PATH

Role and Process of Communication in Public Health.

Elvis Lemiso Shunkur

Communication’s Temp

September 1, 2016.

Introduction

What is Public Health Communication?

What is Public Health Communication?

This is the strategic dissemination, and evaluation of accessible health information communicated to and

from intended audiences.

This is the strategic dissemination, and evaluation of accessible health information communicated to and

from intended audiences.

Why is it important in Public Health?•

Informs and

influe nces decisi ons at the in dividu al and com

munity

level•

It influ ences , persua des a nd m

otiv ates behav ior chang e

•It help s in aw

are ness creati on

Communication plays a

significant role in public health

due to the following reasons:

Relevance of communications Position at PATH

• An opportunity to learn new skills and get experience in health communication

• Provides exposure to public health concerns

• Cultivates mentorship• Provides an opportunity for

networking in the sector• Increases self-confidence in

the workplace• Build on references

What we do for and in PATH

As a communication’s

intern at PATH, the following are some

of the roles that one is expected to

do.

Media monitoring and analysis

Event coverage

(Photography)

Social Media engagement

Media engagement

Writing & Reporting

• Media monitoring analyzes the trend of health stories covered by mainstream media

• Media data collected informs how we strategically communicate on what's topical – agenda driving/setting

• Provides a pointer towards story leads

• Provides a basis to prepare and act for crisis communication

• Enables to assess PATH mentions in the media (+ve/-ve)

Media monitoring and

analysis

Event coverage (Photography)

Social Media engagement

Media engagement

Writing & Reporting

• Daily Nation has been covering more health stories• Daily Nation covers more health topics

Gallery Photos.CSO Alliance Event- Kakamega County

Media monitoring and analysis

Event coverage (Photography)

Social Media engagement

Media engagement

Writing & Reporting

Menstrual Hygiene Day, Chepseon-Kericho County (May 28, 2016)

Media monitoring and analysis

Event coverage

(Photography)

Social Media engagement

Social Media engagement

Writing & Reporting

Social Media Engagement and updates: TWITTER

Media monitoring and

analysis

Event coverage (Photography)

Social Media engagement

Media Engagement

Writing & Reporting

Twitter H

andles

#Hashtags

Trending Topics

Tags: @PATHtweets

@ObyObyerodhyambo

@PATHAdvocacy

@USAIDKenya

Social Media Engagement and updates: FACEBOOK

Media monitoring and

analysis

Event coverage (Photography)

Social Media engagement

Media Engagement

Writing & Reporting

Media EngagementAn opportunity to engage with members of the 4th Estate so that:• they understand the work

we do• Provide better coverage• Exposure to authorities

that they can use as sources (Positioning PATH)

Media monitoring and

analysis

Event coverage (Photography)

Social Media engagement

media engagement

Writing & Reporting

K-Point – Internal Communication

Media monitoring and

analysis

Event coverage (Photography)

Media engagement

Social Media Engagement

Writing & Reporting

Quote

“ Today, as my contract at PATH comes to an end, I can proudly say that I am

walking out a different me, ready to face the world-market with enthusiasm

because I believe I am ripe. It is through teamwork that I was able to learn and

enhanced my skills. ”- Elvis Lemiso

As Henry Ford says, “Coming together is a beginning; keeping together is progress and working together is success”,. So

who am I to forget my SWAT team in this?

Quote

ASHE OLENG’ (THANK YOU)

God Bless PATH, God Bless Kenya

ASHE OLENG’ (THANK YOU)

God Bless PATH, God Bless Kenya