PARTNERSHIP PRoSPEcTuS 2019-20

The Hunter Valley Wine & Tourism Association (HVWTA) is a not-for-profit, membership based, local wine and tourism organisation. We focus on strong committed Partnerships to ensure that the Hunter Valley is the most visited wine and tourism region and our wine is the most recognised and valued not only domestically, but also internationally. HVWTA Partnerships are fundamental in growing and securing the future of wine tourism in the region.If you operate a business in Hunter Valley Wine Country you will directly benefit from this or indirectly from the work of the Association. On your behalf, the HVWTA along with both Cessnock City and Singleton Councils, industry Partners and Destination NSW (DNSW), delivered the Here’s to the Good Life campaign in 2018 that generated well over $2 million in marketing investment. We reached an astounding 29 million people and had an 11% increase YOY in bookings during the campaign period, lifting the profile of the Hunter Valley and business for the region. Wine tourism contributes +$502 million annually to our local economy and supports 2,800 jobs. It is our intention to build on that campaign in partnership with you and DNSW in 2019 to convert that reach to drive visitors to your business through direct to consumer and online mediums.We also work with Government to build support for our region and wine tourism businesses.

REAcH MoRE VISIToRS To YouR BuSINESSWe put your business in front of +10 million visitors each year via the winecountry.com.au website, blogs, social media channels, events and PR. Winecountry.com.au is the #1 wine tourism destination website in Australia.

AccESS To IMPoRTANT KEY INFLuENcERS & BuSINESS INSIGHTSAccess key industry influencers, industry data and trends, education opportunities via seminars and workshops to keep you ahead of the game and increase visitation to your business.BE PART oF THE WINE TouRISM coMMuNITYJoin a network of people working together to advocate and promote the Hunter Valley as Australia’s premier wine tourism destination and to grow the prosperity of the region.

BE PART oF YouR HuNTER VALLEY

Jo ThomasGeneral Manager

WHY BE A PARTNER oF THE HVWTA?The HVWTA enhances the productivity, profitability and sustainability of your business. In the last 12 months alone the HVWTA has achieved the following on your behalf: • Secured NBN connectivity for the majority of the region • Secured $462,000 in funding grants to market the region •Executed a Major Marketing Campaign worth $2 million as part of the Wine & Tourism Alliance •Completed a 3 year Business Strategy •Completed a 2 year Marketing & Digital Plan • Freight & logistics for exporting •Advocated on your behalf to local, state and federal government on: - Strategic Land Use Planning - Economic Report on the significance of Wine Tourism - Biosecurity - Issues with bats in vineyards - NBN infrastructure roll-out • Secured the world’s largest Wine Media Conference in October 2019, entering its 12th season for the first time outside of the US • Supported DNSW to secure the Evolve 2020 conference in May for 500+ Professional Conference Organisers and Business Events Organisers •Hosted over 230 guest media and trade on famils, conducted six key marketing events and gained media exposure of an audience of well over 50 million

HVWTANEEDS YouR SuPPoRT To SEcuRE ouR

INDuSTRY.

Lindy HyamChair

2

BoARD MEMBERS 2019/2020

LINDY HYAMChair

PHIL HELE oAMHunter Valley Resort

SASHA DEGENHunter Valley Stays

SHAuN o’BRYANOaks Cypress Lakes Resort

IAN NAPIERWombat Crossing Vineyard

Treasurer

STuART HoRDERNBrokenwood Wines

JoHN STEVENSStevens Group

Secretary

STEWART EWEN oAMBin 688 Vineyard

BRIAN McGuIGAN AMAustralian Horticulture Management

Deputy Chair

cHRIS TYRRELLTyrrell’s Vineyard

BRAD RuSSTulloch Wines

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We are looking for members in wine and tourism to get involved in the Association to ensure succession on the HVWTA Board and contribute to Committees that are voluntarily working on your behalf.

Please contact any of us if you would like to become involved.

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VINEYARD - AREA uNDER VINE - HEcTARE (HA)

Boutique (1-10Ha) a a a a a a a a $635

Small (11-30Ha) a a a a a a a a $920

Medium (31+ Ha) a a a a a a a a $1730

WINERY & cELLAR DooR - ToTAL ANNuAL cRuSH - ToNNE (T)

Boutique (1-50t)** a a a a a a a a a a a a $780

Small (51-100t) a a a a a a a a a a a a a $2875

Medium (101-250t) a a a a a a a a a a a a a $4030

Large (251-999t) a a a a a a a a a a a a a $5175

Xtra Large (1000t+) a a a a a a a a a a a a a $8615

AccoMMoDATIoN - INVENToRY

Caravan ParksBackpackers ** a a a a a a a a a a a a $780

1-3 keys** a a a a a a a a a a a a $780

4-9 keys** a a a a a a a a a a a a $1145

10-30 keys a a a a a a a a a a a a a a $4030

31-40 keys a a a a a a a a a a a a a a $5745

41-60 keys a a a a a a a a a a a a a a $8615

61-100 keys a a a a a a a a a a a a a a $11490

101 + keys a a a a a a a a a a a a a a $14360

FooD SERVIcES | RESTAuRANTS | cAFES | FuNcTIoN cENTRES - BASED oN ANNuAL TuRNoVER

Boutique (<$400k)** a a a a a a a a a a a $780

Small ($401k-$750k) a a a a a a a a a a a a $3445

Medium ($751k-$999k) a a a a a a a a a a a a a $5175

Large ($1m–1.5m) a a a a a a a a a a a a a $6320

Xtra Large (>$1.5m) a a a a a a a a a a a a a $7475

TouRISM TRANSPoRT & ATTRAcTIoN oPERAToRS

Transport | Tours | Attractions** a a a a a a a a a a a a a $780

oTHER cATEGoRIES

Associate Partner a a a a a a a $285

Supplier of Goods & Services, Retail - who directly benefit from Tourism**

a a a a a a a a a a a a $580

Wine Country Precincts Associations a a a a a a a a a a a a $1730

Not for Profit Associations a a a a a a $580

oPTIoNAL ADDITIoNAL BuSINESS LISTINGSoPTIoNAL ExTRAS

A Tile in the HV Magazine Visitor Guide - $1100 (incl GST) per tile

An Additional Business Tile in HV Magazine for 12 months - $825 (incl GST) per listing

Additional Business Tile on winecountry.com.au website for 12 months - $275 (incl GST) per listing

Full Partnership fees $5000 (incl GST) & over receive additional web listings for FREE

Add-On Digital Package limited to 3 businesses per month - $825 (incl GST)

*No tile option is for vineyard, small or boutique operators only. **HV Magazine Directory Listing

PARTNERSHIP SIGN uP DuE BY

30 JuNE 2019

4

Please select a category that best suits your primary business activity.

BEcoME A PARTNER

cLIcK HERE

E membership@hvwta.com.au | P 02 4990 0930winecountry.com.au/membership

Samantha FordPartnerships

Businesss Events

Katie LeeMarketing

Karlene WybornAdministration

Finance

Caron ReynoldsMarketing

YouR HVWTA TEAM