Date post: | 15-Apr-2017 |
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We are a modern
inte rnational heal thcare
communicat ions company wi th
unparal le led leadership and a fast moving,
over-achieving cul ture.
The Pascale Difference
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“Pascale is responsive and very efficient and delivers consistent, tangible results.”“The Pascale team
knows the media outlets for our industry and knows how to talk to our audience – they just get it!”
“They are more than
tactical, they are
practical.”
“They understand our story, goals, strategies and objectives as well as anyone that is on our staff.”
“The social media team at Pascale is #awesome.”
Testimonials
“When Pascale talked results, they not only achieved
them, but exceeded our expectations.”
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CHALLENGE: Compete with a pharmaceutical giant that has monopolized the market with its drug for cancer/HIV patients.
SOLUTION: Launching the Imprimis Cares campaign creating awareness surrounding the Imprimis compounded drug alternative to the competitor high-priced drug. Positioning the Imprimis CEO and company as one that cares about patient access to affordable drugs and improved care.
RESULTS:Secured major media coverage on broadcast, digital and print publications. Including MSNBC, CNN, Daily Beast and FOX.
CASE STUDY:Leveraging a communications strategy for a big media payoff
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CASE STUDY: Re-Launching and revitalizing Stretta®
CHALLENGE: Reinvigorate interest in a 10-year-old procedure for gastroesophageal reflux disease (GERD), Stretta.
SOLUTION: Leverage KOL-published data, SAGES recommendation and powerful first-person patient testimony to garner national, local market, and professional communications and build a committed online community of advocates.
RESULTS: Sales increased 300% over 12 months• Professional network of Stretta providers expanding daily around the world.
• Individual doctors reporting dramatic increase in patient inquiries about the procedure.
• National television coverage on The Doctors and Fox News Health, and a Houston NBC placement that was picked up by 30 stations around the country. 6
CASE STUDY:Raising a Company’s Profile in the US
CHALLENGE: Increase the profile of an international medical device company with little media presence in the US and grow awareness of its portfolio of products.
SOLUTION: Build exposure through trade, consumer and local media outreach.• Enhance messaging by coordinating with KOLs in select local markets to assist with placement of patient success stories.
• Partner with advocacy groups to increase awareness.• Saturate market with trade, local and national stories highlighting amount of unnecessary biopsies performed in the US annually and how that is changing and impacting on patients.
RESULTS: FOX NewsEdge segment drove coverage in over 20 markets nationally for increased awareness and consumer interest.
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CASE STUDY:ARTAS Hair Restoration
CHALLENGE: Expand social presence & create an online space for patients to learn more about the ARTAS hair restoration system.
SOLUTION: • Build a successful LinkedIn page to reach the professional community
and house a wealth of information. • Leverage Twitter to establish credibility and awareness among HCPs
and influencers using real time updates to build excitement. • Use the power of Facebook among key target audience to build a
community, generate positive feelings that shift into brand advocacy.
RESULTS: • Facebook fan base quadrupled in one year. • Several hundred professionals are now part of Restoration Robotics'
LinkedIn community.• Number of Twitter followers doubled in less than a year.
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Audience Based ServicesTeams are bui l t around Pro fessionaland Patientaudiences, and T raditionaland Digita lmedia
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PROFESSIONAL PATIENT DIGITAL
Trade Media RelationsKOL Development Medical Writing
National Media Local Markets Media Training
Content Development Social Media
Growth Marketing
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Healthcare in Our DNAExperts in navigat ing regulatory is sues for cl ients for over a decade, we t ra in a l l team members on relevant rul ings and guidel ines pert inent to your bus iness .
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US-Based with Global ReachConnect ing the global healthcare community through
ins ightful conversat ions and fresh perspect ives
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#clientloveMessage from Georgette PascaleFounder & CEO
“Pasca le was fou n ded becau se I saw an oppor tu n i ty for a per son a l i zed, sen ior level approach to commu n ication s in th e h ea lth care sector .A f ter more th an a decade in bu s in ess , I am prou d th at we h ave g rown in to a power fu l veh icle to d r ive th e su ccess of ou r cl ien ts . E very member of ou r team sh ares th e same v i s ion I h ave: to pass ion ately serve th e best in terest of ou r cl ien ts an d p lace th em in th e best poss ib le pos i t ion to su cceed" . 15