B Lab is serving a global movement ofPeople Using Business as a Force for Good
So that one day all companies compete to be Best for the World
And society enjoys ashared and durable prosperity.
• A certification conferred by the non-profit B Lab
• A company that meets a high level of social and environmental performance AND makes a legal commitment to consider all stakeholders
• Any for-profit company in any country can pursue certification (LLC’s included)
• A corporate form (taxed like a C-corp or an S-corp) that has a higher level of transparency, accountability and purpose
• A legal entity that has protection and permission to consider its impact on all stakeholders, not just shareholders
• Available in 27 states in the U.S.
Certified B Corp vs. Benefit Corporation
Serving a Global Movement
Stakeholder Governance
Impact Measurement
Certified B Corps
Verified High Impact
Companies Built to Last with Legal
1,300
Mission Alignment
Benefit Corps and Companies with Legal
Amendments
2,500
Measure What Matters
B Impact Assessment Users:
GIIRS, Best for NYC, Suppliers
30,000
B the Change
Aspirational and/or Aligned
Companies, Consumers,
Citizens
MillionsLow
High
HighLow
People Using Business as a Force for Good
Poll:
How interested are you in B Corp Certification?• I’m doing it• Interested, but something is standing in the way• I’m curious, but need to be convinced• Not interested• N/A
B Corporations
The B Corporation certification is to business what Fair Trade is to coffee orUSDA Organic is to milk.
1. Social & Environmental Performance
2. Transparency 3. Accountability
Companies using business as a force for good.
They meet verified higher levels of:
“B Corp certification
further signals to our stakeholders
(coworkers, customers,
suppliers, and community) that our values are
truly at the core of our business.”
What is a B Corporation?
• San Francisco, CA• Home & Personal Care
Mission: To put the hurt on dirt without doing harm to people, creatures, or our planet
Pays suppliers to reduce their carbon emissions
Bottles are made from 100% recycled plastic
• Fort Collins, CO • Beer Brewer 100% employee-owned $1 donated to non-profits for
every barrel of beer produced
B Corp Community = Good Company to Keep
“There’s a lot more authenticity in the process today and there’s a lot more strategy around long-term shareholder value.
- Dave Stangis, VP Corporate Affairs and Social Responsibility, Campbell Soup Co.
B Corps in the Public Market
“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet.
Patagonia has been a 40-year experiment in what it means to be a responsible company, and becoming a B Corp has ensured that our experiment will keep pushing forward.”
- Rose Marcario, Patagonia CEO
Lead a Movement
B Corp Certification helps companies:
1. Maintain Mission
2. Differentiate from Pretenders
3. Benchmark and Improve Performance
4. Attract and Engage Talent
5. Collaborate with Peers
6. Save Money and Access Services
7. Generate press
8. Raise Capital
Learn more here: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp
Why Certify?
Why are you interested in becoming a B Corp?
• Maintain Mission
• Differentiate from Pretenders
• Benchmark and Improve Performance
• Attract and Engage Talent
• Other
Poll:
Adopting the B Corp legal standards:
• Bakes the values of the company into its legal DNA
• Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)
• Ensures that mission can survive through new management, succession, or ownership
Yvon Chouinard, Patagonia First to register as a benefit corporation
in CAJanuary, 2011
“Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven through succession, capital raises, and even changes in ownership, by institutionalizing the values, culture, processes, and high standards put in place by founding entrepreneurs.” – Yvon Chouinard
1. Maintain Mission
Jennifer McKaig
“The biggest surprise to me was realizing that our employees deeply cared about the things the B Impact Assessment measured.”
3. Benchmark & Improve Performance
“B Corps are 46% more likely to have satisfied and engaged employees than ordinary businesses.” – B Analytics
“Employees who are satisfied in their jobs because they believe in what they are doing have 16% better overall performance and 125% less burnout than their peers.” Harvard Business Review
“Almost two-thirds of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring.” Forbes
• B Corp certification provides a platform to engage current staff and give employees more meaning in their work
4. Attract & Engage Talent
Access to a suite of partnerships and discounts• NetSuite – ERP software discount• Salesforce – Software discount• TrustLaw – Legal advice• Intuit – Software discount• B Corp Jobs Board – Free postings
Tuition Discounts / Forgiveness• Yale School of Management • NYU Stern School of Business• Presidio Graduate School • Golden Gate University
6. Save Money & Access Services
• The B Corp certification helps attract aligned investors so that companies can scale their impact
8. Raise Capital
"We raised capital and our lead investor was also a Certified B Corporation. The B Corp connection meant access to capital from mission-aligned investors."
David Murphy, Chairman
• For-Profit Companies of Any Size
• Any Industry / Geography
• Customized assessment based on industry, size, geography
• Any Legal Structure (sole proprietors, LLC’s, Corporations, etc.)*
• Companies over 1 year old – special Pending B Corp program for start-ups*
Who Can Certify?
Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points
Step 2: Meet Legal RequirementDetermine the path for your corporate structure and state of incorporation
Step 3: Make it OfficialSign the Declaration of Interdependence, pay certification fees and and put a profile up on bcorporation.net
To learn more, visit:www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp
How Does a Company Certify?
Governance• Transparency• Ownership
Workers• Job Growth• Compensation &
Benefits• Employment
Practices• Work Environment• Employee
Ownership
Community• Suppliers• Local• Diversity• Charity /
Volunteerism
Environment• Energy Use• Facilities• Supply Chain• Manufacturing
+ Impact Business Models• Direct Impact
Products /Services• Targeting
Underserved Communities
• High Impact Supply Chain
Step 1: Meet Performance Requirement
Adopting the B Corp legal standards:
• Bakes the values of the company into its legal DNA
• Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)
• Ensures that mission can survive over time
Step 2: Meet Legal Requirement
Legal Requirements Term Sheet & Certification Fees Sign B Lab Term Sheet
Certification term is 2-years Participate in on-site review if
randomly selected (10% of Certified B Corps randomly selected each year)
Sign the Declaration of Interdependence,
Pay certification fees• Annual certification fees based on
the tiered structure
Put a profile up on bcorporation.net
Step 3: Term Sheet & Fee
What’s your next step for moving forward?
• Start or complete the B Impact Assessment
• Improve my score to be over 80
• Preserve my mission
• Complete documentation
• Other
Poll:
B Impact Assessment: http://bimpactassessment.net/
How to Certify as a B Corp: http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp
Legal Requirements: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect-your-mission
FAQ for Investors & Directors: http://www.bcorporation.net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdf
Pending B Corp Status for Start Ups: http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/steps-start-ups
Case Studies: http://bimpactassessment.net/case-studies
B Corp Press: http://www.bcorporation.net/news-media
Resources
Jessica FriesenB Lab: Community [email protected]