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Passenger Vehicle

Industry

Submitted By: Group 3

Akriti |Amit |Ganesh |Himangshu |icha |!egha |Vi"ay 1

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#ontents

• Industry Pro$le

• %rends & '(ents

• %echnological ad(ances• Players Pro$le

• Go(ernment egulations &Policies

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Automobile Industry

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Industry Pro$le

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Passenger #ar Segment

•  %he classi$cation o) segment is done on the basis o) thelength o) the (ehicle *Passenger car segment+A1 Segment , !ini - .p to 3/00mm *!1002 ano+A2 Segment , #ompact - 3/04 to /000mm *Alto2 5agon r26en2i402A,star2S5i)t2i702palio2indica etc+

A3 Segment - !idsi9e - /004 to /00mm *#ity2 S;/2 iesta2 Verna etc+A4 Segment , ';ecuti(e - /04 to /?00mm *#orolla2 ci(ic2 #class2 @ptra2 @cta(ia etc+A5 Segment , Premiun - /?04 to 000mm *#amry2 ' class2Accord2 Sonata2 =aura2 Superb etc+

A6 Segment - =u;ury - Abo(e 000mm *!ercedes S class2 series etc+B1 Segment , Van - @mni2 Versa2 !agic etcB2 Segment , !.V!PV - Inno(a2 %a(era2 Sumo etcSUV Segment , #V2 Vitara etc 5

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Gro5th o(er last >e5 ears

Source: SIAM

In FY05-13, passengervehicles as a !as" groingseg#en", represen"ing a$A%& o! 12'( per cen"

)

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• e5 ears

*

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 %rends and '(ents

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Jey orces

(

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#onsumer Beha(ior

•  %he passenger (ehicle industry is bene$tting )romIndiaKs )a(orable demographic pro$le2 5hich isreLected by its (ery young population *0 o)population under the age o) 7+2 steadily

impro(ing dependency ratio2 gro5ing urbani9ationand trend to5ards smaller2 nuclear )amiliesC

•  %hese trends in turn results in higher sa(ings andincreased ability to purchase (ehiclesC

• ising per capita G

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 %echnological Ad(ances

• Remote keyless entry

• Anti-lock brakes (ABS

• !lectronic stability"ski#-control system

• $elesco%ing steering &'eel"a#)stable%e#als

• Rear-seat *V* %layer

• +,S naigation system

• Si#e airbags• .enter console &it' %o&er o)tlet

• !ngine start- sto% system 11

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Analysis, PorterKs

>orces  %hreats o)ne5

'ntrants*HIGH+

i(alryamongst

competitors*HIGH+

Bargainingpo5er o)suppliers

*=@N+

 %hreats o)Substitute

s*!oderate+

BargainingPo5er o)

customers*HIGH+

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Players Pro$le

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!aruti Su9uki India =td

*!SI=+• #urrent !arket Share 3D• >ormerly kno5n as !aruti .dyog =imited2 a subsidiary o)Su9uki !otor #orporation o) Fapan estC 4E142 is IndiaOs largestpassenger car company2 5ith 0 o) the domestic car marketC

• Nas initially a FV bet5een Go(ernment o) India and Su9uki

!otor #orporation in 4E14C• Started 5ith !aruti 100 in 4E13 2)ollo5ed by !aruti Van in

4E1/

 %op Selling cars as on Fuly 704/:

Maruti Swift Dzire (Sedan)- 18634 unitsMaruti Alto(Mini) - 16997 units

Maruti Swift (Coma!t) - 1"7#3 units

Maruti $a%on& (Mini)- 1176' units

Maruti Celerio (Mini)- 6394 units

Maruti mni - 634' units14

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Production Plants and

>inancials•

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Hyundai !otor India• >unai Mo"or Inia ?i#i"e 7>MI?9 is a holl one susiiar o! >unai

Mo"or $o#pan 7>M$9 hea@uar"ere a" Seoul, "he capi"al o! Sou"h orea,is "he larges" passenger car e;por"er an "he secon larges" car#anu!ac"urer in Inia' $urren" Mare" Share 21'44/ as on April B=ece#erC13

• he co#pan has 3++ ealers an over 1,000 service poin"s'

op Selling cars as on Dul 2014:1. Grand i10(Compact) – 7023 units

2. Xcent(Mid-Size) – 662 units

3. !on(Mini) – 603 units

"roduction #aci$ities - C%ennai

"$ant

"roduction Capacit& 6'0000

nits

ota$ !mp$o&ees – *00 

 +rea – 3 acres

, and center at &dera/ad 

1)

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 %ata !otors•  Passenger (ehicles sale is 4/421/D

5ith a C1 market share•  ano2 Indica2 Indigo2 Vista < E02Indigo and !an9a2 Sumo Gold2 SumoGrande2 Sa)ari Storme2 Sa)ari

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!ahindra Automobiles

• Jey Products : Bolero2Scorpio2 %har2 Verito2 ylo2u( 00

• Production )acilities:

#hakan plant 5ithproduction capacity o) 3C7million (ehicles per year

  ashik plant manu)acturespassenger car Verito at itsC

•  %he market capitalisation o)

!AHA.% is DDDC7 crores•  %otal e(enue is 111?C/7

lakhs

• PA% is D/DC1D

• 'BI

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• A)to ,olicy

• A)tomotie ission ,lan (A, 2616

• /A$Ri,s

7m%act o Union B)#get 814

A)Reuc"ion in e;cise u" $o##ercial vehicles "o ( per cen" !ro# 12 per cen"

 S#all cars an "o heelers "o + per cen" !ro# 12 percen" Mi-seg#en" an large cars "o 20 an 24 per cen", !ro#24 an 2* per cen" E"ili" vehicles !ro# 30 per cen" "o 24 per cen" "ill

=ece#er 2014'B) Increase in asic e;e#p"ion li#i" &s 50,000 !or iniviual"a; paers'C) Focus on rural an agricul"ural ini"ia"ives lie e;"ension o! in"eres" ra"e suven"ion "o !ar#ers increase in agricul"ural crei" provision o! ins"i"u"ional !inance "o lanless !ar#ers, e"c'

Go(ernment egu at ons &Policies

1(

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,assenger cars total

 

%ercent

s'areA)#i

  ,

B9 7n#ia ,t: ;t#:  ,

*aimlerc'rysler 7n#ia

;t#:

  ,

iat 7n#ia ;t#:  0C?

or# 7n#ia ;t#: 

7C7+eneral otors 7n#ia

;t#:

 

7CE

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 %hank ou

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