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Past Work And Project Reference Rosalina

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Past work and project reference By rosalina pang corporate communications integrated sales, marketing and events management web marketing and other freelance projects
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Page 1: Past Work And Project Reference Rosalina

Past work and project reference

By rosalina pang

corporate communications

integrated sales, marketing and events management

web marketing and other freelance projects

Page 2: Past Work And Project Reference Rosalina

Marketing skills and experience

� acquire and update knowledge of competitors' goods and services, and market conditions

� market research, analyze the findings, and planning advertising, marketing and public relations activities

� assessing customers' needs, explaining and demonstrating company’s products, services and selling them as solutions.

� conduct regular visits and study on prospective client businesses, establish and act on marketing opportunities.

Page 3: Past Work And Project Reference Rosalina

Marketing skills and experience

� quoting, negotiating prices of sales or marketing contracts.

� support business growth and development through marketing objectives, policies and programs

� appraising and selecting material submitted by graphic designers, copy writers, photographers to maximize positive publicity

� plan and organize publicity campaigns

Page 4: Past Work And Project Reference Rosalina

At Singapore Technologies (Electronics- Satellite & Sensor)

Highlights of projects managed at ST:

� Exhibitions

� Conference

� Marketing Collaterals

� Advertising on print and digital media (i.e. trade publications)

� Media engagement with press conferences

� Quarterly circulated Newsletters

� Website & intranet update

Page 5: Past Work And Project Reference Rosalina

Events management- CommunicAsia06’

� Plan and manage exhibition participation, customer engagement plan and leads generation.

� Exhibition well-received with good product showcase.

� In conjunction with annual reseller and distributors’ conference.

Page 6: Past Work And Project Reference Rosalina

Events management- Asian Aerospace06’

Page 7: Past Work And Project Reference Rosalina

� Press conference & exhibition on SingTel maritime satellite contract and new services to the maritime industry.

� Managed venue, set-up, media invite, press release and media engagement

Conference- Contract win and Collaboration with SingTel

Page 8: Past Work And Project Reference Rosalina

Advertisements on trade publications

Page 9: Past Work And Project Reference Rosalina

Product Demo Room and showcase

� Conceptualize in a small area to showcase Satcom & Sensor Systems products to visiting clients.

� Designed graphic poster according to dimension of each wall panel.

� Motion sensor panel display showcases a contact-less switch that will toggle display lights on/off.

Page 10: Past Work And Project Reference Rosalina

Posters- Agilis product and solutions branding

� Previous posters were inconsistent in design, logo size, placement and font type.

� Redesigned and set-up corporate identity guide for consistency in brand and imaging.

� Different color band for each business group.

Page 11: Past Work And Project Reference Rosalina

Marketing consultancy & Projects

� Registered a Market Consultancy from 2004 to 2007.

� Referred by network of past clients and friends for several marketing and events support projects.

� Consult and manage small business marketing activities and events.

� Played Emcee for roadshow, seminars and weddings.

Page 12: Past Work And Project Reference Rosalina

Corporate identity- Logo and business card design

� Design Corporate identity

for own events and

marketing consultancy.

� Graphic design of logo and

business card

� Tagline with relations to

the services and name of

the business.

� Corporate identify for

correspondences such as

letterhead, quotation,

invoice and delivery order.

Page 13: Past Work And Project Reference Rosalina

Exhibition Booth Design and Set-up Sia Huat

� Proposed booth design and showcase for wine exhibition in Asia.

� Won project with good budgeting, corporate design and spacial planning.

� Managed contractors for carpentry, electrical, graphic, logos and other furnishings.

� Team coordinated set-up and tear-down.

Page 14: Past Work And Project Reference Rosalina

Product showcase- Travel Pac distributor of computer

accessories and peripherals.

� Showcase for retailing distributors.

� Design and construction display units.

� Mobile display units for various retailing outlets and road shows reordered.

� Referred other clients and businesses.

Page 15: Past Work And Project Reference Rosalina

Other events- IDG Publishing group-Awards nights 03’

� Event consult and manage awards night for IDG.

� Provided onsite registration team, audio visual support, video and photography

Page 16: Past Work And Project Reference Rosalina

Other events- Panalytical Global Sales conference and

incentive travel 04’

� Assisted client in their annual global sales conference in Singapore.

� Managed their travel requirements, accommodation and venue booking with hotel.

� To foster interaction, we proposed and organized a team buildingsession, evening entertainment with musicians, performers, games and awards.

Page 17: Past Work And Project Reference Rosalina

Pink Parlor- Boutique Spa PR and launch Party

� Newly launched, the boutique spa required help furnishing rental and set-up for launch party.

� Provide audio, visual and onsite set-up.

Page 18: Past Work And Project Reference Rosalina

ABN AMROPrivate banking launch in art museum• Prepared venue, catering, customer

welcome and registration.• Print and set-up backdrop poster

Others event planning and support

GMP- Recruitment agencyTeam building session by the beach

• Proposed and plan venue, logistics, invitation, program

•On-site management

Page 19: Past Work And Project Reference Rosalina

Web data analytics

Web and e-marketing analysis for

top mobile device manufacturer.

(For Asia Pacific countries, such

as India, Philippines, Malaysia, and Indonesia)

� Data query through web server dashboard (Siebel and Hitbox)

� Analyze web traffic, eDMs and newsletter statistics, through a range of metrics such as click through rate, member updates, newsletter subscriber, sales conversion and lifecycle rates.

� Analyze and report campaign effectiveness.

Page 20: Past Work And Project Reference Rosalina

Web design and marketing

Web marketing and design

for Global Insight Pte Ltd

(Investigative company with

business intelligence and

intellectual property protection

services.)

� Redesign and change to standard-

base website. (xhtml & css)

� Optimized site for organic

marketing. (SEO)

� Advise link strategy for building

reputable incoming links.

� www.globalinsight-group.com

Website before

Website after

Page 21: Past Work And Project Reference Rosalina

TestimonialsHere are some testimonials:

“An outgoing person ..relates well with others and has proven herself to be

resourceful, creative and helpful to all those around her. …Independent, professional

and constantly taking initiative in her own work.” Jessie Heng- Business Director, Crystal

Edge Singapore

“She is intelligent and a joy to be around! We all miss her smile and energy” Phyllis

Tan – colleague/Account Manager. Singapore Technologies (Satcom & Sensor)

“innovative self-starter, her works has help to strengthen our product solution and

brands further to global markets…knows how to approach and interact successfully

with a range of people… a valuable asset to any organization” Tang Kum Chuen -

Snr.Vice President/ GM. Singapore Technologies

“very kind and superb soul” Ramesh R Iyer– Director. ReVive Consulting Group Asia

Page 22: Past Work And Project Reference Rosalina

Contact details

� Email: [email protected]

� Mobile: +64 027 739 1380

� Home: +64 06 752 1262

Oakura, Taranaki

� Skype id: rosalina.pang

Warmest regards,

Rosalina Pang


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