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Passion Passion Passion Passionate ate ate ate, Purpose , Purpose , Purpose , Purposeful ful ful ful & Prosperous & Prosperous & Prosperous & Prosperous WORKBOOK WORKBOOK WORKBOOK WORKBOOK
PassionPassionPassionPassionateateateate, Purpose, Purpose, Purpose, Purposefulfulfulful & Prosperous& Prosperous& Prosperous& Prosperous
WORKBOOKWORKBOOKWORKBOOKWORKBOOK
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Legal InformationLegal InformationLegal InformationLegal Information
© 2013 Firepole Marketing. All Rights Reserved.
This workbook may not be reproduced in any form, in whole or in part, without written permission from Firepole Marketing.
(But it's easy to get permission; just email us at [email protected])
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Hi there,
I'm Danny Iny from ...
...and I want thank you for registering for my ...and I want thank you for registering for my ...and I want thank you for registering for my ...and I want thank you for registering for my live interactive workshoplive interactive workshoplive interactive workshoplive interactive workshop!!!!
It's really important for me to start off our relationship on the right foot, so I've prepared this gift for you: a workbook that you can use to follow along with the workshop – to organize your notes, keep track of what I teach you, and get the most out of the training.
Just print it out before the training, and use it to answer questions that will keep you focused, and capture your notes as we go!
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
What does prosperity mean to yoWhat does prosperity mean to yoWhat does prosperity mean to yoWhat does prosperity mean to you?u?u?u?
� Growing a blog or an online business � More customers for your existing business � Becoming a best-selling author � Making a difference, and impacting the world � Passive income from a beach somewhere
What is the traditional model of a business?What is the traditional model of a business?What is the traditional model of a business?What is the traditional model of a business?
What is the Audience model of a business?What is the Audience model of a business?What is the Audience model of a business?What is the Audience model of a business?
Following this process, what is a realistic target that you can aim for, a Following this process, what is a realistic target that you can aim for, a Following this process, what is a realistic target that you can aim for, a Following this process, what is a realistic target that you can aim for, a year from now?year from now?year from now?year from now?
� $30-$60/month � $300-$600/month � $3,000-$6,000/month � $30,000-$60,000/month
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Which of the following are required to Which of the following are required to Which of the following are required to Which of the following are required to succeed online?succeed online?succeed online?succeed online?
� Expertise or Value to share � Time and a work ethic � Technical knowledge (to setup WordPress) � Being able to postpone earning for at least a little while � Connections and relationships with industry leaders � Business experience (or an MBA) � Willingness to figure things out
What are the two numbers that matter if you want to build a successful What are the two numbers that matter if you want to build a successful What are the two numbers that matter if you want to build a successful What are the two numbers that matter if you want to build a successful online Audience business?online Audience business?online Audience business?online Audience business?
� Traffic to your site � Comments on your blog � Audience growth � Followers on Twitter � $/member/month � PageRank or Alexa
What are the fourWhat are the fourWhat are the fourWhat are the four business models that can be transformed by the business models that can be transformed by the business models that can be transformed by the business models that can be transformed by the Audience approach?Audience approach?Audience approach?Audience approach?
� Selling services � Local networking � Selling products � Writing and publishing � Speaking and training � Selling commodities
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Write labels below for the four steps in the process:Write labels below for the four steps in the process:Write labels below for the four steps in the process:Write labels below for the four steps in the process:
You You You You find your positioning by identifying _____________ and find your positioning by identifying _____________ and find your positioning by identifying _____________ and find your positioning by identifying _____________ and plotting them (and your competitors on a _____________ .plotting them (and your competitors on a _____________ .plotting them (and your competitors on a _____________ .plotting them (and your competitors on a _____________ .
In terms of In terms of In terms of In terms of positioning against the competition, what is a "Spectrum"?positioning against the competition, what is a "Spectrum"?positioning against the competition, what is a "Spectrum"?positioning against the competition, what is a "Spectrum"?
What sort of enticing free offer could you create for your What sort of enticing free offer could you create for your What sort of enticing free offer could you create for your What sort of enticing free offer could you create for your business?business?business?business?
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Why do you want to give away your enticing free offer on a landing page, Why do you want to give away your enticing free offer on a landing page, Why do you want to give away your enticing free offer on a landing page, Why do you want to give away your enticing free offer on a landing page, and not on your blog homepage?and not on your blog homepage?and not on your blog homepage?and not on your blog homepage?
You need to cultivate relationships because when you're first starting You need to cultivate relationships because when you're first starting You need to cultivate relationships because when you're first starting You need to cultivate relationships because when you're first starting out, you're on the __________ , looking __________ .out, you're on the __________ , looking __________ .out, you're on the __________ , looking __________ .out, you're on the __________ , looking __________ .
What is What is What is What is the BEST way to grow your audience and build relationships?the BEST way to grow your audience and build relationships?the BEST way to grow your audience and build relationships?the BEST way to grow your audience and build relationships?
� Google AdWords � Search Engine Optimization (SEO) � Guest Posting � Facebook Advertising
How many audience members do you need before you're ready to How many audience members do you need before you're ready to How many audience members do you need before you're ready to How many audience members do you need before you're ready to explosively launch your platform?explosively launch your platform?explosively launch your platform?explosively launch your platform?
� 100 � 600 � 1,000 � 6,000
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
What sort of profitable offers can you make once you've built an What sort of profitable offers can you make once you've built an What sort of profitable offers can you make once you've built an What sort of profitable offers can you make once you've built an engaged Audience for your business?engaged Audience for your business?engaged Audience for your business?engaged Audience for your business?
� Services, like coaching, consulting, freelancing, writing, and design � Products, like e-books, membership sites, physical goods, and software � Writing, like paperbacks, e-books, Kindle books, fiction, and non-fiction � Speaking, like keynoting, training, and consulting for executives � ALL OF THE ABOVE!
What was your most important takeWhat was your most important takeWhat was your most important takeWhat was your most important take----away insight from this workshop?away insight from this workshop?away insight from this workshop?away insight from this workshop?
What other important details What other important details What other important details What other important details do you still need to figure out?do you still need to figure out?do you still need to figure out?do you still need to figure out?
© 2014 Firepole Marketing. All rights reserved.
Passionate, Purposeful & Prosperous Interactive Workshop WORKBOOK
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
Do you have any other questions aboutDo you have any other questions aboutDo you have any other questions aboutDo you have any other questions about what you learned on the training?what you learned on the training?what you learned on the training?what you learned on the training?
Send me and my team an email at [email protected]!
