Partnership Opportunity with the American Red CrossPrepared for STEPS Permian Basin MeetingMay 2015

2 | American Red Cross Partnership Opportunity

3 | American Red Cross Partnership Opportunity

Our ServicesDown the Street. Across the Country. Around the World.®

Disaster Cycle Services

Blood Services

Preparedness, Health and

Safety Services

International Services

Service to the Armed Forces

4 | American Red Cross Partnership Opportunity

Our Work Impacts Lives Every Day

53people are assisted by the American Red Cross.

Every 60 seconds

424,000times a day a child receives a measles vaccination from the Red Cross andour partners.

25,000times a day a person receives lifesaving Red Cross health, safety and preparedness training.

1,000times a day we provide services to military members, veterans and their families.

190times a day Red Cross workers help a family affected by a home fireor disaster.

5,600times a day a person receives a Red Cross blood transfusion.

5 | American Red Cross Partnership Opportunity

Our Brand Is Trusted and Respected• In a study of 50,000 nonprofit and for-profit brands,

the Red Cross brand ranked:

• More trustworthy than 99 percent of brands.

• More socially responsible, straightforward,

helpful and friendly than 95 percent of brands.

• Higher in brand stature than any major charity,

in terms of knowledge and esteem.

The Young & Rubicam BrandAsset® Valuator is the world’s longest-running and most extensive study of brands, covering 50,000 brands and dating back to 1993. The U.S. panel includes 17,000 nationally representative adults, with data collected quarterly. Base: June 2013.

6 | American Red Cross Partnership Opportunity

Causes and ConsumersOf consumers would buy a product

attached to a cause.88%91%

Of consumers are likely to switch brands to one

associated with a cause, given comparable price

and quality.89%90%

Of consumers wish more of the

products, services and retailers they

use would support causes.

Of consumers are more likely to trust and

be loyal to companies that support

causes.

Cone Communications, 2013

7 | American Red Cross Partnership Opportunity

Premier Emergency Responder

In FY13, we responded to more than 61,000 disasters, including…

57,216 Fires

668 Floods

2,759 Other storms and disasters

144 Tornadoes

234 Explosions/hazardous materials/transportation accidents

70 Blizzards/snow storms

18 Hurricanes/tropical storms/typhoons

8 | American Red Cross Partnership Opportunity

FY13 Large-Scale Disasters Last year, the Red Cross responded to 144 big relief operations in 41 states across the U.S. The results:

916 19.6 Million

7.8 Million

shelters opened

meals and snacks provided

relief itemsprovided

35,000disasterworkersresponded

9 | American Red Cross Partnership Opportunity

Preparing Critical Resources

• Securing shelters.

• Purchasing food and emergency supplies.

• Warehousing materials in strategic locations around the U.S.

• Maintaining bloodmobile, emergency and food distribution vehicles.

In order to provide services to those in need as quickly as possible following a disaster, the Red Cross prepares well in advance by…

10 | American Red Cross Partnership Opportunity

A Strategic ApproachAn integrated promotion can leverage the

power of our brand and yours to…

• Enhance reputation,

• Drive sales,

• Generate donations to give back,

• Spur brand and product loyalty,

• Differentiate from competitors and

• Motivate and inspire employees.

11 | American Red Cross Partnership Opportunity

Engage Customers and Employees Year-Round

• National Blood Donor Month (January)

• March Is Red Cross Month

• Support Military Heroes (May–August or patriotic holidays)

• Summer Safety (May–August)

• 100 Days of Summer. 100 Days of Hope. (May–August)

• National Preparedness Month (September)

• Fire Prevention Safety Month (October)

• Holiday Giving (November/December)

• Disaster Relief (year-round)

• Measles Initiative (year-round)

Show your customers and employees that you care by choosing relevant themes during the year to highlight your ongoing support.

12 | American Red Cross Partnership Opportunity

Activation Ideas

Involve Your Employees• Create a co-branded online giving page and invite

employee giving to support disaster relief—year round or following major disasters

• Support employees’ generosity by offering to match gifts made during a special campaign

• Recognize disaster volunteers who work for your company, and thank them for their service.

• Host a Lunch and Learn with the Red Cross to learn more about disaster preparedness and relief.

• Use company events around disaster-prone times of the year, like hurricane season, to raise awareness and support.

Home Fire Preparedness Campaign

Why is it important?

Home Fires in the United States

• 7 times a day, someone dies in a home fire

• Every 40 minutes, a fire injury is reported

• Home fires cause, on average, 2,500 deaths and roughly $7 billion in property damages every year

Source: National Fire Protection Association (M. Ahrens, 2013)

Home Fires in the Permian BasinWithin the last year:

• Responded to 70 home fires

• Provided assistance such as food, shelter and financial support to 109 families and 337 individual home fire survivors

• Supported 105 first responders with hydration and food during disasters

• Maintained a force of trained disaster volunteers ready 24/7

Source: National Fire Protection Association (M. Ahrens, 2013)

Home Fires: The Biggest Disaster Threat to American Families

0

500

1000

1500

2000

2500

2012 Home Fires Hurricane Katrina (2005)

2011 Tornadoes Hurricane Sandy (2011)

Reported Deaths

What is our goal?

Campaign Objectives

25% reduction in home fire deaths and injuries in 5 years

Save Lives • Reduce Injuries • Build Resilient Communities

NATIONAL GOAL

Campaign to Save Lives

Source: National Fire Protection Association (M. Karter, 2013)

?Campaign

Efforts

How will we achieve it?

A nationwide effort by the

Red Cross and partners,

in collaboration with local fire

departments and aligned with

existing preparedness initiatives, to

convene community coalitions and

mobilize resources to

save lives and reduce injuries

from home fires

Campaign Cornerstones

11Door-to-door installation of smoke alarms and completion of home-safety checklists and plans in vulnerable neighborhoods

12Youth engagement in classrooms and after school with technology, challenges, and science-based education

13Marketing campaign to motivate individuals to take action to save themselves, their families and their neighbors by testing smoke alarms and practicing escape plans

Why Smoke Alarms MatterSmoke Alarms

in US HouseholdsHome Fire Fatalities

in US Households

Households with at least one working alarm

Households with no alarms

Households with non-working alarms

Source: National Fire Protection Association (M. Ahrens, 2014)

How can we work together?

1Join our Permian Basin Community Home Fire Preparedness Campaign

2Participate in community home fire preparedness activities

3Help support, promote or implement community efforts to increase working smoke alarms in at-risk neighborhoods

4Take steps in your own home and neighborhood to prevent fires and increase preparedness

5 Donate to support home fire preparedness

Helping with Preparedness Activities

There are many ways to support preparedness efforts in our community, such as:

• Signing on as a partner

• Sharing knowledge of local neighborhoods and making local connections

• Helping plan and coordinate campaign events

• Developing ideas for new campaign activities

• Promoting campaign activities

• Contributing and recruiting event volunteers

• Supplying resources (e.g. financial support, smoke alarms, install equipment, etc.)

• Raising awareness and educating constituents about home fire preparedness

Why Become a Red Cross Partner?

• To help save lives and reduce fire-related property loss in your community

• To build a more resilient community• To demonstrate your organization’s commitment to

community health and safety• To increase awareness of your organization’s brand

by having your name and logo included in local campaign materials]

Key steps you can take in your own home, and assist your neighbors with, to become better prepared:

In Your Own Home and Neighborhood

Check batteries and test smoke alarms

Create and practice home fire escape

plan

Complete Red Cross Fire Safety and

Prevention Checklist

What’s Your Escape Time?

• How long do you have to escape from a home fire?

• People tend to over-estimate• If a fire starts, you may have

just two minutes to get to safety!

Our Local Efforts

Target Neighborhoods

• Coahoma TX.• Lamesa TX.• Pre-canvasing has identified

several communities that would benefit from smoke detectors and preparedness planning.

• Goal is to install 100 smoke alarms by the end of June.

• [Request input from partners]

Planning Timeline

• May 30th, Coahoma smoke detector installation with Big Spring Volunteer Fire Department.

• June 20th, Lamesa TX. Canvassing & smoke detector install with Lamesa Volunteer Fire Department.

• Also in June an event is planned at the Midland Centennial Library, book reading with the children. Currently working on MFD involvement to provide fire apparatus for display.

Questions?

Contact Info - Permian Basin Red Cross?

Exec. Director Stephanie Murphree

Stephanie.Murphree@redcross.org (432) 563-2267

David Chaney

David.Chaney@redcross.org

(713) 598-0223

Michael Hunt

Michael.Hunt@redcross.org

(432) 563-2267

or visit [www.redcross.org]

Thank You