PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING

WHAT ON

EARTH DOES THAT

MEAN?

Preparing the ground

The Challenges – structures, processes and organisational

Approaches to solve these and create a platform for success

What I am going to talk about…

We are both a conservation NGO, and a non-profit ecotourism operator running specialised birding and wildlife tours to Cambodia’s most vulnerable habitats, to view some of the world’s most critically endangered species.

The funds generated from ecotourism go back into community and conservation projects and ecotourism development – essentially creating a ‘local environmentally sustainable economy’.

SVC build infrastructure, develop skills, provide employment from ecotourism and with the Conservation Contribution - tied to sightings of key species incentivise away from illegal land use and hunting, which goes into community development.

Along with our conservation partners WCS Cambodia, we have been able to clearly measure success in the areas we work – species stabilisation, growth and reduced deforestation.

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• What I walked intoAn organization driven by passionA

responsible wildlife tourism initiative driven by passion

Today’s digital Environment

Huge exciting opportunity alert…

WHO YOU ARE-what are YOUR STORIES, YOUR MESSAGES, YOUR PILLARS, YOUR VISION-WHO are you talking to, WHAT are you saying to your different audiences – which of your stories will most inspire that audience, best feed their needs-Does EVERYBODY in your organisation actually know any of the above???HOW will you use everyone in your organisation and network to help?- HOW are you getting those stories? In and out… what’s the process?-WHO are your Friends?- WHO is in your network?- HOW do you CONNECT with them?- WHAT are your processes to do so?

BUT…. DO YOU KNOW?

Brand

WILDLIFE ECOTOURISM

COMMUNITY

CONSERVATION

EDUCATION

Soft Adventure

Who are our audiences?

Responsible and EcotouristSustainability

Wildlife and Nature Travellers

Birders

Huge exciting opportunity alert…

Traditional operational environment

Bookings Operations Finance

Guide Team

Community

Process…Structure…Organisation

Weekly meetingsClear communication

linesInformation sharing

Process…Capacity development, Training

Greatest

advocates?

.

$Transform

ingExperienc

e

ESTABLISHING AND NURTURING YOUR NETWORK

Thank you….