PARTNERSHIP PROSPECTUS

RECOVER . UNITE . CELEBRATE

ABOUT THE BUSSELTON JETTY SWIMThe Busselton Jetty Swim is a premier event on the WA sporting calendar and features a 3.6km ocean swim around the iconic Busselton Jetty. Since 1996, the swim has grown in popularity from a local attraction with 82 participants to an internationally recognised event attracting 3,300 competitors and 10,500 spectators in 2020. Click here for more information.

The event has grown each year and is coordinated by a small group of fifteen dedicated committee members who form ‘Busselton Allsports Incorporated’. The event is staged with the help of many volunteers who give freely of their time to ensure the smooth running of the event each year. Click here for more information.

The event is open to every person regardless of age, gender, ability, disability or experience with participants having the option to complete the course solo or in teams of two or four. The event attracts competitors from regional, state, national and international destinations.

2021 will be a unique year due to the unprecedented impact Covid19 has had on our regional communities. . The event has traditionally focused on Participation, Affordability, Inclusivity and Community however 2021 will also be a year of Recovery, Unity and Celebration. Our event is so important more than ever, not just for the swim but the importance of providing an opportunity for swimmers to train towards, improving physical and mental health; boosting the local economy; bringing the public back outdoors and uniting a community.

Event organisers will be following all Federal and State Government COVID19 guidelines. New protocols will be in place to accommodate the safety, health and wellbeing of our swimmers, spectators, sponsors and volunteers.

The event provides a unique opportunity for you to align yourself or your business with one of the most popular community and sporting events in WA – so come and join in the fun!

OUR VALUES Participation: In acknowledgment of the value of community involvement and engagement we value, encourage and nurture participation in the event be it as a swimmer, volunteer, partner, spectator or supporter.

Inclusion: We are committed to running an event that is inclusive rather than elite in its focus.

Community: Developing an event that inspires, engages and benefits the community with a strong emphasis on volunteering, community service and leadership and with strong business benefits for community groups and local businesses.

Affordability: Actively seeking new ways to keep the swim affordable for the wider community whilst ensuring it remains financially viable.

Good Governance: As an Incorporated Association, our organisation must comply with the Associations Incorporation Act 2015. The committee subscribes to this model of governance to best ensure that we can continue to honour our values and meet our strategic objectives.

OUR OBJECTIVES • Sustain, deliver and develop the annual Busselton Jetty Swim in line with our values.

• Encourage people to explore the personal and social values of regular physical activity by participating in regular swimming.

• Encourage community participation through volunteering, business partnering and sponsorship.

• Ensure the event is adequately resourced by collaborating with key stakeholders and other organisations.

• Strive for excellence in governance and to remain compliant with the Associations Incorporation Act 2015.

OUR MISSION To inspire and engage individuals,

businesses and the local community to

celebrate community, participation and

endeavour by staging an annual swim

around the Busselton Jetty.

COVID19 STRATEGIESDuring these uncertain times, the event organisers committed to the ongoing planning of the 2021 event whilst maintaining a stronghold on the financial risk if the event does not go ahead.

As a sponsor, event organisers have identified deadlines to manage COVID19 restrictions and risks of second waves. The Busselton Jetty Swim 2021 marketing campaign will commence in September 2020 through to March 2021 with emphasis on the promotion of event sponsors immediately to ensure maximum coverage and exposure in the event of a cancellation.

Should the event be cancelled, event organisers will calculate a refund of investment in accordance to the time frame and the percentage of promotion, exposure and benefits received to date.

We believe Busselton Jetty Swim will assist and be pivotal in the recovery of so many local businesses, suppliers and services; unite a community and celebrate a new year.

2020 SWIMMER STATISTICS

Great atmosphere, well organised event and today conditions were perfect

3,275 REGISTERED SWIMMERS

45.45% 54.55%

REGIONS:PERTH 61.92%

SOUTH WEST 27.69%

RURAL REMOTE 8.92%

INTERSTATE 0.98%

INTERNATIONAL 0.49%

AGE GROUPS:UNDER 15 417

15 - 29 509

30 - 49 1394

50 - 69 890

70 + 66

AVERAGE SWIMMER AGE ACROSS ALL SWIMS 39.15

1,338 1st TIME SWIMMERS(40.85%)

GROWTH SINCE INCEPTION

SOCIAL MEDIA STATISTICS

What an incredible experience! So well organised from start to finish. Will most certainly do it again. Thank you to all the

volunteers, you are all awesome!!

SWIMMER FEEDBACK

4,137 People like our Facebook page.

40,146 People engaged with our page during the 2020 campaign.

407,957Our 2020 campaign reached

Facebookusers.

1,596 People follow us on Instagram.

Amazing event, really well organised, buoys were easy to sight, surf lifesavers and volunteers were

awesome. Loved it and thanks for the perfect conditions too!

I had an amazing time. The event is so well organised and all the staff and volunteers are friendly and helpful. It doesn’t matter whether you are an elite athlete or a slow and steady

mature competitor you are still able to enter and be successful. Thank you

*august 2019 to february 2020

WHAT DOES THE EVENT PROGRAM INCLUDE IN 2021?The weekend includes a full program of fun and entertainment and as a sponsor, will provide your brand with excellent exposure and provide you with plenty of opportunities to be part of the action! Just some of the events on the program include:

• Busselton Jetty Swim ‘float’ in the Festival of Busselton Float Parade held in January 2021;

• Static and digital displays in the Margaret River Busselton Tourist Information Centres;

• A VIP Sundowner;

• The Busselton Runners Club Half Marathon & Fun Run;

• VIP Breakfast;

• Carbo Loaded Dinner;

• ‘Busselton Jetty Swim Thru’ Time’ 25 x cardboard figurine cutouts throughout the Busselton foreshore depicting the swimwear and event theming from 1996 to 2021 for the public to take photos behind

• Beach and foreshore based sports, activities and attractions;

• Roving local entertainers throughout the weekend;

• Soggy Bones skate exhibition and Come n Try sessions

• Food stalls operated by community groups;

• Busselton Jetty Swim live outdoor broadcast;

• Live Triple M radio broadcast;

• 3.6km Busselton Jetty Swim;

• 222m Busselton Jetty Kids Swim;

• Busselton Jetty One Mile Swim to Shore;

• Prizes on offers for winning swimmers and category swimmers, plus spot prizes and online competitions;

• Saturday entertainment and attractions and activities;

• Sunday entertainment, attractions and activities

• Busselton Jetty Swim To Save Coupon Book (new in 2021)

BUSSELTON JETTY SWIM TO SAVE COUPON BOOKA new initiative being introduced in 2021 is the Busselton Jetty Swim to Save Coupon Book. The book will have a six month expiry date and include all of our sponsors and local businesses. The coupon book, valid for the event weekend and over the autumn and winter months is intended to encourage visitation to Busselton for the event weekend and for returning at later dates. The Busselton Jetty Swim to Save Coupon Book will assist in the recovery phase of the pandemic, boosting the local economy and resulting in the sustaining of jobs.

DEMOGRAPHICSThe event attracts a large number of participants and spectators from a wide range of ages, from 8 to 80 and from local, regional, metropolitan, interstate and international platforms. With a robust marketing campaign throughout Western Australia for the 2021 event, and pending COVID19 restrictions, there is a considerable increase in the patronage forecast. It is anticipated, with the introduction of the new airport and flight paths, the event organisers will develop a marketing campaign strongly focused on intrastate and interstate visitors.

ENVIRONMENTAL AND SUSTAINABILITY PRACTICESBusselton Jetty Swim event organisers commenced discussions prior to the 2018 event, taking steps to be more environmentally sustainable and implementing strategies to reduce the impact our event may cause. The opportunities to minimize environmental impact were abundant in all areas of the event management. In addition to lessening environmental impacts, many of these initiatives also provided a better experience for event attendees, saved money and educated the wider public. Secondly, our swimmer surveys were an opportunity to listen to our consumers, recognise the urgency to protect our environment and endeavour to implement all strategies. Busselton Jetty Swim event organisers intend our event to be a leader in this space.

Event organisers priorities lie with waste; education; water and transport placing initiatives and strategies in place to ensure the ongoing protection of our environment and surroundings.

REPORTINGOur partners are given the opportunity to track their return of investment via three partner eNewsletters containing event statistics such as participant registration, social media insight reports and media hits. A post event acquittal report contains full details of the event including testimonials and feedback from participants.

The success of the event can be monitored via the Busselton Jetty Swim survey which is disseminated to all the swimmers and volunteers the week post the event. The survey is tailored to capture feedback, testimonials and recommendations for change from our stakeholders. From the 672 responses from the 2020 event, 88.54% deemed the event excellent and 10.71% deemed it good.

Refer to Busselton Jetty Swim 2020 Final Report - Click here

MEDIA & MARKETING CAMPAIGNIn addition to the paid media schedule booked to promote the event, the Busselton Jetty Swim 2020 attracted a great deal of free media exposure and editorial coverage including:

• A large number of editorials in the six months leading up to the event across a number of publications, including Perth metropolitan and local publications

• Radio interviews conducted across a number of stations in the lead up to the event to promote the Swim and the full program of weekend entertainment

• Television news articles and coverage via Perth metropolitan and regional networks

• Online media coverage on websites including Tourism WA, City of Busselton, accommodation websites, triathlon and sporting websites and online media portals

• Coverage in eNewsletters produced by event partners and stakeholders

• Coverage on social media from local businesses, community groups and more.

• Facebook, Twitter and Instagram posts by competitors and spectators throughout the event

It is anticipated that the 2021 event will attract as much, if not more media attention as a result of the return of large gathering events.

WHY BECOME A BUSSELTON JETTY SWIM PARTNER?Partnering with the Busselton Jetty Swim in 2021 offers your organisation excellent exposure and the opportunity to align with our mission and values. Your brand will have the chance to engage with consumers who are choosing brands, businesses and services that demonstrate an interest in, and support healthy and environmentally aware causes.

The Busselton Jetty Swim attracts a crowd of over 12,000 people including more than 3,300 local, intrastate, interstate and international competitors each year and a swell of more than 9,500 spectators to the Busselton Jetty, foreshore and town-site.

As an event partner you will be supporting the Busselton Allsports Incorporated, a community volunteer group in the delivery of a safe, successful and memorable experience for all participants.

We offer a variety of ways that you can partner with the Busselton Jetty Swim, in return for your support we offer access to the following, dependent on your level of partnership.

• Complimentary entries to the Busselton Jetty Swim, Kids Swim and One Mile Swim to Shore

• Invitations to exclusive VIP functions

• Your logo on the Busselton Jetty Swim website Partners page linked to your website

• Your logo and advertising space in eNewsletters distributed to our competitor database

• Your logo on signage produced for the event

• Your logo on newsprint advertising and printed collateral

• Your logo on television commercials

• Your logo and advertising space in the official Busselton Jetty Swim programme

• Mentions on the Busselton Jetty Swim social media channels

• The opportunity to activate within the event precinct during the event weekend

• Advertisement in the Busselton Jetty Swim to Save Coupon Book

…… and many more as highlighted in the Partners Benefits table on the following page.

PARTNERSHIP INCLUSIONS* Please note branding presence will be relative to partnership tier.

All inclusions are negotiable and can be tailored to meet your corporate strategies.

Naming rights to Busselton Jetty Swim & Busselton Jetty Kids Swim & One Mile Swim to Shore & Foreshore entertainment

X

Presenting rights to Busselton Jetty Swim X $10k**

Presenting rights to Busselton Kids Swim X $10k**

Presenting rights to Busselton Jetty One Mile Swim to Shore X $10k**

Presenting rights to the Saturday night concert X $10k**

Complimentary entries to the Busselton Jetty Main Swim OR One Mile Swim To Shore OR equivalent in teams

8 6 2 2 1

Complimentary entries to the Kids Jetty Swim 8 6 2 2 1

Complimentary invitations to the exclusive ‘Busselton Jetty Swim VIP Sundowner’ function 8 6 2 4 2

Complimentary invitations to the pre-event Breakfast held prior to the swim 8 6 2 2 2

Mentions on Busselton Jetty Swim social media channels 4 3 1 2 2 1

1 x Advertisement in an eNewsletter distributed to competitor database 1/2pg 1/4pg 1/8pg

1 x Advertisement in the Busselton Jetty Swim programme 1/2pg 1/4pg 1/8pg

1 x Advertisement in the Busselton Jetty Swim to Save Coupon Book 1pg 1/2pg 1/2pg 1/3pg 1/4pg 1/8pg

Logo on the Busselton Jetty Swim website Partners page linked to your own website * X X X X X X

Logo included in the eNewsletter footer distributed to competitor database (minimum of 4 newsletters) *

X X X X X

Logo displayed on Amphitheatre shell roof at main stage during concert X X X X X Name only

Logo on highway billboard X X

Logo included in the footer of ALL newsprint advertising * X X X X

Logo included in television commercials X X X X

Logo included in the Thank You advertisement published in the local newspaper X X X X X Name only

Logo printed on the official Busselton Jetty Swim programme * X X X X X Name only

Logo on selected merchandise produced for the event participant packs (at the discretion of the Busselton Jetty Swim Committee)

X

Logo on selected merchandise produced for the event including t-shirts (at the discretion of the Busselton Jetty Swim Committee)

X X X Name only

Name only

Logo on banners placed along Queen Street, Jetty Way and Foreshore Drive, Busselton for three weeks prior to the Busselton Jetty Swim (or as approved by the City of Busselton)

X X X X X

Logo on the media backdrop banner X X X

Logo on mesh banner/s placed around the event site * X X X X X Name only

Logo on banner placed on the Busselton Jetty * X X X X X Name only

Logo on the finish tower * X X X X X Name only

Named sponsorship rights to trophies 4 3 1 2 1

Named sponsorship rights to the Busselton Jetty Kids Swim participation medals (logo includ-ed)

X

Naming rights mention included in radio advertisements X

Verbal mentions by the MC during the day of the Busselton Jetty Swim 8 6 1 2 1 1

Opportunity for a senior representative from your organisation to participate in event formal-ities

X X X

Branded merchandise can be distributed amongst public (at the discretion of BJS Committee) X X X

Opportunity to activate within the event precinct during the event weekend X X X

Marquee at Busselton foreshore on event day 9x3 6x3 3x3 3x3 3x3 3x3

MAJ

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LD$5

K SILV

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500

For queries or assistance with your application, please contact:Di Bruce, Sponsorship Coordinator0405 472 602 | sponsorship@busseltonjettyswim.org.au