Date post: | 05-Dec-2014 |
Category: |
Technology |
Upload: | skinnystartup |
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PartyFly
Concierge bachelorette party planner
Party in a Box
Assumptions:● Buying accessories, food and drinks is a major
stress● People can't find time to shop
Got out of the building
20+ customer interviews, 8 survey responses:
● Most people don't find throwing small-scale parties to be that stressful (rated them "moderately stressful")
● Most stressful part: creating a playlist and getting RSVPs
● Women are most stressed about theme parties● Bachelorettes and showers are the most stressful of
all
ps Men don't throw parties...
Bachelorette parties
Interviewed 10 more women about planning bachelorettes
Most women find everything about them stressful:
● Ensuring guests will attend● Gathering payments● Choosing a theme● Negotiating with venues
Strong, emotional reaction from many women.
One concern: will the bride be pissed if she finds out?
Concierge MVP - 1st Customer● Customization important● Easier to customize with
packages as starting point● Biggest value-add: alleviating
annoying tasks
Does it scale?
● Assumes customization won't be labor intensive.
● Relationships with restaurants, clubs mean less effort to get reservations and on guest lists
Next Step: ● Testing cost of acquisition via Facebook, StumbleUpon
Long-term vision
● Bachelorettes are a beachhead
● Happy customers refer us for bridal and baby showers, birthday bashes, and numerous other celebrations
● More lucrative: corporate events