Patents and Licensing Guven Yalcintas, Ph.D. Vice President Technology Transfer Office The Research...

Patents and LicensingGuven Yalcintas, Ph.D.Vice PresidentTechnology Transfer OfficeThe Research Foundation of SUNY

Peace and Prosperity Through Science and Collaboration www.crdf.org

Overview•Out-LicensingOut-Licensing•Intellectual Property TypesIntellectual Property Types

– TrademarksTrademarks– CopyrightsCopyrights– PatentsPatents

•Patents & LicensingPatents & Licensing•Technology Transfer is…Technology Transfer is…

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Out Licensing

Intellectual

Property

Market

Development

Commercial

Development

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Out Licensing

Intellectual

Property

Market

Development

Commercial

Development

Innovations Unmet Needs

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Out Licensing

Intellectual

Property

Market

Development

Commercial

Development

Innovations Unmet Needs

Licenses“Deals”

Spin-outsStart-ups

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Idea Protection““Front end” of Technology TransferFront end” of Technology Transfer

Necessary becauseNecessary because– Without protection:Without protection:

• Ideas are in public domainIdeas are in public domain• No restrictions to use or misuseNo restrictions to use or misuse• Little value to developerLittle value to developer

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Intellectual PropertyFour typesFour types

– PatentsPatents– TrademarksTrademarks– CopyrightsCopyrights– Trade secretsTrade secrets

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TrademarksTrademarks areTrademarks are

– WordsWords– PhrasesPhrases– LogosLogos– SymbolsSymbols– Used to identify the source of a product or serviceUsed to identify the source of a product or service

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TrademarksTrademarks areTrademarks are

– WordsWords

– PhrasesPhrases

– LogosLogos

– SymbolsSymbols

– Used to identify the source of product or serviceUsed to identify the source of product or service

What is the most identifiable trademark on the planet…?What is the most identifiable trademark on the planet…?

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TrademarksCoke!Coke!

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CopyrightsCopyrightsCopyrights

– The owner of a creative work can prevent others from using The owner of a creative work can prevent others from using the work without the owner’s permission.the work without the owner’s permission.

– Three criteriaThree criteria• Work must be originalWork must be original• Work must be fixed in a tangible medium of expressionWork must be fixed in a tangible medium of expression• Work must be produced by human intellectWork must be produced by human intellect

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Patent TypesPatent typesPatent types

– UtilityUtility– DesignDesign– PlantPlant

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Patent TypesPatent typesPatent types

– UtilityUtility– DesignDesign– PlantPlant

Patents arePatents are– Limited monopoliesLimited monopolies

• Patent claimsPatent claims

• TimeTime

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What is Patentable?Ideas that areIdeas that are

– UsefulUseful– NovelNovel– Non-obviousNon-obvious

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What is Patentable?Ideas that areIdeas that are

– UsefulUseful– NovelNovel– Non-obviousNon-obvious

Ideas can beIdeas can be– Compositions, Methods, Devices, SoftwareCompositions, Methods, Devices, Software– DesignsDesigns– PlantsPlants

• Asexually reproduced onlyAsexually reproduced only

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Capturing InnovationUse a notebookUse a notebook

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Capturing Innovation• Use a notebookUse a notebook• Describe your innovationDescribe your innovation

– Discuss prior art (novelty)Discuss prior art (novelty)– Discuss why the innovation is useful and non-obviousDiscuss why the innovation is useful and non-obvious– Note dates of conception and reduction to practiceNote dates of conception and reduction to practice

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• Sign and date the notebook pagesSign and date the notebook pages

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• Sign and date the notebook pagesSign and date the notebook pages• A witness is important (sign and date)A witness is important (sign and date)

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What’s next?DisclosureDisclosure

– Prepare a summary of your innovationPrepare a summary of your innovation– Use university disclosure documents as a guideUse university disclosure documents as a guide

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Who files your patent application?• Intellectual Property or Patent Attorney• Patent Agent• You

– If you are the inventor

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Who files your patent application?• Intellectual Property or Patent Attorney• Patent Agent• You• The application is filed with

– US Patent and Trademark Office

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Patent Flow Chart - Overview• DisclosureDisclosure• Review with your attorneyReview with your attorney• PatentPatent

– Application FilingApplication Filing– Application ProsecutionApplication Prosecution– IssuanceIssuance– MaintenanceMaintenance– ProtectionProtection

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Patent Flow Chart

Disclosure

Patent CounselPatent Counsel

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Patent Flow Chart

Disclosure

Patent CounselPatent Counsel

1.1. ReviewReview

2.2. Prior Art SearchPrior Art Search

3.3. Select Filing ModeSelect Filing Mode

4.4. Prepare applicationPrepare application

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Patent Flow ChartDisclosure

Patent CounselPatent CounselPrepares Patent ApplicationPrepares Patent Application

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The Disclosure• Critical documentCritical document

– Marks transition Marks transition

• Critical information sourceCritical information source– Title Title

– Principal Investigators: contact info, roles, titlesPrincipal Investigators: contact info, roles, titles

– Funding SourceFunding Source

– Confidential and non-confidential informationConfidential and non-confidential information

– Potential ‘customers’ or licenseesPotential ‘customers’ or licensees

• ‘‘Bounds’ the inventionBounds’ the invention

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Patent Applications• Application FilingApplication Filing

– Patent CounselPatent Counsel

• Application ProsecutionApplication Prosecution– Patents – “about” 2 to 3 yearsPatents – “about” 2 to 3 years

– Application feesApplication fees

– Prosecution costsProsecution costs

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Issued Patents• IssueIssue

– Patent issues after fees are paidPatent issues after fees are paid

• Maintenance Maintenance – FeesFees

3.5, 7.5 and 11.5 years after issue3.5, 7.5 and 11.5 years after issue

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Issued PatentsProtectionProtection

– Infringement is Assignee’s responsibility!Infringement is Assignee’s responsibility!• PolicingPolicing• LitigationLitigation

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Start Licensing?• As soon as possibleAs soon as possible

– Patent prosecution takes timePatent prosecution takes time

– While prosecutingWhile prosecuting ‘‘Value’ the innovationValue’ the innovation Engage potential customers (licensees)Engage potential customers (licensees) Understand your marketUnderstand your market Assess riskAssess risk

• New to Licensing?New to Licensing?– Get help!Get help!

Learn the basicsLearn the basics NetworkNetwork The Internet is flooded with free informationThe Internet is flooded with free information

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Your marketMarket DevelopmentMarket Development

– Market AnalysisMarket Analysis• Product or process?Product or process?

• Who is the ultimate customer?Who is the ultimate customer?

• How many transactions are required?How many transactions are required?

• Valuation!Valuation!

– License now?License now?

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Your marketMarket DevelopmentMarket Development

– Market AnalysisMarket Analysis• Product or process?Product or process?• Who is the ultimate customer?Who is the ultimate customer?• How many transactions are required?How many transactions are required?• Valuation!Valuation!

– Market Strategy (Biz plan)Market Strategy (Biz plan)• Timeline and budgetTimeline and budget• How will product move from raw materials to How will product move from raw materials to

marketplace?marketplace?

– License now?License now?

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Commercial DevelopmentProduct/Process developmentProduct/Process development

– Often means more value to licenseeOften means more value to licensee– Investment required (time and $$)Investment required (time and $$)– Reassess riskReassess risk

Development StrategyDevelopment Strategy– Timeline and budgetTimeline and budget

– AlsoAlso• Customers!Customers!• Partners?Partners?• Development team?Development team?

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Licensing is…Intellectual PropertyIntellectual Property

– PatentsPatents– TrademarksTrademarks– CopyrightsCopyrights

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Market DevelopmentMarket Development– Market AnalysisMarket Analysis– Market StrategyMarket Strategy

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Market DevelopmentMarket Development– Market AnalysisMarket Analysis

– Market StrategyMarket Strategy

Commercial DevelopmentCommercial Development– Creating tangible valueCreating tangible value

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Licensing Is…

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SummaryPatents and LicensingPatents and Licensing

– Begins with an Idea, a Notebook and a DisclosureBegins with an Idea, a Notebook and a Disclosure

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– Begins with an Idea, a Notebook and a DisclosureBegins with an Idea, a Notebook and a Disclosure– PatentsPatents

• Critical tool for protecting innovationCritical tool for protecting innovation• Know the basic rulesKnow the basic rules• Understand the process and your roleUnderstand the process and your role

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– Begins with an Idea, a Notebook and a DisclosureBegins with an Idea, a Notebook and a Disclosure– PatentsPatents

• Critical tool for protecting innovationCritical tool for protecting innovation

• Know the basic rulesKnow the basic rules

• Understand the process and your roleUnderstand the process and your role

– LicensingLicensing• Begins before the patent issuesBegins before the patent issues

• Play your rolePlay your role

• Find reliable expertiseFind reliable expertise

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ResourcesUS Patent and Trademark OfficeUS Patent and Trademark Office

– www.uspto.govwww.uspto.govUS Copyright OfficeUS Copyright Office

– www.copyright.govwww.copyright.govThe Research Foundation of SUNY – TTOThe Research Foundation of SUNY – TTO

– www.rfsuny.org/ttowww.rfsuny.org/ttoAssociation of University Technology ManagersAssociation of University Technology Managers

– www.autm.orgwww.autm.orgLicensing Executives SocietyLicensing Executives Society

– www.usa-canada.les.orgwww.usa-canada.les.org

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Date post:	27-Mar-2015
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Patents and Licensing Guven Yalcintas, Ph.D. Vice President Technology Transfer Office The Research...

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