at the show. Here are two companies that have set the bar for interactive exhibits:Brand Fuel and Three Post.

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Exhibit Space Examples

Work Samples Digital Displays

Collaborative Activities Software Demos

Creative Displays Giveaways

Each High Five Conference exhibitor will receive a standard exhibit package from Zig Zibit including: • Complimentary exhibit design consultation • Standard 4ft x 8ft printed graphic

• Bar-height cocktail table (not shown)

Note that exhibit packages will not contain a rectangular skirted table orstandard-height chairs, as these are not permitted at High Five. Exhibitors are not permitted to bring in their own backdrops, as backdrops are provied.

Exhibitors are required to submit logo and 4’x8’ graphic artwork to Attended by February 8, 2018. Any artwork received after this time will be subject to $250.00 rush charge, which will be the responsibility of the exhibitor.

STANDARD EXHIBIT PACKAGETo help make your jobs easier, High Five Conference has partnered with Zig Zibit as our exclusive provider of exhibit backdrops, furniture and drayage.

Utilities are available through the Sheraton Raleigh Hotel. Let us know if you need access to electrical power at your booth for laptops, displays or lights. This service is complimentary. Please contact us if you believe you haveadditional electrical needs.

Wireless Internet access is complimentary for all High Five guests,including exhibitors. If you have additional needs for Internet, such asdedicated bandwidth or a wired connection, please contact us. Anadditional fee may apply.

All utility requests must be made through Attended. highfive@attendedevents.com.

UTILITIES

Shelves$95 Each // Whitelaminate shelves. Ideal for samples or give-aways. 36”W x 10”D.

EXHIBIT SPACE UPGRADES

Monitor$395 // 42” monitorwith bracket and power. Exhibitors should work with Zig Zibit to ensure monitor comes with correct cables (extra fees may apply). Please contact Kim Daigneault, kim@zigzibit.com. todetermine necessary cables. And exhibitors should prepare content for their monitor inadvance.

Greeting Counter$477 // Whitelaminate base with black laminate counter top. Locking storage door in the back. 17”W x 35”H graphic panelon front.

How to Upgrade:For more information on how to upgrade your exhibit space or to place an upgrade order, please contact Kim Daigneault, kim@zigzibit.com. and cc highfive@attendede-vents.com.

DEADLINESWe want you to look good. And that means we need certain thingsby certain deadlines.

January 31, 2019 All requests for exhibit upgrades are due to Attended.

February 8, 2019 All graphics for 4’x8’ backdrops are due. Beyond this date a $250 late fee will apply and availability of upgrades is not guaranteed. February 22, 2019 Arrival deadline for all packages. Packages must be delivered to Zig Zibit by this date to ensure their timely arrival at the Sheraton Raleigh Hotel. Packages set to be delivered after this time must be delivered directly to the hotel and are subject to additional fees. Please see page 20 for more information.

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EXHIBITOR POLICIES

Exhibitor ReviewWe want your exhibiting experience to be as wonderful as possible.Therefore, the High Five leadership team will be conducting anexhibitor guideline review of everything included in your exhibit plan,so be aware of the guidelines below. These guidelines will help to keepyour setup as simple as possible while creating a clean approach tothe exhibitor hall.

Contests or GiveawaysTo ensure compliance with local laws, and to help you promote yourcontest or giveaway, High Five needs to know about your contest orgiveaway. Please contact Attended (highfive@attendedevents.com by February 8, 2019 with your contest plans, if applicable.

Outside Furniture or Exhibit MaterialsHigh Five welcomes your creativity to make your exhibit space yourown. You’re welcome to bring outside furniture or other items with you,however any items not provided by Zig Zibit or High Five are subject toour approval and we need to know about them in advance. Our team willreach out to you to discuss your specific plans for the event. Zig Zibit willalso have a complimentary consultation with you to discuss your plans.If you need to let us know about anything else beyond these meetings,please contact Attended (highfive@attendedevents.com).

Food and BeverageDue to licensing requirements and for quality control, all food and beverageserved at the conference must be supplied and prepared by the SheratonRaleigh Hotel. Exhibitors wishing to serve food or beverage must contactAttended (highfive@attendedevents.com by January 31, 2018. All food and beverage costs plus applicable taxes and the hotel’s 23% service charge are the responsibility of the exhibitor.

SafetyTo protect the safety of all conference guests and property, each exhibitormust obtain advance written approval before using items that could createnoise, noxious odors or hazardous effects (e.g., loud music, smoke or fog machines, dry ice, confetti cannons, candles, or incense) and before engaging in any activities outside of their designated exhibit space (e.g., distributing handouts in the lobby or session rooms). No signs or banners of any kind may be attached to the walls or ceilings of the exhibit hall or any otherlocation in the Sheraton Raleigh Hotel.

All conference guests, including exhibitor representatives, are requiredto follow the event’s Code of Conduct, which is available online atwww.highfiveconference.com.

SecurityThe exhibit are will not be secured during closed hours and AMA Triangle and the Sheraton Raleigh Hotel will not provide on-site security in the event and function space. All personal or exhibitor property left in the event or function space is at the sole risk of the owner.

Tear DownYou may not tear down or otherwise pack up your exhibit space beforethe completion of the final keynote on Wednesday at approximately 5:00 PM.

You are permitted to keep your backdrop graphic. If you would like to keep your graphic, please let Attended (highfive@attendedevents.com) know in advance. You will be able to take it on-site or within a week from Zig Zibit’s warehouse. Graphics not reserved for pickup will be discarded immediately.

Please note that the exhibit structure, including the backdrop, tables, shelves, counters, and chairs are rental equipment. At the conclusion ofthe show, please leave them in place. High Five and Zig Zibit will handletear down and load out for these items.

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All exhibitors may ship materials to the Zig Zibit warehouse free of charge for delivery to their booth location. Shipments will be accepted betweenFebruary 8, 2019 and February 22, 2019. Please complete the attachedmailing label and affix it to each package shipped to Zig Zibit. Once yourshipment is on the way, please notify Attended (highfive@attendedevents.com) with the tracking numbers so we may verify receipt.

High Five Conference℅ Zig Zibit, Inc.4300 Emperor BlvdSuite #100Durham, NC 27703

Late ShipmentsFor shipments arriving after the February 22, 2019 deadline, exhibitorsmay ship directly to the Sheraton Raleigh Hotel for a fee. To use thisservice, exhibitors must notify Attended (highfive@attendedevents.com) at least one week in advance to coordinate with the Sheraton’s Shipping and Receiving Manager. The Sheraton will assess a $25 (subject to change) fee per box, payable by the exhibitor, which includes the cost of labor, process-ing, receiving, tracking, storing and delivering.

High Five Conference℅ Sheraton Raleigh Hotel421 S Salisbury StRaleigh, NC 27601

Oversized Packages and FurnitureDeliveries of large items must be coordinated with High Five Conference and Zig Zibit. All loading dock space at the Sheraton Raleigh Hotel must be booked in advance and may only be used by insured contractors. As such, deliveries of this type must be conducted by Zig Zibit and approved by High Five Conference. Additional fees may apply. Unscheduled deliveries of large items at the Sheraton Raleigh Hotel will be turned away.

Mailing LabelCheck out our snazzy mailing label on the next page. Use this on all boxes destined for Zig Zibit. Please don’t use this fancy mailing label for any late packages destined to go directly Sheraton Raleigh Hotel.

SHIPPING AND PACKAGES

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Please complete and attach this mailing label to all boxes fordelivery to Zig Zibit. This label should not be used for any late packages shipped directly to the Sheraton Raleigh Hotel.

RUSHMust deliver byFebruary 22, 2019

High Five ConferenceC/O Zig Zibit4300 Emperor BlvdSuite #100Durham, NC 27703

High Five Conference 2019Exhibitor Name:

Total Piecesin Shipment: