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Official Vehicle of the Jacksonville Jaguars

Only Game In Town• Only Major Professional Sports Team Within 140 Miles • Fan Base and Media Reach Extends to Orlando, Daytona, Tallahassee and South Georgia • Nearly 100 Sprint Stores in Jaguars Footprint

• New Owner + New Head Coach = New Energy• Community “All In” in Support of New Era

Avid Fan Base• Jaguars fans are 68% of population• Jaguars fans are ranked 7th in NFL for percentage of avid fans• Significant Population Growth • 50% Growth From Companies Moving to Jax • Median Age of 33 • Military #1 Employer in Jax

Growth Opportunity for Sprint• Jags fans 38% more likely to drive a luxury car than general Jacksonville population• Jags fans 21% more likely to own three cars than general Jacksonville population

Why Jacksonville?

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Partnership Proposal

Official Vehicle of the Jacksonville Jaguars

RAM Sky Patio

Two RAM Trucks will sit high atop EverBank field on the RAM Sky Patio. Visible from overhead and throughout the stadium RAM trucks will be perched upon tough, outdoor elements.

Brand Presence

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Official Vehicle of the Jacksonville Jaguars

Player Vehicles

Jaguars players love their Chrysler products. Challengers, Chargers and Rams are scattered throughout the players parking lot daily. On game day though Chrysler will be front and center as players park prominently within the fan experience.

Brand Presence

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Official Vehicle of the Jacksonville Jaguars

Trail Rated Climb

• Two simulated mountain peaks at the summit of EverBank field.• Two Jeep / RAM products place for optimum branding• Selective seats for Jeep / Ram owners

Branding Presence

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Official Vehicle of the Jacksonville Jaguars

Jeep Jag Track

Fans line up to take a lap on the Jeep Jag Track. Banking, hills, mud, dirt and mounds are all part this game day experience that will attract both participants and spectators.

Brand Presence

NORTH ENDZONEACCESSIBLE ENTRANCE

GATE GATE

GATEGATE

5

TEST DRIVE AREA

1 4

32

SECURITY FENCE

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Official Vehicle of the Jacksonville Jaguars

Guts. Glory. Fan.

Jaguars season ticket owners will brave the elements for a chance to win a vehicle. Ideas range from the last man standing with his/her hand on a vehicle, to an endurance race around the stadium. The event would be promoted by the Jaguars through social media, in-game video, and radio spots during our official radio show.

Fan Competition

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Official Vehicle of the Jacksonville Jaguars

Chrysler Chair

Luxury suites are an enjoyable game day experience. The experience is enhanced when you sit in the select Chrysler Chairs located in each suite.

Premium Branding

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Official Vehicle of the Jacksonville Jaguars

Chrysler Premium Experience

• Chrysler Touchdown Clubs – 13,000+ of the best seats at EverBank field• Three Levels of Luxury Suites - FIAT, DODGE, JEEP • RAM Sky Patio

Premium Branding

Custom vinyl wall wraps for each of the three Suite Levels.

Partnership Proposal

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Official Vehicle of the Jacksonville Jaguars

Online

• Jaguars.com / Mobile App / Facebook / Twitter• Banner ads / Stadium signage / Email blasts

Brand Presence

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Official Vehicle of the Jacksonville Jaguars

LondonInternational Presence

• Four Dedicated games 2013 – 2016• Access to NFL International• NFL/UK Branding rights

Partnership Proposal

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Official Vehicle of the Jacksonville Jaguars

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