Sunday, January 20, 2019

Partnership Opportunities

Date: Weekend of January 18-20, 2019

Location: Carlsbad, California

Weekend Schedule:Friday, January 18, 2019Health & Lifestyle Expo | 12 to 6 p.m. Saturday, January 19, 2019Kids Marathon Mile at LEGOLAND® |6 to 10 a.m.Health & Lifestyle Expo | 10 a.m. to 5 p.m. Sunday, January 20, 2019Tri-City Medical Center Carlsbad Marathon start | 6:15 a.m.Surf Sun Run 5K start | 6:45 a.m.Tri-City Medical Center Half Marathon start | 7:45 a.m.Finish Line Breakfast | 7:30 to 11 a.m.

Last Year’s Official Charities:The Tri-City Medical Center Carlsbad Marathon & Half Marathon works with selected nonprofit organizations to use the event to help raise funds and much needed exposure for their organizations. Last year’s charities raised more than $100,000 and included the following organizations:

American Association of Zoo Keepers San Diego Chapter

Angioma Alliance

DLH Foundation

Fresh Start Surgical Gifts

Huntington’s Disease Society of America - San Diego

Inspire Kidz

International Bipolar Foundation

Jacobs & Cushman San Diego Food Bank

Labrador Rescuers

LHON Project at UMDF

Lupus Foundation of Southern California

San Diego Fire Rescue

Tri-City Hospital Foundation

Carlsbad is SpecialThe Tri-City Medical Center Carlsbad Marathon & Half Marathon is owned and produced by In Motion, Inc. Family owned and operated and in business since 1981, In Motion, Inc., has decades of experience in producing first-class events. We offer outstanding hands on sponsorship support. We take pride in our ability to fulfill sponsorship agreements above and beyond the sponsor’s expectations. We’re passionate about what we do and it shows. Businesses who join our team of sponsors become “part of the family.”

The Event

In addition to our 9,000 event participants, over 20,000 spectators line the course and the finish line area offering lots of support like these enthusiastic fans!

Our Participants2 0 1 8 P a r t i c i p a n t S t a t i s t i c s

Average annual income:$95,000

Age breakdown:24 & under ................................. 7.27%25 - 39 ......................................... 43.32%40 - 49 ......................................... 26.94%50 - 59 ......................................... 14.93%60 & over .................................... 7.54%

Number of people in each area/event:Full marathon ............................. 1,072Half marathon ........................... 5,986Surf Sun Run 5K .......................... 590Kids Marathon Mile ................... 2,000 Volunteers .................................. 1,800Expo attendees ......................... 20,000Spectators .................................. 25,000 +

Gender breakdown by event:Full marathon:41.75% female58.25% male

Half marathon:56.79% female43.21% male

How they register:96.5% of participants registered online

Where they come from:87% of participants are from California 64% of participants are from San Diego County

Marital status:Married ...................................... 67%Single .......................................... 20%Divorced..................................... 8%Other........................................... 5%

Education:College degree ......................... 36%Graduate degree ..................... 29%Doctorate degree .................... 8%High school diploma ................. 16%

States with Highest Representation: (47 total states represented)

California – 6,677

Arizona – 142

Washington – 68

Colorado – 80

Texas – 50

Nevada – 57

Illinois – 60

Oregon – 52

New York – 30

Countries Represented:Australia

Brazil

Canada

China

Germany

Ireland

Israel

Kenya

Mexico

New Zealand

Romania

Taiwan

South Africa

United Kingdom

As a presenting sponsor you will receive category exclusivity as well as prominent recognition and extensive benefits through this sponsorship position. Your name will be linked with the event and you will have extensive and far-reaching exposure.

Print Promotions• Logo prominently included on race promotional postcards• Logo prominently included on final race instructions• Logo prominently included on full and half marathon bib numbers

Apparel• Logo prominently included on full and half marathon participant shirts • Logo prominently included on race weekend volunteer shirts

Electronic Media• Logo prominently included in pre-event television promotional spots if the event has a television station

sponsor(s)• Company name included in pre-event promotional radio spots if the event has an official radio station sponsor(s)

Print Media• Logo prominently included in print advertising for the event

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link will be established between the marathon site and your website• Company logo included in pre-event eblasts• Information about your company and your sponsorship featured in two (2) Tri-City Medical Center Carlsbad

Marathon e-newsletters• Announcement of sponsorship on social media channels• A minimum of three (3) additional social media posts with content provided by sponsor (date and content of

posts to be approved by the event)

Public Relations• Introduction as the presenting sponsor through press release online and offline publications• Photo opportunities with the winners of the races at the finish line• Opportunity for company officials to hold the finish line tape for one of the race winners (i.e., first overall marathon

male or female, first overall half marathon male or female)

Sales/Promotions• 10’ x 20’ space at the Health & Lifestyle Expo where product can be displayed, demonstrated and/or sold• Opportunity to create cross-promotions, sweepstakes, etc. using the Tri-City Medical Center Carlsbad Marathon

name and/or logo• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in the virtual goody bag posted on the event website and emailed to all

event participants a minimum of two times

• Product/service exclusivity

Onsite Exposure• Banner placement in start/finish line area (maximum of 10 banners) • Cold air balloon or inflatable may be displayed in the festival area• Continuous recognition by announcers throughout the event

Hospitality• Ten (10) invitations to the VIP Finish Line Breakfast• Ten (10) complimentary entries for the full marathon, half marathon or Kids Marathon Mile

Other• Right of first refusal for 2020 Tri-City Medical Center Carlsbad Marathon

Presenting $60K

Expo Title $30KThe Tri-City Medical Center Carlsbad Marathon Health & Lifestyle Expo is a stand-alone event featuring exciting and informative vendors. It’s widely regarded as a shopping extravaganza and because it’s free and open to the public, it’s attended by more than 15,000 people.

Print Promotions• Logo included on exhibitor sales brochure• Logo included on race promotional postcards• Logo included on final race instructions

Apparel• Logo included on full and half marathon participant shirts • Logo included on race weekend volunteer shirts

Print Media• Logo included in print advertising for the event

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link will be established between the marathon site and your website• Company logo included in pre-event eblasts• Information about your company and your sponsorship featured in one (1) Tri-City Medical Center Carlsbad

Marathon e-newsletter• Announcement of sponsorship on social media channels• A minimum of two (2) additional social media posts with content provided by sponsor (date and content of

posts to be approved by the event)

Sales/Promotions• 10’ x 20’ space at the Health & Lifestyle Expo where product can be displayed, demonstrated and/or sold• Opportunity to create cross-promotions, sweepstakes, etc. using Tri-City Medical Center Carlsbad Marathon

name and/or logo• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in

the virtual goody bag posted on the event website and emailed to all event participants a minimum of two times

Onsite Exposure• Logo included on exhibitor credentials • Banner placement at the expo • Banner placement in start/finish line area (maximum of 8 banners) • Cold air balloon or inflatable may be displayed in the festival area• Recognition by announcers throughout the event

Hospitality• Eight (8) invitations to the VIP Finish Line Breakfast• Eight (8) complimentary individual entries for the full marathon, half marathon or Kids Marathon Mile

Other

• Right of first refusal for 2020 Tri-City Medical Center Carlsbad Marathon

The Kids Marathon Mile is a special part of the Tri-City Medical Center Carlsbad Marathon weekend of events that takes place the day before the marathon at LEGOLAND® California. It has its own marketing and advertising plan but is also promoted with the marathon. It attracts 3,000 children and their parents who run, walk, skip or stroll this just-for-fun, 1-mile route through LEGOLAND®. Each paid participant receives a T-shirt and finisher’s medal. In addition, participants age 12 & under receive a ticket for free admission to the park and a coupon for 50% off up to two additional adult tickets. As the title sponsor of the Kids Marathon Mile your company name would be positioned in front of the event name.

Print Promotions• Logo prominently included on race entry forms/promotional postcards distributed at hundreds of locations

throughout San Diego County and at dozens of elementary schools• Logo prominently included on final event instructions• Logo prominently included on bib numbers worn by event participants

Apparel• Logo prominently included on Kids Marathon Mile participant shirts• Logo included on race weekend volunteer shirts

Electronic Media• Company name included in pre-event promotional radio spots (minimum of 150 spots) on the official Kids Marathon Mile

radio sponsor’s station

Print Media• Logo included in print advertising for the Kids Marathon Mile

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link will be established between the marathon site and your website• Company logo included in pre-event eblasts• Information about your company and your sponsorship featured in one (1) Tri-City Medical Center Carlsbad Marathon

e-newsletter• Announcement of sponsorship on social media channels• A minimum of two (2) additional social media posts with content provided by sponsor (date and content of posts to be

approved by the event)

Public Relations• Introduction as title sponsor of the Kids Marathon Mile through a press release online and offline publications• Opportunity for company officials to start the Kids Marathon Mile race

Sales/Promotions• 10’ x 20’ booth space at the Kids Marathon Mile where product can be sampled, displayed or demonstrated• Opportunity to create cross-promotions, sweepstakes, etc. using Kids Marathon Mile logo• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in the virtual

goody bag posted on the event website and emailed to all event participants a minimum of two times

Onsite Exposure• Prominent banner placement at the start and finish lines (maximum of 8 banners) • Recognition by announcers throughout the event

Hospitality• Eight (8) invitations to the VIP Finish Line Breakfast • Twenty (20) complimentary individual entries for the Kids Marathon Mile

Other• Logo featured on Kids Marathon Mile participant medals• Right of first refusal for 2020 Kids Marathon Mile

Kids Marathon Mile Title $30K

As a gold sponsor, you will receive extensive benefits and will be recognized as an official product or service of theTri-City Medical Center Carlsbad Marathon.

Print Promotions• Logo included on race promotional postcards• Logo included on final race instructions

Apparel• Logo included on full and half marathon participant shirts • Logo included on race weekend volunteer shirts

Print Media• Logo included in print advertising for the event

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link established between the marathon site and your website• Company logo included in pre-event eblasts• Announcement of sponsorship on social media channels• A minimum of one (1) additional social media post with content provided by sponsor (date and content of post

to be approved by the event)

Sales/Promotions• 10’ x 10’ space at the Health & Lifestyle Expo where product can be displayed, demonstrated and/or sold• Opportunity to create cross-promotions, sweepstakes, etc. using Tri-City Medical Center Carlsbad Marathon

name and/or logo• Opportunity to sample/demonstrate your product or service to members of In Motion Fit (official Tri-City Medical

Center Carlsbad Marathon/Half Marathon training program)• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in

the virtual goody bag posted on the event website and emailed to all event participants a minimum of two times

Onsite Exposure• Banner placement in start/finish line area (maximum of 8 banners) • Continuous recognition by announcers throughout the event

Hospitality• Eight (8) invitations to the VIP Finish Line Breakfast • Eight (8) complimentary individual entries for the full marathon, half marathon or Kids Marathon Mile

Other• Right of first refusal for 2020 Tri-City Medical Center Carlsbad Marathon

Gold $20K Official Product or Service

Silver $10KAs a silver sponsor you will receive the following:

Print Promotions• Logo included on race promotional postcards• Logo included on final race instructions

Apparel• Logo included on race weekend volunteer shirts

Print Media• Logo included in print advertising for the event

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link established between the marathon site and your website• Company logo included in pre-event eblasts• Announcement of sponsorship on social media channels

Sales/Promotions• 10’ x 10’ space at the Health & Lifestyle Expo where product can be displayed, demonstrated and/or sold• Opportunity to create cross-promotions, sweepstakes, etc. using Tri-City Medical Center Carlsbad Marathon

name and/or logo• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in the virtual

goody bag posted on the event website and emailed to all event participants a minimum of two times

Onsite Exposure• Banner placement in start/finish line area (maximum of 6 banners) • Continuous recognition by announcers throughout the event

Hospitality• Four (4) invitations to the VIP Finish Line Breakfast• Four (4) complimentary individual entries for the full marathon, half marathon or Kids Marathon Mile

As a bronze sponsor you will receive the following:

Print Promotions• Logo included on race promotional postcards• Logo included on final race instructions

Web & Social Media• Logo included on the Tri-City Medical Center Carlsbad Marathon website• A link established between the marathon site and your website• Company logo included in pre-event eblasts• Announcement of sponsorship on social media channels

Sales/Promotions• 10’ x 10’ space at the Health & Lifestyle Expo where product can be displayed, demonstrated and/or sold• Opportunity to create cross-promotions, sweepstakes, etc. using Tri-City Medical Center Carlsbad Marathon

name and/or logo• Opportunity to include an ad featuring information/offer/promotion as well as a link to a website included in the virtual

goody bag posted on the event website and emailed to all event participants a minimum of two times

Onsite Exposure• Banner placement in start/finish line area (maximum of 4 banners) • Continuous recognition by announcers throughout the event

Hospitality• Two (2) invitations to the VIP Finish Line Breakfast • Two (2) complimentary individual entries for the full marathon, half marathon or Kids Marathon Mile

Bronze $5K

SPONSOR BENEFITS QUICK GLANCETitle

$150KPresenting

$60KExpo Title

$30KGold$20K

Silver$10K

Logo on race entry forms/promotional postcards x x x x x x x

Logo in print advertising x x x x x x

Logo on race shirts (marathon, half marathon, and/or volunteer) all all all

Logo on start/finish banner x x

Logo/name on finish line tape x

Logo on final race instructions x x x x x x x

Logo/name on finisher medals x x

Logo on bib numbers x x x

Logo on mile markers x

Logo on event credentials x

Logo on official vehicle passes/door panels x

Logo on awards x

Name or logo in pre-event TV spots x x

Name or logo included in pre-event promotional radio spots x x x

Logo with link on event website x x x x x x x

Photo opportunities with the winners of the races at the finish line x x

Opportunity for company officials to hold the finish line tape x x

Opportunity for company official to start race or ride in lead car x

Information about your company featured in pre-event e-newsletter 3 2 1 1

Social media posts (content provided by sponsor and approved by event) 4 3 2 2 1

Announcement of sponsorship on social media channels x x x x x x x

Logo included in pre-event eblasts x x x x x x x

Booth space at Health & Lifestyle Expo 20’ x 20’ 10’ x 20’ 10’ x 20’ 10’ x 20’ 10’ x 10’ 10’ x 10’ 10’ x 10’

Opportunity to create cross-promotions, sweepstakes, etc. x x x x x x x

Product and/or service exclusivity x x x

Banner placement on finish line towers x x x

Banner placement in start/finish line area 20 10 8 8 8 6 4

Cold air balloon or inflatable display space in the finish line area x x x

Continuous recognition by announcers throughout the event x x x x x x x

Invitations to the VIP Finish Line Breakfast 20 10 8 8 8 4 2

Complimentary event entries 20 10 8 20 8 4 2

Right of first refusal for 2020 event x x x x x

Bronze$5K

SOLDKids

Marathon Mile Title*

$30K

all volunteerKids Marathon

Mile & volunteer

exhibitor badges

Note: Some sponsorship benefits are time-sensitive and may not be available when you sign your contract. Please refer to individual sponsorship levels as outlined in the package for additional benefits and details.

* All benefits listed for this sponsorship level are for the kids event.

Name of Company:__________________________________________________________________________________________________

Street Address:_______________________________________________________________________________________________________

City:____________________________________________________________ State:_________ Zip Code:_________________

Contact Person:_____________________________________________________________________________________________________

Day Phone: ( ) __________ --- ____________________ Fax: ( ) __________ --- ____________________

Email: _________________________________________________ Federal Tax I.D. Number: ___________________________________

Attach a copy of appraisal if in-kind gift value exceeds $1,000 and provide a description of product(s) and/or service(s)

Value of Sponsorship:

1. Cash................................. ...........$_______________

2. Gifts in-kind (retail value) ..........$_______________

3. Media (retail value) ...................$_______________

TOTAL CONTRIBUTION. ...............$_______________

Sponsor Name: _____________________________________________________________________________________________________ (Print name exactly as it should appear on all printed materials.)Terms and Conditions:1. Failure to pay any portion of your sponsorship on or before the date due as indicated on this contract or any invoice

sent by In Motion, Inc. shall result in a forfeiture of your sponsorship.2. Sponsors are entitled to the rights and benefits associated with the sponsorship level chosen. In Motion, Inc. and its

agents reserve the right to make non-material modifications to those benefits if necessary.3. Certain sponsorship benefits require information or input from sponsor. Failure to provide the information or input by the

dates requested may result in a forfeiture of the associated benefits.4. In Motion, Inc. has the right, upon request, to require sponsor to provide an independent appraisal of the value of

certain in-kind donations prior to acceptance of such donations as credit toward sponsor’s contribution.5. In Motion, Inc. is not responsible for damages that result from delays or postponements of the event due to circumstances

beyond its control.6. In Motion, Inc. reserves the right in its sole and absolute discretion to refuse a sponsorship from anyone or any

organization that it believes is not in alignment with its core mission, vision and values.

Signature of Authorized Sponsoring Company Representative Printed Name and Title

Instructions: Please complete and sign this agreement, fax a copy to 760.692.2901, and mail the original to: In Motion, Inc., 6116 Innovation Way, Carlsbad, CA 92009For questions regarding sponsorships or benefits, please call 760.692.2900.

Payment Enclosed - make checks payable to: Carlsbad Marathon

Please invoice us for sponsorship amount due.

Thank you! Your support is sincerely appreciated.

Sponsor Contract 2019